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Hybrid Events for PCO's
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Transcript of Hybrid Events for PCO's
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Hybrid Event Workshop
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What are Hybrid Events?
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A hybrid event is a tradeshow, conference, unconference, seminar,
workshop or other meeting that combines a live in-person event with a
virtual online component.
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What Type of Hybrid Events are Being Used?
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What are Good Ways to Keep Remote Audiences
Involved?
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Partner Up and See How Many Ideas You Can
Come Up With..
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Keeping Remote Attendees Involved Live Stream of Event SpeakersSocial Media Updates via: Twitter, Linkedin, Facebook, Google+ Flickr, IMVideo Tour of Expo BoothsEvent AppsGames, Leader Boards for LearningMC for Remote AudienceSpecial Content for Remote AudiencesReal Cupcakes Delivered to the Virtual Attendees
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Are Hybrid Events Working?
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Source: Virtual Events Market 2012-2016 Report
Global Virtual Events Market to Grow at CAGR 53%
2012-2016
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PEOPLE +PROCESS +FORMATS +TECHNOLOGY
HYBRIDMEETINGS*
Interesting tidbits digested
from MPI Foundation September 2012
Provided by Aimia Business Loyalty Strategy Team
*Study sample includes 1,800 meeting professionals through qualitative and quantitative surveys.
Stays same or increases when other audiences join in (like virtual).
Many have yet to organize or attend hybrid meetings.
20 minute broadcast time is preferred for remote attendees.
The total hybrid event cost is made up of the following categories:
The primary purposes of a hybrid event:
Expand educationRe-broadcastRe-purpose content
Expand reach and engagement
Hybrid meeting met or exceeded expectations.
ATTENDANCE >=
HYBRID SUCCESS
+
PURPOSERESULTS
YET TO ATTEND
YET TO ORGANIZE
EXPOSURE
BROADCAST TIME20
COST CATEGORIES
70% believe hybrid will be important to the future of meetings.
THE FUTURE
58%82%
93%
58%82%
93%58%82%
93%
50%25% 50%25%
TREND SUMMARY
FOR MORE INFORMATION, CONTACT [email protected]
VIRTUAL AUDIO VISUAL
PRODUCTION
LIVE STREAMING
INTERNET SERVICES
$ $$ $
PEOPLE +PROCESS +FORMATS +TECHNOLOGY
HYBRIDMEETINGS*
Interesting tidbits digested
from MPI Foundation September 2012
Provided by Aimia Business Loyalty Strategy Team
*Study sample includes 1,800 meeting professionals through qualitative and quantitative surveys.
Stays same or increases when other audiences join in (like virtual).
Many have yet to organize or attend hybrid meetings.
20 minute broadcast time is preferred for remote attendees.
The total hybrid event cost is made up of the following categories:
The primary purposes of a hybrid event:
Expand educationRe-broadcastRe-purpose content
Expand reach and engagement
Hybrid meeting met or exceeded expectations.
ATTENDANCE >=
HYBRID SUCCESS
+
PURPOSERESULTS
YET TO ATTEND
YET TO ORGANIZE
EXPOSURE
BROADCAST TIME20
COST CATEGORIES
70% believe hybrid will be important to the future of meetings.
THE FUTURE
58%82%
93%
58%82%
93%58%82%
93%
50%25% 50%25%
TREND SUMMARY
FOR MORE INFORMATION, CONTACT [email protected]
VIRTUAL AUDIO VISUAL
PRODUCTION
LIVE STREAMING
INTERNET SERVICES
$ $$ $
PEOPLE +PROCESS +FORMATS +TECHNOLOGY
HYBRIDMEETINGS*
Interesting tidbits digested
from MPI Foundation September 2012
Provided by Aimia Business Loyalty Strategy Team
*Study sample includes 1,800 meeting professionals through qualitative and quantitative surveys.
Stays same or increases when other audiences join in (like virtual).
Many have yet to organize or attend hybrid meetings.
20 minute broadcast time is preferred for remote attendees.
The total hybrid event cost is made up of the following categories:
The primary purposes of a hybrid event:
Expand educationRe-broadcastRe-purpose content
Expand reach and engagement
Hybrid meeting met or exceeded expectations.
ATTENDANCE >=
HYBRID SUCCESS
+
PURPOSERESULTS
YET TO ATTEND
YET TO ORGANIZE
EXPOSURE
BROADCAST TIME20
COST CATEGORIES
70% believe hybrid will be important to the future of meetings.
THE FUTURE
58%82%
93%
58%82%
93%58%82%
93%
50%25% 50%25%
TREND SUMMARY
FOR MORE INFORMATION, CONTACT [email protected]
VIRTUAL AUDIO VISUAL
PRODUCTION
LIVE STREAMING
INTERNET SERVICES
$ $$ $
PEOPLE +PROCESS +FORMATS +TECHNOLOGY
HYBRIDMEETINGS*
Interesting tidbits digested
from MPI Foundation September 2012
Provided by Aimia Business Loyalty Strategy Team
*Study sample includes 1,800 meeting professionals through qualitative and quantitative surveys.
Stays same or increases when other audiences join in (like virtual).
Many have yet to organize or attend hybrid meetings.
20 minute broadcast time is preferred for remote attendees.
The total hybrid event cost is made up of the following categories:
The primary purposes of a hybrid event:
Expand educationRe-broadcastRe-purpose content
Expand reach and engagement
Hybrid meeting met or exceeded expectations.
ATTENDANCE >=
HYBRID SUCCESS
+
PURPOSERESULTS
YET TO ATTEND
YET TO ORGANIZE
EXPOSURE
BROADCAST TIME20
COST CATEGORIES
70% believe hybrid will be important to the future of meetings.
THE FUTURE
58%82%
93%
58%82%
93%58%82%
93%
50%25% 50%25%
TREND SUMMARY
FOR MORE INFORMATION, CONTACT [email protected]
VIRTUAL AUDIO VISUAL
PRODUCTION
LIVE STREAMING
INTERNET SERVICES
$ $$ $
PEOPLE +PROCESS +FORMATS +TECHNOLOGY
HYBRIDMEETINGS*
Interesting tidbits digested
from MPI Foundation September 2012
Provided by Aimia Business Loyalty Strategy Team
*Study sample includes 1,800 meeting professionals through qualitative and quantitative surveys.
Stays same or increases when other audiences join in (like virtual).
Many have yet to organize or attend hybrid meetings.
20 minute broadcast time is preferred for remote attendees.
The total hybrid event cost is made up of the following categories:
The primary purposes of a hybrid event:
Expand educationRe-broadcastRe-purpose content
Expand reach and engagement
Hybrid meeting met or exceeded expectations.
ATTENDANCE >=
HYBRID SUCCESS
+
PURPOSERESULTS
YET TO ATTEND
YET TO ORGANIZE
EXPOSURE
BROADCAST TIME20
COST CATEGORIES
70% believe hybrid will be important to the future of meetings.
THE FUTURE
58%82%
93%
58%82%
93%58%82%
93%
50%25% 50%25%
TREND SUMMARY
FOR MORE INFORMATION, CONTACT [email protected]
VIRTUAL AUDIO VISUAL
PRODUCTION
LIVE STREAMING
INTERNET SERVICES
$ $$ $
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Study on Hybrids The Virtual Edge Institute (VEI) and ROI of Engagement released a second report on the effectiveness of hybrid events in 2011
There were distinct differences in why a person attended in-person or remotely.
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Hybrid StudyIn person:
Ability to expand their network - 43%
Personal interaction with presenters/and or attendees - 41%
Learn better in person - 30%
Build deeper relationships with network 26%
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Hybrid StudyFor remote attendees:
Cost savings - 56%
Time savings - 52%
Attend the sessions that I want - 40%
Try a virtual event - 37%
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Hybrid StudyIf no virtual option was available:
93% of virtual attendees would not attendthe in-person event
What does this mean for YOUR events?
“…82% of the online audience found the virtual
environment helpful in making a decision to attend
in-person next time”
Virtual Edge Institute 2011
“72% said they were equally confident interacting virtually, with 15% saying
they actually preferred it.”
On24 2011
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Who is Doing Hybrid Events Well?
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SAP Sapphire Now
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SAP Sapphire Now
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SAP Sapphire Now
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SAP Sapphire Now
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H.I.M.S.S. Conference & Exhibition
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South by Southwest Interactive
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CiscoLive365: 60k In Person - 100k Virtual
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Cisco GSX
Cisco GSX Virtual Event Results
20,000 Attendees from 89 Countries
93% of Registered Users Attended
Had 600 Conference Rooms
8,200 Participated in Group Chat Rooms
Saved334,000 Hours in Travel Time
211,000,000 Air Miles
84,400 Tons Carbon Emissions
Face-to-Face Cost vs. Virtual Cost per Attendee
Leadership Summit
$2,800 F2F
$600 Virtual
Global Sales Meeting
$4,300 F2F
$437 Virtual
Equipment Used
InXpo Virtual Event Platform
Cisco TV
WebEx
TelePresence
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“Virtual gives great ROI because it is 1/10th the cost with 10x the
return.”
MedCo Health Solutions, Inc. Virtual Event Results
800 Virtual Attendees
Saved MedCo $1,000,000
Offered Attendees
Online Learning
Live Chat
Discussion Forums
Virtual Exhibit Booths
Downloadable Collateral
Live Sessions
On-Demand Sessions
January 27, 2013Mulligan Management Group, LLC www.mulliganmanagementgroup.com 43
GE Healthcare Virtual Tradeshow Results
4,000 Virtual Attendees
Attendees spent an average of 1.5 hour at booth
Had 15 taped demonstrations
15 Day Virtual Show
Social Media Used to Promote Event
Banner Advertising
Google AdWords
Website
Email Contest among Employees
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What are the Myths Around Hybrid Events?
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Myth Busting Hybrid Events
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X
X
X
X
X
Myth #1: Cannibalize My Audience
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EXTENDS AUDIENCE REACHAPA: 1900 in person, 1885 virtually
Only a 7% audience crossover
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Equipwomen - 3,400 Sydney-1,000 Online
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Myth #2: Cannibalize Sponsors/Exhibitors
XX
X
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72% Of Exhibitors Find Virtual Valuable
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Live Virtual
= More ParticipantsExtended Global Reach
+
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GE Healthcare – Virtual Exhibit
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GE Healthcare – Virtual Exhibit @ RSNA 2009 Identical to physical booth with 3D renderings
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GE Healthcare – Virtual Exhibit @ RSNA 2009 Identical to physical booth with 3D renderings
Visitors: In Person 10,000 - Virtual 5,000
“This is all about connecting customers to specific GE people“ – GE Healthcare
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Myth #3: Co$t$ Too Much
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Social Media
Video
Livestreaming
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Myth #4: Only for Technically Savvy
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Myth #5: Not as Good as Face to Face
VIRTUAL AUGMENTS & FACILITATES F2F
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“Web video and teleconferencing have their
role, but the executives in the survey do not expect them to
make the need for face-to-face meetings obsolete.
Rather, many see the ideal as a mix of face-to-face and
technology-enabled meetings and conferences.
- Forbes
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BONUS MYTH: No One is Doing IT
96% of respondents already using virtual events and meeting solutions
Source: CWT Travel Institute, “Meetings & Events: Where Savings Meet Success”: August 2010
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Dispel the Myths
DISPELL THE MYTHS: VIRTUAL Expands and extends reach of audiences Expands and extends reach for exhibitor
Can easily be added at minimal cost And is for everyone
Augments and facilitates face-to-face Is already being used by your clients
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Top Hybrid Event Service Providers
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Streaming Providers
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Ustream.tv
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Livestream.com
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Livestream.com
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ATEM Television Studio Connection Diagram Example Workflow *ATEM 1 M/E Shown
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Hybrid EventsPlatform Providers
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Up
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Are You Ignoring a $18 Billion Opportunity?
