Hy perXchange Success Report - kolkata4.orgkolkata4.org/pdf-download/HyperXchange Success...
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HyperXchange Success Report
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HyperXchange
4th Floor Sri Manjari Building,
1 Camac Street, Kolkata,
West Bengal 700016
080976 11136
www.hyperxchange.com
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What is HyperXchange ?
HyperXchange is an Online-2-Offline marketplace to buy/sell preowned smartphones with warranty/insurance.
As new phones launch faster and data get less expensive, demand for preowned phones is skyrocketing. However, the second-hand mobile marketplace is fragmented – and transactions via online classifieds can be difficult/unsafe.
HyperXchange provides a viable alternative- letting buyers discover pre-owned phones online, then moving the process offline to a kiosk or direct-to-home for safe and trusted transactions, along with warranty/insurance.
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HyperXchange Revenue Sources
Unlike typical online classifieds that depend on ad revenue, HyperXchange earns from:
Processing fees on every transaction.
Margin on warranty.
Commissions on new phones sold.
Premium charges.
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Founding Members
Satanik Roy – CoFounder &
Managing Director
Dipanjan Purkayastha –
CoFounder & CEO
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Dipanjan Purkayastha
Global Technology professional with 18 years’ experience across US, Canada and India in:
Strategy
M&A
Start-ups
Business Development
Expertise:
Strong domain knowledge in Financial Services, Media & Marketing
Proven track record of Product Development, IT and BPO
Top sales producer & member of the CEO’s club
Qualities:
Excel in unstructured environments like start-ups and business turnaround situations
Achiever, Ambitious, Self-starter, Innovative, People person
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Satanik Roy
Adept at coding, design, writing and growth-
hacking start-ups. Former Founder and CEO,
Appolysus – Tech Adviser at Maptags Inc. and
Voyageur Magazine – Vice President at
Rotaract Club of Calcutta Metro City –
Mechanical Engineering Undergrad – Author
of ‘The Classic Retreat of Anarchy.
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Coffee and Q&A session with the Founding Members
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What would you do after raising funds?
HyperXchange is a marketplace focused towards consumers and
enterprises with high mobility needs, like cab aggregators and
delivery services.
HyperXchange launched June 2016 with a pilot in Kolkata across 5 HyperXchange centres. Within the first week, we earned over
Rs.5 lakh. In a month, we crossed 10,000 listings and over Rs.20 lakh revenue across 25 HyperXchange
centres.
In August 2016, finalized a deal with one of India’s largest
hyperlocal delivery provider to supply 10,000 mobiles over the next 3 months, worth Rs.2.5cr.
Similar deals in the pipeline with 3 cab aggregators.
From September 2016, we started direct-to-home delivery as
premium service.
Our target is to earn Rs.6 crore in Year 1 (growing across 2-3 cities); to Rs.40 crore in Year 2 (launching
franchise operations across 25 towns) and Rs.100 crore in Year 3
(scaling franchisees across 100 towns).
In the meantime, the product will grow to include tie-ups with major
smartphone brands and introduce other product
categories in select international markets; while keeping the basic
O2O model intact.
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Who are the consumers that
you are targeting? How is this going to affect them?
Discovery occurs through HyperXchange app/website:
– Certification/sale/insurance/warranty happens through offline franchisee
network of HyperXchange Centers
– Pick up and home delivery premium option
This would allow us to upgrade both HyperXchange Tech and Franchise
network growth.
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What is the success story of your start-up in your own words?
Life as a start-up is all about taking one careful step after the other consistent smile, confidence and resilience
(and all the while being the brand) I sometimes juggle a lot focussing on the distant vision. This life is not for
everyone. You have to be a little bit crazy and have a very thick skin. Be prepared to live from hand to mouth
and give your life to the cause.
Any other information about your start-up that you would like to share with us.
HyperXchange, India’s first Online to Offline Classifieds play and World’s first C2B Classifieds. Honoured as ‘Outstanding Start-up in East by Calcutta Angels Start-up East Summit 2016’, Declared as ‘Top 7 Start-ups in Start-
Up Launchpad 2016’ by The Indian Chamber of Commerce. Nominated by ‘NASSCOM in Product Conclave Bangalore 2016’ and ‘GMIC Bangalore 2016’. Selected in IIT-B TTM 2016. Selected in the Clarion 2016 in
Mumbai. Selected in The Pitcher, Istanbul Turkey. Selected in Catapult DUMDAAR 32.
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Team HyperXchange is almost 50 members strong
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How is HyperXchange
unique:
Most methods of buying pre-owned
phones today has significant trust deficit.
HyperXchange:
Lets buyers discover sellers online,
then transact offline at local
HyperXchange centers or direct-to-
home.
Provides warranty coverage.
Brands phone retailers’ under a franchisee ecosystem– faster/stickier
growth on variable cost mode.
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Fun At Work