Hw2 fon
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Transcript of Hw2 fon
*Foreign College Students’ Perception of Thai Brand Products
*Motivation
*STEP
*Interest in marketing& my future goal
*Why Red Bull and some Thai brands are so popular here?– totally different perception in Thailand.
What foreigners perceive
What Thais perceive
*Variations
*Foreign college students’ Perception of Thai Brands
*Branding and IMC of Thai popular Brands in US.
*Environmental factors that affect foreigners’ perception
*Prototypes
*Survey Report & presentation*Underlined factors under the success of those brands.
*Ideas for Thai Brands to be successful in USA
*Helppppp.
*Find interviewees
*More ideas about question in the interview and some insight about people& Thai brands here
*Access to resources and books
*All suggestions are welcomed
*Most important : Morale