http://www.sorbaorlando.com/mauris-in-orci-orci/

FUNDING FOR ORLANDO’S BIKE TRAIL PROJECT

Danny DevitoPROS-Well known, respected work, sense of humor others enjoy

CONS -Not as popular with younger generation, hard to take serious, not known for fitness

Michael JacobsPROS-Large body of work, created a lot of shows loved by many, skills in putting together projects to run smooth

CONS -Name is not well-known, no recent hits, starting a new project so may be busy

Jessica Simpson

PROS-Well known, respected singer, can perform to sell ticketsCONS -Known for not being smart, out of shape currently, no recent hits

THE BEST WAY TO LEAD EACH OF THEM…

Danny – Participative, because he is a creative person and knows how to entertain and get attention when needed, so if given a task he could accomplish it his own way in a creative manner.

Michael- Participative, since he has a lot of work behind the scenes in creating hits it would be helpful to get his input of ideas in order to captivate the largest audience possible for the cause.

Jessica- Authoritative, she is not one known for her wisdom, so giving her specific directions and using her pre existing celebrity and fitness endeavors by no questions asked tasks to complete her use to the team would be optimized

HOW THE Y WILL CONTRIBUTE…

Danny & Michael Jacobs- I would use the two of them to create shorts and commercials in order to captivate audiences and develop an emotional attachment to the audience all centered around biking. I will focus Danny more on comedic shorts and Michael on more dramatic areas. By running both of their creations simultaneously either via the web or short segments during commercials it will appeal to a larger audience by not just focusing on one genre of film.

Jessica- I will use her singing ability to throw fundraising concerts and talent shows where she is a judge along with my other celebrities. Along with her talents I will put to use her current weight loss “struggle” by getting her to start a cycling for fitness campaign where her weight and fitness level is monitored and others (the audience) can track their levels in relation to hers so it develops a connection inspiring more people to want to donate to the production of more bike paths in orlando.

TEAM BUILDING…

For my team exercise I will first start the campaign with a form of “America’s Got Talent” contest in Orlando and have them all as judges forcing them to work together in order to choose a winner (with the winners prize being a path portion named after them as well as opening for Jessica’s concerts). I will hold the contests all over the city and have them travel together by bus, forcing them to interact with each other and learn more about their fellow “promoters”.

GOTTA KEEP THEM MOTIVATED…

By setting Danny and Michael in similar projects in different genres I hope to create an unspoken competition in order to keep them motivated to strive for improvement. Jessica’s fitness program will also be used to motivate her to keep it up since it will be seen by large amounts of other people and positive results are something she could show off to the media which is what most celebrities crave.