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The Hunters Guide to

Selling Your Home

We established our business in 1992 on the firm principles of excellent customer service, unrivalled pro-activity and achieving the best possible results for our customers. Today, we are one of the UK’s leading estate agents with over 150 independently owned branches throughout the country. Our ambition is to become the UK’s favourite estate agent and by keeping the customer at the very heart of our business, we firmly believe we can achieve this.

At Hunters, we put people first. Our customers tell us communication is key, so we make sure we feedback within 24 hours. We also know that people move not only in their own area but throughout the country and beyond; from our nationwide network we have access to a huge database of buyers, tenants, investors and properties.

These are just some of the reasons why 96% of customers recommend Hunters to friends and family. We’re very proud of this statistic, especially as the industry average is 78%.

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The Hunters marketing strategy is based on a very simple principle – the more people we can get interested in your property, the better price we are going to get for you. Your property will be marketed within your local area, across your region and throughout the entire Hunters network. Glynis Frew - Managing Director

Discover the Hunters Difference

We are Independently OwnedThere is real value to our customers in working with independently owned franchised branches. These are run by the business owners who are experts in their own local area, yet at the same time benefit from being a Hunters Partner.

We are Trained Estate AgentsAll the Hunters Training Academy programmes are accredited by the ILM and City & Guilds. Hunters agents are fully trained and work to professional standards and ethics.

96% of Our Customers Recommend Us*Every sale is followed up by our Customer Service Team to ensure that we always deliver on our promises. Our survey results show that 96% of Hunters customers recommend us and would use us again.*

* On average 96% of Hunters customers who responded to our questionnaire between 1 Jan – 1 April 2015 said they would recommend us or use us again.

Having moved home many times I have to say the service provided by the Hunters team was head and shoulders above anything I have previously experienced. Katy in particular was prompt and professional throughout, always delivered on her promises and I loved her friendly and supportive approach.Mr Cockerill, Wetherby

Why Hunters?

Proactive ApproachIf location is the most important thing when looking for a property, then being proactive is the most important thing when it comes to securing a buyer for it. Proactivity is something required from all Hunters people and ‘going the extra mile’ is routine. This approach ensures we generate maximum interest in your property in the shortest possible time. Buyer and tenant competition is key to achieving the best possible price for you.

Feedback & CommunicationIt is not enough that we work hard to find you the next buyer for your home, we believe that it is vital that you are kept informed every step of the way right through to completion. We endeavour to contact all vendors, once their sale has completed and carry out a customer satisfaction survey designed to highlight any potential areas for improvement in our service standards – this ensures we are always listening to our customers’ needs and wants.

Staff TrainingThe Hunters Training Academy was the first estate agent nationally to win accreditation by the Institute of Leadership & Management and the City & Guilds organisation. Excellent people achieve excellent results and our people undergo full training. When you are dealing with a Hunters Valuer or Negotiator you are dealing with a trained professional. This is the Hunters difference.

Maximum Online Coverage & Superior WebsiteWe understand the need for excellence in online marketing. Our intuitive and mobile responsive website is key to the profiling of your home and is an example of our commitment to the fast-paced changes in online technology. Hunters is a market leader in communication and technology and we take great pride in being at the forefront of the latest developments in our industry. Our website has tools and functionality for house hunters that few other website offer, including a school search and ratings tool, Walk Score and keyword search criteria. In addition, Hunters’ properties are profiled on the top property websites.

National NetworkHunters’ customers benefit from our diverse national network. We are experienced in selling, letting, managing and marketing all types of property for all kinds of clients; from swish city centre apartments to sprawling rural retreats. Furthermore, our offices are linked so when you instruct your local Hunters office you are actually instructing our entire national network.

Innovation & TechnologyConsumer habits are constantly changing. Vendors, landlords, buyers & tenants now expect more from their estate agent than ever before, which is why we utilise technology to ensure that people can access your property details whenever and however they want to. High quality digital property details, a mobile responsive website, smart phone apps and QR codes, - these are marketing tools we use in addition to the expected to target more applicants and generate more interest for your home.

Social Media Hunters’ branches utilise social media as another means of generating interest in the properties we market. Facebook and Twitter are powerful tools when used correctly and our agents are trained in the art of Social Media by our Marketing Department.

Professional Photography, Floor Plans and Video ToursExcellent photographs are essential to achieve the best price for your home. Professional presentation through clear and accurate floor plans and an optional video tour facility ensures we can give your property maximum impact when it comes onto the market.

Accompanied ViewingsNot only does this save you time and hassle, but research carried out by the NAEA shows that it can double your chances of generating an offer. We are selective about who we allow to view your property, ensuring that we only focus on genuine, qualified buyers and tenants.

Hunters ExclusiveHunters Exclusive is an offshoot of the Hunters brand that allows our vendors to showcase their homes in a style befitting their individuality and beauty. With a high quality magazine and supporting literature and property details choose Hunters Exclusive if your home deserves the very best marketing and profiling.

Giving BackWe encourage all our branches to support local charities, sport and good causes and have contributed over £300,000 in the last 10 years in sponsorship and donations.

Moving You Since ‘92We’ve seen our business grow rapidly since opening our first branch in 1992. The last 20 years have given us invaluable experience during what has been the most radical and dynamic period in estate agency – the growth and penetration of the PC, internet, email, mobile and social media, along with the biggest ‘boom and bust’ in both house price and transaction volume. This has allowed us to blend traditional customer service values with fast-changing technology, consumer attitudes and market conditions.

A helping hand

for children and families in times of need

Our link with a professional property public relations team gives us access to some of the most prestigious and well known property supplements around. If relevant, your property can be submitted for feature consideration in national publications such as the Sunday Times’ Bricks & Mortar, The Times’ Homes, Financial Times’ House & Home, The Mail on Sunday’s Review and The Guardian’s property supplement. This way your property can be viewed by hundreds of thousands of people throughout the country.

National Publicity

Your property has 3 seconds to make an impression online

Buyers are quick to exclude! Presentation of your property is key to attract the right person: • It must be perfect, inside and out• Professional photographs showcase your property at its best• Accurate floor plans• A well-written description aims your property at the right audience• The price must be right

First Impressions Count!

When you first go to marketbuyer interest is at its optimum

so presentation is key!

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Hunters was spot on with their valuation and the property sold in a matter of days. I also appreciated the after sales service provided by the team who kept me informed on progress all the way through the sales process. Mr Gill, Easingwold

Thank you so much to Hunters for assisting us in the purchase of our home. Lester Hurst and the rest of you were most accommodating and helpful, and made our experience a very hassle-free one! We will not hesitate to recommend Hunters to friends and family, if the opportunity arises. Mr & Mrs S, Ilkley

Photographs Encourage Interest!

We have a miniumum standard of 6-9 images to ensure optimum

interest in your property.

% Difference in online click-through ratesvs

Properties with 0 images

Our Top Recommendations For Marketing Your Home

Professional Photography Premium Listings on Property PortalsA picture does indeed paint a

thousand wordsProven to attract 10 x more

potential buyers

You went that extra mile to get the sale through and we really appreciate it. We have come away from this process with a very good opinion of Hunters, principally for the way you handled all this but also the very professional, efficient and human service we received from the Hunters team. Very impressed.

Mr & Mrs S

I have had some pretty dire experiences with estate agents in the past, fortunately this was not one of them. I really don’t know what more Amy could have done for me. She was absolutely brilliant from beginning to end, cheerful, respectful, patient (especially with me) and quietly determined. John M, Sheffield

Accurate Floor Plan & EPC

Property Tours

Essential when comparing similar properties

Properties with video tours attract up to 60% more interest from home hunters

EPC is a legal requirement

Easy Home Presentation Tips

Outside:

• Clean the windows, mow the lawns and weed the garden• Fresh paint will have an immediate effect – especially on gates or fences• Repair uneven paving or fill in holes in the drive/path• Tidy away toys, odds and ends and anything that you’ve been saving for that ‘trip to the tip’• Repair leaking pipes or taps, and fix gates or railings• Make sure your rubbish bins are out of sight, not sitting in pride of place in the centre of the view!• Even small courtyards can look beautiful with a few well-chosen plants and pots; include a string of fairy lights or candles for some additional romance• No garden? Make the best of window sills with colourful window boxes

Inside:

• Organise and clear away clutter - box it up and put into storage or hide in the attic • Spring clean! Wash the curtains and dust for cobwebs• Throw away any dying potted plants• De-clutter all surfaces, including the kitchen• Remove unnecessary furniture - space sells! • Animal lover? Make sure that your home smells fresh for viewings • Make the most of natural light - position large mirrors opposite windows• Ensure your lounge is sociable and position sofas opposite one another whenever you can• Make the beds – don’t let crinkly duvet covers distract buyers from the room itself!

There are two important things any home owner needs to sell a property: the right price and the best presentation.

A good estate agent will set the right price and create a unique marketing plan for your home. But how about a few trade secrets to give you the knowledge to improve its presentation?

Most properties that come to the market are presented in a ‘lived in’ state which will not suit all prospective buyers. It is best to detach yourself emotionally and try to look at your home through a stranger’s eyes. Properties that have been carefully prepared for sale and are well presented tend to sell faster and attract more offers.

Remember, presenting your home well doesn’t have to mean a complete redecoration or spending lots of money, it just means a bit of time and effort directed where it matters most. Don’t let your home’s appearance put your buyers off before they step foot over the threshold. Be honest and compare your home with your neighbours’. Simple jobs really do go a long way to making a property stand out from the crowd.

Sold! What We DoAs soon as an offer is received we will notify you both verbally and in writing. We qualify all our buyers and will be able to advise on the likelihood of the offer proceeding. Once the offer has been accepted we will prepare a Memorandum of Sale and write to all parties, confirming the agreed sale price. It is our aim to keep you informed throughout the whole period, liaising with both you and the buyer’s solicitor – thereby ensuring as smooth a process as possible.

What You DoThe first and most essential step is to instruct a solicitor. But before you do, ask about Hunters Conveyancing. If you are in a chain then you will need to have your mortgage offer confirmed (if applicable) and arrange for a survey of your purchase property. Your solicitor will keep you informed of anything further you need to do.

What Your Solicitor Will DoWEEK 1 : Request the title deeds from your current lenderWEEK 2 : Send out the relevant property formsWEEK 3 : Request some money on accountWEEK 4 : Apply for searches WEEK 5 : Ask you to agree which fixtures and fittings will be includedWEEK 6-7 : Once the contract has been signed by both parties, the deposit (typically 10% of the purchase price) is transferred (or paid in the form of a Banker's Draft) by the buyer's solicitor into your solicitor’s account.

The completion date is then agreed by both parties.

What Happens Next?

Property on the market... what we do next:

Day One• Prepare property details and online property listing, complete with professional photographs, floor plan and (if applicable) a video tour• Contact all our ‘Hot Buyers’ by telephone• Email the details of your property to our entire buyer database• Upload your property to our website and the top online property portals • Display your property details in our branch windows• Arrange best viewing times• Ask you to share your live property link with your own friends and contacts via social media such as Facebook and Twitter

Week One• Additional advertising in local or regional property press (if applicable)• Coordinate all other marketing - property magazines, canvassing, Hunters Exclusive magazine, direct mail

Throughout Month One• Gauge and report interest• Feedback on all viewings• Reports from online portals – your property’s click through rate and associated statistics• Review photographs and property details• Negotiate and present all offers

“We would really recommend Gideon Gold and Michael Posner at Hunters if you are looking to sell your home. Everything from start to finish was completely professional - the marketing materials looked amazing, their valuation was spot on, and we had an asking price offer within 2 days of putting our flat on the market with them. They were communicative throughout and did what they could to push the sale through when things were moving slowly. They were a pleasure to deal with from start to finish and we will definitely use them again. Thanks for all your help!” Mr & Mrs Cordery, West Hampstead

Customer Care

At Hunters the customer is fully at the heart of our businessWe believe that your needs are paramount and have subsequently created systems to reduce stress and guide you through the entire selling process. Our client relationships are built on trust, which is why 96% of our customers would recommend us or use us again.* We will provide frequent feedback on the marketing of your home and chase up any interests from viewings and keep you updated regularly. The national average for ‘fall-throughs’ in house sales is currently one in three. This is mainly due to unnecessary delays and a lack of information for both buyers and sellers. At Hunters we have managed to reduce this rate significantly, due to the training and dedication of our people. This achievement could potentially save you thousands of pounds in wasted survey fees, legal charges and removal costs, not to mention stress. Our customers can feel confident in the level of care, service and communication they will receive. That is the Hunters Difference.

No Sale, no Charge!We operate a ‘No Sale, No Charge’ policy, so you are fully protected in the unlikely event that we do not sell your home and you withdraw it from the market prior to the introduction of a buyer.

Hunters - Professionally RecognisedTwice selected as the Best UK Agent, Hunters is a member of the Ombudsman Scheme for Estate Agents who provide codes of conduct to ensure a high quality and accountable service at all times. Our Training Academy is the first of its type in the UK to be endorsed by City & Guilds and the Institute of Leadership & Management.

“I have used three agents to try and sell my house and the best customer service that I received was from Hunters. I used Hunters eight years ago and received great service then and I am happy to say eight years later, I still received great service”.Mr Knight, Harrogate

* On average 96% of Hunters customers who responded to our questionnaire between 1 Jan – 1 April 2015 said they would recommend us or use us again.

“You sold our house in just 4 days and thanks to your efforts enabled us to enjoy a happy & stress-free ‘first Christmas’ in our new home. Your exceptional professional service, always available to ensure a total understanding of the worries and problems of your Clients, completely destroys the traditional image of the dreaded ‘Estate Agent!’ The service provided far exceeded our anticipations and we would have no hesitation in recommending your company to anyone. A sincere thank you”. Mr and Mrs Latham, Endon

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@Huntershomes

An Established and Growing Brand

Hunters is one of the country’s leading estate agency groups with over 150 independently owned branches throughout the UK and abroad. And growing, with more Hunters branches opening in new location every month. We have an ambitious, motivated team and a clear vision to grow our brand to become the UK’s favourite estate agent.

You can read more about us on hunters.com or by following us on Facebook and Twitter.

We look forward to working with you.

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150With over

branches in the UK and still growing.

Hunters Property AuctionsSelling by auction has become more popular over recent years, especially for properties requiring work. Properties often achieve higher values than their published guide price due to competition between individuals on a particular lot.

A definite timescale to complete the transaction is agreed. Normally contracts are exchanged on the night of the sale and completion takes place within 28 days.

LettingsWe take great pride in not only meeting, but exceeding the expectations of our Landlords. Our aim is to find a suitable tenant for your property with the minimum amount of fuss.

Our lettings services are set into two main categories and potential Landlords can decide which fits their needs best - Fully Managed and Tenant Find.

Land & New HomesHunters Land & New Homes provides expert industry advice on all development-related matters such as land acquisition and accurate, impartial market research.

We also offer guidance to developers, house builders, housing associations, receivers and banks.

Investors / Buy-to-Let Hunters is able to offer a specialist Buy-to-Let consulting service for Investors. With our vast knowledge and experience in the property market we can offer advice on hotspots in specific areas, identifying the right investment properties and accessing financial products and services.

Our regular Investor newsletter keeps you up to date with the latest industry news.

International Hunters International began in partnership with Marena Murray, property specialists in the Murcia region of Spain and in particular the exclusive La Manga Club, one of the world’s top leisure and sporting resorts.

There is now also a Hunters International office in Alicante selling a range of property taking full advantage of the fabulous Spanish climate, stunning beaches and beautiful countryside.

Franchising Since 2005, our network of franchises has shown phenomenal growth, with over 30 branches opening in 2014 alone. We now have over 150 branches and are one of the largest franchised estate agency partnerships in the UK.

We have opened brand new franchised offices as well as helped several existing agents rebrand to Hunters.

Block Management Hunters Residential Block Management is an experienced and quality managing agent with a thorough knowledge of property management as well as legal and statutory requirements.

We are equipped with dedicated teams of trained contractors and staff, ready to assist with any situation. Our services range from consultation to full managing agent services.

Hunters ExclusiveHunters Exclusive allows our vendors to showcase their homes in a style befitting their individuality and beauty. With our high quality magazine, supporting literature and enhanced property particulars choose Hunters Exclusive to present your premium home in the best possible light.

Our Hunters Exclusive magazine now features lifestyle as well as property, making it the perfect coffee table read.

Hunters ConveyancingHunters Conveyancing is a unique and specialist conveyancing service, designed to dramatically reduce the time taken to get the legal work done and help you move more quickly.

We will get all your legal work prepared in advance so that you are ready to exchange as soon as a buyer is found.

MortgagesMany Hunters branches benefit from an in-house Mortgage Adviser, offering expert advice on the latest mortgage products, interest rates and offers available.

A Mortgage Adviser working with a Hunters branch will help you every step of the way from choosing a lender, arranging an agreement in principal and completing a full application.

Additional servicesvisit hunters.com

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