Google Hummingbird

Explained

Hummingbird Explained

- Hummingbird is Google's latest search algorithm- It will change the world of search forever

Why Hummingbird?

-Hummingbirds are:- Precise and fast

What is Hummingbird?

- Hummingbird is not an algorithm update- It is a whole new algorithm

What About Past Updates?

- Hummingbird incorporates Penguin and Panda- There are more than 200 ranking factors in the algorithm

Why Such a Big Update?

- Google wanted to change search from keyword to concepts- Hummingbird doesn't find the best match for the keyword, it finds the best answer to the question

What Does this Mean for SEO?

- Links, PageRank and duplicate content factors still matter- But content is king (and Google really means that this time)

Where is Google Going Next?

- Expect Google to focus on semantic metadata and knowledge graphs- As well as mobile optimisation

Hummingbird is Live Now

- But quality sites should not expect to notice any drops in traffic- Hummingbird won't be penalising sites with good content

What Now?

- Focus on tutorials, how-to guides, reviews and other answers.- Leave keyword stuffing to the spammers. It doesn't work.

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