Hummel presentation
-
Upload
deniseattaway -
Category
Education
-
view
254 -
download
9
Transcript of Hummel presentation
Natalie Hummel, Ph.D.Assistant ProfessorExtension Specialist
Department of EntomologyLSU AgCenter
Presentation also available on:
www.slideshare.net/allaboutblueberries
Participating in a CoP allows:
Enhancement of professional contacts and teamwork
Improved awareness of research and extension in other Land Grant Universities
Our Community of PracticeExperts on blueberries, youth & education – production and management – horticulture – pest management – disease management – human nutrition– economics – marketing– extension program evaluation– web design– communications– graphic design
Community of Interest (users)Blueberry Producers (commercial and
backyard)Blueberry DistributorsBlueberry consumers (youth and adult).
Each topic area defines their CoI
Project Leader: Hummel
Production: Coneva & Morgan
Consumers: Roy
4-H/Youth: Machtmes
Marshall
Braswell
Hummel
Ferrin
Coneva
Marshall
Cline
Cline
Benedict, Gould, Piazza
Hinson
Fadamiro
Boozer Boozer Coneva
Johnson
Himelrick
Knight
Sikora
Topi
c Le
ader
Topi
c Co
ntrib
utor
sSu
ppor
t Pe
rson
nel
Braswell
Hummel
Roy
Morgan
Gill
Morgan
Project Coordinator:
Attaway
Improved scope of extension outreach programs
Social networkingCoP uses Facebook, Twitter and blogging to build
interest from online communityUsed Google Knol, Flickr to build contentImportant to build credibility as experts online
Today anyone can be an expertDraw on strength and trust of extension serviceStrengthen personal relationships
Free to post and free to use
If we aren’t there someone else will fill the void
Louisiana rice insects blog
79 posts9,500 views
WordPress Statistics:• > 25 million WordPress publishers.• ~ 350,000 new posts/day.• > 260 million people visit WordPress.com blogs/day.
Blueberry WordPress Blog
86 Posts to date
954 Views since beginning
Facebook Statistics: • > 400 million active users.• 50% of active users log on to Facebook on any given day.• Average user has 130 friends.• > 500 billion minutes per month spent on Facebook.
BlueberryFacebook Weekly Summary
Twitter Statistics:• > 106 million Twitter accounts.• Number of Twitter users increase by 300,000/day.
Blueberry Twitter Pagehttps://twitter.com/bluesberrybush
FacebookTwitter,Word Press synched.
Blueberry Flickr Page
Blueberry YouTube site
YouTube allows us to store videos and embed on our extension.org site, as well as reach a larger audience.
Embedded YouTube Video
We also can embed videos from other YouTube channels to publish on our extension.org
Embed from other YouTube Channels
www.extension.org/blueberries
Google AnalyticsFree service -- customizableGenerates detailed statistics about visitors to a
website.Tracks visitors from all referrers, including:
Search engines, andDigital collateral such as links within PDF
documents.A Google Analytics analysis also shows:
Key words used to find the web pageEntrance sourcesTop landing pagesGeographical location of visitors
Entrance Sources
Example of Google Analytics report showing how visitors came to the site.
Visitor Overview
Example of Google Analytics Report showing how many people visited the site.
Visitor Map
Example of a map showing where site visitors came from.
Worldwide reach & media
AgFax leads, TWILA TV, Louisiana Agri-News Network, Rice Farming magazine, Delta Farm Press, Louisiana Farm and Ranch
Impacts on promotion and tenure, and professional performance
Tremendous impactPI for a grant proposal through USDA-NIFA SCRI
LeadershipOrganizationDelegation
Exposure to novel tools – early adopter, innovatorExtension.org workshopsAppointed to social networking task force
P&T – process is being revised to encourage useNational cooperation, grant funds, teamwork,
leadership, multi-disciplinary efforts, outputs, impact
DelieverablesAudio/Video PodcastsYouTube VideosWebsiteSecond Life activities
Blueberry varieties and where they growHow to conduct a soil testActivity on blueberry pests and diseasesCooking lessons where participants learn how
to mix blueberries into food, as well as freezing blueberries for later use.
Information platform - limitlessYouTube-type video contentAudio and video “podcasts”Interactive mapsMoodle courses (interactive)Online interactive diagrams (mouse over
features)Traditional text and photo web-pagesOnline seminar & webinarsFAQ’sAsk the Expert services
Articles from resource area experts
Want to learn more?We need you to join as an expert or editor
• Join eXtension as an expert using the people function• Instructions to join in following slides
• E-mail • Natalie Hummel
• [email protected]• Denise Attaway (project coordinator)
AcknowledgementsSupported in part by USDA award number:
2009-51181-06093A. Denise Attaway1, Elina D. Coneva2,
William O. Cline4, Don M. Ferrin1, Donna Marshall5, Kim Morgan3, Krisanna L. Machtmes1, and Heli J. Roy1. 1LSU AgCenter; 2Auburn University; 3Mississippi State University; 4North Carolina State University; 5USDA-ARS.
http://about.extension.org
Our expert list is growing
Questions?