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Humanrithm: why data without people is not enough
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Transcript of Humanrithm: why data without people is not enough
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Humarithm: why data without people is not enough
And how algorithms lost the Content Curation battle
Guillaume Decugis Co-Founder & CEO – Scoop.it
@gdecugis
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Hi, my name is Guillaume. I’m an Engineer and I like data too.
And also now an Entrepreneur (Musiwave, Scoop.it)
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We Engineers love algorithms.
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In 1993, I built a neural network algorithm…
…to predict stock market
performance
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This is where I’d be if it had worked
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People produce a lot of data
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And yes, algorithm can filter/compute data.
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But smart systems use people to correct data.
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And people like to do it.
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Most people don’t understand algorithms.
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But they can understand people who understand data.
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Data doesn’t distribute itself.
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People do.
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The Content Curation problem
I’m talking to
you!
I’m looking for you!
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Web Content in 1995. Curated.
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Web Content in 1997. Algorithmed.
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The Search for the perfect Content Algorithm
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“Curation starts when Search stops working” (Clay Shirky)
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The Filter Bubble (Eli Pariser)
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7 things that content personalization algorithm do poorly
• Anticipation• Risk Taking• Big Picture• Pairing• Social Importance• Mind-blowingness• Trust
Eli Pariser, 2011
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Man or Machine?
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Humarithm“The Algorithm + the Crowd are Not Enough” Rand Fishkin, SEOmoz.
We need humans data editors/curators.
People
Data
Algorithm
Editors/Curator
s
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Start from the API. Let Human Curate.The Scoop.it Example.
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When it comes to technology, we all want this.
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So please don’t build this.
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Thank you!
Guillaume Decugis@gdecugis
Author: Franz Steiner