Humana

Wellness

Ecosystem

Team: Elena Shrestha, Ayo Sonupe, YoonSu Kim, Jermaine Pope, Arun Devulapalli

Overview

• Executive Summary

• Ecosystem Overview

• Consumer Experience

• Segmentation

• Positioning Via Product Strategy

• Potential Partners & Acquisitions

• Value Proposition

• Promotion

• Financials

Executive Summary

• Humana’s goal - “Help People Achieve

Lifelong Well-Being”

• Solution - develop an integrated mobile

ecosystem where consumers can co-create

individual health and well-being experiences

that are both relevant and convenient to their

unique health goals and lifestyles.

• Our product is - a well-being

mobile application designed to make users

engage in their well-being improvement

activities

Certify& AnvitaHRI LifeSynch

Flexibilityof use

Compare progress

with other users

Rewards

Humana Vitality

User Gaming Experience

Track Diet Track Sleep My HealthFitness/weigh

t goalsWellness

HabitsAccessories

adviceVitality Age

Check

Ecosystem Overview

Website look

Now let’s

Consumer Experience

Consumer Experience

Evolve collects biometric data

to help study the user’s body

structure. All the information

collected will feed into a

database and will link to

backend assets like Certify &

Anvita

Flexibility to engage in other

parameters of wellness

Evolve will use internal

algorithms and links to

Backend database to figure

out the best meal for the day

Daily points and reward

system would leverage

on the competence of

Humana Vitality

Evolve will leverage some of

The competences of Lifelynch

and HRI as well as other

developed and acquired

database to deduce plausible

exercise routines

Segmentation

Total

Addressable

Market Served

Available

MarketShare of

Market

The number of

smartphone

users in the US

is 139 MAmong 53 M

iOS users, 11.7

M use health

apps

For companies, the

segmentation is based on

number of employers with

insurance plan and

wellness programs for

their employees.

Target:

For individuals, we will

target iPhone users

because of higher

spending power

For employers, we will

target those employers

who provide health

insurance, but not

wellness

We expect to

attract 40% of

the market: 4.68

M

Positioning Via Product Strategy

• “One-stop shop” for all things

wellness

• Best and most comprehensive app

for a healthy life

• Day-to-day wellness companion

• Combines features of numerous

apps all in one place$0.00 price point

Positioning Via Product Strategy

Daily Calorie Counter

Weight Loss

Tracker

Exercise Tracker

Find A Doctor

Sleep Tracker

Gives Recommen

dations

PAID

VERSION

ONLY

Potential Partners & Acquisitions

PARTNERS

• Amazon

• Fitness Stores (Foot Locker, Nike, etc.)

• Grocery Stores (WholeFoods, Publix, etc.)

• Restaurants (Jason’s Deli, Subway, etc.)

• D-visit

Acquisition targets

1. MyFitnessPal

Large database—2,000,000+ Items w/

Nutritional Information

Calorie Counter

2. Endomondo

Exercise tracking/GPS capabilities

3. SleepBot

Motion/sound tracker to analyze sleep

patterns

Value Proposition

Consumer Humana

• One app for all wellness needs

• Variety of features• Use only what you

want/need• Free• Reward System• It’s a lot of fun!!

• Revenue from Partners• Information Sold to Third-

Parties (Data sales)• Better Insights on Members

and Non-members• Analyze and Reduce

Exposure/Risk

Promotion

• Use Facebook & Twitter in order to communicate with customers

• Send notification emails to Humana customers

• Advertise in Humana homepage • Inform and educate in YouTube

Financials

• Considering that Humana can analyze and generate significant income from the sale of analyzed and arranged data . We believe Evolve presents a tremendous opportunity for Humana.

Costs Column1

Technology 70,000$

Maintenance 36,000$

Acquisitions 13,000,000$

Launching promotion 50,000$

Word of mouth push 100,000$

Team wages 300,000$

Initial cost 13,556,000$

Projected Number of users 4,680,000

Breakeven benefit 2.90$

Thank you

Questions please