HUMAN RESOURCES

POWERED BY:Ginta Bakane

RECRUITMENTCREATIVITY

Intro about myself..

22 km in Marathon

Studies of Finances

Work as Accountant

Marketing Studies in Denmark (by Danish Government scholarship)

Manager of the marketing department in leading electronic company & project manager at Best Marketing

Marketing Manager at Inspired

Establishment of start-up company «PCB one»

Today:

#1 Recruitment#2 Best practise from abroad#3 Best practise in Latvia

#1 RECRUITMENT

THE MOST VITAL SOURCE OF COMPETITIVE ADVANTAGE FOR COMPANIES IN GENERAL?

EMPLOYEES....

IMPORTANCE OF EFFICIENT RECRUITMENT PRACTICE

Better recruitmentImproved

organizational outcomes

Bad recruitment decisions are the reason that

> 20% of the workforce are poor or marginal performers.

RECRUITMENT METHODs

• Press advertising• Internet based recruitment• Vacancy boards• Television • Radio• Leaflet drops• Posters• Recruitment caravans• Employement agencies & consultants• Direct access to schools and colleges• Incentives to employees for introduction• Direct search or head-hunting• ....

RECRUITMENT METHODs

Study of The Chartered Institute of Personnel and Development (CIPD):

A study showed first-year turnover rates as follows:

• 67% for employees recruited from the competition,

• 55% for those recruited from newspaper ads

• 30% for candidates referred by other employees.

THE LATEST TREND

INNOVATIVE RECRUITMENT METHODS!

#2 BEST PRACTISE

Best practice

What do you see here?

Best practice - Microsoft

Microsoft’s competition for hackers• Problem: difficult to find good

ethical hackers• Solution: competition for

hackers with monetary prize• Result: access to best hackers,

evaluation of candidates

Best practice – Tourism Qeensland• Best job in the world

campaign - combination of recruitment and advertising

• Results : – worldwide attention– 34’000 applicants

#3 BEST PRACTISE IN LATVIA

3# «BEAT KLAVINS»

3# «BEAT KLAVINS»

TASK:1. To find a suitable

candidate to fill analyst position.

creativity

challanging personality

2. To promote our agency’s creativenss

3. To promote Janis Klavins

IDEA:To offer to our candidates a challenge to beat existing analyst Janis Klavins in order to fill his position in a media agency.

3# «BEAT KLAVINS»

WORD PLAY:

[NOLAUZ KLAVINU!]

«BREAK MAPLE»

3# «BEAT KLAVINS»

Solution: www.nolauzklavinu.lv3# «BREAK KLAVINS»

Who is Klavins?

Why to beat?

How to beat?

Klavin’s blog

3# «BREAK KLAVINS»

3# «BEAT KLAVINS»

Results: Free publicity in media

3# «BEAT KLAVINS»

Results: Buzz on the internet

3# «BEAT KLAVINS»

Results: > 93,340 page views

3# «BEAT KLAVINS»

Results: 1295 participants Best candidate found

Conclusions

CONCLUSIONS

Thank you!

Questions?