HuMAn EvEnTS - FrontGate Media · 2013-08-06 · Contact your FrontGate Media Promotions Manager at...

Contact your FrontGate Media Promotions Manager at 949 429 1000

Human Events, America’s first national conservative

weekly, has been the voice of the Right since

1944. Our family of contributors gives our readers

the widest range of the country’s most influential

conservative voices, including Ann Coulter, Newt

Gingrich, Michelle Malkin, Managing Editor of

RedState Erick Erickson, two-time presidential

candidate Pat Buchanan, and more.

These are the powerful conservative voices most

trusted and best heard — on Main Street, on

Pennsylvania Avenue, and in Congress. Informed,

persuasive, and credible, they create the ideal

advertising environment for your product or cause.

Through print, email, e-newsletters, events, an online

presence at HumanEvents.com and RedState.com,

and our growing fan base on Facebook, we reach

millions of the most engaged, dedicated conservatives

throughout the country.

Learn more about how Human Events’ powerful

voices can help you build a more powerful brand for

your product or cause.

“Human Events has been spreading the revolutionary news

of our crusade for as long as I can remember. I’ve been reading

it for over 33 years, and I know it was influencing conservative

thought long before I came along.”

— Ronald Reagan

“[Human Events] does 2 things really well. I think that

they expose the corruption and the reality, the truth, of

what’s going on in Washington, but they also provide the

intellectual ballast for people like myself so that we can make

the cogent arguments that we need to make in order to put

forward our positive alternative agenda.”

— Michele Bachmann

‘[Human Events] IS the conservative movement. When the

other alleged conservative publications and spokesmen were

going soft, Human Events has never gone soft.”

— Ann Coulter

“You can’t imagine the modern conservative movement

without Human Events ... because Human Events

represented an unvarnished, hard-hitting conservatism

that was prepared to tell the truth even if it made the

establishment uncomfortable.”

— Newt Gingrich

“I’ve been reading Human Events since the ’60s. Human Events has been the steady, reliable voice of conservatism.”

— Haley Barbour

HuMAn EvEnTSM o R E P o w E R f u l C o N S E R vAt i v E v o i C E S

Ann Coulter Michelle Malkin Jason MatteraNewt Gingrich Erick Erickson Pat Buchanan David Limbaugh


H u M A N E v E N t S : M o R E P o w E R f u l C o N S E R vAt i v E v o i C E S

MEET OuR AudIEnCE

DEMoGRAPHiCS DoNoRS

PolitiCAl Hot ButtoNS82%

Conservative or Republican

18%Other

How woulD you BESt DESCRiBE youR PolitiCAl lEANiNGS?

DoES fAitH PlAy AN iMPoRtANt RolE iN youR lifE?

yES: 87%No: 13%

78%donate money to

candidates and causes

they support

wHAt SoCiAl oR PolitiCAl

iSSuES CoNCERN you MoSt?

Government Spending

72%

Terrorism

41%

Second Amendment

Rights

46%

Immigration

59%

Healthcare

39%

Size of Government

57%

Media Bias

25%

national defense

55%

Abortion

25%

Energy/ Cap and

Trade

42%

Age 55+

66%

Retired

45%

Male

veteran

70%

38%

Married

Homeowner

73%

85%

CollegeGraduate

Earns $75K+ per year

58%

40%

our Human Events family of readers and subscribers collectively represent a potential power base for your cause or product. Here’s a quick snapshot of our audience.



Published: weekly

HuMAn EvEnTS PRInT

Since 1944, when Human Events launched America’s first

conservative newspaper, we’ve been the most trusted voice

of the movement, telling the truth with calm certainty.

Today, as ever, our family of reporters and contributors

are the Right’s most influential (and often most

entertaining) voices. Among the exclusive features you’ll

find only in Human Events:

l Capital Briefs — Award-winning Political Editor John

Gizzi spells it out and brings the truth to light.

l the Chase — Reporter Tony Lee tracks the 2012

Republican presidential candidates and explains who’s

up, who’s down, and why.

l RedState @ Human Events — Erick Erickson delivers

his solid Right analysis.

l Human Events top 10 — One of our most popular

features, Top 10 tackles the week’s most interesting

topics, such as “Top 10 Examples of Liberal Hate,” and

“President Reagan’s Top 10 Achievements”

Put our flagship publication’s powerful voice — respected,

trusted, and now covering our 13th Presidential

administration — to work for you.

DiSPlAy AD RAtE CARD

Black and white* oPEN 6x 12x 24x 44x

Discount -5% -10% -20% -30%

D. truck** $4,695 $4,460 $4,226 $3,756 $3,287

full $1,945 $1,848 $1,751 $1,556 $1,362

Junior $1,145 $1,088 $1,031 $916 $802

Half $945 $898 $851 $756 $662

Quarter $495 $470 $446 $396 $347

*Color Charge: $750 **double Truck Prices are color only

C E L E B R A T I N G R O N A L D R E A G A N ’ S C E N T E N N I A L1911 2011

Page 5

Human Events®

©2011 by Human Events Publishing, LLC The National Conservative Weekly® HumanEvents.com

Mud LibelPage 11

Gingrich: 1,968 Reasons to RepealPage 18

ALSO INSIDE

Wisconsin Conservatives Say Priebus Is ‘Real Deal’Page 8

VOLUME 67, NUMBER 4 | THE WEEK OF JANUARY 24, 2011 | ESTABLISHED 1944 • WASHINGTON, D.C.

PROMISE KEPTHouse GOP Repeals ObamaCare, Now on to the Senate

Human Events®


C E L E B R A T I N G R O N A L D R E A G A N ’ S C E N T E N N I A L1911 2011

Ann Coulter: Investigate This!Page 13

Issa to Show How Regulations Kill JobsPage 10

ALSO INSIDE

Senator Roy Blunt: ‘Americans Don’t Believe Obama Has Been Successful’Page 8

Under new Speaker John Boehner, the GOP-led House will move quickly to repeal Obamacare and cut spending. See story on

GAME ON!

VOLUME 67, NUMBER 2 | THE WEEK OF JANUARY 10, 2011 | ESTABLISHED 1944 • WASHINGTON, D.C.

ClASSifiED AD RAtE CARD

• display Rates: $50 per column inch

• Line Rates: $2.50 per word

PRE-PRiNtED iNSERt RAtE CARD

Name Quantity Range Rate Card CPM 3x 6x 12x 24x 44x

35,000 min/60,000 max $60 $57 $54 $49 $44 $39

Appreciating Bill Rusher’s Political SmartsPage 16

GOP Hopefuls Call Osama bin Laden’s Killing A Triumph For AmericaPage 11

ALSO InSIde

Osama Gets His VirginsPage 5

BUSH 2.0Obama Finally Realizes How Right Bush Was See story on page 12

volume 67, number 17 | the week of may 9, 2011 | established 1944 • washington, d.C.

C e l e b r a t i n g r o n a l d r e a g a n ’ s C e n t e n n i a l1911 2011

Human Events®




HuMAnEvEnTS.COMBAnnER AdvERTISInG

Generating more than 1 million unique visits per month

and growing, HumanEvents.com connects you with

the widest range of news-savvy conservatives.

We’re the go-to source for exclusive stories and

interviews with influential policy makers, and have

fully integrated cutting-edge web tools such as live

blogging and video. These features amplify the power

of your message — and your brand.

Banner advertising campaigns offer many unique

advantages, including:

l A cost effective way to reach a large audience of

conservatives and influencers

l Three banner positions strategically placed to

capture readers’ attention and generate maximum

click through rates

l Customizable campaigns — options include rotating

creative, geotargeting (especially ideal for political

campaign and advocacy advertisers), roadblocks,

and rich media serving

wEB BANNER RAtE CARD

iMPRESSioN QuANtity RANGE RAtE CARD CPM

250,000-500,000 $10

500,001-1,000,000 $8

1,000,001-1,500,000 $6

1,500,001-2,000,000 $4



REdSTATE.COM BAnnER AdvERTISInG

RedState Managing Editor Erick Erickson has been called

a “key national player” (The Washington Post) who “taps

into and influences the Republican base” (London Daily

Telegraph). Erick’s reputation and influence as a premier

political commentator has attracted conservative

activists and policy makers in record numbers.

RedState.com has been recognized as “the most

widely read right of center blog on Capitol Hill,” “the

most often cited in the media,” and “one of the most

influential voices of the grassroots.” It’s the ideal platform

for any conservative organization or campaign wanting

to reach an engaged and devoted voting base.

Banner advertising campaigns offer many unique

advantages, including:

l A cost effective way to reach a large audience of

conservatives and influencers

l Three banner positions strategically placed to capture

readers’ attention and generate maximum click

through rates

l Customizable campaigns — options include rotating

creative, geotargeting (especially ideal for political

campaign and advocacy advertisers), roadblocks, and

rich media serving

wEB BANNER RAtE CARD

iMPRESSioN QuANtity RANGE RAtE CARD CPM

250,000-500,000 $15

500,001-1,000,000 $12

1,000,001-1,500,000 $9

1,500,001-2,000,000 $6



Exclusive to Human Events | Published: Daily (weekdays)

REdSTATE MORnInG BRIEFInG E-LETTER

The RedState Morning Briefing stays ahead of the

competition by delivering

breaking news and top stories

at 5 AM every weekday. It is put

together by Erick Erickson, one

of the most powerful voices in

conservative media.

Our engaged audience includes grassroots

activists, influential members of national and

local media, and the most prominent decision

makers on Capitol Hill, all of whom make it

priority reading.

RedState Morning Briefing is so invaluable

because it reports on the stories the mainstream

media ignores or twists to serve their agenda.

Its unfiltered hard-hitting content led to its

circulation skyrocketing from a few hundred to

over 150,000 subscribers in less than 18 months.

Your RedState Morning Briefing sponsorship

offers:

l A unique hybrid platform combining branding

opportunities with a direct call to action

l A premium editorial environment that is 2x-5x

more likely to be opened, reopened, read, and

clicked

l An opportunity to build a connection with a

true conservative powerhouse

l Frequency programs include value adds

Premium advertising positions are illustrated in

the sample to the right.

Contact your account manager for pricing today.

sponsor recognition

sponsor middlebanner

sponsor bottombanner

300x250 banner size

468x60 banner size

Erick Erickson



REdSTATE WEBCASTS

RedState webcasts give

your organization the exclusive

opportunity to work one-on-one

with RedState Managing Editor

Erick Erickson. These cutting-

edge events allow you to promote

your organization or cause

through video, email, and print.

The Human Events and RedState readers who

make up our Webcast audience care deeply

about America and the direction in which it is

headed.

In a recently conducted survey, nearly three

quarters of our readers said they would

donate to candidates and causes supported by

RedState.

Your RedState webcast sponsorship includes:

l Collaboration with Erick Erickson in setting the

event’s agenda

l Live or pre-recorded 1-hour event

l Recognition on all promotional materials

l Ability to conduct polling, fundraising, and

email collection during the Webcast

l Sponsor interview recorded at the event and

archived on RedState.com and HumanEvents.

com

With RedState webcasts, you can prominently

feature your organization before motivated

conservative activists around the country,

advance your cause, and align with one of the

most powerful brands among conservatives.


Here’s what our audience says:

“ I found your site from another, and from

listening to Mark Levin and El Rushbo, who

mention your reporting frequently. I appreciate

the truth, and RedState provides the truth.”

—Rick K.

“ I read RedState every single day... I love your

views, it makes me even prouder to be a

RedState reader...”

—duane A.

“ I heard Erick Erickson speak... Dynamite! I was

tremendously impressed. Erick’s talk helped me

get focused again on the mission. Thank you for

the inspiration.”

—Karen M.

Erick Erickson



dAILY EvEnTS E-LETTER

Daily Events is a personality-driven, fast-

paced e-newsletter in which Human Events

editors pair up with celebrity columnists to bring

readers what’s new, now, and worth-knowing in

conservative politics.

Each weekday features a different high-octane

editorial pairing of powerful voices:

Monday Tony Lee & Michael Barone

tuesday Jason Mattera & Pat Buchanan

wednesday Audrey Hudson & John Stossel

thursday John Hayward & Michael Barone

friday Erick Erickson & Michelle Malkin

Daily Events is the perfect opportunity to align

yourself with an editorial team that has its finger

on the pulse of politics.

Your Daily Events sponsorship offers:





clicked

l A seamlessly integrated advertorial position

allowing you to speak directly to our audience

l Frequency programs include value-adds




sponsorrecognition

sponsoradvertorial

sponsorbottom banner

125x125 logo image

468x60 image

30 words maximum

Exclusive to Human Events | Published: Daily (weekdays)



Published: wednesdays PM

Ann COuLTER E-LETTER

advertisementposition 1

advertisementposition 2

2 OPTIOnS:

• 576 character text ad

• 300x250 image

3 OPTIOnS:

• 576 character

text ad

• 300x250 image

• 468x60 image

PoSitioN RAtE CARD CPM 3x 6x 13x 26x 52x 1st and 2nd $12 $11 $10 $9 $8 $7

Ann Coulter is possibly the

most well-known and widely

quoted conservative pundit

in politics. Her signature style

mixes hard-hitting investigative

journalism with biting sarcasm

and political incorrectness. not

only does Ann write about the

latest news, she makes headlines

herself with her powerful voice and witty

commentary.

Human Events has long been Ann’s editorial

home. As our legal correspondent for over a

decade, she is an essential participant in our

editorial meetings, playing a crucial role in

setting our weekly agenda.

Ann’s column is emailed weekly to hundreds

of thousands of her enthusiastic followers.

It’s extremely popular, generating some of

the highest open and click rates of any of our

e-letters.



Ann Coulter



Exclusive to Human Events | Published: wednesdays AM

nEWT GInGRICH E-LETTER

Newt Gingrich is one of the

most powerful conservative

voices of our time. After serving

as Speaker of the House of

Representatives, newt is a well-

respected commentator and

author. His latest book, A Nation

Like No Other: Why American

Exceptionalism Matters was

published by Regnery Publishing in 2011.

Only Human Events carries newt’s weekly

column, which provides analysis and solutions to

today’s biggest issues, including:

l national Security

l Economics and Business

l Energy

l Healthcare

l Immigration

Your Newt Gingrich letter sponsorship offers:





clicked

l An opportunity to build a strong connection

with a true conservative powerhouse





©d

ou

g d

eM

ark

Ph

oto

gra

ph

y

sponsorrecognition

sponsor middle banner

sponsorbottom banner

125x125 logo image

125x125 logo image and up to

45 words of text

2 OPTIOnS:

• 125x125 logo image and up to 45 words of text

• 468x60 image

newt Gingrich



Exclusive to Human Events | Published: tuesdays

GunS & PATRIOTSE-LETTER

sponsor advertorial

125x125 image

and 30 words of text

sponsor banner

120x600 image

Guns & Patriots is a weekly

e-newsletter bursting with

content supporting individual

liberty, limited government,

adherence to Constitutional

values, and, most importantly, the

right to self defense. Each issue is

packed with gun reviews, military

analysis, history, survival tactics,

and personal safety advice.

According to a recent survey of our intensely

loyal gun owners and military folks:

l More than one third are veterans

l They’re affiliated with organizations including

the nRA, uSCCA, the Heritage Foundation, and

their religious communities

l Their top issues of concern are 2nd

Amendment preservation, national defense,

and government spending

Your Guns & Patriots sponsorship offers:





clicked

l A seamlessly integrated advertorial position

allowing you to speak directly to our audience





neil McCabe,

Editor

sponsorrecognition


H u M A N E v E N t S : M o R E P o w E R f u l C o N S E R vAt i v E v o i C E SH u M A N E v E N t S : M o R E P o w E R f u l C o N S E R vAt i v E v o i C E S

365 WAYS TO dRIvE A LIBERAL CRAzYE-LETTER

365 ways to Drive a liberal Crazy is a daily

e-letter drawing on content from James

delingpole’s book. It helps readers start their day

on a humorous note by offering jokes, quotes, and

anecdotes on how to annoy their liberal friends.

Sent at 8:30 AM every morning (including

weekends) this is a great opportunity for

advertisers to connect with readers in a light-

hearted, content-rich environment.

It allows you to reach the greatest number of

opt-in readers at the best rates available. You get

even more value with special add-ons including

personalized copies of delingpole’s blockbuster

book.

Your 365 ways to Drive a liberal Crazy

sponsorship offers:



l A premium editorial environment that is

2x-5x more likely to be opened, reopened,

and read


Premium advertising positions are illustrated

to the right.

Contact your account executive for rates today.

sponsorbanner 2

sponsorrecognition

468 x 60 image

160 x 600 image

Exclusive to Human Events | Published: Daily (including weekends)

sponsorbanner 1



HIGH-IMPACT OnLInE AdvERTISInG unITS

Take advantage of some of the most cutting-edge web advertising opportunities on the market. Our high-impact units

offer a larger proportion of ad space, greater user engagement, and increased creativity.


HumanEvents.com and RedState.com

wAllPAPER

l Runs along both sides of the home page (not available

on article pages)

l Can incorporate your organizational logo or larger

designs

l Companion ad units within content are also available

l A perfect opportunity for building your brand

floAtiNG ADS

l Size: ranging from 640x480 to full page

l Flash/Rich Media vendor recommended

l Appears when the viewer first comes to the site, or as

they move between pages

l Your ad becomes the sole focus of the viewer’s attention

PuSHDowN

l Size: 970x66; expands to 970x418

l Flash/Rich Media vendor recommended

l Expansion lasts from 8-10 seconds before retracting

l Online Publishers Association (OPA) ad unit

l Can include video and multiple links, and is designed to

help deliver brand experiences



dEdICATEd EMAIL LISTS

Our Dedicated Email lists provide

the opportunity to convey your brand’s

message in a straight-forward, competition-

free environment. Our lists give you access

to hundreds of thousands of engaged

readers who consistently deliver some

of the highest open and click rates in the

industry.

You can choose from our three high-

performance lists:

Human Events

l daily availability

l $18 CPM open rate

RedState

l Available Monday-Friday at 3 PM

l $50 CPM open rate

Guns & Patriots

l Available Thursday and Saturday at 3 PM

l $50 CPM open rate

All of our dedicated email opportunities are

highly customizable. We offer a multitude

of options, including geotargeting, splits,

follow-ups, and lead generation options,

as well as any custom alternatives your

organization may request.

Our experienced account managers will

help you develop the right package to

achieve optimal results.



HumanEvents.com

unCOMMOn KnOWLEdGE vIdEO SERIES

If you want to be seen as a conservative thought

leader, here’s an uncommon opportunity.

uncommon Knowledge is a video series

launched in 1997 by the Hoover Institution,

a world-renowned public policy research

center based at Stanford university. It features

interviews with high-profile politicians, scholars,

and journalists.

The uncommon Knowledge video page offers

extended user engagement, giving you the

opportunity to capture an attentive audience

who remain on the page for an average of 7

minutes. This is a surefire way to advance your

credibility and position your organization in front

of thousands of engaged viewers.

Your multi-platform sponsorship includes:

l 15 second pre-roll advertisement

l Roadblock of banner advertising on all

uncommon Knowledge video pages

l Industry exclusivity

l Sponsor recognition on our emails announcing

new uncommon Knowledge videos

l Access to our professional video production

services to aid making your pre-roll video

Contact you account manager for pricing today.

Interview with Michael Barone

Interview with Haley Barbour



CuSTOM PuBLISHInG

If you could design a marketing environment tailored to your

organization’s needs, what would it include? What medium would you

use to best match your target audience? If you can dream it up, we’ll

work with you to make it a reality.

Eagle Publishing has access to more than 2 million dedicated

conservative activists. We’ve also built influential relationships with

major thought leaders and power players in politics, media, and

financial circles.

We’ve acquired an impressive level of product development and design

expertise through successful product launches. now we’re proud to

bring our valuable know-how and resources to you.

Examples of custom solutions we can build are:

l Bundled advertising packages, combining multiple platforms,

designed specifically to meet your goals

l Microsites, housed on HumanEvents.com, giving you a dedicated

web destination to promote and advance your cause

l New e-newsletter products, in which you can own editorial content

that promotes your product or cause

l Events, including town halls, webinars, and conferences, where you

can connect directly with our thousands of subscribers

do you have other ideas you’d like to try? Tell us! We’re open to

exploring new possibilities to help better connect you with our

audience and maximize your investment.

Give your brand a more powerful presence among our powerful voices.

Get the brainstorming started with Human Events and other Eagle

Publishing companies.

Customize your Next Campaign

HuMAn EvEnTS - FrontGate Media · 2013-08-06 · Contact your FrontGate Media Promotions Manager at...

Documents

Transcript of HuMAn EvEnTS - FrontGate Media · 2013-08-06 · Contact your FrontGate Media Promotions Manager at...