Human Centric Innovation Digital Co-creationdocuments.ossforum.jp/documentsfiles/5-8 Japan Company...

0 Copyright 2017 FUJITSU LIMITED Copyright 2017 FUJITSU LIMITED

Human Centric Innovation

Digital Co-creation

Fujitsu Technology and Service Vision shaping tomorrow with you

2017

1 Copyright 2017 FUJITSU LIMITED 1

Fujitsu Technology and Service Vision A statement of Fujitsu’s vision, what this

means for customers, and how the vision will be realized by technologies and services.

Internally, this underpins Fujitsu’s entire operations, guiding our journey of transformation.

Research & Development

Marketing communications, Thought leadership

Product Strategy

Fujitsu Laboratory Research Strategy

Events, Communications, Thoughts

Strategic Portfolio

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2 Copyright 2017 FUJITSU LIMITED

Our journey

2



Digital Co-creation

Driving Digital Transformation

Human Centric Innovation in Action

Fujitsu Technology and Service Vision launched

2016

2014

2013

2015

2017



A digital society Hunter-gatherer societies transitioned to agricultural societies

Experienced a dramatic shift from industrial societies to post-industrial information societies.

Agricultural

Hunter-gatherer

Industrial

Post Industrial （Information）


A digital society Instead of standardized service and products, personalized value is delivered to

each individual in a digital society.

IT, especially software, help people to create knowledge.

Copyright 2017 FUJITSU LIMITED 4


Digital Disruption

In a digital society, organizations' futures will make radical departures.

Over half of the business leaders thought their organizations would not exist in their current form in 5 years time.


Design your digital workforce

Design your value in a Digital Arena

Design the alignment of your value with a shared value of society

What is your disruptive vision?

Society

Business

People


People in the digital era

1４ Copyright 2017 FUJITSU LIMITED


Our Future

Jobs replaced by AI

47 %

Live over 100 years

50 % Autonomous vehicles

2020 Working age Population in Japan

51 %


Can a robot get into the Univ. of Tokyo?

Fujitsu works in the math exam team of the National Institute of Informatics’(NII) project

Already at the level of passing a math exam of the University of Tokyo, leveraging Fujitsu’s reasoning technology

Copyright 2017 FUJITSU LIMITED


It is important to put people at the center of everything.

Fujitsu believes the most critical mission of technology is to empower people.

Human centric



Digital Business Organization

Creation of knowledge and innovation

Learn from experience, interact with digital, create ideas and make decisions.

• Vision (purpose), decisions and rules (ethics).

• Empathy, creativity, sociability, dextrality.

Learn from data, help judgment of people. Augment the capability of people.

Hybrid learning is a new style of delivering value.

Digital (AI)

People


Health Research Institute of the Hospital Clínico San Carlos in Madrid


Innovation Unit of IdISCC is responsible for driving innovation and creating value for healthcare since its foundation in 1787

Helping doctors make more accurate clinical decisions by AI


To support more accurate clinical decisions


Analyzing anonymized data from clinical and non-clinical sources

Achieved positive results of over 85% more accurate in identifying risk


Overcoming a common dilemma What are the most important capabilities people need to strengthen in the

digital era?

13%

特定業種に関する専門知識

10%

論理・分析力

Professional knowledge of

digital technologies

18 %


specific industry

13 %

Logical and analytical

capabilities

10 %

Creativity and imagination

17 %


specific business function

13 %


Open up your creativity



Designing your future workplace Take a design approach

Human Centric Experience Design

01 Creating a vision

Find out what values and experiences you want to realize in the future

02 Creating an innovative concept

Craft new ways of realizing these values and experiences by co-creation

03 Developing an execution model

Develop a prototype in an agile, interactive manner, and refine it


Case: Unleashing the creativity of people

Design Thinking

Workshops Digital

Transformation Center

Co-creation in Silicon Valley Open Innovation Gateway

Maker Space TechShop

Tokyo

Co-creation with Start-ups MetaArc Venture Program


Co-creating digital business


Co-creating Digital Business



Digital Outcomes delivered 89% of leaders responded that they are driving Digital Transformation.

34% of projects have delivered digital outcomes.

What is your progress with digital transformation?

n=3,408 （The number of the digital transformation projects) 33 %

Implementing

24 %

Testing

Outcomes have been delivered

34 %

9 % Planning


Outcomes of digital transformation Growth delivered by digital

Every business is becoming a technology company.

成果

46 %

Increased revenue

Outcomes of digital transformation

22 %

Improved employee satisfaction 35 %

Improved efficiency or reduced cost

44 %

Improved customer relationships

30 %

Transformed business models or processes

36 %

Strengthened competitiveness of

products


Digital: Business = IT Digital bring three big transformational

technologies

Intelligence

Connectivity

Customer orientation

Create personalized customer experience

Customer

Intelligence Create insights through learning from big data

using AI

Transform business by connecting internal

operations and connecting external partners

Connectivity


INESA Group


‘Made in China 2025’ aims to integrate cutting-edge ICT with manufacturing

INESA is pioneering next-generation IT and smart manufacturing technology to strengthen competitiveness in R&D and manufacturing


25% productivity improvement by IoT


Jointly established a ‘Smart Manufacturing Demonstration Factory’ with using IoT technology, Big Data platform, and Intelligent Dashboard

25% productivity improvement with a 50% reduction in processing time


S Group / ABC Petrol


Operate more than 400 retail outlets and service stations in Finland

Develop a new payment platform to improve its customer service

FUJITSU CONFIDENTIAL


Increased customer experience at service stations


The new payment system displays available pumps real-time and enables payment transactions through smartphones

Over 600, 000 customers have downloaded the app, resulting in more than 5 times increase in transactions within 8 months


Fukuoka Financial Group / iBank marketing


Founded iBank marketing to correspond to progress of advanced information and financial technologies and shifting attributes of younger customers

Driving ecosystem-based businesses harnessing Fintech


Offering a new service driven by ecosystem


Launched a financial service platform called ‘iBank’ on Fujitsu Cloud Service and launched a new smartphone application

An account management application from iBank had reached 80,000 downloads in 8 months (approximately 65% of customers aged under 30)



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Human Empowerment

Connected Infrastructure

Sensors

Smart Home

Smart Cars

Smart Factory

Smart Agriculture

Smart Healthcare

Smart City

Robots

Better Experience

Quality of Life

Creative work

Decision support

Acquiring knowledge and skill

Information from people and things

Business and social information

Information Analysis

Algorithms and AI

Security and Privacy

Creative Intelligence



Mobility Quality of Life

Safety

Digital Arenas


The border of existing industries are blurred and become fluid

The value that people (consumers) want will be co-created by suppliers, partners and consumers based on shared platforms

Hyper-connected API Economy


Digital Co-creation

Blending business expertise and digital technology

Creating new value together with eco system partners and customers to shape a different future



Connected Services

People, Things, Processes

Outcome, Customer Experience

Analyze Turn into Value

Collect Optimally Control

Connect

AI Cloud

Analytics

Security

Network

IoT

Mobile


MetaArc

Digital Arenas

Co- creation

Existing Business

Applications

Existing Business Digital Business

Mobile IoT Security

Cloud

AI MetaArc

Finance Manufac- turing

Mobility Food,

Agriculture Healthcare

Public Sector

Industry Platform

Analytics

Platform delivering digital technology as a service

Connect existing business with digital business


Digital society



Our common challenges The world population is expected to reach 9.7 billion in 2050

The number of megacities rise to forty-one in 2030

39% ofJapanese population is forecast to be over 65 by 2050

Japanese population 65 and above

Number of megacities

World population

2011

7 B

2050

9.7 B

2014 2030

41 28

39 %

2050 2015

27 %


Global social challenges The United Nations set out 17 Sustainable Development Goals(SDGs) in 2015


SDG3 Everyone living fuller lives

Realize better quality of life and treatment in an aging society

Connect 7,000 hospitals and care houses

Silico drug discovery and design, Preventive treatment

Care program for elderly in Ireland

Research Institute

Pharmaceuticals

Consumer Goods

Welfare

Clinic

Large Hospital

Quality of life


Qol Co., Ltd.


Aiming to fully support the health of customers since its foundation

Relaunch a store as a showcase of ‘health support pharmacy’ to support and improve health of community residents


Cloud services underpin health information management platform


Link online system of medical records and detailed health information being stored on cloud to improve dispensing operations

The number of prescriptions dispensed increased by 10%


SDG11 Sustainable City

Provide diverse services with location information cloud service, SPATIOWL

Telematics

Hydrogen station management

Care service

Public service

Congestion management

Road repair

Smart mobility

Insurance

Energy

Transportation, Logistics

Social Media

Automobile

Shopping Center

Mobility


Realizing a Smart Nation


Fujitsu, A*STAR (Agency for Science, Technology and Research of Singapore) and Singapore Management University set up a Centre of Excellence


Realizing a Smart Nation Research based on real information, using Singapore as a living lab

Process a significant amount of temporal & spatial data on Fujitsu HPC and SPATIOWL

Develop new algorithms to mitigate congestion by harvesting real data in Singapore

Access quicker routes by predicting hotspots & optimize port operations in cargo flow



SDG2 High-productivity agriculture

Shaping Digital Arenas for food & agriculture across diverse industries

350 organizations use Fujitsu’s Akisai cloud service

Smart Agriculture Iwata

Precision Agriculture

Expanding in Vietnam and Finland

Seeds

Agri Infrastructure

Retail & Distribution

Farms

Research

Food, Agriculture

Business Produce


Iwata Smart Agriculture Project: Joint Venture between Fujitsu, ORIX, Masuda Seed

Agriculture is entering a new era of global competition

Increase in exports of Japanese agricultural commodities (up 24% from 2014 to ¥443 B)

Structural issues such as many small-scale agriculture and an aging farming population



Creating an ecosystem, fusing strengths and diverse knowledge

Support a ‘market-in’ approach based on the experience in its food/retail sector (ORIX)

Co-create seed which fit to market needs with other nurseries (Masuda Seed)

Acquire knowledge for production by the “Akisai” Food and Agriculture Cloud (Fujitsu)

Contributing to regional revitalization using digital technology


Iwata Smart Agriculture Project: Joint Venture between Fujitsu, ORIX, Masuda Seed


A safer, more prosperous and sustainable world

Human Centric Intelligent Society



Digital Technology Potential The evolution of technology enables the unthinkable breakthrough.

Act Sense

Under -stand

Decide Quantum

Computing

AR VR

IoT Computer Vision

Predic -tion

Natural Language Processing

Digital Twin

Optimi -zation

Autonomy

Robot


TOMOE Corporation


Being engaged in a broad range of business areas, from general construction to specialized steel towers, bridges

Relied primarily on visual inspection of its assemblies, but defective inspections resulted in significant rework


Increased efficiency of assembly inspection by using AR technology


Developed an assembly inspection system combining AR technology and existing 3D CAD data

Achieved taking only 2 to 3 minutes for inspection, which is about 10% of the time required for visual inspection, as well as eliminating human errors


Human Centric AI Zinrai

Developed a framework “Zinrai”, the result of more than 30 years of AI-related research and development

Zinrai Platform Service to accelerate the usage of AI

Support the AI use of customers by introducing APIs

Support business by delivering AI with adaptive learning technology

MetaArc

Mobile IoT Analytics AI Security

Cloud Zinrai

Platform Service

Zinrai Consulting Service

Zinrai Installation Service Zinrai Integration Service

Zinrai Managed Service

Application-oriented API Function-oriented API

Zinrai Deep Learning DLU*

*Deep Learning Unit


Human Centric AI Zinrai Embed the industry and functional knowledge into API

Release 30 Function-oriented APIs and Application-oriented APIs since April 2017

Image processing

Speech processing

Emotion and state

recognition

Natural- language

processing

Knowledge processing

and discovery

Pattern discovery

Inference and planning

Prediction & optimization

Conversations & recommen

-dations

Function- oriented APIs

Knowledge Processing Sensing & Recognition Decision & Support

Application- oriented APIs

Traffic image recognition

Domain specific semantic search FAQ search

Company information searching

Credit scoring

Demand prediction

Communi -cations bot

Delivery planning

Production and logistics network

Image recognition

Speech to text

Emotion recognition

Text analysis

Knowledge structuring

Classific -ation

Inference Prediction Dialog

generation

Handwritten- text recognition

Speech synthesis

Line-of-sight recognition

Speech comprehension

Knowledge searching

Discrimin -ation

Optimization Question- answering

Video recognition

Behavior recognition Matching

State recognition


We want to be our customer’s business partner

Provide digital technologies as a service, wrapping them with integration and managed services.

Together achieve business and social innovations across industries.

Digital Co-creation Partner

IoT

Mobile

Cloud SDCI*

Analytics

AI

Security

Integrated Computing

Human Centric

Innovation

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