Huma brand introduction 2

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Logo Introduction October 2012 Brand design by EM Design Brand strategy and art direction by Imprint Advisors Project Management by HUMA VP Communications

Transcript of Huma brand introduction 2

Page 1: Huma brand introduction 2

Logo Introduction

October 2012

Brand design by EM DesignBrand strategy and art direction by Imprint AdvisorsProject Management by HUMA VP Communications

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Harvard University Muslim Alumni

Personae

Dr. Ezzedine the Elder

66 (GSAS 75), Atlanta Professor of LiteratureSunni, Syrian-born

Parvez & Cathy the Power Couple

40 (FAS 93/ HBS 99), DubaiPartner, McKinsey & CoSunni, Indian-born, US-raised

36 (NYU 97/ NYU Law 01), DubaiAssociate, King & SpaldingSunni convert, US-born Caucasian

Munira the Med Student

25 (FAS 09), San FranciscoUCSF School of MedicineShi’I, US-born South Asian

Umar the Undergrad

19 (FAS 14), DetroitHarvard CollegeSunni, US-born African-American

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Harvard University Muslim Alumni

Symbol

+ =

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Harvard University Muslim Alumni

Horizontal Logo

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Harvard University Muslim Alumni

Vertical Logo

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Harvard University Muslim Alumni

Visual Landscape

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Harvard University Muslim Alumni

Illustrative Applications

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Harvard University Muslim Alumni

Illustrative Applications

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Harvard University Muslim Alumni

Illustrative Applications

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Harvard University Muslim Alumni

Illustrative Applications

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