PRESENTATIONON

HINDUSTAN UNILEVER LIMITED

PRESENTED BY:

Bindrshwar Tiwari

Himanshu Raghav

Anurag Nautiyal

Nawaj Sareef

Jagriti Sristhi

Prdeep Jaguri

INTRODUCTION OF HUL Hindustan unilever limited is the largest fast

moving consumer goods company with heritage of over 70 year in India and lives of two out of Indians.

HUL works to create better future everyday and helps people feel good, look good and get more out of life with brands and service that are good for them and good for other.

With over 35 brands spanning 20 distinct categories such as soaps, toothpaste ,cosmetic ,deo, coffee,packeged food and ice cream etc.

The company have over 16000 employee and has an annual turn over of around Rs.21736cr. In financial year 2011 to 2012.

HUL is subsidiary of uniliver,one of the world’s leading supplier of fast moving consumer goods with annul sales of about $46.5 billon in 2011.

Uniliver has about 52% shareholding in HUL.

OBJECTIVES OF HUL Unilever aim will vary according its different product

as it is a conglomerate. to double the size of its business improvement in return on invested capital to be in right place at right time. to bring inspiration and innovation to offer wide range of product to guarantee Its growth

STP OF HUL

SEGMENT

•Product and service for daily needs.

TARGET GROUP

• Every Indian household especially the

Middle class.

POSITIONING

• Being the largest FMCG company, their little efforts make a huge difference in the lives of people.

SWOT ANALYSIS OF HUL STRENGTH HUL is part of the unilever group ,hence

strong brand equity. It has over16000 employee. Two R&D centers in India in Mumbai and

Bangalore. Product with presence in over 20 categories

with over 700 million Indian consumer using its product.

WEAKNESS

Market share is limited due to presence of other strong FMCG brands.

HUL products has stiff competition from big domestic player and international brands.

OPPORTUNITY

Tap rural markets and increase penetration in urban areas

Merger and acquisition to strengthen the brands

Increasing purchasing power of people thereby increasing demand

THREATS

Intense and increasing competition amongst other FMCG companies

FDI in retail thereby allowing international brands

Competition from unbranded and local product

PESTLE ANALYSISPOLITICAL - Guhwati Tea Factory- had to be shut down because of threat

and extortion

ECONOMIC – Increase in Oil Rates…yet HUL maintains its profits and pricing power

SOCIAL – HUL has started project shakti in rural areas

TECHNOLOGICAL – 1991, first time soap bar was introduced…Vim Bar and Odopic Bar. Continuous updating of technology

LEGAL – HUL, so far has abided laws of land in regional as well as national level

ENVIRONMENT – First company in its vision statement to address the growing environmental damage

BCG MATRIX

BCG MATRIXSTARS

SUNSILKFAIR AND LOVELYPONDS TELCUM

POWDERKISSAN KETCHUP

SURF EXCEL

QUESTION MARKSRINPEPSODENTDOMEX

CASH COWSAXE

VASELINE PETROLEUM JELLY

DOGS

WHEEL

HIG

HLO

W

BU

SIN

ESS

GR

OW

TH

RATE

HIGH LOW

MARKET SHARE

PRODUCT

HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products.

PRICEPRICING STRATEGY

Affordability is determined by two factors-

Income of consumer

Price of the Product & Services

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PRICING OBJECTIVES

Profit maximization in the long run

Minimum returns on sales turnover

Deeper penetration of the market Here objective is market expansion so the company launches its product at a lower price

Keeping with competition

PROMOTION

Company has done a strong promotion for its products

It use to launch so many health programme in so many countries to make people aware of health

Basically company use to so many health care programme as their promotion.

 For example, a 1930's campaign in the US was titled 'Clean hands help guard health', encouraging the use of Lifebuoy soap to kill the germs on hands that can cause health issues. 

It also does promotion through TV and print campaigns, the agency team focused attention on the family health themes, conducted consumer education exercise using "Germ tests" through multimedia.

By these activity it has established the brand's credentials as an authority in a credible manner.

DISTRIBUTION CHANNEL OF HUL

6000 sub-stockists.

Covers 50000 villages, reaching about 250 million consumers.

Indirect coverage method.

DISTRIBUTION STRATEGY OF HUL Network of about 7,000 redistribution stock lists.

The general trade comprises grocery stores, chemists, wholesale and general stores.

HUL is using the point of purchase method for much higher level of direct contact, through in-store facilitators, sampling, education and experience.

2,000 suppliers and 7,500 distributors serve HUL’s 100 factories which are decentralized across 2 million square miles of territory.