Hugh Dickerson, Senior Industry Head Automotive, Google€¦ · Source: Google/Netpop Global Auto...
Transcript of Hugh Dickerson, Senior Industry Head Automotive, Google€¦ · Source: Google/Netpop Global Auto...
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Hugh Dickerson, Senior Industry Head Automotive, Google
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The world is moving fasterand faster
39%39%of 3-4 year olds in the UK
use a tablet
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How long did it take to reach 50 Million users?
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Fiberconnections will
doubleevery two yearsuntil 2020 in theUK.
UK Broadband Growth 2008-2020European homes with >100mps Broadband
to increase to 50% by 2020 (currently 3%)
Source: Point Topic
Fiberconnections will
doubleevery two yearsuntil 2020 in theUK.
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European4Gcoveragewill be
80%by2019
European4Gcoveragewill be
80%by2019
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ACCELERATINGThe pace of technological change is
ACCELERATING
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EvernoteSquare Jawbone
Business Model Disruption
Makerbot
Kickstarter Flipboard
Spotify
Uber
airbnb
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New world of six owned screens
Desktop Mobile Tablet TV Wearable In Car
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88% 68% 46%
Buyers use multiple devices to choose their car
88% 68% 46%
Computer/Laptop Smartphone Tablet
Source: Google/Netpop Global Auto Study 2014.
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-12% +153% +130%
And car finance searches are becomingincreasingly mobile
-12% +153% +130%
Computer/Laptop Smartphone Tablet
Source: Google internal. Global Car Finance searches by device 2012 vs 2014 (overall searches increased 25%)
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Consumers also take a cross screen approach tobanking
46% movebetween deviceswhen managing
finances
Source: Google & Ipsos Multi-Screen UK User Behavior Study, 2012
46% movebetween deviceswhen managing
finances
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82% ofsmartphoneusers usetheir mobileat thedealership
82% ofsmartphoneusers usetheir mobileat thedealership
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1.75 billionmobile phoneusers will haveused theirdevices forbanking by 2019(32% of adult pop.)Juniper Research, 2014
1.75 billionmobile phoneusers will haveused theirdevices forbanking by 2019(32% of adult pop.)Juniper Research, 2014
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Be
FOUND
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I visitedI configured I searched
Listen and have a conversation
I clicked
I watched
I subscribedI bought
I booked
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Be INSPIRATIONAL
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75%Will use online videoduring their next carpurchase
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Hero content
Honda: Hands
12 Million views
Mercedes-Benz: MagicBody Control
11 Million views
Volkswagen: Wings
17 Million views
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Be ENGAGING
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Make it easy
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Consideration takes place all year round
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1. Take RisksRemove fear of failure
1. Take RisksRemove fear of failure
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3. Speed UpKeep up with the consumer
3. Speed UpKeep up with the consumer
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Many thanksMany thanks