Managing the Personal/Professional

Balance Online: Being Your Authentic Self

Lisa ColtonChief Learning Officer, See3 Communications

Founder, Darim Onlinelisa@see3.com @lisacolton

November 9, 2015

A Little About Me

Lisa ColtonChief Learning Officer, See3 CommunicationsFounder and President, Darim Onlinelisa@see3.com@lisacolton @darimonline

• What is Personal / Professional Today?• 3 Bs: Boundaries, Balance and Blend• Finding your “Just Right”• Your Vision and Goals

Traditional Mindset: Hub & Spokes

Connected Mindset: Social & Networked

Why Distinguish BetweenPersonal and Professional?

Networks aren’t always

distinct.

The Three Bs:Boundaries, Balance and Blend

BOUNDARIESWhich audiences do you want to separate?• Friends, family• Congregants• Adults / kids• Who else?

How can you separate audiences ?• Different accounts• Using lists• What else?

As you separate, make sure to be authentic and personal, while functioning professionally.

(Note: Multiple FB accounts is against FB terms of use.)

BALANCEHow are you developing your personal brand to resonate with your multiple audiences?

• Authentic self and personal interests

• Content that aligns with interests of your audiences

• Socializing (tagging, responding)

• Consistent values• Avoid anything

inappropriate

Your Personal Brand is a Balance

• A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

““

What’s your PRODUCT? Judaism? Your Synagogue? Youth engagement? Yourself?

Seth Godin, Marketing Expert

What Does a Brand Mean?

Brand is Nuanced!

Ultimate: The Right Blend

Finding Your Blend

Fear: What are you really worried about?

Get Everyone On The Same Page:What does your employer (and community) expect?

What are your guiding values?

Determine Your Social Media ValuesWhat are your core values? How do they translate?What are the implications for your blend?

Value

Responsiveness

Modesty

What does this mean for your presence in the social media world?

We will focus on listening to what others are saying in our community and make a priority to respond in a quick and informative manner.

We will not post explicit, vulgar or questionable content that could offend or which doesn’t represent our brand (organizational or personal).

What’s one core value you hold and how does that translate to your blend?

Teen Educator

But..Never a

Hard Line

The Goals

• Professional goals• Personal goals• Employer goals• Short term vs. long term goals• Warm and fuzzy vs. legal goals

Does your org have a social media policy? Privacy policy? What does it say in its employee handbook?

Social Media Policy Workbook asks questions to help you get clear, and helps

organizations develop their policies. http://darimonline.org/smpw

What’s the Ultimate Goal?

What’s Your Vision and Purpose?“Boundary Spanning Leadership”

Leadership often stops where boundaries start.Think carefully about how your boundaries support or limit your vision or goal.

The exact opposite response helps people bridge their own boundaries and make connections in service of a larger vision or goal.

The Merger Story

The Disaster Recovery Story

The Disaster Recovery Story

The Right Blend is a Journey.Just remember:

Everything on the internet is public.

Comments, Questions, Reflections

Slides: : http://bit.ly/lateenfellowship

Lisa ColtonChief Learning Officer, See3 Communications

Founder, Darim Onlinelisa@see3.com @lisacolton