HubSpot Training Program for Marketing Agencies & Consultants : Reinventing the Marketing Services...
Transcript of HubSpot Training Program for Marketing Agencies & Consultants : Reinventing the Marketing Services...
HubSpot Training Program for Marketing Agencies
Pete Caputa
Value Added Reseller Program
Sales & Marketing Manager
@pc4media
Your Participation, Feedback, Questions are Welcome
• Ask questions on Gotomeeting. • Use @hubspot on Twitter
Agenda
1. Problems in Marketing Services Industry
2. Working Together to Fix Them
3. How the Training Program Will Help
4. Attending Class & Doing Homework
5. How to Get to the Top of the Class
5
What Buyers Are Asking For…
Text Found in Challenge # of Leads % of Total
Traffic, Getting Found, Visits, or Visitors
11,600 7%
Leads, Conversion, or Prospect
12,449 8%
Sales, Customers, Clients, or New Business
23,987 15%
Budget, Money, Cash, or “$”
7,129 4%
Social Media, Twitter, Facebook, or Linkedin
9,244 6%
SEO, Search, or Google
10,200 6%
Brand or Awareness
5,263 3%
Advertising, Ads, or PPC
1,954 1%
Total Leads in Analysis
163,086
Really Confusing for Buyers
Web
site
Design
& D
evelo
pmen
t
Online
Mar
ketin
g
Social
Med
ia M
arke
ting
Other
SEO/SEM
Brand
ing/M
essa
ging
Public
Rela
tions
Adver
tising
/Med
ia Buy
ing
Conte
nt M
arke
ting
Mar
ketin
g
Copyw
riting
IT S
ervic
es
Mar
ket R
esea
rch
CRM C
onsu
ltant
0
100
200
300
400
500
600
Primary Service Offering of Marketing Agencies
Agencies Aren’t Good at What They Sell
Not g
ener
ating
eno
ugh
leads
Cash
flow is
too
varia
ble
Difficu
lty s
igning
up
new c
lient
s
Difficu
lty s
tayin
g up
to d
ate
with te
chno
logy
Retain
ers
are
too
low
Client
con
tract
s ar
e to
o sh
ort
Difficu
lty h
iring
and
reta
ining
em
ploye
es a
nd/o
r con
tract
ors
0
100
200
300
400
500
600
700
Number of Marketing Agencies/Consultants with Specific Challenges
Agenda
1. Problems in Marketing Services Industry
2. Working Together to Fix Them
3. How the Training Program Will Help
4. Attending Class & Doing Homework
5. How to Get to the Top of the Class
Agenda
1. Problems in Marketing Services Industry
2. Working Together to Fix Them
3. How the Training Program Will Help
4. Attending Class & Doing Homework
5. How to Get to the Top of the Class
Agenda
1. Problems in Marketing Services Industry
2. Working Together to Fix Them
3. How the Training Program Will Help
4. Attending Class & Doing Homework
5. How to Get to the Top of the Class
33
Some Homework & Recorded Stuff Too…
Download: http://zephyrmarketing.net/2010/03/31/an-inbound-marketing-traffic-calculator
Agenda
1. Problems in Marketing Services Industry
2. Working Together to Fix Them
3. How the Training Program Will Help
4. Attending Class & Doing Homework
5. How to Get to the Top of the Class
Implement Trial(s)
The only way to learn value of the methodology is by reading and
implementing it!
http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients
Request a Consultation with a HubSpot Expert
Request a Consultation with a Senior Member of the
HubSpot Team to discuss:
http://www.hubspot.com/partners/marketing-agency-consultation-request
40
Learn the Service Offerings
See All Recommended Services: http://services.hubspot.com
41
Use Data to Educate Prospects
Webinars: http://www.hubspot.com/partners/sales/
42
Help Prospects Set Numeric Marketing Goals
Download: http://zephyrmarketing.net/2010/03/31/an-inbound-marketing-traffic-calculator
43
Lead Generation as Primary Service Offering
Use Calls to Action to drive traffic to Landing Pages where site visitors can complete a form to download a Compelling Offer.
Call to
Action
Landing Page
Compelling Offer
a score from 0 to 100
Customer Happiness Index: CHI
spirit; morale; energy; life force
= f ( )sticky features, usage, improvement
Which Features and Ongoing Activities Matter?
• Landing Pages, Leads, Lead Tracking• Content Management System• Closed Loop CRM Integration, Closed
Loop Sales & Marketing Analytics• Blogging
48
Closed Loop Reporting Measures ROI
Use Closed Loop Marketing Analytics to determine which marketing activities produce traffic, leads and sales.
Request a Consultation with a HubSpot Expert
Request a Consultation with a Senior Member of the
HubSpot Team to discuss:
http://www.hubspot.com/partners/marketing-agency-consultation-request