Diversity Data 2016

1 Where do we stand today?

HubSpot by Gender

Department Female MaleSales 26.8% 73.2%Services 52.8% 47.2%Product & Engineering 22.2% 77.8%Customer Support 50.9% 49.1%Marketing 61.3% 38.7%G&A 62.7% 37.3%Business Enablement 21.3% 78.7%

Management Level Female MaleCo-Founders 0.0% 100.0%C-Suite 0.0% 100.0%Vice President 26.1% 73.9%Director 37.5% 62.5%Manager 32.9% 67.1%Individual Contributor 41.2% 58.8%

HubSpot by Gender – Our Leaders

People Managers

Department Female MaleBusiness Enablement 20% 80%Services 41% 59%Customer Support 31% 69%Product & Engineering 13% 87%Marketing 67% 33%Sales 18% 82%G&A 52% 48%

*This data reflects employees who manage at least one other employee

HubSpot by AgeDepartment 16 - 25 26 - 35 36 - 45 46 - 54 55 and overSales 29.7% 60.1% 7.8% 1.9% 0.4%Services 17.2% 75.2% 6.0% 0.7% 1.0%Product & Engineering 33.8% 53.0% 10.3% 2.1% 0.9%Customer Support 59.8% 39.1% 0.6% 0.6% 0.0%Marketing 29.2% 63.5% 6.6% 0.7% 0.0%G&A 18.3% 61.9% 11.9% 7.9% 0.0%Business Enablement 16.9% 57.3% 16.9% 5.6% 3.4%

Management Level 16 - 25 26 - 35 36 - 45 46 - 54 55 and overCo-Founders 0.0% 0.0% 0.0% 100.0% 0.0%C-Suite 0.0% 14.3% 14.3% 71.4% 0.0%Vice President 0.0% 43.5% 39.1% 13.0% 4.3%Director 0.0% 35.7% 51.8% 8.9% 3.6%Manager 4.6% 81.6% 8.6% 4.0% 1.1%Individual Contributor 34.9% 58.7% 5.1% 0.9% 0.4%

HubSpot by Ethnicity

*Minority Group contains responses from the following categories: Asian, Black or African American, Hispanic or Latino, and Two or More Races

Management Level Minority Group WhiteCo-Founder 50% 50%C-Suite 0% 100%Vice President 0% 100%Director 4% 96%Manager 10% 90%Individual Contributor 16% 84%

Department Minority Group WhiteSales 11% 89%Services 13% 87%Product & Engineering 22% 78%Customer Support 19% 81%Marketing 12% 88%G&A 16% 84%Business Enablement 22% 78%

*Minority Group contains responses from the following categories: Asian, Black or African American, Hispanic or Latino, and Two or More Races **This data reflects employees who manage at least one other employee

HubSpot by Ethnicity – Our Leaders

People Managers

Department Minority Group WhiteBusiness Enablement 6% 94%Services 5% 95%Customer Support 11% 89%Product & Engineering 15% 85%Marketing 0% 100%Sales 10% 90%G&A 3% 97%

2 What progress have we made?

6% Of new hires in 2016 were Hispanic, compared to 4% of our current population.

7% Of new hires in 2016 were Asian, compared to 5% of our current population.

32% Of HubSpotters in leadership roles are female, a 7% increase since 2015.

We’re still not where we want to be, but we’ve taken steps in the last year to hire and promote a more diverse HubSpot workforce.

Female Male Female MaleCo-Founder 0.0% 100.0% 0.0% 100.0% 0.0%C-Level 0.0% 100.0% 0.0% 100.0% 0.0%Vice President 26.3% 73.7% 26.1% 73.9% -0.2%Director 28.6% 71.4% 37.5% 62.5% 8.9%Manager 25.0% 75.0% 32.9% 67.1% 7.9%Individual Contributor 40.2% 59.8% 41.2% 58.8% 1.0%

GrandTotal 37.8% 62.2% 39.6% 60.4% 1.8%

August-15 August-16Management Level

% of Change: Female

Female Male Female MaleG&A 57.1% 43.0% 62.7% 37.3% 5.6%Business Enablement 17.9% 82.1% 21.3% 78.7% 3.5%Sales 24.7% 75.3% 26.8% 73.2% 2.2%Customer Support 49.1% 50.9% 50.9% 49.1% 1.8%Product & Engineering 20.6% 79.4% 22.2% 77.8% 1.6%Services 52.0% 48.0% 52.8% 47.2% 0.8%Marketing 67.7% 32.3% 61.3% 38.7% -6.4%

DepartmentAugust-15 August-16 % of Change:

Female

Year-Over-Year Change by Gender

Women at HubSpot

Minority Group White Minority Group WhiteBusiness Enablement 14.6% 85.4% 18.50% 81.50% 3.9%Sales 7.44% 92.56% 10.76% 89.24% 3.3%Services 10.60% 89.40% 13.02% 86.98% 2.4%G&A 14.10% 85.90% 15.8% 84.2% 1.7%Product & Engineering 22.22% 77.78% 21.57% 78.43% -0.7%Marketing 14.08% 85.92% 11.88% 88.12% -2.2%Customer Support 22.35% 77.65% 19.05% 80.95% -3.3%

DepartmentAugust-15 August-16 % of Change:

Minority

Minority Group White Minority Group WhiteCo-Founder 50.0% 50.0% 50.0% 50.0% 0.0%C-Level 0.0% 100.0% 0.0% 100.0% 0.0%Vice President 0.0% 100.0% 0.0% 100.0% 0.0%Director 3.6% 96.4% 4.4% 95.6% 0.9%Manager 9.6% 90.4% 9.8% 90.2% 0.2%Individual Contributor 14.8% 85.2% 16.5% 83.5% 1.6%

GrandTotal 13.6% 86.4% 14.9% 85.1% 1.3%

Management LevelAugust-15 August-16 % of Change:

Minority

Year-Over-Year Change by Ethnicity

Minorities at HubSpot

3 Appendix

Our numbers reflect the HubSpot employee population as of August 2016. At this time, we had 1529 full-time employees worldwide, with 1217 located in the US. Gender and Age data is global and Ethnicity data is US only. Visualizations do not include those who chose not to identify. Ethnicity reflects the EEO-1 categories required by the US government reports; we understand that these are imperfect categorizations of both race and ethnicity. As of June 2016, HubSpotters can now identify as gender neutral. We’re proud to include this category in all future HubSpot diversity publications, but did exclude it here to allow time for employees to re-identify as needed and for gender neutral candidate to apply (hint: you’re welcome here).

The fine print: