Hub or not to hub - Bruce Moore
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To Hub or Not to Hub? 1
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Transcript of Hub or not to hub - Bruce Moore
To Hub or Not to Hub?
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Success?
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Presenter
Presentation Notes
A big heart doesn’t necessarily mean success…..but there won’t be success if your heart isn’t in it!
Feasibility Plan Framework
Two Questions: 1. Will anyone buy the product or service? 2. Can it make a profit?
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Presentation Notes
Feasibility planning is a must. It takes time…maybe 2 – 3 years. It starts with two basic questions….
Feasibility Framework
Opportunity or need Product/Service description Target market Unique benefits Competitive analysis
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Presentation Notes
…which leads to many more questions. What is the product/service? Distribution Aggregation Brokering Branding and market promotion Packaging and repacking Light processing (trimming, cutting, and freezing) Product storage
Feasibility Framework
Sustainable competitive advantage Risks Profitability, break-even and investment
required Conclusions Recommendations
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Presentation Notes
Competitive Advantage over competition How far are you from the Ontario Food Terminal? Does it create competition for your conceptual hub? Work with other regional hubs to ensure that efforts build on one another. There is a also a need to be aware of emerging local food services and how they may impact the feasibility of your hub Understand the catchment area of neighbouring hubs and the services they provide
Profit Equation
Profit = Revenue – (variable costs + fixed costs)
“Short Term Profitability for Long Term
Survival”
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Primary Data
Community surveys Business interviews Meetings with key potential partners Local Food BR&E
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Presenter
Presentation Notes
The type of hub model being explored will dictate the type of data that is needed Consumer-facing hubs will require data on consumer expenditures/behaviours …. Could benefit from Foodland Ontario’s consumer attitudes data Hubs that serve mostly businesses will need more business patterns data, looking at the number of businesses in the community that might be willing to do business with a hub
Resources
National Good Food Network Alberta Food Hub Guides
• Best Practices Guide Book Food Hub Vendor Manual • Best Practices Guide Book Food Hub Grower Manual
Your local OMAFRA advisor
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Presenter
Presentation Notes
Preparing Business Plans and Evaluating the Feasibility of Business opportunities are two useful OMAFRA factsheets Starting a Small Business resources can be useful as well through Ministry of Economic Development and Growth
