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HUB Central Region: Communication & Design (C&D)

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Getting To Know C&DHistory: Laurus Strategies was acquired by HUB MWW 11/14

Present: HUB Central C&D consists of:• Seven Team Members:

• Stacy Kuehler – group director• Andrea Peterson – EB credit system project manager• Kate Bogue – editorial director• Brian Kuehler – creative director• Elichia Flores – communication consultant• Felipe Fisher – editorial assistant• Elli Ouradnik – graphic designer

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EB Client Communication Packages

HUB International Central Region: Communication and Design 4

Under $20,000 – Template Resources

AVAILABLE TEMPLATES

Benefit Guide Template

OE PowerPoint Template

OE Postcard Template

OE Email Template

OE Poster Template

HSA and HRA Education Template

Newsletter Template

Flier Template

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Market Segments for Benefit CommunicationMatrix

KEY MARKET

$75,000+

18

5 Credits

8.5 x 11 or digital version

8

X

X

X

X

X

4 Additional Credits Per Version

SELECT MARKET

$40,000-$74,000

9

5 Credits

8.5 x 11

8

X

X

X

X

4 Additional Credits Per Version

Revenue Range

Total Credits

Benefit Guide

Size

Number of Pages

Client Logo

Plan Information

Cover Selection

Electronic PDF

Interactive eGuide

Additional Version of Guide/Spanish Translation

OE Planning Meeting

EMERGING MARKET

$20,000-$40,000

6

3 Credits

8.5 x 11

4

X

X

X

X

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Market Segments for Benefit Communication ContinuedOther deliverables available to each market segment as needed.

KEY MARKET

$75,000+

18

X

X

X

X

X

X

X

X

X

SELECT MARKET

$40,000-$74,000

9

X

X

X

X

X

X

X

X

X

Revenue Range

Total Credits

Annual Notices

OE Flier/Email

Rate Sheet

Intake Flier/Email

New Hire Flier/Email

Poster

Table Tent

Postcard

Education Fliers

EMERGING MARKET

$20,000-$40,000

6

X

X

X

X

X

X

X

X

X

ALL DELIVERABLES BELOW ARE 1 CREDIT EACH

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Market Segment Fliers

Emerging – 6 Credits Select – 9 Credits Key – 18 Credits

Communication and Design 8

Client Communication Documents

Key MarketSelect MarketEmerging Market

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ONLINE ORDERING SYSTEMHOW IT WORKS:(COMING SOON)

Printing OptionsOnline print ordering – COMING SOON The client/EB support team can manage the process

All printing, postage and shipping costs are the client’s responsibility.

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Custom Communications

Our custom communications span more than just benefits. We address ALL HR needs.

www.hubmwcd.com

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Key Opportunities to Leverage C&D

Key words/phrases to listen for:

• Change management• Organizational change/

restructuring• Policy/procedural change• Implementation• Merger/Acquisition/Divestiture• Talent attraction/retention• Onboarding• High HR call center volume

• Open enrollment• Benefits education• Consumerism• International benefits• Retiree communication• Total compensation• Wellness• Culture

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A Fun CampaignWe’ve created hundreds of solutions for our clients that have delivered tangible results. The one below is directed at nurse recruitment. Cool, huh?

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Measurement› Produce electronic reports for HTMLs, QR codes and microsite traffic › Conduct surveys › Track utilization trends

Implementation› Create detailed timeline for dissemination › Develop content including writing, design and programming or printing

Strategy Development› Create communication strategy-Major message-Audience(s)-Appropriate vehicle(s) and medium(s)-Create high-level timeline › Identify visual and content tonality

› Propose new brand and collateral

› Determine budget

Custom Communication Process

Analysis› Discuss current communications, identify vehicle capabilities and analyze current culture › Establish goals/ objectives

Strategic, Four-Step Communication Process

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Full Service CapabilitiesOur team of communication strategists, graphic designers and creative and technical writers develop customized messages to support employer communications to the employee audience through the following mediums:

DesignWritingPrinting/Mailing (magazines, brochures, direct mail, posters, table tents, etc.)Digital Media (websites, QR codes, podcasts, and more)Video Development (script writing, voice over, production)Mobile App Development (iTunes Connect and Google Play publishing)

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Be Inspired.hubmwcd.com