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  • HUAWEI TECHNOLOGIES CO., LTDA

    www.huawei.com

    Huawei Whitepaper

    of Broadband

    Q212

    Prepared by

  • WHITEPAPERWHITEPAPER

    2

    Summary

    Introduction

    Fixed Broadband

    Mobile Broadband

    Special: London 2012

  • WHITEPAPERWHITEPAPER

    3

    Objective and methodology

    Monitor mobile and fixed broadband growth in Brazil, through whitepaper on a

    quarterly basis, covering the following areas:

    Accesses and densities

    Data revenue

    Coverage

    Service plans

    Device prices

    Information provided by carriers or based on official statistics from regulatory

    agencies such as Anatel (Brazilian Regulatory Entity).

    Consolidation carried out by analysts with large experience in the local

    telecommunications market.

  • WHITEPAPERWHITEPAPER What's broadband?

    Broadband according to ITUs Commission and Unesco:

    Always-on, high capacity,

    Transports great data volume by second and

    doesnt have a particular speed.

    In the practice: broadband makes possible supplying

    voice data and video at the same time.

    4

    Fixed broadband according to ITU:

    Fixed access to internet with download speed equal or superior to 256 kbps.

    The total fixed broadband accesses in Brazil is estimated by Teleco based on the fixed

    accesses equal or superior to 256 kbps reported by operators. Anatel reports total

    data accesses including all the speeds.

  • WHITEPAPERWHITEPAPER Mobile broadband

    Mobile broadband according to ITU:

    Mobile accesses that didnt hire data package, but established data connection in the last

    3 months with speeds announced equal or superior to 256 kbps.

    Mobile accesses that hired data packages separated from voice service, being used or not.

    The definition doesnt mention speed.

    Mobile broadband according to Anatel:

    Mobile accesses via data terminals, 3G or not.

    Mobile accesses via 3G handsets using WCDMA technology.

    In Jun/12, Anatel started to detail 3G data terminals as broadband data terminals (3G

    modems, for example) and M2M data terminals (machines for credit or debit cards

    enabled in the operators networks, for example).

    The survey carried out in 5 Brazilian capitals to produce Huawei Whitepaper, showed that 79%

    of the people who have 3G cell phones usually access internet.

    5

  • WHITEPAPERWHITEPAPER Fixed and mobile broadband

    6

    Services will be provided in an integrated way.

  • WHITEPAPERWHITEPAPER Fixed- mobile convergence

    Services integrated offer

    Fixed and mobile

    Voice, video and internet

    Triple play packages are 26% cheaper than the purchase of individual services,

    according to OECDs study

    In IP networks with backbone, backhaul and access network based on fiber:

    FTTH/FTTN (fiber until the residence or until the building /cabinet)

    HFC/DOCSIS (evolution of the current cable TV networks)

    Wireless (3G, LTE)

    With increasing access speed: 1 Mbps, 10 Mbps, 100 Mbps, .....

    7

  • WHITEPAPERWHITEPAPER

    8

    Broadband growth in the world

    According to ITUs estimations, fixed broadband increased 12.1% in the world and mobile broadband grew 26.2% in 2011.

    Compound annual growth rate (CAGR) of fixed broadband between 2005 and 2011 reached 18.3% and in mobile broadband hit 59.2%.

    In 2011, mobile broadband reached the double of the accesses registered in fixed broadband.

    In Brazil and in the world, WCDMA/HSPA is the main technology for mobile broadband holding more than 80% of the accesses in the world. (4G Americas)

    Source ITU

    26%

    12%

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    9

    Growth of data traffic

    The explosive growth of traffic continues to require investments in:

    Access networks and backhaul, with intense use of fiber;

    More spectrum (after the auction of Jun/2012, in Brazil, operators started to

    invest also in the construction of networks for the new spectrum of 2.5GHz);

    New technologies such as HSPA+ and LTE with more capacity and access speed.

    Traffic of mobile data in the United States:

    866.7 billion MB in Dec/11, with growth of 123% in one year. (US CTIA)

    A better traffic distribution with offloading to Wi-Fi networks and small cells are

    strategies to avoid network congestion.

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    10

    Summary

    Introduction

    Fixed Broadband

    Mobile Broadband

    Special: London 2012

  • WHITEPAPERWHITEPAPER

    11

    Fixed broadband access networks

  • WHITEPAPERWHITEPAPER FTTH networks are the ideal solution

    12

    FTTH Council Europe

  • WHITEPAPERWHITEPAPER FTTH/B in the world

    13

    12.5% of the fixed broadband accesses in the world were FTTH/B in 2011.

    FTTH networks are also used to connect cellular antennas (cell sites).

    The investment to implement FTTH in all the European domiciles reaches 192 billion. In Brazil it would be necessary R$ 100 billion. (FTTH Council/Teleco).

    FTTH/B Accesses

    Million 2011

    Asia 54.3

    USA/ Canada 9.7

    Russia and countries

    nearby 5.7

    Europe 4.5

    Middle East 0.5

    Total 74.7

    FTTH European Council

  • WHITEPAPERWHITEPAPER Fixed broadband in Latin America

    Brazil is the 1st country in number of fixed broadband accesses in Latin America

    with 17.9 million accesses.

    14

    Source: ITU

    Compoun

    d annual

    growth

    rate (CA

    GR): 31.4

    %

  • WHITEPAPERWHITEPAPER Fixed broadband density

    Fixed broadband density in Brazil in Q212 is still very far from the average found in developed

    countries. In Latin America, its behind Chile, Mexico and Argentina.

    In 2011, the fixed broadband average density in developed countries reached 25.7 access/100

    inhab. In the USA, it hit 29.6 accesses/100 inhab.

    In Jul/12, fixed broadband density in China reached 12.4 accesses/100inhab. and, in Jun/12, in India

    it hit only 1.2 accesses/100inhab.

    In Q212, fixed broadband density by domicile in Brazil reached 31.2 accesses/100 residence.

    15

    Source: ITU and Teleco

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    16

    Fixed broadband in Brazil

    14%

    In Q212, fixed broadband in Brazil counted 17.9 million accesses increasing 19.9% in

    the last 12 months.

    By Telecos projections, Brazil will have 30 million fixed broadband accesses in 2014.

    Density of 20 accesses/100 inhab. projected for 2016 will still be below the average

    density of the OECD countries in 2011 (25.7 accesses/100 inhab).

    21%18%

    10%

    Source: Teleco and Anatel

  • WHITEPAPERWHITEPAPER Fixed broadband accesses in Q212

    Net/Embratel leads net adds in Q212.

    Telefnica counted 90 thousand FTTH accesses in Q212 (1 million homes

    passed).

    17

    Source: Teleco and Anatel

  • WHITEPAPERWHITEPAPEROperators' fixed broadband

    accesses by area

    18

    Source: Operatoras and Anatel

  • WHITEPAPERWHITEPAPERSpeed of SCM accesses

    (Anatel)

    19

    In Jun/12, there were 1.1 million SCM accesses between 12 and 34 Mbps and 310

    thousand with more than 34 Mbps.

    At Oi, 26.5% of the fixed broadband accesses had speed bigger than 5 Mbps in Q212

    (12.8% more than 10 Mbps).

    GVT increased to 15 Mbps the minimum speed offered in its packages. 76% of GVTs

    1.8 million fixed broadband accesses had speeds equal or superior to 10 Mbps in

    Mar/12.

  • WHITEPAPERWHITEPAPER Fixed broadband revenue

    20

    Fixed broadband revenue is likely to continue to increase at the same rate of the

    last 5 years (CAGR: 16%).

    Source: Teleco, ABTA and Abinee

    16%

  • WHITEPAPERWHITEPAPER

    Population

    - Q211 Q212

    Oi 92.7% 93.4%

    Telefnica 38.3% 38.3%

    GVT 30.9% 34.1%

    Net 30.3% 35.7%

    21

    Coverage

    In fixed broadband, we consider as covered the cities where the service is available,

    through ADSL, Cable Modem or MMDS technologies. It doesnt include the service

    provided by small suppliers through wireless technologies.

    If the city is considered as covered, we count all its population as covered.

    In 2011, practically all the cities downtown were covered by fixed broadband.

    Source: Teleco

    Cities

    - Q211 Q212

    Oi 4,829 4,895

    Telefnica 644 644

    GVT 101 129

    Net 93 122

  • WHITEPAPERWHITEPAPER

    22

    Net: 122 cities GVT: 129 cities

    Cities covered by NET and GVT

    in Q212

  • WHITEPAPERWHITEPAPER Fixed broadband plans

    Prices are 60% higher (average) outside package services.

    Popular internet plan (National Broadband Plan) costing R$ 35.00 or R$ 29.80 in states

    where theres exemption of ICMS (tax).

    1Mbps download, 128kbps or 300kbps upload, depending on the operator.

    Franchise of 500 MB; the speed will be reduced to 128kbps for download when this

    value is reached.

    23

    Q212 1 Mbps 5 Mbps 10 Mbps15 or 20

    Mbps100 Mbps

    Oi R$ 39.90 R$ 59.90 R$ 69.90 R$ 79.90 -

    Vivo Speedy R$ 29.80 - R$ 49.90 R$ 59.90* R$ 199.90

    GVT - R$ 54.90 R$ 74.90 R$ 84.90 R$ 499.90

    Net R$ 29.80 - R$ 59.90 R$ 99.90* R$ 299.90

    *20 Mbps

  • WHITEPAPERWHITEPAPER

    24

    Summary

    Introduction

    Fixed Broadband

    Mobile Broadband

    Special: London 2012

  • WHITEPAPERWHITEPAPER

    25

    Growth of broadband

    in the world

    According to ITU estimations, mobile broadband increased 26.2% in 2011.

    In Brazil and in the world WCDMA/HSPA is the main technology for mobile broadband.

    Source: GSA, CDG

    Mil

    lio

    n

  • WHITEPAPERWHITEPAPERNew technologies allow increase

    mobile broadband speeds

    In Jul/12, there were 105 LTE networks operating commercially distributed in 50

    countries.

    150 LTE networks may start operations until the end of 2012. (GSA)

    According to Wireless Intelligence there were 45 million LTE accesses in the world in

    Q212.

    12.7 million were in the United States, being 10.8 million operated by Verizon.

    7.3 million in Korea and 3.5 million in Japan.26

    Source: GSA and 4G Americas

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    27

    Mobile broadband continues to be the

    service holding the biggest growth in Brazil

    58.7 million mobile broadband accesses in Q212 and 60.1 million in July.

    Source: Anatel

  • WHITEPAPERWHITEPAPER Data terminals

    28

    12.4 million mobile broadband accesses via data terminals in Jul/12.

    In Jun/12, Anatel started to detail 3G data terminals as broadband data terminals (3G

    modems, for example) and M2M data terminals (Machines for credit or debit cards enabled in

    the operators networks, for example).

    In Jul/2012, there were 6.2 million accesses via broadband data terminals and 6.2 million

    accesses via M2M data terminals.

    Source: Anatel

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    29

    Operators mobile

    broadband accesses

    Source: Anatel and Teleco

    mil

    lio

    n

  • WHITEPAPERWHITEPAPER

    30

    Operators 3G accesses

    Source: Anatel and Teleco

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    31

    Mobile broadband accesses

    Mobile broadband increased 110.4% between Q211 and Q212.

    In July/12, mobile broadband reached 60.1 million subscribers, with growth of 46%

    in the accumulated in this year.

    The growth is bigger in 3G handsets, mainly in smartphones.

    Source: Anatel and Teleco ProjectionProjection

    139%

    133%

    43%

    99%

    2%

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    32

    Density is bigger than

    the world average

    In Q212, mobile broadband density in Brazil reached 29.9 accesses/100 inhab. In

    July/12, density overtook 30 accesses/100 inhab.

    The average of the developed countries for mobile broadband: 56.5 accesses/100

    inhab. in 2011.

    Source: ITU and Teleco

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    33

    Converting cellular base

    into 3G in Brazil

    In Q212, by the net addition of 6.8 million 3G accesses, the participation of this technology in the total of mobile accesses in Brazil reached 22.5%.

    Until Jul/2012, 3G net adds in the year reached 19.1 million subscribers.

    New drop in the quantity of GSM accesses, from 197.5 million in Q112 to 196.4 million in Q212.

    In the United States, AT&T wants to turn off its GSM network in 2017.

    Source: Anatel and Teleco

  • WHITEPAPERWHITEPAPER Data revenue

    34

    The participation of data revenue increases all around the world.

    In the Japanese operators it already surpassed 50%, in the United States it hits about 40% and in Europe its superior to 30%.

    SoftBanks data revenue reached 63.2% of the service revenue in Q212.

    In Latin America, Telecom Personals data revenue reached 52% of the services revenue in Q212.

    Source: Teleco and Operators

    Data Revenue as % of the Service Net Revenue

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    35

    Data: increasingly important for

    operators as revenue source

    With the trend of fall in the participation of voice revenue, data services become an

    important revenue source for carriers.

    Data gross revenue represented 20.9% of the operators services net revenue in

    Brazil in Q212.

    Source: Teleco and Operators

  • WHITEPAPERWHITEPAPER

    Data revenue increases quickly in Brazil: 24.6% between Q211 and Q212.

    This trend is stimulated by the growth in smartphones sales.

    At Vivo, data packages for internet access represented 49.9% of the data net

    revenue gotten in Q212.

    However, voice continues to increase in Brazil: 3.5% between Q211 and Q212.

    36

    Data revenue in Brazil

    Source: Teleco and Operators

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    37

    Evolution of 3G coverage

    In mobile broadband, one city is considered as covered if the coverage area reaches at

    least 50% (fifty percent) of its urban area.

    If the city is considered as covered, we count all its population as covered.

    In Q212, more than half of the 5,565 Brazilian cities were covered by mobile

    broadband. Considering the population, this number means 86.3% of the coverage.

    Source: Teleco

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    38

    Commitments of mobile

    broadband coverage

    In Q212, mobile broadband coverage by population was superior then the

    commitments established for 2016.

    112 new cities (1.7 million people) were covered by mobile broadband in Q212. In

    Jul/12, 16 new cities were covered (301 thousand people).

    Operators are focusing on expanding backhaul capacity in their networks located in

    covered cities.

    Source: Teleco

  • WHITEPAPERWHITEPAPER

    39

    Coverage commitments for cities having

    less than 500 thousand inhab.

    In April ended the deadline to operators to cover the cities that have more than 200

    thousand inhab. (total of 130 cities).

    Up to

    April20162012 2013

    Cities with more than

    200 thousand inhab.

    15% of the cities with less

    than 30 thousand inhab.,

    each year, up to 60% of

    the total.

    50% of the cities between

    30 and 100 thousand inhab.

    15% of the cities with less

    than 30 thousand inhab.

    130 cities/44.3% of the

    Population

    1,163 cities/7.5% of the Pop.

    1,052 cities/61.9% of the

    Population

  • WHITEPAPERWHITEPAPER

    40

    Mobile broadband coverage

    by operator in Q212

    Vivo keeps the leadership in 3G coverage reaching 2,831 cities and 84.6% of the

    population in Q212.

    Vivo ended the first semester with more than half of the 5,565 Brazilian cities

    covered by mobile broadband.

    Source: Anatel and Teleco

  • WHITEPAPERWHITEPAPER

    41

    3G coverage in Q212

    In Q212, 47.1% of the Brazilian

    population was covered by 4

    operators.

    All the state capitals and

    cities with more than 500

    thousand inhabitants are

    covered by 4 operators.

    Source: Teleco

    Source: Teleco

    Not covered cities

    Middle West 361

    North 359

    Northeast 1,432

    South 887

    Southeast 1,084

  • WHITEPAPERWHITEPAPER

    42

    Cities covered in Q212

    96.7% of the cities with more than 50 thousand inhabitants are covered by mobile

    broadband already.

    The coverage of cities that have until 50 thousand inhabitants surpassed 49%.

    Competition is bigger in large cities. Mobile broadband is an alternative for fixed

    broadband where it doesnt exist.

    Source: Teleco

  • WHITEPAPERWHITEPAPER

    43

    Covered cities and population

    by state in Q212

    Mobile broadband is bigger in the Southeast.

    Vivo is responsible for significant coverage in the state of Par, 60% of the cities and

    80% of the population.

    Source: Teleco

  • WHITEPAPERWHITEPAPER

    44

    Postpaid service plans for mobile

    broadband (smartphone) in Brazil

    Source: Teleco

    OperatorVivo, TIM and Oi offer speeds until 1 Mbps and Claro, through promotion, offers until

    3Mbps. After reaching this limit:

    Vivoreduces the speed connection to 64, 128 or 256 Kbps, according to the plan and offers option

    for not reducing speed by paying for additional MB.

    Claroreduces the speed connection to 128 or 256 Kbps, according to the plan, and offers option for

    not reducing it by the acquisition of an additional plan.

    TIM reduces speed connection to 200 Kbps until the beginning of the next cycle.

    Oi reduces transmission rate to 150 Kbps until the beginning of the next cycle.

    All the operators are charging by data volume in postpaid plans.

    Postpaid Package (Smartphone)

    Vivo Volume: 20MB, 100MB, 500MB, 2GB, 5GB and 10GB

    Claro Volume: 300MB, 500MB, 2GB, 5GB

    TIM Volume: 300MB

    Oi Volume: 30MB, 50MB, 100MB, 500MB, 1GB, 2GB

  • WHITEPAPERWHITEPAPER

    45

    International comparison between

    mobile broadband packages

    Source: Teleco

    Brazil

    Packages in 500MB Price

    Vivo R$ 59.90

    Claro R$ 49.90

    Oi R$ 42.00

    Brazil

    Q212 Input plane Volume

    Vivo R$ 9.90 20MB

    Claro R$ 29.90 300MB

    TIM R$ 29.90 300MB

    Oi R$ 7.00 30MB

    Latin America

    Q212Input

    planeVolume

    Movistar (Mexico) R$ 9.79 100MB

    Amrica Mvil (Argentina) R$ 4.45 25MB

    Amrica Mvil (Mexico) R$ 7.38 50MB

    Entel Chile R$ 24.09 200MB

    Latin America

    Packages in 500MB Price

    Movistar (Mexico) R$ 23.35

    Amrica Mvil (Argentina) R$ 26.28

    Amrica Mvil (Mexico) R$ 29.98

    Entel (Chile)* R$ 40.18

    Note: TIM offers only data packages of 300MB for R$ 29.90 by month.

    *600MB

    Note: US$ 1 = R$ 2.02; US$ 1 = $ 13.41 (Mex. Peso); US$ 1 = 4.53 (Arg. Peso); US$ 1 = 502,2 (Ch. Peso)

  • WHITEPAPERWHITEPAPER

    46

    Average prices in Brazil for data packages are above the values charged in other

    countries.

    Tax and exchange damages Brazil in this comparison.

    Average prices in Brazil for packages of 2GB dropped 9.8% between Q211 and Q212.

    Operators are customizing their packages for different uses such as: E-mail, social

    networks, chat or conventional internet access.

    Mobile broadband

    international comparison

    Source: Teleco

    Note: EUR 1 = R$ 2.56

  • WHITEPAPERWHITEPAPER

    47

    In Q212, all the operators offered prepaid data plans.

    Source: Teleco

    Prepaid service plans for

    mobile broadband in Brazil

    Prepaid Packages

    Vivo Volume: 20MB

    Claro Volume: 10MB, 150MB, 300MB

    TIM Volume: 10MB, 80MB

    Oi Volume: 15MB, 30MB, 5MB

    Operators offer prepaid data packages by day (Oi, TIM and Claro), by week (Oi), by

    fifteen days (Claro) or by month (Vivo, Oi and Claro).

    TIM offers two plans for access for one day with different speeds tariffs.

  • WHITEPAPERWHITEPAPER

    Note: For speed of 1Mbps

    *Speed of 300Kbps

    48

    Source: Teleco

    Prepaid service plans for

    mobile broadband in Brazil

    Brazil Daily Plan

    Q212 Value Volume

    Claro* R$ 0.50 10MB

    TIM* R$ 0.50 10MB

    TIM R$ 1.99 80MB

    Oi R$ 0.50 5MB

    Note: For speed of 1Mbps

    *Speed of 300Kbps

    Brazil Monthly Plan

    Q212 Value Volume

    Vivo R$ 9.90 20MB

    Claro* R$ 11.90 300MB

    Claro R$ 22.00 100MB

    Oi R$ 9.90 30MB

    Latin America Monthly Plan

    Q212 Value Volume

    Movistar (Mexico) R$ 29.98 1GB

    Amrica Mvil (Mexico) R$ 45.04 1GB

    Entel Chile R$ 12.03 60MB

    Entel Chile R$ 16.05 150MB

    Latin America Daily Plan

    Q212 Value Volume

    Movistar (Mexico) R$ 2.86 100MB

    Amrica Mvil (Mexico) R$ 2.86 30MB

    Amrica Mvil (Mexico) R$ 4.37 50MB

    Amrica Mvil (Mexico) R$ 7.38 150MB

    Note: US$ 1 = R$ 2.02; US$ 1 = $ 13.41 (Mex. Peso); US$ 1 = 4.53 (Arg. Peso); US$ 1 = 502.2 (Ch. Peso)

  • WHITEPAPERWHITEPAPER

    49

    The trend points that smartphones will become the main device to internet access overtaking PCs:

    Almost 4 from each 10 cell phones sold in the world, in Q212, were smartphones.

    Encouraged by smartphones sales of the Galaxy line and the smartphone/tablet Galaxy Note, Samsung kept the leadership in cell phones (including smartphones) in Q212.

    According to the survey carried out for Huawei whitepaper, 60% of the 3G handsets are smartphones.

    Other devices such as eReaders and tablets are also stimulating the growth of mobile broadband.

    Smartphones are essential

    for the growth of data use

    Fonte: Fornecedores, Teleco e IDCSource: Suppliers, Teleco and IDC

    41.3%

  • WHITEPAPERWHITEPAPER

    50

    Cell phone prices

    In Q212, the average price of 3G cell phones (Smartphone) fell 18.7% if compared

    with Q211 .

    Note: unlocked or prepaid

    Source: Teleco

  • WHITEPAPERWHITEPAPER

    51

    Prices of 3G smartphones

    Highest

    Lowest

    Sony Ericsson (Xperia X8)

    R$ 399

    Apple iPhone 4S 64GB

    R$ 2,699

    Source: Teleco

  • WHITEPAPERWHITEPAPER

    52

    Average price for modem

    The price of prepaid 3G modem presented considerable drop in the year.

    The price falls when associated to a data plan, according to the plan modem is for free.

    In Q212, the cheapest modem was sold for R$ 84.90.

    -44.2%

    Source: Teleco

  • WHITEPAPERWHITEPAPER

    53

    Final considerations

    Mobile broadband in Brazil registered 60.1 million subscribers in July/2012, what represents a growth of

    46% accumulated in this year and density superior to 30% of the population.

    However, in developed countries density was already very superior in the end of 2011: 56.5 accesses/100

    inhabitants.

    In the second quarter of this year there was new drop in the quantity of GSM accesses, from 197.5 million

    (Q112) to 196.4 million (Q212), confirming the trend for migration of terminals for 3G.

    Net additions reaching 6.8 million subscribers in Q212, 3G participation in the total of cellulars in Brazil

    reached 22.5%, with Claros leadership, but followed closely by TIM.

    In coverage, Vivo ended the first semester with more than half of the 5,565 Brazilian cities covered by mobile

    broadband, being almost 85% of the population covered with this service.

    105 LTE networks were already operating commercially in 50 countries, in July/12. More than 50% of the LTE

    accesses are concentrated in the United States, Korea and Japan.

    Almost 4 in each 10 cell phones sold in the world today are smartphones.

    In fixed broadband, Brazil is placed in the first position in Latin America with 17.9 million subscribers in Q212.

    In the last 12 months, growth reached nearly 20%.

    Even though, comparing density in relation to the number of inhabitants, Brazil is behind Chile, Mexico and

    Argentina.

    In domiciles, In the second quarter of this year, Brazil reached 31.2 fixed broadband access/100 domiciles.

  • WHITEPAPERWHITEPAPER

    54

    Summary

    Introduction

    Fixed broadband

    Mobile broadband

    Special: London 2012

  • WHITEPAPERWHITEPAPER

    Source: Operators Q212

    Market share in the United Kingdom

    Population in London: 8.2 million

    inhabitants

    United Kingdom:

    77.5 million cellular subscribers

    20.4 million fixed broadband

    accesses

    Average speed of access:

    Mobile broadband: 3.2Mbps

    Fixed broadband: 5.6Mbps

    55

    Source: Akamai, Ofcom 2011

  • WHITEPAPERWHITEPAPER Actions of Ofcom and operators

    The regulator (Ofcom) made available, temporarily, frequency bands for

    applications such as wireless cameras and microphones, ...

    In order to guarantee bigger security, event organizers had their own radio network, in the

    frequency of 430-478 MHz.

    British Telecom (BT) was chosen as the official carrier.

    The focus was in 94 places, being 34 for competition, where most of the public

    concentrate in match days.

    BT provided 80,000 connections, among them: 16,500 fixed telephones accesses, 14,000

    mobile accesses and 10,000 cable TV points.

    Inside the Olympic Village, 2,818 apartments were supplied with fiber.

    BT offered Wi-Fi in all the points where public concentrated.

    500 thousand hotspots in London, in July/12.

    80 subway stations were supplied with Wi-Fi. (Virgin Media)

    Telecom operators were united and created the JOOG (Joint Operators Olympic

    Group).

    56

  • WHITEPAPERWHITEPAPER BT in London 2012

    Source: British Telecom

    57

  • WHITEPAPERWHITEPAPER Olympic Park

    58

  • WHITEPAPERWHITEPAPER Special coverages

    For the first time, flat panels antennas with 40 cells for a public estimated in 82,000

    people.

    The cells outside the stadiums were adjusted to dont interfere in the transmission inside

    these places.

    To occupy the hole left between cells, microcells were installed in the surrounding area.

    59

    The implementation of mobile

    network in a stadium was the

    starting point for designing the

    mobile network of the Olympic Park.

    This network was shared for all the

    operators.

  • WHITEPAPERWHITEPAPER Sharing

    JOOG allowed to share the coverage made

    in all the Olympic Park.

    Operators equipments were together in a

    big site, named BTS Hotel, where was

    performed the division of the signal coming

    from the antennas network to each one.

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    In order to vent the 3G network, operators made an agreement for sharing BTs Wi-Fi

    network and offered the service for free to their clients in 4,000 hotspots strategically

    chosen.

  • WHITEPAPERWHITEPAPER Projected traffic

    BTs network was projected with capacity 4 times bigger than the capacity of

    Beijing 2008.

    There was the expectation of traffic volume 10 times bigger than what was

    measured in London in 2010.

    The operators needed to cover all the areas of matches to support a big quantity of

    people in a small space.

    Uploads peaks, in key moments of the games, also concerned the carriers.

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  • WHITEPAPERWHITEPAPER Traffic during the event

    During peak times, BTs network supported 60 Gigabits by second.

    The Games official site transferred 1.2 Petabytes during the event.

    BBC delivered 2.8 Petabytes during one single day.

    BTs Wi-Fi network was used by 13.2 million minutes only in the Olympic Park.

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    Source: Eurocomms, itproportal, computerweekly, fiercewireless

  • WHITEPAPERWHITEPAPER London 2012

    The telecommunication structure prepared for the Olympic Games in London supplied

    the necessities of the event, but:

    Only 15% of the 3G users tried watch live event through mobile handsets in

    London. These, 70% didnt succeed.

    In cycling race, a crowd gathered to follow the competition far from the Olympic

    Park, but as there was no structure for that, there was data congestion.

    There wasnt sturdy structure such as the one installed inside the Olympic Park

    inside local roads.

    Theres doubt about how this structure will be managed after the end of the

    Paralympic Games and what will become permanent.

    London received 300 thousand foreign visitors and 600 thousand British citizen during

    the Olympic Games, with hotels registering rate of 84% of occupation. The number of

    visitors in London during the Games was smaller than the usual for this time of the

    year.

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  • WHITEPAPERWHITEPAPER Lessons for 2014 and 2016

    The focus of investment in network infrastructure should be in the places of the

    events and in the accesses.

    The competitions outside the Olympic Park, like marathon and cycling, require a

    special solution to supply the public agglomerated to follow the athletes.

    The infrastructure to give support to the Games should be shared between the

    operators.

    Data traffic in 2014 and 2016 will stands out, corresponding to more than 95% of

    the total traffic.

    The support to applications such as video streaming should be responsible for data

    volume many time superior to London 2012s.

    It will be essential to use Wi-Fi networks in order to vent the traffic of the mobile

    networks in places of great number of people.

    Anatel should assign temporary frequencies for services that are vital for the

    Games.

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