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Transcript of HUAWEI TECHNOLOGIES CO., LTD. HUAWEI TECHNOLOGIES Co., Ltd. Page 1 Business visions behind NGSON Li...
HUAWEI TECHNOLOGIES CO., LTD.
HUAWEI TECHNOLOGIES Co., Ltd.
www.huawei.com
Page 1
Business visions behind NGSON
Li Li (Thomas Lee)Vice Director, Industry Standards Department
Email: [email protected] 15, 2009, Geneva, Switzerland
IEEE NGSON & ITU-T SG13 Joint Workshop
Business visions behind NGSON Page 2
Business DilemmasBusiness Dilemmas
Visions & SolutionsVisions & Solutions
Key technologiesKey technologies
ConclusionConclusion
Table of Contents
Business visions behind NGSON Page 3
Problem of network operators
More and more enriched services and content More and more enriched services and content
on the Telecom networks are forcing the on the Telecom networks are forcing the
bandwidth requirements to grow exponentially, bandwidth requirements to grow exponentially,
the cost of operators to great increase.the cost of operators to great increase.
Even though more subscribers attracted by Even though more subscribers attracted by
enriched services, the annually decreasing enriched services, the annually decreasing
ARPU is causing operators’ margins to erode.ARPU is causing operators’ margins to erode.
Business visions behind NGSON Page 4
Business dilemmas behind
Limited services, not attractive at all
Too stiff, not adaptiveTelecom services are stable
Becoming spam, but still hard to find out
critical services in time
Services and Advertisements are
everywhere
It’s dangerous if you are exposed
Sometimes QoS is a problemI love Internet !!!
End users
How about mission critical business?Internet portal becomes necessity
Vertical industries &
companies
All users are behind masks, hard to
locate target customers proactively
Internet services are popular
No such thing called ARPUMajor income from advertisementService & content
providers
Price competition will come soonData services increasing dramatically
Challenged by VoIP with zero priceVoice is still major income source
Minor income with heavy burdenInternet services – good QoE
ARPU decreased, revenue erodedBandwidth requirement exploding
Network operators
Business visions behind NGSON Page 5
Business DilemmasBusiness Dilemmas
Visions & SolutionsVisions & Solutions
Key technologiesKey technologies
ConclusionConclusion
Table of Contents
Business visions behind NGSON Page 6
Price competition will come soon
Challenged by VoIP with zero price
Minor income with heavy burden
ARPU decreased, revenue eroded
Visions
End users
Vertical industries &
companies
Service & content
providers
Network operators
All users are behind masks, hard to
locate target customers proactively
No such thing called ARPU
It’s dangerous if you are exposed
Sometimes QoS is a problem
How about mission critical business?
Limited services, not attractive at all
Too stiff, not adaptive
Becoming spam, but still hard to find out
critical services in time
Vision-1
Increasing customer Royalty,
mitigation of price competition;
Optimizing resources
Vision-2
High accuracy advertisements:
AdvertiService
Vision-3
Telecom level support
Vision-4
Customer-centric service provision
Business visions behind NGSON Page 7
Solution-4
User, service, network & device context
aware
Solution-3
QoS/bandwidth/latency guaranteed &
privacy protected on valuable services
Solution-2
Customer-centric service interaction
Solution-1
A service overlay network run by
network operators, with context aware,
dynamically adaptive and self-organizing
capabilities
Solutions
End users
Vertical industries &
companies
Service & content
providers
Network operators
Vision-1
Increasing customer Royalty,
mitigation of price competition;
Optimizing resources
Vision-2
High accuracy advertisements:
AdvertiService
Vision-3
Telecom level support
Vision-4
Customer-centric service provision
Business visions behind NGSON Page 8
The NGSON PAR vs. the Solutions
5.2 Scope: This standard describes a framework of Internet Protocol(IP)-based service overlay networks and
specifies context-aware, (e.g., such as required Quality of Service(QoS) level, type of service such as real-time vs.
data, nature of data stream such as I-frame vs. B-frame, and type of terminal such as TV monitor vs. Personal Digital
Assistant) dynamically adaptive (e.g., using locally derived information to discover, organize, and maintain traffic
flows in the network within a local area network), and self-organizing networking capabilities (e.g., developing
network structures based on the needs of the customers and the capabilities of existing network structures),
including advanced routing and forwarding schemes, and that are independent of underlying transport networks.
5.4 Purpose: The purpose of this standard is to
enable network operators, service/content
providers, and end-users to provide and consume
collaborative services by the deployment of context-
aware, dynamically adaptive, and self-organizing
networking capabilities.
5.5 Need for the Project: The amount of services and
applications and their interaction are increasing at an
exponential rate. This standard is needed to provide a
better, more efficient way of providing these services and
applications by means of context-aware, dynamically
adaptive, and self-organizing networking capabilities.
PAR Request Date: 14-Feb-2008 PAR Approval Date: 27-Mar-2008
PAR Expiration Date: 31-Dec-2012 Project Number: P1903
2.1 Title: Standard for a Next Generation Service Overlay NetworkSolution-1
Solution-4
Vision-3Solution-3
Vision-2Solution-2
Business visions behind NGSON Page 9
But, the NGSON is NOT …
The NGSON is NOT expected to solve all problems
by itself, but a fulcrum for network operators to
solve some critical problems by means of:
– Interconnection of large number of existing & emerging services
and enablers;
– Combination of advantages from both Telecom networks and
Internet;
– Protection & utilization of user information already exists;
– Optimization of network resources in a smart way.
Business visions behind NGSON Page 10
Business DilemmasBusiness Dilemmas
Visions & SolutionsVisions & Solutions
Key technologiesKey technologies
ConclusionConclusion
Table of Contents
Business visions behind NGSON Page 11
Service layer evolution
PSTNPLMN
PPS SMS PPS 800
VAS
INTER/INTRA-NET
WWW FTP
1st gen.: Traditional Silo architecture
PSTNPLMN
CTD
INTER/INTRA-NET
SM CCPresenceSDP Charge CC
SDP
WWW / FTP / Travel / Bank / Securities...
TravelAgent CTD TravelAgentUC
SCP
PPS VPN
2nd gen.: Centralized SDP solution
Next gen.: Loosely coupled service network architecture• Interconnect a large number of existing / emerging services / enablers• Enhance reusability of services / enablers worldwide• Cost-efficient creation of services• Harmonize service / network operators, service providers worldwide …
CTD
SM CCPresenceSDP Charge CCSDP
Download / Travel / Bank / Securities...
TravelAgent CTD TravelAgentUC
SCP
PPS VPN
PLMN(GSM/CDMA/IMS…)
PSTN (softSwitch...)
INTER/INTRA-NET
SDP
Service Network
Next Generation Service Overlay Network
Business visions behind NGSON Page 12
Service router-centric Architecture
……
Service Overlay Network
Transport NetworkMobile Optical xDSL
Service router-centric Architecture
Self-organized networking
Service virtualization and interaction
Service & resource addressing
Context-aware service routing
Service charging
Business visions behind NGSON Page 13
Technical requirementsGeneral functions
1. Addressing
2. Identifier
3. Standard interfaces and protocols (2)
4. User privacy (2)
5. Interworking (2)
6. Mobility
Network related functions
1. Support of network routing
2. Self-organization (3)
3. Adaptiveness
4. Identity
5. Resource virtualization (2)
6. Resource scheduling
OAM related functions
1. Manageability
2. FCAPS
3. Service management
4. Lifecycle management (2)
5. Inter-provider service
6. Open environment
Service related functions
1. Dynamic service routing (2)
2. Service routing (2)
3. QoS (3)
4. Registration
5. Registration and discovery
6. Registration / de-registration (4)
7. Service discovery (4)
8. Directory (2)
9. Negotiation
10. Service composition (5)
11. Billing of composite services
12. Charging and billing
13. Seamless mobility support
14. Context awareness (9)
15. Self-organizing (5)
16. Adaptiveness
17. Dynamic auto-configuration
18. Security (3)
19. Authentication (3)
20. Service brokering
21. Service coordination (3)
22. Service collaboration
23. Virtualization
Business visions behind NGSON Page 14
Business DilemmasBusiness Dilemmas
Visions & SolutionsVisions & Solutions
Key technologiesKey technologies
ConclusionConclusion
Table of Contents
Business visions behind NGSON Page 15
Conclusion
For almost all players in ICT, there are some bothering dilemmas
existing.
IEEE NGSON is trying to solve these dilemmas through a service-
overlay-network run by network operators, with context aware,
dynamically adaptive and self-organizing capabilities.
Under this scheme, large number of existing & emerging services and
enablers will be interconnected, Telecom & Internet advantages will
be combined, protection and utilization of user information will be
balanced, and the network resources will be optimized in a smart way.
The RD (requirement document) is going to be frozen soon, NGSON
WG is willing to cooperate with ITU-T and other related SDOs. Your
support and participate are appreciated.
Business visions behind NGSON Page 16
Thank you!