HUAWEI TECHNOLOGIES CO., LTD.

Bantian, Longgang District

Shenzhen518129, P. R. China

Tel:+86-755-28780808

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Intelligent Retail Solution

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Online + offline, helping retailers regain customers

The booming E-commerce(online sales) has constituted a considerable challenge to tradition retailers. More and more

consumers switch to shop online, causing a significant offline sales decline.

While offline sales still have their own distinct advantages,for example, goods in a store are visible and touchable,

which can support higher sales price and thus offer higher margin for the retailers.

Huawei Intelligent Retail Solution helps retailers face the challenge

To improve shopping experience, enable more consumers to return to physical stores, Huawei puts forward a series of

featured solutions, helping retailers build differentiated competency.

Aimed at this challenge, Huawei suggests a new business model of combining online and offline sales, which by

online promotion and improved offline shopping experience, causes customers return to physical stores, thus

retrieving sales and profits.

Impacted by e-Commerce, traditional retailers are losing customersand market share

The shopping navigation based on WLAN effectively solves the issues like finding a store and finding the parked car

Generally speaking, a shopping mall has a large area – usually more than 10,000 m2, many stores – usually

more than 1,000, and many similar-looking passages crossing each other. So, to help customers choose the

right path, we need an effective navigation method.

Huawei wireless location solution pinpoints a mobile phone holder upon the detected wireless field intensities

of APs, achieving accuracy as high as 5 meters and refresh rate as high as one every other 5 seconds. Thus,

this solution can help customers find stores and parked cars with least effort. In addition, according to the

position of customers inside the mall, it can push relevant promotion information to the mobile phone of the

customers, realizing directed marketing.

offline sales

online promotion club member

offline promotion

+

Customers can quickly

find the packed car when

leaving the mall.

Customers can quickly

find the store of interest

w i t h m o b i l e - p h o n e

navigation.

Customers get coupons

by collecting barcodes

across the mall.

Push store promotion

in fo accord ing to

customers position.

7m

9m

7m

Business

server

Location

server

Central room

Arts

Apparel

ToyKey index 1：Accuracy

Find a store Collect barcodes Directed marketingFind a parked car

Key index 2: Update frequency

Huawei Intelligent Retail Solution Architecture

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According to the specific requirements of retail industry, Huawei offers tailored solutions for group headquarter,

regional center, shopping mall, small and medium stores.

Group headquarter: datacenter, video surveillance center, call center, IP network, video

conference, etc.

Huawei Store-box relieves a small store of many devices and complex maintenance

Retail All-in-one cabinet relieves a shopping mall of building a full-scale traditional datacenter, boosting deployment efficiency by more than 90%.

Now: A small store still has several services

like POS, voice, office and video surveillance,

which usually requires multiple devices to

carry and handle. So many separated devices

occupy a big space and cost much money. In

addition, they bring the issues of long

deployment and complex maintenance.

Huawei: Wall-mounted and small footprint, a

store-box device integrates all services,

lowering maintenance cost by more than

80%. By supporting automatic configuration,

a single store ICT configuration time can be

shortened to 10 minutes from 3 days in a

traditional way.

Now: A shopping mall needs to purchase many IT equipments of various types and build a separate datacenter

room. Such a procedure usually spans 2 to 3 months, brings huge maintenance work.

Huawei: Retail All-in-one cabinet integrates router, firewall, switch, video surveillance, IPPBX, server, storage,

power supply system, dynamic monitoring system, shortening the deployment cycle to as low as one day, realizing

local and remote visual management and maintenance.

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Store-box

POS

IP-phone

TC

Video svrueillance

Sensor arm

Router (AR G3)

Switch ( S5700 )

Network security

Server (RH2288)

Environment monitor

UPS

PDU

Battery

office

Apparel

Jewelry

Park lot

TC

POS

Accessswitch

VC AP IPC

IPC

IP-phone 门店宝

NMS

Partner

ISV

NVR

Video conference

Wireless VoiceMeeting

Call center

Video surveillance center

Wireless AC Conference platform

BI POS server ERP SCM CRM

Video decoder

Core switch

IP PBX U1980 E1

E1

IVB CTI UAP

Large-screen display

eSpace NVR

Data center

VPN

VPN VPN

VPNVPN

HQ

POS

IPC

IP-phone

Thin Client

LBSserver

AR G3AppSserver AC

NVR AP

AP APAP

TC Wifi scanner

AR G3

Server Storage

Retail all-in-

one Cabinet

IPC IP-phone

Wireless mall

Store-box

Regi

onal

cen

ter

Smal

l &M

ediu

m s

tore

Shop

ping

mal

l

Stor

ehou

se

Regional center：IP network, video conference, regional video surveillance center,

regional datacenter or Retail All-in-one Cabinet, etc.

Shopping mall: Retail All-in-one Cabinet, IP network, wireless network, video

surveillance, store navigation, finding a parked car, directed marketing, collecting 2-D

barcodes, etc.

Small and medium stores: store-box solution integrating voice, data, video and POS

processing.

Huawei helped Alshaya implement technical renovation in its headquarter

Retail All-in-one Cabinet helped Amazing Oriental realize “cloud supermarket and mobile store”

Huawei Enterprise industry solution official website provides all sorts of technical and marketing materials for customer, partner and sales.

For partenr, please visit following website to get all sorts of supporting materials needed：

If you want to know more about solution or sales related information, please contact：

Directed at customer success

As a leading global information and communications

technology (ICT) solutions provider, Huawei products and

solutions have been deployed in over 140 countries,

serving more than one third of the world’s population.

By leveraging its global open lab, Huawei Intelligent Retail

Solution has completed seemless interconnection with

numerous parter systems used in retail industry, including

industry leading ERP, sales and inventory management,

mobile ordering and checkout, mobile advertisement.

Based on leading R&D resources in voice, broadband,

video, wireless, router, switch, security, multimedia

conference, among others, and by close cooperation with

worldwide partners, Huawei Intelligent Retail Solution is

looking forward to help global retailers realize technology

renovation and thus achieve their business success.

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As a leading international franchise operator for over 55 of the

world's most recognized retail brands including Mothercare, H&M,

Debenhams, Alshaya owns more than 2200 stores across the globe.

Huawei helped Alshaya build a large scale datacenter in its

headquarter, which by upgrading its previous IP network carrying

both voice and data, met the increasing bandwidth and data

processing requirement caused by newly opened stores within the

group in the next 5 years. By deploying Huawei intelligent retail

solution, Alshaya solved the maintenance issues brought by the

previous multi-vendor, lowering maintenance cost afterwards by

more than 50%.

Located in Nertherland, Amazing Oriental suppermarket is the

largest chain store selling Asian foods in European continent. It has

16 stores in Netherland and plans to open stores in other European

countries like Spain. The previous IT infrastructure was poorly

utilized, hard for maintenance with low reliability and data security.

Huawei deployed Retail All-in-one Cabinet in its headquarter,

realizing unified management of all IT resources. Huawei Cloud

Desk-top Solution uses TC – thin client – to replace previous POS

computer and office computer in the stores. All the data store and

process is concentrated in the All-in-one Cabinet deployed in the

headquater, realizing cloud suppermarket. A store clerk can use his

own device to log in the datacenter with a unified virtual machine

account at any time and anywhere, achieving a full mobile store.

SSolution sales representative：Mr. Mason Guo guomutian@huawei.com

Solution marketing representative：Mr. Jessen Li jessen.li@huawei.com

SoSolution partner representative: Mr. Mountain Wang mountain.wang@huawei.com

Solution SDT：askSMESDT@huawei.com

To be released

To be released