• http://www.youtube.com/user/constantcontact?v=S-H-p5dA5N4&feature=pyv&ad=5837671367&kw=+social++media

The Power of Video

It gets your voice heard. Less than 40% of communication is verbal (words

themselves only). More than 60% is non verbal. Non-verbal is more trusted by the

message receiver. It is more powerful. Video delivers your message with both verbal and nonverbal communication.

• Social video platforms: • Three of the top video

sharing sites:• YouTube

• Dailymotion.com• Metacafé.com

Daily Motion

• 48,000,000 monthly users

• Audience 60% male.

• User generated videos.

Metacafé

• 61% of the audience is males aged 25-31

• Very much like YouTube

We recommend you start out with Youtube

Youtube

• Most widely known• Biggest user base out of all the

social media sites.• Easiest to use across numerous

platforms• Caters to both male and female

50-50

You can embed posted video and share easily on your

website and throughout other social

media tools such as a company facebook, blog,

or twitter account.

It’s a good easy way to create new content for your website, which

will increase your website’s SEO

Strategies for Your Social Videos

• Video Blog• Helpful Tutorials to build

personal brand• Public relations• Share Advertising

• Customer Interaction• Promotions and competitions

Cont.

Useful at:

• Trade Shows

• Speaking Engagements

POSSIBILITIES:

ENDLESS!

Video can also be used to promote special interest

Pieces• The Maine Labor

Mural Projection Bombing On The

Capitol

Cost to get started:• A Camera

• Flip Camera – $80-$114• Editing Software

• Flipshare comes with the flipcam and you can edit videos off that

• Windows Movie Maker or Imovie• Youtube and other online video

accounts: FREE• Or you could hire a talented NESCom student to shoot your

video for you!

When creating your video, keep in mind…

• Keep your video short• Use humor, emotion, or some

element of interest to capture attention quickly

• Don’t hold back your expertise• DON’T BE BORING

Promote your video!

Time spent creating it is wasted if you don’t share it.

Submit it to social bookmarking sites

Spread it through your Social media platforms

Give a circle of friend a heads-up about your videos and ask them to share them as well

THIS IS WHY YOU CAN’T BE BORING

Final Thoughts:

• Be Patient• Be Consistent• Be Creative

• Don’t Be Over-Sensitive• Take any criticism as a chance

to improve

Good Luck With Your Social Media Journey…

Now:Lights..

Camera…

ACTION!