Document
description
Transcript of Document
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Recommendations Improve the Search Experience Innovations in Activity Data workshop04 July2011
Richard Nurse
http://www.open.ac.uk/blogs/rise
http://www.flickr.com/photos/jm3/2779185414/sizes/m/in/photostream/
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http://www.open.ac.uk/blogs/rise
Can you use search data to
make recommendations?
Are recommendations
useful for Discovery systems?
http://www.flickr.com/photos/mag3737/1419690363/sizes/m/in/photostream/
Recommendations Improve the Search Experience?
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http://www.open.ac.uk/blogs/rise
JISC funded project
February – July 2011
One of eight projects [list at http://bit.ly/gwCmNS]
http://www.flickr.com/photos/mag3737/3069729100/sizes/m/in/photostream/
JISC Activity Data Programme
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http://www.open.ac.uk/blogs/rise
Usage data
Attention data
http://www.flickr.com/photos/mag3737/2326898219/sizes/m/in/photostream/
What is Activity Data?
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http://www.open.ac.uk/blogs/rise http://www.flickr.com/photos/zerimski/5215633183/sizes/z/in/photostream/
"Every day I wake up and ask, 'how can I flow data better, manage data better, analyse data better?"
Rollin Ford, the CIO of Wal-Mart
So what’s the point of this activity data stuff then?
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http://www.open.ac.uk/blogs/rise
Loans Holds Computer bookings
Library access
e-resources
http://www.flickr.com/photos/xq311z/2468769929/sizes/m/in/photostream/
Library activity data
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http://www.open.ac.uk/blogs/rise http://www.flickr.com/photos/neilwykes/134162792/sizes/z/in/photostream/
OU environment
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http://www.open.ac.uk/blogs/rise
Loans Holds Computer bookings
Library access
e-resources
xx
http://www.flickr.com/photos/stefz/7913287/sizes/m/in/photostream/
Library activity data
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http://www.open.ac.uk/blogs/rise http://www.flickr.com/photos/julietteculver/4731004168/in/photostream
OU environment
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http://www.open.ac.uk/blogs/rise
Loans Holds Computer bookings
Library access
e-resources
xx
x x
http://www.flickr.com/photos/cassidy/352549326/sizes/m/in/photostream/
Library activity data
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http://www.open.ac.uk/blogs/rise
Loans Holds Computer bookings
Library access
e-resourcesx
x xx
http://www.flickr.com/photos/lexnger/116314355/sizes/m/in/photostream
Library activity data
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http://www.open.ac.uk/blogs/rise
Ebsco Discovery Solution
SFX knowledge base and OpenURL link resolver
EZProxy remote user authentication
Athens DA authentication built into local (SAMS) login system
http://www.flickr.com/photos/nataliesap/3553982299/sizes/m/in/photostream/
OU systems environment
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Scope of the project
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So what about collecting more data?
http://www.open.ac.uk/blogs/rise http://library.open.ac.uk/rise
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So what about collecting more data?
http://www.open.ac.uk/blogs/rise
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http://www.open.ac.uk/blogs/rise
http://www.google.com/ig/directory?type=gadgets&url=library.open.ac.uk/rise/google_gadget/risesearch.xml
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E-journals E-journal articles E-books
http://www.open.ac.uk/blogs/rise http://www.flickr.com/photos/smallritual/5393527886/sizes/m/in/photostream/
What resources are involved?
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http://www.open.ac.uk/blogs/rise
EZProxy
SFX
EDS
VLE
website
http://www.flickr.com/photos/cdevers/2665335157/sizes/m/in/photostream/
bookmarklet
What data is RISE using?
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http://www.open.ac.uk/blogs/rise
• Remote host • Date/Time• Oucu• Request• Status• Size of response• Referrer• User agent• Session
http://www.flickr.com/photos/vincentgallegos/5123100365/sizes/m/in/photostream/
So what is in the EZProxy logs?
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http://www.open.ac.uk/blogs/rise
\"0\"|||\"137.108.143.168\"|||20110115235421|||\“nn1234\"|||\"GET http://libezproxy.open.ac.uk:80/connect?Session=st3ShtizgtrS7tU5&url=http://search.ebscohost.com/login.aspx?direct=true&site=edslive&scope=site&type=0&cli0=FT&clv0=Y&cli1=FT1&clv1=Y&authtype=ip&group=VCStud&bquery=War%20Against%20the%20Panthers HTTP/1.1\“|||302|||0|||\http://library.open.ac.uk/\|||\"Mozilla/5.0 (X11; U; Linux i686; en-US; rv:1.9.2.13) Gecko/20101206 Ubuntu/10.10 (maverick) Firefox/3.6.13\"|||\"t3ShtizgtrS7tU5\"http://www.flickr.com/photos/smohundro/2449517861/sizes/m/in/photostream/
So what is in the EZProxy logs?
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http://www.open.ac.uk/blogs/rise
\"0\"|||\"137.108.143.168\"|||20110115235421|||\“nn1234\"|||\"GET http://libezproxy.open.ac.uk:80/connect?Session=st3ShtizgtrS7tU5&url=http://search.ebscohost.com/login.aspx?direct=true&site=edslive&scope=site&type=0&cli0=FT&clv0=Y&cli1=FT1&clv1=Y&authtype=ip&group=VCStud&bquery=War%20Against%20the%20Panthers HTTP/1.1\“|||302|||0|||\http://library.open.ac.uk/\|||\"Mozilla/5.0 (X11; U; Linux i686; en-US; rv:1.9.2.13) Gecko/20101206 Ubuntu/10.10 (maverick) Firefox/3.6.13\"|||\"t3ShtizgtrS7tU5\"
date and time
http://www.flickr.com/photos/adactio/225402453/sizes/m/in/photostream/
So what is in the EZProxy logs?
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http://www.open.ac.uk/blogs/rise
\"0\"|||\"137.108.143.168\"|||20110115235421|||\“nn1234\"|||\"GET http://libezproxy.open.ac.uk:80/connect?Session=st3ShtizgtrS7tU5&url=http://search.ebscohost.com/login.aspx?direct=true&site=edslive&scope=site&type=0&cli0=FT&clv0=Y&cli1=FT1&clv1=Y&authtype=ip&group=VCStud&bquery=War%20Against%20the%20Panthers HTTP/1.1\“|||302|||0|||\http://library.open.ac.uk/\|||\"Mozilla/5.0 (X11; U; Linux i686; en-US; rv:1.9.2.13) Gecko/20101206 Ubuntu/10.10 (maverick) Firefox/3.6.13\"|||\"t3ShtizgtrS7tU5\"
User name
http://www.flickr.com/photos/dlytle/422738735/sizes/m/in/photostream/
So what is in the EZProxy logs?
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http://www.open.ac.uk/blogs/rise
\"0\"|||\"137.108.143.168\"|||20110115235421|||\“nn1234\"|||\"GET http://libezproxy.open.ac.uk:80/connect?Session=st3ShtizgtrS7tU5&url=http://search.ebscohost.com/login.aspx?direct=true&site=edslive&scope=site&type=0&cli0=FT&clv0=Y&cli1=FT1&clv1=Y&authtype=ip&group=VCStud&bquery=War%20Against%20the%20Panthers HTTP/1.1\“|||302|||0|||\http://library.open.ac.uk/\|||\"Mozilla/5.0 (X11; U; Linux i686; en-US; rv:1.9.2.13) Gecko/20101206 Ubuntu/10.10 (maverick) Firefox/3.6.13\"|||\"t3ShtizgtrS7tU5\"
Request
http://www.flickr.com/photos/spoinknet/35410171/sizes/m/in/photostream/
So what is in the EZProxy logs?
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http://www.open.ac.uk/blogs/rise
RISE database
http://www.flickr.com/photos/vanderwal/279135451/sizes/m/in/photostream/
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http://www.open.ac.uk/blogs/rise
RISE database
Remote host | Date/Time | Oucu | request | status | size of response | referrer | user agent | session
user type | course code(s)
EZProxy
CIRCE
http://www.flickr.com/photos/dw/4950924376/sizes/m/in/photostream/
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http://www.open.ac.uk/blogs/rise
RISE database
http://www.flickr.com/photos/vanderwal/279135451/sizes/m/in/photostream/
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http://www.open.ac.uk/blogs/rise http://www.flickr.com/photos/clankennedy/3022286303/sizes/m/in/photostream/
ISSNs DOI
Article information
Subject terms
But what isn’t there?
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People on course ‘A’ viewed resource ‘B’ People who looked at resource ‘C’ also looked at resource ‘D’
What can the data tell us?
http://www.open.ac.uk/blogs/rise
Course recommendation
Relationship recommendation
Which are the most popular resources, subjects
http://www.flickr.com/photos/vblibrary/5190554053/sizes/m/in/photostream/
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So what about collecting more data?
http://www.open.ac.uk/blogs/rise
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http://www.open.ac.uk/blogs/rise
RISE database
http://www.flickr.com/photos/vblibrary/5052421946/sizes/m/in/photostream/
![Page 34: Document](https://reader036.fdocuments.in/reader036/viewer/2022062521/56816754550346895ddc05dd/html5/thumbnails/34.jpg)
Remote host | Date/Time | Oucu | request | status | size of response | referrer | user agent | session
user type | course code(s)
Searches in RISE
EZProxy
CIRCE
RISE
So how do you improve your data?
http://www.open.ac.uk/blogs/rise http://www.flickr.com/photos/suttonhoo22/5004250051/sizes/m/in/photostream/
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People on course ‘A’ viewed resource ‘B’
People who looked at resource ‘C’ also looked at resource ‘D’
People who searched for subject ‘E’ looked at resource
‘F’
What can the data tell us?
http://www.open.ac.uk/blogs/rise
Course recommendation
Search recommendation
Relationship recommendation
http://www.flickr.com/photos/vblibrary/4581698063/sizes/m/in/photostream/
People are looking at resources on this subjectSubject data
This resource is being used by people studying this courseResource management
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So how do you get a recommendation?
http://www.open.ac.uk/blogs/rise http://www.flickr.com/photos/will-lion/2442088335/sizes/m/in/photostream/
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So how do you get a recommendation?
http://www.open.ac.uk/blogs/rise
User A Course A123
Resource BRV=14
Views
User C Course A123
Resource BRV=15
Recommended +1 Resource BRV=16
Views +1
User C Course A123
Resource BRV=17
Rate Useful +1
User C Course A123
Resource BRV=14
Rate Not Useful -2
Resource BRV=15
Views +1
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http://www.open.ac.uk/blogs/rise
Interface usage
Page views
Browser 7,462
Gadget 855
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Added a privacy policy to RISE, EDS and SFX interfaces
Provided an opt-out feature
http://www.open.ac.uk/blogs/rise
Privacy and opt-out URL
http://library.open.ac.uk/rise/?page=privacy
Data Protection and privacy
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Release data
openly
E-Resource accesses
Search terms
Course subjects
http://www.open.ac.uk/blogs/rise
Open Data
http://www.flickr.com/photos/narisa/2720873442/sizes/m/in/photostream/
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http://www.open.ac.uk/blogs/rise
Anonymization
Ensure compliance with Data Protection requirements
Get agreement to release data
![Page 42: Document](https://reader036.fdocuments.in/reader036/viewer/2022062521/56816754550346895ddc05dd/html5/thumbnails/42.jpg)
Remove the user name
Remove all records for courses with less than x
students
Replace the course code with a generic subject
http://www.open.ac.uk/blogs/rise
Anonymization
![Page 43: Document](https://reader036.fdocuments.in/reader036/viewer/2022062521/56816754550346895ddc05dd/html5/thumbnails/43.jpg)
Data formats and standardsXML
KE Usage Statistics standard
OpenURL
CSV
MOSAIC
Linked Data
http://www.flickr.com/photos/mararie/4121128381/sizes/m/in/photostream/
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http://www.open.ac.uk/blogs/rise
“That recommender systems can enhance the student
experience in new generation e-resource discovery services”
http://www.flickr.com/photos/mag3737/3318791086/sizes/m/in/photostream/
Hypothesis
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http://www.open.ac.uk/blogs/rise
Review of web analytics
Face to Face interviews
Online Survey
http://www.flickr.com/photos/8lettersuk/148685757/sizes/m/in/photostream/
Evaluation
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http://www.open.ac.uk/blogs/rise
Survey results 1
Not useful17%
Quite useful17%
Very useful30%Not used
4%
Not sure9%
Not applicable22%
These resources may be related to others you've viewed recently
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http://www.open.ac.uk/blogs/rise
Survey results 2
Not useful22%
Slightly useful9%
Quite useful9%Very useful
17%Not used9%
Not applicable35%
People on your course(s) viewed
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http://www.open.ac.uk/blogs/rise
Survey results 3
Not useful17%
Quite useful13%
Very useful30%
Not used17%
Not applicable22%
People using similar search terms often viewed
![Page 49: Document](https://reader036.fdocuments.in/reader036/viewer/2022062521/56816754550346895ddc05dd/html5/thumbnails/49.jpg)
http://www.open.ac.uk/blogs/rise
Survey results 4
Not relevant35%
Slightly relevant
13%
Quite relevant30%
Very relevant17%
Not used4%
How relevant where the recommendations?
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http://www.open.ac.uk/blogs/rise
Face to Face evaluation
http://www.flickr.com/photos/ryanhealy/3729881896/sizes/m/in/photostream/
UndergraduatesLike ratings and reviews from other
students
‘other people’s experiences valuable’
Which module studied?
How high a mark?
PostgraduatesCitation as a recommendation
Wary of provenance
Feed to module website
Want synonyms
Trust repository
![Page 51: Document](https://reader036.fdocuments.in/reader036/viewer/2022062521/56816754550346895ddc05dd/html5/thumbnails/51.jpg)
http://www.open.ac.uk/blogs/rise
Should we have a recommender system?
“I think it would be a very good useful feature. It would be definitely very very useful” postgraduate Maths student
“So it would be interesting to see what other people are looking at. Yes, I would definitely use that because my limited knowledge of the library might mean that other people were using slightly different ways of searching and getting different results.” undergraduate English Literature student
I have just had a go, it was good with suggested papers that I had already found (which shows potential in my view) through Google.
http://www.flickr.com/photos/earlg/337743409/sizes/m/in/photostream/
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http://www.open.ac.uk/blogs/rise
Should we have a recommender system?
“I'm afraid my first reaction is to be a bit sceptical - it presumably doesn't tell you if fellow students found the information/article useful or relevant to what they were looking for. I would hate to waste time following unproductive links laid down by others who might be failing students or think that any "lazy" students might develop poor practice by relying on what others had looked at. It sounds like a good idea but I think caution needs to be exercised. ”
http://www.flickr.com/photos/rob-sinclair/2189457309/sizes/m/in/photostream/
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http://www.open.ac.uk/blogs/rise
Why they prefer course-related recommendations
“I can’t be bothered with knowing what everybody else is interested in. I take a really operational view you know, I’m on here, I want to get the references for this particular piece of work, and those are the people that are most likely to be doing a similar thing that I can use.” H800 student
“I suppose if I wasn’t so sure on an assignment it would perhaps be quite useful to see what other people were looking at to know if I was thinking along the right lines.” - Undergrad literature student
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http://www.open.ac.uk/blogs/rise
Suggestions for improvement“Maybe include a date. It would be interesting to know when a resource was last looked at” Postgraduate political philosophy student
“If somebody used similar search but three years ago, is that going to carry the same weight?” Postgraduate maths student
Include course drop-down choice. “I would be looking at that and saying “which of my courses does it refer to?”
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http://www.open.ac.uk/blogs/rise
Rating the recommendations
8 out of ten so far would be happy to rate the recommendation
Most people understood why we were asking them to rate it.
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http://www.open.ac.uk/blogs/rise
Recommendations usage
Search
40%
Course
36%
Relationship24%
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http://www.open.ac.uk/blogs/rise
Recommendations usage
1 2 3 40
100
200
300
400
500
600
700
800
900
1000
People using similar search terms often viewed
http://www.flickr.com/photos/antrover/5810373016/sizes/m/in/photostream/
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http://www.open.ac.uk/blogs/rise
Recommendations usage
1 2 3 40
100
200
300
400
500
600
700
People on your course(s) viewed
http://www.flickr.com/photos/exitfestival/5835349579/sizes/m/in/photostream/
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http://www.open.ac.uk/blogs/rise
Recommendations usage
1 2 3 40
50
100
150
200
250
300
350
400
450
500
These resources may be related to others you've viewed recently
http://www.flickr.com/photos/oldton_tim/479685673/sizes/m/in/photostream/
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http://www.open.ac.uk/blogs/rise
Recommendations usage
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RelationshipCourseSearch
http://www.flickr.com/photos/smin/613285324/sizes/m/in/photostream/
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•EZProxy data
•Use other data sources
•Search terms
•Need more data!
•Users like recommendations ‘in principle’
•Recommendations provenance
•Interest in the search tools
•Quality of recommendations isn’t high
•Limited use of it so far
http://www.open.ac.uk/blogs/rise
Interim findings
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Release of code via Google Code
Release of data
Complete evaluation work
Final blog posts and write ups
Dissemination
Still to do
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Recommendations Improve the Search ExperienceInnovations in Activity Data workshop04 July2011
Richard Nurse
http://www.open.ac.uk/blogs/rise
http://www.flickr.com/photos/jm3/2779185414/sizes/m/in/photostream/