20update%202008

be proudNorthwest Legacy Framework

for the 2012 Games

Update 2008

NWDA i9-06

2012 update 2008 b.qxd:Layout 1 10/10/08 14:25

contentsINTRODUCTION

3 Be Proud – the Beijing effect

PROGRESS AND PLANS BY LEGACY THEME AND SUB-REGION

7 Sport and Physical Activity

11 Business

13 The Cultural Olympiad

17 Tourism and the Visitor Economy

19 Major Events

23 Skills and Volunteering

26. In your area

WHAT HAPPENS NOW?

29 What next – the London 2012 Roadmap

2012 update 2008 b.qxd:Layout 1 10/10/08 14:25 Page 3

foreword

THE GREAT SPECTACLE OF THE BEIJING 2008 OLYMPICS

AND PARALYMPICS, ALLIED TO THE PHENOMENAL

SUCCESS OF BRITISH ATHLETES, HAVE GIVEN US A TASTE

OF WHAT WE CAN EXPECT IN LONDON 2012 WHEN THE

UK PLAYS HOST TO THE WORLD.

The difference is that the London 2012

Olympic Games and Paralympic Games will

be taking place on our doorstep, providing

an exciting opportunity for our communities

to get involved and for the Northwest to

benefit in sporting, social and economic

terms.

Since we launched the Northwest Legacy

Framework for the 2012 Games in May

2007, much progress has been made in the

region. In January 2008, the region hosted

the UK launch of the London 2012 Business

Network, the first major legacy programme

for the Games. In addition, many of the

region’s sports facilities have been

recognised for their high standards and

included in the London 2012 Pre Games

Training Camp Guide, launched during the

Beijing 2008 Olympics and Paralympics. Of

course, much work remains if the region is

to achieve its objectives which, among

others, include our businesses winning

Games-related contracts and our sporting

venues and facilities playing host to teams

from around the world. However, the

positive start is encouraging.

When we launched the Northwest Legacy

Framework, the message to our

stakeholders was ‘Be Inspired’. That will

remain a key underlying principle of our

work, but this year, to celebrate the London

2012 Handovers and the phenomenal

success of Team GB and Paralympics GB,

our message is ‘Be Proud’. This publication

not only reports on the progress made

since May 2007, but importantly, looks

ahead to next year and outlines the key

areas of work that the Northwest Steering

Group for the 2012 Games, and the

partners represented through that group,

plan to deliver. Following the Handovers to

London, a number of programmes are

being rolled out, from the London 2012

Education Programme to the launch of the

Cultural Olympiad, and there will be much

more over the coming year. This publication

provides a flavour of how stakeholders

across the region can get involved.

The Handovers this summer also mean that

the London 2012 Olympic Games and

Paralympic Games no longer seem such a

long way off. We look forward to working

with you to make our aspirations a reality

and hope that you continue to ‘Be Inspired’

on the journey to London 2012.

2

Andy Worthington

Chair of the Northwest Steering Group for the 2012 Gamesand Chair of the North West Sports Board

WE CAN NOW OFFICALLY SAY THAT THE UK IS THE NEXT

HOST OF THE SUMMER OLYMPIC GAMES AND

PARALYMPIC GAMES.

We at London 2012 are more determined

than ever to create a memorable Games

that will unite the UK and provide the nation

with a world-class showcase. To deliver this,

we need the support of the whole UK and I

am delighted that the Northwest and its

Steering Group for the 2012 Games are

proving to be a driving force in providing

this legacy.

The true belief in and willingness to

promote the benefits of London 2012 in the

Northwest has secured, amongst other

things, 67 Olympic and 25 Paralympic Pre

Games Training Camps as well as £3.02

million for a programme of regional work

especially developed around the theme of

'play' for the Cultural Olympiad.

Earlier this year, the Northwest hosted a

pilot London 2012 ‘Understanding

Sustainability’ event which informed

businesses of the London 2012

Sustainability policies and I am delighted

that following the success of the pilot event

this is now being rolled out UK wide in the

next 12 months.

Seb Coe, Charles Allen and I have all visited

the region in the past 12 months on a

programme of regional visits and, along with

London 2012 Board Member Sir Philip

Craven MBE, President of the International

Paralympic Committee, we will continue to

come and see the vast range of activity

taking place across the towns and cities of

the Northwest in the next four years.

Finally, with so many Northwest Olympians

and Paralympians achieving success in

Beijing 2008; the region hosting the 2012

football tournament at Old Trafford; the

number of international events secured in

the next four years and the huge range of

Cultural Olympiad activity, the people and

businesses of the region cannot fail to

‘Be Inspired’.

Paul Deighton

Chief Executive Officer of the London Organising Committee of the

Olympic Games and Paralympic Games (LOCOG)


3 4

The Beijing EffectOver 70 athletes born or currently living andtraining in the Northwest competed in theBeijing Olympics and Paralympics, and it isimportant to acknowledge and celebratetheir achievements. Many fulfilled theirlifelong dream to compete, while othersfulfilled the ultimate honour of winning amedal. The welcome home that theseathletes received highlights the number ofrole models in the region who can helpinspire young people to take up sport, or tofollow the examples of the Olympians andParalympians in their chosen fields.

Here in the Northwest, anecdotal evidencesuggests that the impact of British athletes’success in Beijing has resulted in a huge

spike in sporting interest and activity, forexample:

• A major supermarket reported that sales of swimsuits and goggles rocketed by 135% in August 2008 and sales of horse-riding-related products jumped by more than 130% (Source: The Independent).

• Sales of official adidas London 2012 branded merchandise exceeded all expectations in the first week of Handover, with sell-out items in the adidas Sports Performance Store in London.

• Sporting venues and facilities in Manchester have reported a rise in user numbers, with visitors to Manchester Aquatics Centre 30% higher compared toAugust 2007. Use of Manchester Velodrome is at an all time high and whole track hire is fully booked until Spring 2009.

• Liverpool Victoria, Warrington, Runcorn and Agecroft Rowing Clubs have all seena notable increase in membership applications.

• Google searches for sports clubs peakedcompared with previous years. The Agecroft Rowing Club and Manchester Wheelers Cycle Club, for example, found the number of unique visitors to their website rose by 50% compared to August 2007.

• Liverpool University gym membership has increased by around 50% this year. The sports team has received more enquiries than ever about judo and canoeing clubs.

• Kendal Judo Club, a London 2012 Pre Games Training Camp Guide venue, reported an increase of 20% in bookings for its autumn programme, compared to 2007.

THE 2008 BEIJING OLYMPIC GAMES AND PARALYMPIC GAMESGAVE US A TASTE OF WHAT TO LOOK FORWARD TO IN 2012.

Rebecca RomeroOlympic Gold medallist (Beijing 2008) and part of the BritishCycling team based at Manchester Velodrome


Ben AinslieMacclesfield-born Olympic Gold medallist (Beijing 2008)

Chris Bonington flies a Handover flag at Scafell Pike, Cumbria

Kendal Judo Club

Felicity Coulthard, Pendle-based ParalympicSilver medallist (Beijing 2008)

Paralympic Handover, Kirkby Sports College

5 6

Beijing 2008 also marked the officialHandover of the Olympic Games andParalympic Games to London. By way ofcelebration, on 24th August 2008 some 50'handover flags' were flown across theNorthwest. One of the more interestinglocations was the top of Scafell Pike inCumbria, England’s highest peak, fromwhich mountaineer Sir Chris Bonington CBEand West Cumbrian emerging Olympichopeful Laura Park, helped to fly the flag.

Over 250 schools and colleges officiallyregistered to be part of the ParalympicHandover on 17th September 2008. Thefestivities across the region gave youngpeople their first taste of the creativity andinspiration that will be a key feature of theLondon 2012 domestic educationprogramme, ‘Get Set’, which went live inSeptember 2008. The interactive websitenot only provides free educational resourcesand the opportunity to get involved inLondon 2012 initiatives, but also helpsyoung people to learn about The Gamesand commit to the Paralympic values ofInspiration, Determination, Courage andEquality, and the Olympic values ofRespect, Excellence and Friendship.

Over the past 12 months the NorthwestSteering Group has sought to communicateand support key developments andopportunities regarding the London 2012legacy. The response from stakeholders,organisations and communities in theregion has been excellent, with the Beijingeffect further propelling this belief.

We witnessed a major shift in consumerbehaviour, attitudes to sport andforthcoming investment in majordevelopments, from multi-sport venuessupporting emerging local athletes to LocalAuthorities using The Games to inspireyoung people to do somethingextraordinary for themselves and thecommunity.

Beijing 2008 has created an impetus for thedevelopment of legacy plans in theNorthwest. We have a level of enthusiasmand commitment towards legacy planningthat has not been seen in other hostcountries before. Our experience acquiredfrom hosting events such as the 2002Commonwealth Games has provided uswith a knowledge and unique expertise ofwhat it takes to capitalise on these 'once ina lifetime’ opportunities.

This insight, combined with our region’ssporting success and the major boost thatTeam GB and Paralympics GB provided toinspiring emerging young sporting talent,means we have something special here inEngland’s Northwest.

Our challenge is to remember that thelegacy of London 2012 will go far beyondThe Games. The challenge is to maximisethe positive impact of Beijing 2008 and todemonstrate to communities across theNorthwest how they can be part of thesuccess of London 2012. It is now time tostart delivering what we have promised andensure the Northwest continues to make alasting impact on sport in the UK.

The Beijing Effect


7

sport & physical activity

OVER THE PAST 12 MONTHS A NUMBER OF REGIONALPARTNERS INCLUDING SPORT ENGLAND, NATIONALGOVERNING BODIES, LOCAL AUTHORITIES AND PRIMARYCARE TRUSTS HAVE INVESTED OVER £50 MILLION IN SPORT.

The investment, which aims to deliver moreparticipation, better facilities and clubs andan improved coaching base, will supportsports development for the next 3 yearsand provide capacity to support thepredicted increased demand.

National progress to June 2008

• Sport England’s new sports strategy aimsto develop more effective relationships with National Governing Bodies and workwith County Sports Partnerships to increase sports participation.

• A number of Government-funded initiatives are being implemented to encourage increased sports participation including:

- A new £140 million fund to encourage local authorities to get more people swimming. Initiatives include rejuvenated swimming facilities, free swimming for theover 60s and under 16s, swimming coordinators, and incentives to move towards universal free swimming.

- £1 million for a pilot ‘fit for the future’ incentive scheme for 16 to 22 year-olds, to address the drop-off in sport and physical activity in school leavers by offering subsidised gym and fitness club membership.

- A £7 million programme of walking campaigns, including a schools walking challenge to encourage more children to walk to and outside of school.

- A £75 million investment to support parents in changing their children’s diet and increasing their levels of physical activity.

Legacy Themes

8

NEXT 12 MONTHS:Helping to deliver the Government’s legacy promise to ‘make the UK a world-leading sporting nation.’

Aims:1. Inspiring young people through sport

Offer all 5 to16 year-olds in England five hours of high-quality sport a week and all 16 to 19 year-olds three hours a weekby 2012

2. Getting more people more active Help at least two million more people in England become more active by 2012

3. Elite achievementAim for fourth in the Olympic medal table and at least second in the Paralympic medal table in 2012

What we are doing in the Northwest?We have a number of key developmentsplanned for the next 12 months, building onthe legacy work undertaken to date and thepost-Beijing 2008 reaction.

The sporting infrastructure across theNorthwest is strong and together we canmake the most of the catalyst of London2012. We have a network of 43 Sport andPhysical Activity Alliances, while in

education, working with the Youth SportTrust and the School Sport Partnershipnetwork, the Northwest aims to ensure thatschools get involved. Get Set, the London2012 domestic education programme, waslaunched in September 2008, and there areopportunities for schools and young peopleto be at the heart of other legacy aspirationsin the region.

Below is a summary of major developmentsthat span the region and provideopportunities for partners over the next 12months:

• A strategic review of the potential for large scale cycling development, enhancing routes and rides, developing tourism products and supporting health programmes. The result will be a scoping and investment prospectus considering cycling as a regional priority for London 2012 legacy investment.

• The plans of the National Governing Bodies of Sport will be implemented alongside an enhanced approach to the

improvement of facilities. This will be underpinned by the results of the Northwest facilities strategy and the review of strategic sites for investment. Subject to feasibility and resources, we will press forward with the sports village/community sport hub approach.

• Opportunities to exploit the Building Schools for the Future investment for sport will be maximised, adding a London 2012 dimension to raise aspirations and enhance sports presence in design and programming.

• Plans will be implemented to attract Pre Games Training Camps to the Northwestin the build up to London 2012 and beyond, looking to the 2014 Commonwealth Games in Glasgow. The primary motivation is to enable communities across the Northwest to beinspired by Olympic and Paralympic athletes preparing for London 2012 on their doorstep.

PLAYING TO WIN -a new era for sport

DAVID PRICELiverpool-based Olympic Bronze medallist: Boxing,Superheavyweight (Beijing 2008)

Seb Coe visits Preston Sports Arena


sport & physical activity

9 10

PLAYGROUNDTO PODIUM

PRE GAMESTRAININGFACILITIESIN THENORTHWEST

Building on the enthusiasm generated by the success of ourParalympians, a national performance pathway for young people andadults with disabilities is being introduced. The aim of the initiative is formore talented performers to move onto elite programmes and sportingsuccess, achieved through:

• The delivery of county athlete assessment and development centres across the region.

• The identification and provision of high quality coaching for talented disabled adult participants.

• The development of a performance pathway for disabled athletes aiming for London 2012, and the provision of national governing bodysupport to community aspects of the pathway.

THE FOOTBALL LEAGUE IS THE OLDEST PROFESSIONALFOOTBALL ORGANISATION IN THE WORLD. THE ORIGINAL 12FOUNDER CLUBS INCLUDED SIX FROM THE NORTHWEST -ACCRINGTON, BLACKBURN, BOLTON, BURNLEY, PRESTONAND EVERTON.

All clubs now have community programmes thatseek to engage their communities and haveembraced the aspirations of ‘Be Inspired’ to delivera positive legacy of the London 2012 Games.

The aim of the ‘Gold Factor’ initiative is to make theFootball League the model for a new way ofcommunicating the pride and the passion - not justof football - but of all sport.

The aspiration is to use the power and communityconnectivity of the Football League Trust clubs toincrease sports participation and talentidentification in a multi-sport environment, basedupon the Newham Sports Academy model beingpioneered by Tessa Sanderson.

The concept is being piloted in Preston throughtheir Sport and Physical Activity Alliance. GoldFactor will be rolled out across the Northwest, withthe eventual aim of national coverage.

In Spring 2008, the London OrganisingCommittee of the Olympic Games andParalympic Games (LOCOG) announcedthe list of facilities to be included in theofficial London 2012 Pre Games TrainingCamp Guide. In total, 92 facilities fromthe Northwest have been included forOlympic and Paralympic sports (67 and25 respectively). This includes facilitiesfrom each sub-region and is one of thehighest representations from across theUK, demonstrating the strength of theregion’s sporting facilities, its track recordof hosting major sporting events and itsexcellent communications infrastructure.The Pre Games Training Camp Guidewas launched at the Beijing 2008Olympic and Paralympic Games.

Led by the Northwest RegionalDevelopment Agency (NWDA) and SportEngland, the region has implemented amarketing strategy to attract teams to theNorthwest. An ongoing programme ofguidance and support for all facilitieslisted in the guide has also beenprovided.

For further information please [email protected]

This legacy programme aims to maximise theopportunities for promoting physical activity in and aroundthe workplace.

The programme will draw on the evidence and evaluationfrom previous initiatives, including the £1 MillionChallenge, the Well@work programme, Natural England’s‘Stepping into workplace activity’ pilot and workplacepublic health guidance set out by the National Institute forHealth and Clinical Excellence (NICE).

It will develop a framework to support employers andemployees to develop effective physical activityprogrammes. In particular, it will develop a programme ofLondon 2012 Olympic Games and Paralympic Games-themed activities to inspire employees to become moreactive.

YOUNG AMBASSADORSPROGRAMME:The Young Ambassadors programme,managed by the Youth Sport Trust, will seemore than 5,500 14-19 year-olds working asrole models in schools and localcommunities in the build up to London2012.

Each will help build on the excitementcreated by the London 2012 Games bychampioning to other youngsters theOlympic and Paralympic Values, sport, PEand a healthy lifestyle. Each youngambassador has been selected by the 450School Sport Partnerships in England, eitherbecause of their strong sporting talent ortheir commitment to sports leadership andvolunteering.

Young Ambassadors is the first initiative toreceive the Inspire Mark for Education andis an important part of Get Set – the officialLondon 2012 Education Programme.

GOLD FACTOR

IN AND AROUNDTHE WORKPLACE

Tessa Sanderson at the launch of theGold Factor pilot, Preston

Robin Park, Wigan - listed in the PreGames Training Camps Guide

Young Ambassadors in action at the Paralympic Handover


11 12

business

The hosting of the 2002 CommonwealthGames in Manchester saw 250 businessessecure contracts worth £22 million. This hashelped the region develop a wealth ofbusinesses with experience of supplyingproducts and services to major events,including the ICC Cricket World Cup 2007,FINA World Swimming Championships2008, 2010 FIFA World Cup, Athens 2004and Beijing 2008.

Since January 2008’s launch of the London2012 Business Network and CompeteFor,an electronic brokerage service to givebusinesses access to procurementopportunities, Northwest businesses areincreasingly interested in becoming part ofthe London 2012 success story.

As of September 2008, the number ofNorthwest companies registered onCompeteFor has grown to over 1,600 andover 152 of these have been automaticallyreferred to Business Link Northwest forbusiness improvement support. Overall, atleast 26 Northwest companies have alreadywon London 2012 contracts, 21 via theOlympic Delivery Authority (ODA) and fivevia other London 2012 buyers.

Northwest companies working directly withthe ODA include the TAS Partnership, whichhas undertaken a procurement study for theprovision of coach and bus transport withinthe London 2012 venues, and Bolton-basedWatson’s Steel, which will manufacture andfabricate steel structures for the GamesStadium.

Many other Northwest companies have wonbusinesses supplying other London 2012contractors. These include a Manchester-based solicitors’ firm, which advised two ofthe first three companies to sign up as TierOne sponsors of the London 2012 Olympicand Paralympic Games (Lloyds TSB andadidas). In addition, a number of design

and creative agencies have been selectedfor London 2012 panels for marketing, e-digital and print services.

Key achievements during the year include:

• Manchester United’s Old Trafford stadium hosting over 750 delegates at the UK launch of the London 2012 Business Network, including the launch of CompeteFor. The Northwest Regional Development Agency (NWDA) is providing a £2 million investment to support the delivery of the London 2012Business Network in the Northwest.

• The launch of a first series of business events, attended by over 275 delegates, to help Northwest companies compete for London 2012 contracts. These eventscovered topics such as 'Equality & Diversity Event', Introduction to London 2012 Business Network - Merseyside event', 'Marketing Yourself to London 2012 Buyers', 'Understanding Sustainability' and Understanding CompeteFor'.

• Several Northwest companies supplied Beijing 2008, including:

- ARUP Sport, Manchester, which designed key sport and infrastructure projects, including the National Stadium and Beijing International Airport.

- AGC Chemicals Europe (Asahi Glass), Lancashire, which supplied architecturalfilm for use in the National Stadium (the Bird’s Nest stadium) and the National Aquatics Centre (the Water Cube)

- Mehler Technologies, Liverpool, which supplied the roof structures to the Beijing Lucheng Olympic Bike Stadium -one of the venues for Beijing 2008.

Future Activity

Following the handover from Beijing toLondon, the pace of procurement activity isexpected to grow significantly as Tier Onecontractors begin to activate their supplychains.

Business events are set to continue, withthe next tranche covering topics such ashow to tender and understanding the globalevents market. Sub-regional events will alsobe held in Cheshire, Lancashire andCumbria to promote the London 2012Business Network and CompeteFor.

In November 2008, John Armitt, Chairmanof the ODA, will visit the region and, as partof a business breakfast, give an update onthe building of the Olympic Park.

For further information on how to getinvolved please see page 32.

BUSINESSES IN THE NORTHWEST ARE NO STRANGERS TO SUPPLYING MAJOR SPORTING EVENTS.

Legacy Themes

HELPING NORTHWEST BUSINESSESBENEFIT FROM LONDON 2012

“THE EVENT HAS BEEN GREAT. I HAVE LEARNT A LOTTHIS MORNING WHICH I AM GOING TO TAKE BACK TOMY COMPANY.” Ray Barnett, ATG Access

PHIL SPENCERTechnical Service Manager, AGC ChemicalsEurope, Lancashire

Artist’s impression of London’s Olympic Stadium


OVER THE NEXT 12 MONTHS: Further programmes will include:

• The curation of a further eight to 10 projects carrying the Inspire Mark in the Northwest.

• The launch of the WE PLAY programme in Spring 2009, with a media launch to encourage regional engagement.

• The delivery of three strands of activity from May to December 2009, making upthe year one programme of WE PLAY and continuing annually until 2012.

• The research and development of the WE PLAY Expo, a global celebration of play in the Northwest, during the London2012 Games. A series of activities will take place across 2009 to shape the project’s development.

13

Regional research undertaken by CultureNorthwest between November 2007 andJanuary 2008 defined three core principlesfor programming the Cultural Olympiad andits legacy in the region. These principlesare:

1. Facilitating the exchange of ideasthrough collaboration and partnershipacross sectors and locations.

2. Exploring new and innovative types ofcultural event, to help develop new marketsand cross-sector collaboration.

3. Highlighting cultural practice operatingin research, development and social spaceand promoting new contexts forpresentation, participation and engagement.

cultural olympiad

• The curation of Neon Attractors – the first project in the Northwest to be awarded the Inspire Mark (for non-commercial organisations delivering projects and events genuinely inspired by the London 2012 Games). Neon Attractors symbolises the region’s international status as promoters of outdoor visual culture and forms links between different geographical, cultural and social territories in the region.

• Two regional arts organisations involved in Imagination Our Nation: Germination, a musical and dance performance that has been granted the London 2012 Inspire Mark. Walk The Plank of Salford and Lanternhouse International of Cumbria are involved in this groundbreaking project, which will culminate in a collective presentation in London in 2012.

• People’s Record and Literature and Stories - Inspire Mark projects, led by the Museums Libraries and Archives Council, are both taking place across the region.

• The design and development of the WE PLAY cultural programme, led by CultureNorthwest. The Northwest has chosen to explore the theme of play as a cross sector activity common to culture, education and sport.

IN NOVEMBER 2007, THE REGION WELCOMED THE APPOINTMENT OF DEBBI LANDER AS THECREATIVE PROGRAMMER IN THE NORTHWEST, TO FACILITATE REGIONAL ENGAGEMENT ANDDEVELOP ACTIVITY IN RELATION TO THE CULTURAL OLYMPIAD.

14

Local and regional programming for theCultural Olympiad has responded to theseprinciples through:

• Local authority involvement in the London 2012 Handover in August, through a focus on community celebration.

• A region-wide programme of diverse cultural events celebrating the launch ofthe London 2012 Cultural Olympiad. Over 30 events took place in September2008, most of which were free. In addition, there was a programme of fouroutdoor projects reflecting London 2012’s ethos of innovation, excellence and access.

Legacy Themes

CULTURAL LEGACY

ADAM TALLONLiverpool John Moores Universitygraduate and young filmmaker

Opening Ceremony for Liverpool European Capital of Culture 2008


15 16

cultural olympiad

WE PLAY in the NorthwestCONNECT, COLLABORATEAND COMPETE CULTURE NORTHWEST HAS INITIATED THE WE PLAY PROJECTUTILISING THE £3.02M FUNDING FROM THE LEGACY TRUST UKFOR THE NORTHWEST. WE PLAY WILL FORM PART OF THELEGACY TRUST UK NATIONAL PROGRAMME ANDCOMPLEMENTS THE REGIONAL CONTRIBUTION TO THECULTURAL OLYMPIAD.

NEON ATTRACTORS WAS THE NORTHWEST’S FIRST PROJECTTO BE GRANTED THE LONDON 2012 INSPIRE MARK AS PARTOF THE CULTURAL OLYMPIAD.

Curated by Culture Northwest, the projectcombines two light installations:Rabbit_Liverpool Biennial in Toxteth,Liverpool and ThickSpace_Fred nearConiston in Cumbria, connecting the northand south of the region.

Rabbit_Liverpool Biennial was createdfrom a line drawing by Calvin – a pupil fromSt Vincent de Paul Primary School inLiverpool. The drawing has beentransformed into a coloured neon lightartwork and is located on the north face ofSt James’ Church in Toxteth.Rabbit_Liverpool Biennial features as part ofa series of neon light installations named‘Winter Lights’ as part of the 2008 LiverpoolBiennial.

ThickSpace_Fred, by international artistsLaura Belevica, Aaron J. Robin and FengGouchaun, is a large fibre optic cube thatthe public can enter. Suspended from treesin National Trust woodland near Coniston,Cumbria, the installation is accessible byfootpaths. ThickSpace_Fred is a centralfeature of the Coniston Walking Festival -a new style of walking festival combiningphysical and cultural activity.

WE PLAY is a four-year programme whichbuilds on key cultural strengths to celebratethe benefits of play. It will benefit youngpeople and diverse communities byinvolving them in activities exploring play asa form of recreation, learning andexperimentation.

WE PLAY aims to deliver a programme ofannual activity centred around threethemes, complemented in 2012 by the WEPLAY Expo – a celebration of play projectedfor July to September 2012. The threethemes are Body and Economy, Play andSpace and Routes and Trails.

Development of the programme to date hasincluded:

• A series of cross sector think tanks held across November – January 2008 resulted in the development of a creative framework based around the theme of play and the three content led strands of activity.

• An open call for partners and project ideas was held in April 2008.

• The development of individual business plans for the three strands between Julyand September 2008. This will be combined to form a single regional business plan for delivery to the Legacy Trust UK at the end of October 2008.

• A series of WE PLAY forums linked to each strand were held in the region from July to November 2008. The forums engaged over 120 participants, including decision makers and cultural organisations, in the overall vision and aims of WE PLAY. The Body and Economy strand, held in July 2008, presented a new film work on B-Boy culture by Adam Tallon, a graduate of Liverpool John Moores University who was inspired by the theme to create an art/sport work. This project provides oneexample of how young people can engage in London 2012 as culture creators.

Debbi Lander, Creative Programmer for theNorth West said: “The Cultural Olympiad isan opportunity for disciplines to convergeand communities to connect. Our ambitiousand inspiring programme will engagecitizens in debate around the Body andEconomy through film and digital culture,provide adventures in Play and Spacethrough outdoor performance and street art,and connect locations, cultures andcommunities through a series of Routesand Trails.”

NEON ATTRACTORS The Northwest’s first Inspire Mark project

OPENWEEKEND Promoting culture asa ‘playful’ encounterwith landscape The Northwest celebrated the launch of theCultural Olympiad with over 30 events heldduring the weekend of 26 to 28 September2008. These included a programme of foursignature events to promote our regionalreputation for excellence in visual cultureoutdoors and included:

• The two Neon Attractors installations.

• LuminoCity in Blackpool - a weekend ofilluminations with a firework and laser display and celebrations, with Paralympian Shelly Woods, Olympic hopefuls and gymnasts.

• Station Stationary in Crewe - 150 performers including professional dancers, first time performers and local groups, performed at Crewe train stationas part of Cheshire Year of Gardens.

• Portable Pixel Playground – a new play experience for all age groups at the Solaris Shopping Centre in Blackpool. This included a playground artwork by Squid Soup - a sandpit where you createa landscape inhabited by virtual creatures.

This signature programme was curated toexpress the idea of culture as a ‘playful’encounter with landscape and highlightcreative practices operating in social space.

Station StationaryPart of Cultural Olympiad Open Weekend, Crewe

World Museum Liverpool’s Bug House

Rabbit_Liverpool Biennial

“NEON ATTRACTORS’ ISOUR FIRST OFFICIALLYRECOGNISED INSPIREMARK PROJECT. IT IS A FUN,ENGAGING APPROACH TOQUALITY, CULTURALACTIVITY AND SETSEXACTLY THE RIGHT TONEFOR THE REGION’S FOURYEAR PROGRAMMELEADING TO 2012 ANDBEYOND.”

Libby Raper, Chief Executive, CultureNorthwest


17 18

tourism & the visitor economy

The Department for Culture, Media andSport published ‘Winning: A TourismStrategy for 2012 and beyond’ in September2007. The regional visitor economyobjectives for London 2012 have now beenaligned with this national strategy, focusingon three key objectives:

• Organising events around visitor economy benefits from the Cultural Olympiad.

• Creating travel opportunities around the region’s strengths: Manchester as a gateway, Olympic football at Old Trafford, business tourism, the region’s ‘attack brands’ of Chester, Manchester, Liverpool, the Lake District and Blackpool.

• Improving the number of tourism businesses offering world-class service and quality.

2008 has been an exciting year for tourismin the Northwest, as Liverpool celebrates itsEuropean Capital of Culture status. Visitorfigures showed that over six million peoplehad attended a cultural event or attraction inthe first six months of the year, and thecity’s venues continue to record rises inattendance. To capitalise on the ‘08 effect’,each sub-region has focused on a related‘Year of’ theme: Adventure in Cumbria, Foodin Lancashire, World Sport in Manchester,and Gardens in Cheshire.

Post-2008, Liverpool will continue to play alead role in a programme of cultural eventsand activities. The aim is to better definehow tourism can engage with other

partners in the regional WE PLAYprogramme of activity as part of the CulturalOlympiad.

The creation of additional visitoropportunities during London 2012 andbeyond, is beginning to take shape.Manchester has secured funding to helpimprove its connectivity with India, the USWest Coast and Malaysia; and trademissions to China and India have beenundertaken by Manchester University. An

emerging business tourism project will helpimprove the region’s ability to respond toconference and exhibition opportunities.

London 2012 also provides a uniqueopportunity to improve industryperformance. Quality and skills are at thecentre of the Regional Tourism Strategy as ameans of improving the profitability ofbusinesses and the image of theNorthwest. To drive this forward, the regionis playing a key role in implementing‘Raising the Bar’, the National Skills Strategyfor tourism, hospitality and leisure.Highlights of a 10-point action plan for theNorthwest focuses on:

• Working to ensure a Northwest component of the National Hospitality Skills Academy. Consultation has taken place with the industry and providers to put the region at the forefront of development. Chefs’ skills are a nationalpriority and will be an important part of emerging plans.

• The UK Skills Passport (UKSP) is being developed by People First as a service

for employers and employees to reflect and promote their skills and to aid recruitment and retention. The region hasthe second highest number of UKSPs (6,500), with work underway to boost this figure further. The Gold Standard Customer Care for London 2012 is also under development, and plans are in progress to ensure the region is quick to promote it once it is finalised.

• Levels of participation in the national quality assurance schemes (NQAS) for accommodation are among the highest in the country. Good progress is being made towards the target of 75% by the year 2012, with participation levels

already between 60 and 70%. Blackpoolhas committed to a quality graded-only policy by 2010 for all its promotions, whilst the ‘Tourism Connect’ project in Cumbria has helped to improve the quality of visitor accommodation.

• The Northwest Regional Development Agency (NWDA) and the five tourist boards are working to develop sustainable business practices in the industry. The Green Tourism Business scheme has been adopted as the regional standard and the Northwest has the UK’s third highest number of businesses in the scheme.

DURING THE PAST YEAR, A RANGE OF ACTIVITIES HAVE BEEN UNDERTAKEN, USING THEOPPORTUNITIES OF LONDON 2012 TO HELP GROW THE £11.4 BILLION TOURISM SECTOR IN THENORTHWEST.

Legacy Themes

SHELLY WOODSBlackpool-based Paralympic Bronze and Silver medallist,Wheelchair Racing (Beijing 2008)

A QUALITY VISITOR EXPERIENCE

Cheshire Year of Gardens

Wastwater, The Lake District


19

major events

Following the introduction of open waterswimming into the Beijing 2008 OlympicGames, and London 2012, the NorthwestRegional Development Agency (NWDA)worked with a number of partners to createa new competitive participation event – theGreat North Swim on Lake Windermere inSeptember 2008.

The UK’s most successful male swimmerand eight times world record holder, MarkFoster, who carried the Olympic Flag atBeijing 2008, was an ambassador for theevent, as well as taking part. Alsoparticipating were David Davies, who wonSilver in the men’s 10km open water swimand Keri-Anne Payne and Cassie Patten,

who took silver and bronze in the women’s10km event at Beijing 2008.

A range of other major sports events havetaken place or are planned across theregion in 2008. These include the EuropeanSenior Amateur Boxing Championships(Liverpool), NESTEA European BeachVolleyball Tour (Blackpool), InternationalShow Jumping (Chester), and the Tour ofBritain Cycle Race (Liverpool to Kendal).Work continues with regional partners,National Governing Bodies of Sport and UKSport to identify future opportunities formajor sporting events that can be held inthe region.

REGIONAL PARTNERS HAVE WORKED WITH NATIONAL GOVERNING BODIES OF SPORT, UKSPORT AND OTHER AGENCIES TO DELIVER AND SECURE A RANGE OF MAJOR SPORTINGEVENTS. THESE NOT ONLY MAKE A SIGNIFICANT CONTRIBUTION TO ECONOMIC, TOURISM ANDSPORTS DEVELOPMENT OBJECTIVES, BUT ALSO CONTRIBUTE TO TEAM GB’S PREPARATIONSFOR THE LONDON 2012 OLYMPIC AND PARALYMPIC GAMES.

Other key regional achievements include:

• The establishment of an inaugural groupto examine how the region can benefit from the Olympic football tournament at Old Trafford. Consideration will be given to a range of possibilities from tourism, sports development and football events.

• In Manchester, major events have been a catalyst to work with the World Academy of Sport (part of Manchester University’s Business School) to develop education packages for international sports federations and their member organisations.

• The Paralympic World Cup (2007 and 2008) has provided invaluable experience for potential and existing GBParalympians, many of whom competedin the Beijing 2008 Paralympic Games. An agreement has been reached to ensure the future of the event for 2009 and 2010 and the region is exploring how it can link in other related activities.

• In an effort to support the re-introductionof intellectual disability categories back into the Paralympic Games, Manchester City Council and the NWDA supported the INAS-FID European Athletics Championshipsin 2008.

20

Legacy Themes

SHAUNA MACDONALDActress and competitor at the Great NorthSwim, Windermere

World Taekwondo Olympic Qualifier 2007, Manchester

CAPITALISING ON MAJOR EVENTS

AAA Athletics Championships 2007, SportCity, Manchester


major events

21 22

EVENTS DELIVERED (May 2007 – Sept 2008)

Paralympic World Cup 2007 and 2008, Manchester

Manchester International Festival 2007, Manchester

INAS-FID European Athletics Championships 2008, Manchester

EuroNations Hockey Championships 2007, Manchester

Tour of Britain 2007 and 2008 (Liverpool – Kendal; Blackpool – Liverpool)

World Taekwondo Olympic Qualifier 2007 (for Beijing 2008), Manchester

European Capital of Culture 2008, Liverpool

World Firefighters Games 2008, Liverpool

International Show Jumping 2008, Chester

World Swimming Championships 2008, Manchester

UCI Track Cycling World Championships 2008, Manchester

English Masters Beach Volleyball 2008, Blackpool

Great North Swim 2008, Windermere

World Squash Championships 2008, Manchester

FUTURE EVENTSUCI Track Cycling World Cup Classic 2008, 2009 and 2010, Manchester

Liverpool Biennial 2008, 2010 and 2012

European Senior Amateur Boxing Championships 2008, Liverpool

BBC Sports Personality of the Year Awards 2008, Liverpool

Manchester International Festival 2009, 2011 and 2013

LEN Womens European Waterpolo 2009, Manchester

Great North Swim 2009 and 2010, Windermere

World Netball Series 2009, 2010 and 2011, Manchester

European Mixed Team Badmington Championships 2009, Liverpool

European Badminton Championships 2010, Manchester

World Men’s Lacrosse Championships 2010, Manchester

Open Golf Championship 2012, Royal Lytham St Annes

LOOKING AHEADThe above events demonstrate the exciting opportunities in the region aroundLondon 2012. These include strengthening the tourism and visitor economy offer,providing opportunities for Northwest businesses to strengthen their profile in themajor events sector, developing local people’s experience of event volunteering,and crucially, providing a catalyst for enhanced community engagementprogrammes.

The EuroNations Hockey Championshipswas held in Manchester in August 2007 asa qualifying tournament for Beijing 2008.

The Championships received 33 hours oftelevision coverage on BBC and Eurosport,were watched by 102 million viewers andgenerated £2.5 million for the regionaleconomy.

In addition, the event was a catalyst for thegrowth of local hockey, inspiring aprogramme of school and communityparticipation activities. This was also linkedto the Nathional London 2012 Roadshow,which made a scheduled stop at the event.The Championships were made possibledue to the co-operation of and funding fromEngland Hockey, UK Sport, Manchester CityCouncil and the NWDA.

EURONATIONSHOCKEYCHAMPIONSHIPS

The Northwest has been at the forefrontof developing the new SustainableEvent Management Standard, BS8901.The standard was developed as adirect result of London winning the rightto host The Games and was launchedin November 2007 after first beingpiloted by Manchester InternationalFestival. In July 2008, the NWDAhosted an interactive seminar withLOCOG to raise the profile of the newstandard to local authorities, eventorganisers and businesses in theregion, and to outline practical ways inwhich they can make a difference. Theevent is now being rolled out as a UKseminar series across the UK.

• The experience from Liverpool’s European Capital of Culture year, along with other major cultural events, such as the Liverpool Biennial, the Manchester International Festival and the cultural offer in Cumbria, Cheshire and Lancashire, means that the region is well placed to promote major cultural activity that supports the Cultural Olympiad.

• Work has been commissioned to help shape the vision for the Preston Guild in2012, a unique celebration which only takes place every 20 years, and whose history goes back 800 years. Work will be undertaken to explore how Preston Guild can complement the 2012 Olympic and Paralympic Games.

• Consideration is also being given to developing standards in event volunteering, in consultation with UK Sport.

Paralympic World Cup

Monkey

La Machine, as part of Capital of Culture

Beach Volleyball

Tour of Britain Cycle Race

International Show Jumping

Liverpool Biennial

SUSTAINABLE EVENTMANAGEMENT


23 24

skills & volunteering

Work undertaken by the group to dateincludes:

• The development of a leadership and volunteering standards framework to ensure events volunteers develop appropriate skills and are able to provide high quality volunteering.

• Examining ways in which volunteers canbecome involved in the Cultural Olympiad and other London 2012-related activity in the region, including Pre Games Training Camps.

• Reviewing how existing volunteering activities and opportunities in the regioncan be built upon to maximise the legacy of the Games.

There are a range of ways in which skillsand volunteering interact and contribute to anumber of national and regional plans,many of which are already highlightedthroughout the Northwest LegacyFramework. The Northwest Statement ofSkills Priorities, produced by the RegionalSkills and Employment Board, provides afocus for this work. Alongside the SectorSkills Councils agreements this gives

evidence to Sector Skills and ProductivityAlliances to respond regionally through theiraction plans.

Over the next 12 months further partnershipworking across skills and volunteeringorganisations will take place and a specificskills action plan will be developed. Thisplan will engage and support partners inpromoting and planning variousinterventions using the opportunities aroundLondon 2012 as a hook to engage moreindividuals and employers in learning anddevelopment.

London 2012 offer workless and sociallyexcluded individuals the opportunity to gainnew skills by participating as volunteers,helping to lift their aspirations and createnew career choices.

Building on the success of the pre-volunteerprogramme for the Manchester 2002Commonwealth Games, a nationalengagement programme, to be deliveredregionally, is being piloted. ‘Personal Best’will help give people new skills andemployment opportunities, as well as raisetheir self-esteem and confidence.

An accredited Level 1 training programme, ituses the excitement of London 2012 toinspire workless and disadvantaged peopleto gain qualifications. A 10% target hasbeen set for the number of Gamesvolunteers graduating from the programme.

In the Northwest, partnerships betweenskills and volunteering organisations willensure that volunteering opportunities areaccessible and that there is a database ofskilled volunteers within the region. TheLearning & Skills Council will support the rollout of Personal Best across the region. TheNorthwest will also look to ensure theprogramme is embedded within otherrelated volunteering activity.

AS THE NATIONAL LEAD FOR VOLUNTEERING, CREATING A LEGACY IN THIS AREA IS A KEYELEMENT OF THE NORTHWEST’S PLANS AROUND LONDON 2012. TO ACHIEVE THE REGION’SASPIRATIONS, A VOLUNTEERING WORKING GROUP HAS BEEN ESTABLISHED, BRINGINGTOGETHER A NUMBER OF KEY STAKEHOLDERS TO MAXIMISE THE SKILLS, LEARNING,EDUCATIONAL AND VOCATIONAL BENEFITS OF VOLUNTEERING ACTIVITY.

Legacy Themes

MEGAN MCPOLANDKirkby Sports College student andParalympic Handover volunteer

PERSONAL BESTMAXIMISING SKILLS & LEARNING

The 2002 Commonwealth Games Volunteer Programme


skills & volunteering

25

SPORT & ACTIVE LEISURE

ENHANCING SPORTVOLUNTEERING &COACHING SKILLS

A NATIONAL SKILLS ACADEMY (NSA) FOR SPORT AND ACTIVE LEISURE IS CURRENTLYBEING ESTABLISHED. THE VISION IS TO REVOLUTIONISE THE UK SPORT AND ACTIVELEISURE INDUSTRY BY PROVIDING ONE, SINGLE COHERENT APPROACH TO THE VERY BESTSKILLS TRAINING IN THE SECTOR.

The Northwest Steering Group for the 2012 Games is keen to ensure that the opportunities of London 2012cover the length and breadth of the region. To help ensure effective engagement, each sub-region isrepresented on this group, whilst Cheshire, Cumbria and Lancashire have established their own steeringgroups to champion opportunities around The Games. In Merseyside and Greater Manchester, activitiesrelated to The Games are being championed by Chief Leisure Officers Groups. Key activities include:

The NSA will be rolled out over threephases, starting in November 2008. TheNorthwest is one of only three regions inthe initial phase and will be launching theoutdoors industry first, followed by sportand fitness in 2009.

By 2012, the NSA will provide an estimated85,000 learners per year with qualitytraining. Its aim is to work with the besttraining providers to offer programmes oflearning recognised and valued by

employers, and to provide new andinnovative learning opportunities for thesector.

The project has two complementary elements:

• Providing training in higher level skills to meet the sport volunteering and coaching needs associated with the London 2012 Olympic Games and Paralympic Games, and other major regional events.

• Co-ordinating and using Higher Education (HE) student volunteers across the regional sport community, enhancing the skills and employability of Northwest graduates.

Phase One of the project commenced in July 2008. During this first phase, NWUAare working in collaboration with university colleagues and regional stakeholders toresearch the viability of developing and delivering higher-level skills provision. Inaddition, they will develop an HE database to help co-ordinate the use of studentsport volunteers across the region.

The project aims to build on existing collaborations, firstly between individualuniversities and their sport community partners, and secondly between the HE sectorand partners on the Northwest Steering Group for the 2012 Games. There is also thepotential for a legacy beyond 2012, with the project providing an opportunity todevelop and pilot a collective regional approach in the HE sector’s response todemand-led skills needs in this area.

Details of the project and the NWUA members can be found at www.nwua.ac.uk.

In your area

CHESHIRE

• Launching the Cheshire and Warrington 2012 framework, clearly setting out the opportunities for the sub-region around four themes - business, the Cultural Olympiad, the visitor economy and sport and physical activity.

• Appointing a dedicated 2012 coordinatorfor Cheshire and Warrington by April 2009.

• Continuing the Cheshire Year of Gardens campaign within the Arts programme contributing to the Cultural Olympiad.

• Supporting the delivery of the Orford Park Sports Village project.

• Developing an Ambassadors Programme that will utilise past, present and future Cheshire and Warrington Olympians and Paralympians.

26

CUMBRIA

• Cumbria Sport Partnership leading on achieving the Local Area Agreement target of a 1.33% increase in participation in physical activity, including the Active Cumbria campaign.

• Strong engagement with the Cultural Olympiad, including ThickSpace_Fred, part of the Neon Attracters project.

• Cumbria Tourism developing products and marketing the AdCap brand to establish Cumbria as the destination of choice for adventure seekers.

• Establishing a fund to support talented athletes who have aspirations of competing in the 2012 Games, working in conjunction with Local Authorities.

• Building on aspirations for hosting Pre Games Training Camps either through the three facilities in Cumbria included in the London 2012 Pre Games Training Camp Guide - Kendal Judo Club, Sheepmount Athletics Track in Carlisle, and Hoops Basketball in Barrow – or through acclimatisation opportunities with training camps based in other areas of the Northwest.

• Marking the Paralympic Handover with an awareness raising day hosted by Cumbria Sport Partnership, Inclusive Fitness Initiative, Cumbria Primary Care Trust and Carlisle Leisure, to promote opportunities for disabled people acrossCumbria.

The 2012 Roadshow visits Manchester, August 2007

Seb Coe at Cumberland Sports Arena, Crewe

Cumbria: Adventure Capital

WITH THE BACKING OF THE NORTH WEST UNIVERSITIES ASSOCIATION (NWUA), UNIVERSITIESIN THE NORTHWEST HAVE SECURED FUNDING FROM THE HIGHER EDUCATION FUNDINGCOUNCIL FOR ENGLAND (HEFCE) TO TAKE A COLLECTIVE REGIONAL APPROACH TO HIGHERLEVEL VOLUNTEERING AND COACHING SKILLS.


Sarah StoreyParalympic Gold medallist (Beijing 2008) and part of the BritishCycling team based at Manchester Velodrome

In your area

27 28

GREATER MANCHESTER

• Hosting 6 world events to mark Manchester’s Year of World Sport, furtherstrengthening the city’s growing international reputation for sport.

• Working under the umbrella of the Association of Greater Manchester Authorities with Manchester InternationalFestival on a major arts development programme in the lead up to London 2012.

• Developing the Greater Manchester Sports Partnership, which has the largest team of competition managers outside of London. Part of a national framework to introduce competitive sport back into schools, the programme is set to bring 17,000 new young peopleinto school competition over the next year alone.

• Delivering the Greater Manchester SportUnlimited programme, part of the national £36 million ‘Sport Unlimited’ initiative to get more children and youngpeople taking part in sports outside of school. This 3-year programme is set toattract over 56,000 11-19 year olds into 10-week programmes in both traditionaland less traditional sports.

• Developing the new ‘Greater Manchester Championships’, involving competing teams of young people within each Greater Manchester local authority.

MERSEYSIDE

• Developing a clubs database which aims to raise awareness of sports facilities and increase participation, working alongside other County Sport Partnerships. The facility will be searchable through the online mapping service Google Maps.

• Coordinating a series of activities within schools in Merseyside including the "Olym Kidz" programme (St Helens), and other Olympic-themed sports festivals.

• Establishing a bursary 2012 funding grants scheme to support talented athletes in Halton.

• Developing a pilot programme, working with Liverpool John Moores University, to create a network of high quality sports clubs, supported by the student workforce. The programme will be shared with other higher and further education providers within and outside of Merseyside.

• Constructing Sefton Water Sports Complex, a £7.5 million facility which willenhance Merseyside’s Paralympic infrastructure as well as increasing sports participation, and improve coaching and skills development.

• Exploring opportunities for Merseyside’s six Local Authorities to improve access to facilities for talented athletes.

LANCASHIRE

• Focusing on communicating the opportunity presented by the Cultural Olympiad and the creation of legacy activities for Lancashire.

• Identifying the legacy sports for Lancashire as cycling and swimming.

• Celebrating the Cultural Olympiad through cultural legacy activity, work

undertaken with the National Football Museum and the Football Association, and a focus on opportunities in 2012 including the Open Golf (Royal Lytham St Annes) and Preston Guild.

• Delivering a sporting legacy through three ‘sports village’ projects to create a new generation of regionally significant, high profile sports facilities for

Lancashire. These are likely to focus on swimming, cycling and cricket.

• Begining to develop a network of sports ambassadors to provide Lancashire’s 14districts with an Olympic and Paralympiclead.

Manchester Year of World SportLiverpool Aquatics Centre

England’s Golf Coast


2012 2013

Jul - ManchesterInternational Festival

2011 201227 Jul - 1 year to go to the startof The Games

6 - 9 Oct -World Skills 2011

7-13 Sept -Commonwealth YouthGames, Isle of Man

Route for the Olympic TorchRelay announced

20 Dec - 2012 Day

Feb -Vancouver2010 WinterOlympics andParalympics

2010 2011

2009 2010

2009August2008

12-18 Apr -EuropeanIndividualBadmintonChampionships,Manchester

May -ParalympicWorld Cup,Manchester

27 Jul -2 years to goto the start ofThe Games

24 Aug -OlympicHandover

17 Sept -ParalympicHandover

Launch of GetSet - London 2012DomesticEducationProgramme

Aug and Sept - Launch ofLondon 2012Pre GamesTraining CampGuide

20 Sept - 30Nov - LiverpoolBiennial

26-28 Sept - Launch of CulturalOlympiad (Openweekend andincluding majorprojectsannouncements)

15 Oct -NorthwestAnnual 2012Conference

Oct -Publicationof NorthwestAnnualLegacyUpdate

Oct - Launch ofnwbeinspired.com, theNorthwest2012 website

Oct -Cheshire andWarrington2012 ActionPlanpublished

31 Oct -TrackCyclingWorld Cup,Manchester

Nov - John Armitt,Chair of theODA visit to theNorthwest

28 Nov -CharlesAllen, Chairof Nationsand RegionsvisitsCumbria

14 Dec - BBC SportsPersonalityof the YearAwards,Liverpool

20 Dec -2012 Day

By 27 July - Foundations ofOlympic Stadiumcomplete.Work on seatingstructure androof underway

By 27 July - Foundations ofAquatics Centrecomplete withwork on thebuilding’sstructureunderway

By 27 July -Work startsonfoundationsof Velodromeand MainPress Centre

By 27 July -Buildingworkunderway onmajority ofthe OlympicVillage plots

27 July - 3 years to goto the startof TheGames

Sept - Great NorthSwim,Windermere

17-20 Sept -CommonwealthFell Running andUltra RunningChampionships,Keswick

Oct - UCI TrackCyclingWorld Cup,Manchester

20 Dec -2012 Day

Jan - Closingcelebrations ofLiverpool 08 andMedia Launch ofWE PLAY(NorthwestLegacy TrustProgramme)

9-15 Feb -European MixedBadmintonChampionships,Liverpool

Q1 - Deliverycommences ofGold StandardCustomerServiceNorthwestPilot (to 2010)

Apr - Free swimminginitiative tocommence

May -ParalympicWorld CupManchester

ProposedLaunch ofRegionalSportVillagesprogramme

Jul -ManchesterInternationalFestival

Q3 - VolunteerProgrammelaunched

Announcementof ParalympicTorch Relayroute

Q2 - Olympic TorchRelay starts

Jul - Sept - WE PLAY Expo

Jul - Open GolfChampionship, Royal Lytham St Annes

Core period forPre GamesHolding Camps

27 Jul - 12 Aug -London 2012Olympic Games

Olympicfootball, Old Trafford

31 Aug - 11 Sept -London 2012Paralympic Games

Q4 - LiverpoolBiennial

Sept -Great North Swim,Windermere

3-14 Oct -Delhi 2010CommonwealthGames

Q4 -UCI Track CyclingWorld Cup,Manchester

Q4 -LiverpoolBiennial

20 Day - 2012 Day

NorthwestBusinessNetwork

National SkillsStrategyfor the hospitality,leisure, travel andtourism sector

NorthwestPre GamesTrainingCampProgramme

Ongoingprogramme ofLondon 2012Executive visitsto theNorthwest

Delivery commences of the NorthwestLegacy Trust UK programme

Q2 - London 2012 International Education Programme

Preston Guild

Launch Personal Best programme

Commence roll outof Northwestcontributions to theWelcome to Britainproject (VisitBritain/LOCOG)

Northwest 2012 RoadmapThe London 2012 Roadmap provides an overview of key events and milestones, both in the region and nationally, on the route to London 2012.The roadmap provides a more detailed breakdown for 2009 as plans and details for subsequent years are still in the planning stages.

Ongoing activitiy Event Milestones Games Time

29 30


For more information please see the following:

Publications:Be Inspired – Northwest Legacy Framework for the 2012 Gameswww.nwda.co.uk/publications

Websites:For information on the London 2012 Olympic Games and Paralympic Games:www.london2012.com

For information on Northwest specific information:www.london2012.com/inyourarea

For information on how the Northwest is engaging with the London 2012 Olympic Games and Paralympic Games:www.nwbeinspired.com

For information on the London 2012 Business Network:www.london2012.com/business

For information on CompeteFor:www.competefor.com

For help in preparing your business for London 2012 business opportunities: www.businesslink.gov.uk/northwest

To register for regional London 2012 business events: www.businesseventsfor2012.co.uk

For information on Pre Games Training Camps:www.london2012.com/trainingcamps

For information on the Government’s Legacy Action Plan - ‘Before, During & After’ :www.culture.gov.uk

Contact details:[email protected]@london2012.com

Further InformationIt is an exciting time for the Northwest in the run up to the London 2012 Olympic Games andParalympic Games. The “Beijing Effect” gives us some indication of the potential for the 2012Games to have a hugely positive impact, not just on the development of sport and physicalactivity, but also on culture, tourism, business and education in the region.

Much is already taking place in terms of preparing to exploit these opportunities. As thispublication shows, a range of innovative and inspiring projects are in progress and starting toengage communities in the Northwest, while yet more are still in the planning stages.

It is vital that as local authorities, regional partners, businesses, or members of communities, wecontinue to work together in order to drive these initiatives forward. We hope this publicationhas inspired you to ‘Be Proud’ of what has been achieved in the Northwest so far, and to staycommitted to our aspirations in the run up to London 2012.

What next?

31

This document is available in large print, braille, audio tape and the following languages;Bengali, Chinese, Gujarati, Somali, Urdu and Hindi. Please contact the Marketing Department on 01925 400100


20update%202008

Documents

Transcript of 20update%202008