HTML5 video in e-commerce
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HTML5 Video in E- Commerce 2010 Liveclicker Webinar Series June 2, 2010 US Attendee: +1 (516) 453 0014, access code 206-395-002 UK Attendee: +44 (0) 203 318 6075, access code 206-395-002 Tweet: #videocommerce Follow: @videocommerce Email: [email protected] , [email protected]
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The tech and online video worlds are buzzing with news over HTML5 and what it means for video. But what does it mean for the world of e-commerce? In this Liveclicker webinar, we explore the ins and outs of HTML5 video to help e-commerce sites uncover what needs to be done to fully support HTML5 video. Among the topics covered: - Should you adopt HTML5 video? - HTML5 video: a technology, not a strategy - HTML5 video explained - HTML5 video adoption curves - Desktop web browsers - Mobile web browsers - Email clients - Challenges / Opportunities with HTML5 video - State of HTML5 video codecs - H.264, OGG Theora, WebM - Legal issues w/patents/MPEG-LA - HTML5 video v. Flash video - an objective look - Benefits and drawbacks of using HTML5 video - Many polls also included. For complete audio and video from the webinar, check out the following link: http://video-commerce.org/HTML5_Video_in_E_Commerce.wmv
Transcript of HTML5 video in e-commerce
HTML5 Video in E-Commerce2010 Liveclicker Webinar Series
June 2, 2010US Attendee: +1 (516) 453 0014, access code 206-395-002UK Attendee: +44 (0) 203 318 6075, access code 206-395-002
Tweet: #videocommerce Follow: @videocommerceEmail: [email protected], [email protected]
Tips for Webinar Attendees
Have Questions? Use the built-in “Questions” feature. Questions will be answered
at the conclusion of the webinar.
All registrants will receive a link to the presentation within 1 or 2 business days.
Please participate in the interactive polls by having your computer at the ready
US Attendee: +1 (516) 453 0014, access code 206-395-002UK Attendee: +44 (0) 203 318 6075, access code 206-395-002
Speakers & Agenda
Walt Mann Founder/CTO
Liveclicker
Technical Perspective
Justin Foster Founder/VP Market Dev.
Liveclicker
Market Perspective
Agenda
Supporting HTML5 Video
HTML5 Video Overview
HTML5 Video Adoption
Challenges and Complexities
Flash vs. HTML5 Video
HTML5 Video Applications
Questions
US Attendee: +1 (516) 453 0014, access code 206-395-002UK Attendee: +44 (0) 203 318 6075, access code 206-395-002
Poll
Is your organization using HTML5 video today?
a) Yes.b) No, but planning on it.c) No, not planning on it.d) No, still unsure of whether or not to
use HTML5 video.
Poll
When did/will your organization implement HTML5 video?
a) Prior to Q1 2010b) Q1 2010 – Q2 2010c) Q3 2010 – Q4 2010d) Q1 2011 – Q4 2011e) After Q4 2011
Should you support HTML5 video?
HTML5 video is a technology.
It will not fix an unsuccessful video commerce strategy.
MOBILE
INTERACTIVE
DISTRIBUTED
SCALABLE
OPTIMIZED
Should you support HTML5 video?
Should you support HTML5 video?
Should you support HTML5 video?
HTML5 Video Overview
HTML5 Video Adoption
Version 3+
Version 3.6+
Version 3+
HTML5 Video Adoption
YesNo
YesNo
YesNo
Of the browsers that support HTML5 video, what % of users are using an HTML5 compliant version?Source: Clicky Web Analytics, May 31, 2010
HTML5 Video Adoption
Expected Final Ship 2011
HTML5 Video Adoption
HTML5 Video Adoption
• 6.4 million active iPhones in USA• 51.15 million iPhones sold to date
Source: Apple Computer earnings report, April 20, 2010.
HTML5 Video Adoption
• 2 million iPads sold in first 60 days• Selling at 2.5X the rate of the original
iPhoneSource: Apple Computer, via press release. May 31, 2010
Challenges and Complexities
H.264
HTML5 Video Codecs
BrowserLatest Stable
ReleaseVersion
H.264Ogg
TheoraVP8
(WebM)
Internet Explorer 8.0 NO* NO NO
Firefox 3.6.3 NO 3.5 NO*
Chrome 5.0.375.55 3.0 3.0 NO*
Safari 4.0.5 3.1 NO NO
Opera 10.53 (Mac, Win) NO 10.50 NO*
HTML5 Video Codecs
Source: StatCounter Global Stats, US Mobile Browser Market Share, Dec 2008 – May 2010
YES, H.264
WebM/VP8 COMING SOON
YES, BOLT 2.1 (MAY 27 ‘10)
YES, H.264
YES, H.264
Challenges and Complexities
H.264
Poll
Over the next 3 years, do you believe a “standard” video codec will emerge as a clear winner?
a) Definitelyb) Probablyc) Unsured) Doubtfule) No – fragmentation is likely to persist
HTML5 Video vs. Flash
vs.
A world with two video standards
Complex browser support rules for HTML5 vs. Flash
Even HTML5 isn’t just a single standard – multiple standards must be supported (for now)
Unless you're Apple, you must support both
Flash still useful for other applications: gaming, multimedia
Exclusive on iPad, iPhone, iPod Touch, Android, Blackberry (BOLT), some email clients
Customize with Javascript
Open standard
Everywhere else
Broad developer base
Proprietary standard
HTML5 Video Flash Video
HTML5 Video vs. Flash
HTML5 Video Applications
<!-- Start Liveclicker HTML5 Video - Patents Pending -->
<video width=“1" height="1" poster="http://em.liveclicker.net/service/clip?kind=poster&ID=5676&type=1" controls> <source src="http://em.liveclicker.net/service/clip?kind=video&ID=5676&type=1" /> <a href="#" alt="To make this clickable replace the # with your landing page URL"> <img src="http://em.liveclicker.net/service/clip?kind=animation&ID=5676&type=1" border="0"/></a></video>
<!-- End Liveclicker Video -->
HTML5 Video Applications
Poll
Where do you see the most potential for HTML5 video today?
a) Mobile / Smartphoneb) Mobile / Tabletc) Emaild) General e-commerce using desktop
web browserse) Other
Verdict – supporting HTML5 video
Reach customers on the iPhone and iPad, Android, Blackberry – today.
New email marketing opportunities
Potentially, new video SEO opportunities
Requires additional technology support (in-house or vendor)
Still developing rapidly (codecs)
Not needed unless you care about iPhone, iPad, some email clients, mobile
Why? Why Not?
Summary
HTML5 video can bring some immediate wins to e-commerce sites.
However, Flash is likely to retain its hold on the majority of web video for some time and needs to remain supported.
A “hybrid” approach is needed in order to effectively support both Flash and HTML5 video.
HTML5 video is a technology.
It will not fix an unsuccessful video commerce strategy.
Summary
Poll
Based on what you now know, how important do you think HTML5 video is to your overall video technology portfolio?
a) Criticalb) Very importantc) Somewhat importantd) Not importante) Still don’t know
Questions
June 2, 2010
Tweet: #videocommerce Follow: @videocommerceEmail: [email protected], [email protected]
![HTML5 Video vs. Flash Video [paper]](https://static.fdocuments.in/doc/165x107/54b3799a4a7959f2208b46b4/html5-video-vs-flash-video-paper.jpg)
