SUMMER TRAINING REPORT ON

“Strategic Partnership”

“Submitted in the Partial Fulfillment for the Requirement of Post

Graduate Diploma in Management”

(PGDM)

Submitted to: Submitted by:

External Guide – Mr. Mohit Aggarwal Name: Surbhi Sharma

Internal Guide - Mr. Akshat Dubey Roll No. 57

Batch 2014-2016

Jagannath International Management School

Kalkaji, New Delhi

1

Declaration

This research work is my original work and it has not been submitted elsewhere.

Surbhi Sharma

2

Jagannath International Management School

FORMAT OF SUMMER TRAINING CERTIFICATE

(This letter has to be on the company’s official letterhead)

TO WHOMESOEVER IT MAY CONCERN

This is to certify that Mr. /Ms. …………………………………..of PGDM has successfully completed Summer Training Programme for a period of …………………… weeks with ………………………. (Name of organization) from ………………………. To …………. (Exact Date has to mentioned)

As per our assessment he/she is hard working and his/her performance has been excellent/satisfactory during the training programme.

We wish him/her all the success for his/her future endeavors.

Signature(Name of Concerned Person)Designation

3

Certificate from faculty guide

This is to certify that Mr./Ms. ______________ of PGDM has completed his/her summer training project on “_____________” of his/her own. His/her work is up to my satisfaction.

Project Guide

4

CONTENTSDescription Page No.

Acknowledgement (i)

List of tables

List of figures

List of symbols, Abbreviations or Nomenclature (optional)

Executive Summary

Certificate from Organization, faculty and declaration from student

1. Introduction to topica) Origin & development of the industry.b) Growth, present & future of industry.c) Defining the concept.d) objective of the project

2. Company Profilea) Originb) Growth & present strategyc) Products & Servicesd) Market profile

3. Research Methodology

4. Analysis & Interpretation

5. Findings & Inferences

6. Recommendations and Conclusion

Appendices

Bibliography

5

LIST OF TABLES

LIST OF TABLES

S. No. Table title Page No.

6

ACKNOWLEDGEMENT

7

EXECUTIVE SUMMARY

Organization Profile

HT Media found its beginning in 1924 when its flagship newspaper, Hindustan Times was inaugurated by Mahatma Gandhi. HT Media (BSE, NSE) has today grown to become one of India's largest media companies.

Produced by an editorial team known for its quality, innovation and integrity, Hindustan Times (English newspaper) and Hindustan (Hindi newspaper through a subsidiary Hindustan Media Ventures Limited),Hindustan Times is the choice for nearly 3.7 million readers across India, who turn to it daily for news, information, analysis and entertainment. Hindustan, the group's Hindi daily, continues to be the second-largest daily in the country with a total readership of 36.6 million,(based 0n Indian Readership Survey (IRS) for the first quarter (Q1) of 2011. Both dailies enjoy a strong brand recognition among readers as well as advertisers.

HT Media has also made its foray into electronic media. Diversifying its ambit of operations, the company in a consulting partnership with Virgin Radio, has launched the FM radio channel - Fever 104. Currently available in Delhi, Mumbai, Bengaluru and Kolkata, Fever 104 has established a strong presence as being one of the most vibrant channels on air. In a short span, the channel's rise has been meteoric considering its position in Mumbai and Bengaluru at No. 1 and in Delhi as the No. 2 station on the popularity charts.

justification with emphasis on the objectives, methodology, key findings and recommendations of the study

CHAPTER I

8

INTRODUCTION TO THE TOPIC

Strategic partnership with HT Media Limited: The Strategic Investments team is looking forward to forging strong strategic partnerships with select companies by catering to their advertising and brand building/enhancing needs, thereby enhancing the value of the business. We provide ad related capital to companies and help them in preserving cash which would have otherwise be spent on advertisement. Also this helps the client in leveraging HT Media’s properties for marketing their product/services. Through this arrangement, we help companies enhance their media presence with a minimal cash outflow (a fraction of the cost is paid for in cash by the client and the balance is in form of equity partnership in the company). Several equity related structures are possible when partnering with the client. Our partner companies are in various stages of their lifecycle such as: 1.     Mature/established companies which will draw economic value by associating with HT’s nationwide media properties.2.     Growth stage/Mature companies that are regional players and may be looking to expand their market geographies.3.     Consumer product and service companies that will realize significant upside by converting into branded players.4.     Companies that are readying for an IPO.5.     Startup/early stage companies within consumer products and services. As a strategic partner, companies enjoy some of the following benefits in addition to advertising 6.     Providing capital to fund the media spends enables them to build the brand faster, and thereby grow their business faster.7.     Free media planning advisory services and creative development by experienced resources and experts in brand communication.8.     Access to the vast and experienced pool of management expertise of HT Media for any kind of guidance and support.9.     Freeing up cash up-to 50% - 70%, that can be utilized for other business needs.10.  Complete flexibility to advertise across different media properties of HT Media group and for any of the products of the company11.  Opportunity to explore probable mutual synergies with a group of companies that HT Media is already in strategic relationships with.

9

OVERALL OBJECTIVE OF THE PROJECT

a) Startup/early stage companies within consumer products and services, which have received or are in the stage of getting initial seed/growth funds.

b) Growth stage/Mature companies that are regional players and may be looking to expand into northern and western markets

c) Companies that are readying for an IPOd) Consumer product and service companies in tier 2 and tier 3 cities that will

realize significant upside by converting into branded players

10

CHAPTER II

COMPANY PROFILE

HistoryHindustan Times was founded in 1924 by Sunder Singh Lyallpuri, founder-father of the Akali

movement and the Shiromani Akali Dalin Punjab.[12] S Mangal Singh Gill (Tesildar) and S. Chanchal

Singh (Jandiala, Jalandhar) were made in charge of the newspaper. Pandit Madan Mohan Malaviya

and Master Tara Singh were among the members of the Managing Committee. The Managing

Chairman and Chief Patron was Master Sunder Singh Lyallpuri.

K. M. Panikkar was its first editor with Devdas Gandhi (son of Mohandas Gandhi) on the editor's

panel.[13] The opening ceremony was performed by Mahatma Gandhi on 26 September 1924. The

first issue was published from Naya Bazar, Delhi (now Swami Sharda Nand Marg). It contained

writings and articles from C. F. Andrews, St. Nihal Singh, Maulana Mohammad Ali, C. R. Reddy (Dr.

Cattamanchi Ramalinga Reddy), T. L. Vaswani, Ruchi Ram Sahni, Bernard Haton, Harinder Nath

Chattopadhyaya, Dr Saifuddin Kichlu and Rubi Waston etc.

Sadar Panikkar launched the Hindustan Times as a serious nationalist newspaper. As an Oxonian,

historian, and litterateur, Panikkar must have hoped to make his paper eventually more than an Akali

sheet. He became the editor and funds flowed freely from activist Akali patrons. He exerted himself

strenuously, but the paper made very little headway. In two years Panikkar could not take the print

order any higher than 3,000. By then the Akali movement appeared to lose steam and funds dried

up. The paper was saved from an untimely demise when Pandit Madan Mohan Malaviya stepped

in to realise his vision of a newspaper in Delhi.

—TJS George, Lessons in Journalism, 2007, Viva Books, New Delhi.

Malaviya raised  50,000 rupees to acquire the₹  Hindustan Times along with the help of

nationalist leaders Lajpat Rai and M. R. Jayakar and industrialist G. D. Birla, who paid most of

the cash. Birla took full control of the paper in 1933. The paper continues to be owned by the

Birla family.

It has its roots in the Indian independence movement of the first half of the twentieth century and

even faced the noted "Hindustan TimesContempt Case (August–November, 1941)" at Allahabad

High Court.[14] It was edited at times by many important people in India, includingDevdas Gandhi,

Sri Mulgaonkar, B.G.Verghese and Khushwant Singh. Sanjoy Narayan, has been appointed the

editor in chief of the paper and was due to take over in August 2008.[15] Recently[when?] the editorial

page has seen a major makeover and has been named "comment" to bring in more flexibility

and some-what less seriousness to the page.

List of key Management personnel

11

Ø Current Sales, Product Mix, Market position, Direct competitors, Future Plans

RESEARCH METHODOLOGY

Objectives of the Study Sample and Sampling Method Hypothesis Primary Data Secondary Data Analysis technique Limitation (if any)

12

CHAPTER-III

ANALYSIS AND FINDINGS(USING SPSS OR ANY OTHER STATISTICS TOOL)

13

FINDINGS AND INFERENCES

14