Hstry #labdavanac Masterclass 27 nov 2013
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Transcript of Hstry #labdavanac Masterclass 27 nov 2013
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Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in
London! #GreatSmog
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Rumours that there are more deaths linked to this
smog than the influenza outbreak of 1918.
#GreatSmog
Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in
London! #GreatSmog
![Page 6: Hstry #labdavanac Masterclass 27 nov 2013](https://reader033.fdocuments.in/reader033/viewer/2022060109/55581ea2d8b42a25588b4a91/html5/thumbnails/6.jpg)
Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in
London!
Apparently oil could provide a cleaner
alternative to coal in the future. Let's hope this
is true! #GreatSmog
Rumours that there are more deaths linked to this
smog than the influenza outbreak of 1918.
#GreatSmog
![Page 7: Hstry #labdavanac Masterclass 27 nov 2013](https://reader033.fdocuments.in/reader033/viewer/2022060109/55581ea2d8b42a25588b4a91/html5/thumbnails/7.jpg)
Rumours that there are more deaths linked to
this smog than the influenza outbreak of 1918.
#GreatSmog
Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in
London!
422 TWEETS
Apparently oil could provide a cleaner
alternative to coal in the future. Let's hope this
is true! #GreatSmog
![Page 8: Hstry #labdavanac Masterclass 27 nov 2013](https://reader033.fdocuments.in/reader033/viewer/2022060109/55581ea2d8b42a25588b4a91/html5/thumbnails/8.jpg)
Rumours that there are more deaths linked to
this smog than the influenza outbreak of 1918.
#GreatSmog
422 TWEETS
1,5 MILLION PEOPLE
Apparently oil could provide a cleaner
alternative to coal in the future. Let's hope this
is true! #GreatSmog
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Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53
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Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53
Tenzing just saved my life with his quick action -
he knew what needed to be done straightaway
#Everest53
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Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53
Tenzing just saved my life with his quick action -
he knew what needed to be done straightaway
#Everest53
Well, we knocked the bastard off! #Everest53
![Page 13: Hstry #labdavanac Masterclass 27 nov 2013](https://reader033.fdocuments.in/reader033/viewer/2022060109/55581ea2d8b42a25588b4a91/html5/thumbnails/13.jpg)
Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53
Tenzing just saved my life with his quick action -
he knew what needed to be done straightaway
#Everest53
Well, we knocked the bastard off! #Everest53
1,121 TWEETS
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1,121 TWEETS
1,7 MILLION PEOPLE
Tenzing just saved my life with his quick action -
he knew what needed to be done straightaway
#Everest53
Well, we knocked the bastard off! #Everest53
![Page 15: Hstry #labdavanac Masterclass 27 nov 2013](https://reader033.fdocuments.in/reader033/viewer/2022060109/55581ea2d8b42a25588b4a91/html5/thumbnails/15.jpg)
Changing the way the world views history.
VISION
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STUDENTS ARE USING TEXTBOOKS WHICH ARE 7-10 YEARS OLD
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MARKET FOR UK TEXTBOOKS
UK Students pay GBP 40+/YEAR for Textbooks
encyclopedia britannica WENT OUT OF PRINT
PEARSON – THROUGH
THEIR SUB-DIVISION
EDEXCEL DOMINATE
THE MARKET
students using
books that are
7-10 years old
KEY STAGE I-V NEW HISTORY
CURRICULUM (sept
2014)
major initiatives underway to get
FIBER and other high-speed
BROADBAND into schools
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MARKET FOR TABLETS IN UK SCHOOLS
TEACHERS EXPECT APPS TO REPLACE HISTORY TEXTBOOKS
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TEACHERS EXPECT APPS TO REPLACE HISTORY TEXTBOOKS
MARKET FOR TABLETS IN UK SCHOOLS
TABLETS AMONG ALL EDUCATIONAL COMPUTER SERVICES WILL RISE TO
55% IN 2020
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55% IN 2020
TEACHERS EXPECT APPS TO REPLACE
HISTORY TEXTBOOKS TABLETS AMONG ALL EDUCATIONAL COMPUTER SERVICES WILL RISE TO
MARKET FOR TABLETS IN UK SCHOOLS
Tablet Adoption in UK CLASSROOMS: 2013 – 260,000 2014 – 600,000 2015 – 1,800,000
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SMART US MARKET
ALLOWS TEACHERS TO CUSTOMIZE
STUDENT LEARNING
TO CUSTOMIZE 29%
of
US ADULTS OWN A TABLET OR E-READER
A 4GB TABLET can be filled with
3500 E-BOOKS
INSTANT UPDATES FOR NEW INFORMATION
STUDENTS STUDYING with an IPAD version
of a TEXTBOOK score
20% HIGHER on standardized tests
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K-12 publishing is a
85% OF THIS MARKET
USD 8 BN business
US STUDENTS PAY USD 120/YEAR FOR HISTORY TEXTBOOKS McGraw-Hill, Pearson, and
Houghton Mifflin own
MARKET FOR US TEXTBOOKS
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MOBILE LEARNING
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MISSION
brings history, social media, and digital publishing together.
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MISSION
brings history, social media, and digital publishing together.
accurate historical timelines with first hand accounts, photographs and videos.
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MISSION
content formatted for social media and tailored for education market.
accurate historical timelines with first hand accounts, photographs and videos.
brings history, social media, and digital publishing together.
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SUBSCRIPTION-BASED PLATFORM FOR
EDUCATION
INTERACTIVE SOCIAL TIMELINES OF MAJOR HISTORICAL EVENTS
HSTRY.ORG
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Benefits for a classroom
VISUAL THINKING & LEARNING
INTERACTIVITY
+
INDEPENDENT LEARNING
PRODUCTIVITY AND
COLLABORATION
creativity
INFORMATION GATHERING &
UNDERSTANDING
THE CLOUD
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SCHOOL PILOT KINGSTON GRAMMAR SCHOOL
LONDON, UK – JUNE 2013
40 STUDENTS (aged between 13-16)
#GreatSmog Timeline
2hr. classes
Julian Davies, Head of History
“The timeline was a success and my students enjoyed
it.”
88% OF KIDS PREFERED USING
HSTRY THAN THEIR STANDARD TEXTBOOK
Students rated the timeline
8/10
98% OF STUDENTS FOUND
THE TIMELINE HELPFUL
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PRICING MODEL
SCHOOLS
1-25 users 750€ /yr 30€ per student
26-50 users 1350€ /yr 27€ per student
51-100 users 2500€ /yr 25€ per student
101-500 users 11000€ /yr 22€ per student
501-1000 users 20000€ /yr 20€ per student
1001-2000 users 35000€ /yr 17,50€ per student
Note – a 15% commission will be taken by the Sales Manager
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CONTENT STRATEGY
EDITORS
HSTRYTHONS
UNIVERSITY & ACADEMICS HISTORY BUFFS
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PRODUCT ROADMAP
YEAR 3 US MARKET ENTRY App and e-book sales
YEAR 2 FIRST EDUCATION SALES - UK CLOSE SERIES A ROUND
YEAR 1 CONDUCT MORE PILOTS BUILD UP CONTENT MARKETING & BRANDING SEED FUNDING ROUND
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FOUNDERS THOMAS KETCHELL BA in History
Masters in Business and Development
Enviro project management in Kenya
Enviro social media in China
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FOUNDERS THOMAS KETCHELL History Graduate
Masters in Business & Development
STEVEN CHIU Co-founder of largest China job website
CEO of on- and offline education co.
Biz Dev and Internet for The Economist
Founder of digital media agency
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THOMAS KETCHELL History Graduate
Masters in Business & Development
STEVEN CHIU Co-Founder of Zhaopin.com
CEO of education companies
YORAN BRONDSEMA BSc and Masters in Computer Science
8 years full-stack web developer
Freelance and digital agency experience
FOUNDERS
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COLLABORATIONS
PIC PIC APP Exclusive iOS app which combines photo-sharing with
augmented reality. Send your cute bird all over the world!
www.picpicapp.com
CLIMATE ACTION One of the largest environmental pages and community
on Facebook mainly based in South-East Asia.
www.facebook.com/climateaction
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HEADCOUNT
SALES TEAM TO
SIGN ON EDUCATIONAL INSTITUTIONS
EDITORS OVERSEE
QUALITY OF CONTENT
SMALL TECHNOLOGY TEAM TO HELP CTO
DEVELOP/OPTIMIZE PRODUCT
founders handle overall editorial,
marketing, sales, partnerships
HSTRYTHONS HISTORY STUDENTS AND
FANS ADD EDITORIAL CONTENT
COMMUNITY MANAGER
TO HELP WITH BRANDING
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THANK YOU @HstryOrg @TomKetch www.hstry.org