HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2...

52

Transcript of HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2...

Page 1: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature
Page 2: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature
Page 3: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

1PARTICIPANT PLAYBOOK

IT’S GAME TIME!

Hello sports fans and welcome to Hyundai Head2Head. If you’re in the mood for

some good old-fashioned gridiron greatness then you have come to the right

place. Today’s epic battle pits some of Hyundai’s game-changing vehicles against

their top competitors for some grille-to-grille action that will clearly show who’s

the real hero of the highway. So lace up your cleats and get ready to take the fi eld,

the opening whistle is just moments away!

Today’s Gameplan:

THE TAILGATE PARTYKick the tires on today’s featured competitors

PICKIN’ SIDESMeet your fellow teammates

FACES IN THE CROWDGet to know your customers

THE TRAINER’S ROOMBrush up on 3rd party shopping tools and resources

THE HIGHLIGHT REELReview the key selling points of our Hyundai heroes

THE SCOUTING REPORTGet up close and personal with today’s featured competitors

TRADING CARD COLLECTIONLearn more about other vehicles in the league

CALLING THE AUDIBLEPractice counter-selling strategies you can use right away

TOUCHDOWN DRIVECall the plays in a head-to-head showdown between Hyundai vehicles and some

top competitors

POST GAME INTERVIEWReview the highlights from today’s playbook

Page 4: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

2 SONATA & SANTA FE SPORT

The Tailgate Party

It’s time to enjoy a front row seat for awesome head-to-head action between

some of Hyundai’s top selling vehicles and their leading competitors.

Today’s smackdown features:

HYUNDAI VEHICLE(S)

list today’s featured Hyundai vehicle(s) above

VS.

COMPETITIVE VEHICLE(S)

list today’s featured Hyundai vehicle(s) above

Take some time to explore the competitor(s) we have here for you today and use the

space below to record your initial thoughts about the competition:

Page 5: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

3PARTICIPANT PLAYBOOK

Pickin’ Sides

Please use the space below to write down the name of your team and

team captain:

Team Name:

Team Captain:

Page 6: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

4 SONATA & SANTA FE SPORT

Faces in the Crowd

During certain modules in today’s event, you’ll be asked to “present” to

specifi c customers. Let’s meet them now. Use the space next to the customer

introduction to record any observations you can use to tailor your presentations.

HAYDEN GREENE

NICOLE & DAVID SAYER

Page 7: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

5PARTICIPANT PLAYBOOK

Faces in the Crowd

NOTES:

Page 8: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

6 SONATA & SANTA FE SPORT

The Trainer’s Room

More than ever before, customers have access to readily available shopping

information that informs their vehicle purchase. One of these resources is the

competitive comparison tool located on Hyundai’s website. The tool can be found

at: www.hyundaiusa.com, under the shopping tools tab.

Star players will tell you practice makes perfect...so let’s get some practice using

that tool now.

› Access the competitive comparison tool and input the correct Hyundai

vehicle(s) and top competitor(s).

› The facilitator will ask you a series of questions, based on the comparison

you entered.

› Use the space on the following page to write in the facilitator’s questions and

your answers, based on the information you discovered.

Page 9: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

7PARTICIPANT PLAYBOOK

The Trainer’s Room

COMPARISON 1:

HYUNDAI VEHICLE(S)

list today’s featured Hyundai vehicle(s) above

VS.

COMPETITIVE VEHICLE(S)

list today’s featured Hyundai vehicle(s) above

QUESTION ANSWER

1.

2.

3.

4.

COMPARISON 2:

HYUNDAI VEHICLE(S)

list today’s featured Hyundai vehicle(s) above

VS.

COMPETITIVE VEHICLE(S)

list today’s featured Hyundai vehicle(s) above

QUESTION ANSWER

1.

2.

3.

4.

Page 10: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

8 SONATA & SANTA FE SPORT

The Trainer’s Room

There are lots of other great comparison tools available online. They’re tools that your

customers are using as part of their shopping process, so it’s really important that

you’re familiar with them as well. One of these resources is Kelly Blue Book’s

5-year Cost-to-Own tool. The tool can be found at: www.kbb.com, under the

resources tab.

Using the kbb.com cost-to-own tool, we’re going to fi nd out which vehicles in our

set(s) present the best value to customers in term of ownership costs.

› Use the space on the following page to predict the cost-to-own ranking of the

vehicles in our set(s).

› Access the cost-to-own tool and input the correct Hyundai vehicle(s) and

top competitor(s).

› Using the tool, check the accuracy of your predictions.

Page 11: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

9PARTICIPANT PLAYBOOK

The Trainer’s Room

VEHICLE SET 1:Cost-to-Own Ranking

(lowest to highest)

PREDICTION ACTUAL

1. 1.

2. 2.

3. 3.

4. 4.

VEHICLE SET 2:Cost-to-Own Ranking

(lowest to highest)

PREDICTION ACTUAL

1. 1.

2. 2.

3. 3.

4. 4.

Page 12: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

10 SONATA & SANTA FE SPORTSONATA & SANTA FE SPORT

The Trainer’s Room

Third party resources offer an excellent unbiased reference for comparing

Hyundai vehicles to their competitors. They’re a great tool to use with customers;

especially if those customers are skeptical that you’re just trying to say whatever

they want to hear, just to “sell” them a car.

Some useful 3rd party resources include:

› www.jdpower.com/cars

› http://www.jdpower.com/press-releases/2016-us-initial-quality-study-iqs

› www.newcars.com

› www.carsdirect.com

› www.thecarconnection.com

Take a moment now to see what these sites are saying about the vehicles we’re

focusing on today and use the space below to record your fi ndings:

NOTES:

Page 13: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

11PARTICIPANT PLAYBOOK

The Trainer’s Room

NOTES:

Page 14: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

12 SONATA & SANTA FE SPORT

The Highlight Reel

Here’s where we start to see just how well our Hyundai heroes stack up against

some of their top competition in your region. To do that effectively, we need to

take a look at some of the key selling points of our featured Hyundai vehicle(s).

SONATA KEY SELLING POINTS:

› Hood:

● Horsepower: 185 hp

● 6-speed automatic transmission with SHIFTRONIC® technology

● Proximity Key entry with push button start

● 17” Alloy Wheels

● LED Daytime Running Lights (DRL)

● America’s Best Warranty®

› Driver Side:

● 8-way power driver seat with power adjustable lumbar support

● Sport seats–leather bolster with cloth inserts

● Heated front seats

● Leather-wrapped steering wheel and shift knob

› Cargo Area/Trunk:

● Hands-free Smart Trunk

● Over 16 cubic feet of cargo space

° EPA Large Car classifi cation and Best-in-class interior & cargo volume

› Rear Seat:

● 60/40 fold down rear seat

› Passenger Side:

● 7-inch color touchscreen audio display with AM/FM/SiriusXM/CD/MP3 audio

system with 6 speakers

● Android Auto™

● Apple CarPlay™

● Power tilt-and-slide sunroof

● Hyundai Blue Link® Connected Car System

Page 15: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

13PARTICIPANT PLAYBOOK

The Highlight Reel

SONATA OBSERVATIONS & NOTES:

Page 16: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

14 SONATA & SANTA FE SPORT

The Highlight Reel

SANTA FE SPORT KEY SELLING POINTS:

› Hood:

● Horsepower: 185 hp

● 6-speed automatic transmission with SHIFTRONIC® technology

● Distinctive Hyundai styling

° Body color rear spoiler

° Chrome exterior door handles

● America’s Best Warranty®

› Driver Side:

● Power driver seat with 4-way lumbar support

● Steering-wheel-mounted audio, cruise and Bluetooth® controls

● 12-volt power outlets (2 front, 1 rear center console, 1 cargo area)

› Cargo Area/Trunk:

● Over 71 cubic feet of cargo space (with seats down)

● Cargo area underfl oor storage

● Back-Up camera (note as standard equipment)

› Rear Seat:

● 40/20/40 split-folding 2nd-row bench seat

● YES Essentials® stain and odor resistant cloth

● 3 rear seat head restraints

› Passenger Side:

● 5-inch color touchscreen audio with SiriusXM® Satellite Radio

● AM/FM/ /CD/MP3 6-speaker Audio System

● Dual automatic temperature control with CleanAir Ionizer

● 7 standard airbags

● Hyundai Blue Link® Connected Car System

Page 17: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

15PARTICIPANT PLAYBOOK

The Highlight Reel

SANTA FE SPORT OBSERVATIONS & NOTES:

Page 18: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

16 SONATA & SANTA FE SPORT

The Scouting Report

Let’s see how our featured competitor(s) matches up against a like-priced

Hyundai hero. Take a few moments to explore the vehicle(s) and use the space

below to record your initial impressions. Then use those notes to complete the

puzzle sheets on the following pages.

FEATURED COMPETITOR: (enter featured vehicle here)

NOTES & OBSERVATIONS:

FEATURED COMPETITOR: (enter featured vehicle here)

NOTES & OBSERVATIONS:

Page 19: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

17PARTICIPANT PLAYBOOK

The Scouting Report

NOTES:

Page 20: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

18 SONATA & SANTA FE SPORT

The Scouting Report

HONDA ACCORD SPORT

1. Accord’s horsepower:

NOE DUDRHEN TEIGHY IENN

2. Accord’s transmission type:

CTV IHTW OSTRP DEMO

3. Accord’s wheel type:

NTEINEEN ICHN LYLAO

4. Type of seats found in the Accord

TRSPO BCONTIAONIM

5. Accord’s city MPG:

YNTTEW SXI

6. Duration of Accord’s basic warranty:

ITYTHR SXI ONSMTH

7. This Accord feature is the “fl at out” phenomenal in helping to keep drivers safe:

ERTI ERRSPSEU NMGNORIIOT

8. Fuel effi ciency feature on Accord:

COE TSSIAS EYMSST

9. Accord’s rear suspension system:

IMTLU INKL SOUPSNISNE

10. Refl ect on this Accord convenience feature for a moment:

MLNIUADITEL IVYTAN RIRORM

Page 21: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

19PARTICIPANT PLAYBOOK

The Scouting Report

HONDA ACCORD SPORT

7

8 9

10

1

6 5

2 3

4

ACROSS

2 Confi guration of Accord’s fold down

rear seats

4 Number of zones in Accord’s

climate control system

5 Material used on Accord’s door

handles

6 Number of cupholders in the

Accord

8 Material used to wrap Accord’s

steering wheel

DOWN

1 Number of speakers with Accord’s

160-watt audio system

3 Number of 12-volt power outlets in

the Accord

7 Accord feature that puts changing

gears at the driver’s fi ngertips

9 Comfort feature added to Accord’s

driver seat

10 Accord’s gas and brake pedals are

made of this material

Page 22: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

20 SONATA & SANTA FE SPORT

The Scouting Report

TOYOTA CAMRY SE

1. Camry’s horsepower:

NOE UDEHRND NEETYSV TGIHE

2. Camry’s transmission type:

SIX EDSPE TOAICMAUT TEIC

3. Camry’s wheel type:

SENVTEEEN NHIC AOYLL

4. Size of Camry’s display audio head unit:

IXS TNIOP NOE IHSNEC

5. Camry’s city MPG:

WYTETN RUFO

6. Camry’s suspension:

STORP UTNDE

7. Camry’s headlamp type:

POJRETROC AEMB SAMHPELAD

8. Active safety feature that aids Camry drivers in stop and go traffi c:

SMRAT PSOT TEOHNLOYCG

9. Exterior styling feature that adds to Camry’s sporty look:

OHECMR EPDTPI XTESAHU

10. Camry convenience feature that aids in easy vehicle access:

OMERTE SKLEESY RYTEN MYSTSE

Page 23: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

21PARTICIPANT PLAYBOOK

The Scouting Report

TOYOTA CAMRY SE

10

7

6

5

4

2

8 9

3

1

ACROSS

1 Confi guration of Camry’s fold down

rear seats

2 Comfort feature added to Camry’s

driver seat

3 Number of Camry’s 12V auxiliary

power outlets

5 Color of Camry’s interior trim

7 Camry’s front passenger window

has this convenience feature

9 Number of speakers in Camry’s

audio system

DOWN

4 Number of cupholders in the

Camry

6 Camry’s steering wheel is wrapped

in this material

8 Number of ways Camry’s driver

seat can be adjusted

10 Camry feature that puts changing

gears at the driver’s fi ngertips

Page 24: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

22 SONATA & SANTA FE SPORT

The Scouting Report

HONDA CR-V EX

1. CR-V Horsepower:

EON HNDREDU EITHYG IVFE

2. CR-V Transmission type:

OONNCLUTUYSI ELABAVIR

3. CR-V wheel type:

NETENSEEV CIHN ALLYO

4. Size of CR-V’s display audio head unit:

NESEV CISHEN

5. CRV’s city MPG

EWTYNT SIX

6. Duration of CR-V’s standard warranty:

YHIRTT XIS ONSHTM

7. CR-V’s throttle system:

EVRDI BY EIWR

8. CR-V’s Active safety feature that aids driver in blind spot visibility:

DHAON AECAHTWLN

9. CR-V convenience feature that reveals the night sky:

EOPWR OFROMONO

10. Comfort is “in the air” thanks to this rear seat convenience feature:

RAER OECNLOS VSNET

Page 25: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

23PARTICIPANT PLAYBOOK

The Scouting Report

HONDA CR-V EX

8

3

10

1

4 7 6

5

2

9

ACROSS

2 Number of 12V power outlets in

CR-V

4 Confi guration of CR-V’s fold down

rear seats

5 Number of ways CR-V’s driver seat

can be adjusted

9 CR-V safety/convenience feature

that lets driver view behind them

without turning their head

10 Number of tie down anchors in

cargo area

DOWN

1 Total number of beverage holders

in CR-V

3 CR-V drivers get their motor

running with this convenience

feature

6 Number of speakers in CR-V’s 160-

watt stereo

7 Number of USB audio interface

outlets in CR-V

8 No butts about it, this CR-V

convenience feature keeps you

warm on cold nights

Page 26: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

24 SONATA & SANTA FE SPORT

The Scouting Report

FORD EDGE SE

1. Edge’s rollover safety rating

OURF RAST

2. Edge’s transmission type:

IXS EDESP FESILTHTCSE

3. Edge’s wheel type:

HTEINEEG IHCN UNIMAMUL

4. Size of Edge’s display audio head unit

ROUF PTINO WOT NSCEHI

5. Edge’s city MPG:

EYTNWT ONE

6. Duration of Edge’s basic standard warranty:

THRTYI IXS OSNHMT

7. Edge’s type of headlamp:

AOUT ELHNOAG APHMDSAEL

8. Easy access convenience feature on the Edge:

OERTEM ESYLEKS RYENT

9. Driver assist feature that aids on uphill gradient:

LHLI ATTRS ISSATS

10. Edge’s rear tail lamp type:

LDE IATALSPLM

Page 27: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

25PARTICIPANT PLAYBOOK

The Scouting Report

FORD EDGE SE

5

9

4

2

3

10

7

8

1

6

ACROSS

1 Number of zones covered by the

Edge’s air conditioning system

2 Total number of beverage holders

in the Edge

3 Number of 12V power points in the

Edge

6 Edge feature that puts changing

gears at the driver’s fi ngertips

7 Edge’s driver seat is adjusted in

this manner

10 Color of Edge’s door handles and

rear spoiler

DOWN

4 Edge drivers get their motor

running with this convenience

feature

5 Confi guration of Edge’s fold down

rear seats

8 Edge’s shifter knob is wrapped in

this material

9 Convenience feature on Edge’s

front driver window

Page 28: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

26 SONATA & SANTA FE SPORT

The Scouting Report

JEEP CHEROKEE LATITUDE

1. Jeep feature that helps limit slip on slick roads:

ALL PSDEE NCAOITTR RCLOOTN

2. Jeep’s transmission type:

NINE DPSEE TTMIAUACO

3. Jeep’s wheel type:

SEEVENTEN IHCN LMUNIAUM

4. Size of Jeep’s display audio head unit:

FEIV CNHSEI

5. Jeep’s city MPG:

EWYTNT TOW

6. Location of Jeep’s hands-free microphone:

EARR EVWI OIRRMR

7. Jeep’s headlamp type:

IOUNB-CTNFI OLGEHAN

8. Unique storage solution feature on the Jeep:

EEJP AGORC GETENNAMAM SETYMS

9. Driver assist feature that helps Jeep on uphill gradient:

ILLH ASTTR ISTSSA

10. Unique feature aiding Jeep’s cargo capacity:

LFDO AFTL RNOTF ATES

Page 29: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

27PARTICIPANT PLAYBOOK

The Scouting Report

JEEP CHEROKEE LATITUDE

10

6 8

2

3

7

1

5

9

4

ACROSS

1 Number of ways the Jeep’s front

passenger seat can be manually

adjusted

2 Confi guration of Jeep’s fold down

rear seats

3 Number of 12V auxiliary power

outlets in the Jeep

4 Number of cargo tie down loops in

the Jeep

6 Number of USB charging ports in

the Jeep’s console bin

9 Number of rear seat head

restraints

DOWN

5 Material used to wrap Jeep’s

steering wheel

7 Number of speakers in Jeep’s

stereo system

8 Convenience feature on both of

Jeep’s front windows

10 Convenience feature on Jeep’s

front passenger seat

Page 30: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

28 SONATA & SANTA FE SPORT

The Scouting Report

It’s important for you to understand some of the key selling points of our

featured competitor(s).

Use the space below to fi ll in the features discussed by the group.

FEATURED COMPETITOR: (enter featured vehicle here)

KEY SELLING POINTS:

› HOOD:

1.

2.

3.

› DRIVER SIDE:

1.

2.

3.

› CARGO AREA/TRUNK:

1.

2.

3.

› REAR SEAT:

1.

2.

3.

› PASSENGER SIDE:

1.

2.

3.

Page 31: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

29PARTICIPANT PLAYBOOK

The Scouting Report

Use the space below to fi ll in the features discussed by the group.

FEATURED COMPETITOR: (enter featured vehicle here)

KEY SELLING POINTS:

› HOOD:

1.

2.

3.

› DRIVER SIDE:

1.

2.

3.

› CARGO AREA/TRUNK:

1.

2.

3.

› REAR SEAT:

1.

2.

3.

› PASSENGER SIDE:

1.

2.

3.

Page 32: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

30 SONATA & SANTA FE SPORT

Trading Card Collection

This set of trading cards gives you some stats and facts you need to get up to

speed on the other teams’ playbook.

A leader on any depth chart, the Honda Accord helps level the playing field

with its own proven combination of form and functionality. Partnering

ample power with modern styling and features, the Accord has what it

takes to hold its field position against the toughest opponents.

2017 Honda Accord Sport 2.4L Stats & Facts:

Base MSRP: $24,415

189 hp @ 6400 rpm

Continuously Variable Transmission with Sport Mode

Aggressive grille design and body styling

10-way power driver seat

Page 33: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

31PARTICIPANT PLAYBOOK

Trading Card Collection

Feature2017 Hyundai Sonata

Sport 2.4L + Value Edition Package

2017 Honda Accord Sport 2.4L

+ CVT

Engine Type (liters) 2.4 GDI D-CVVT DOHC I-4 2.4 DI i-VTEC DOHC I-4

Horsepower (hp @ rpm) 185 @ 6,000 189 @ 6,400

Transmission 6-Speed SHIFTRONIC® Automatic Transmission

CVT w/ Sport Mode

Drive Mode Select S – Eco, Normal, Sport S – Eco/Normal

Sunroof S N/A

Hands-free Smart Trunk S N/A

Proximity Key Entry with Push-button Start

S N/A

Heated Power Mirrors S N/A

Android AutoTM and Apple CarPlay® S N/A

Telematics S – Blue Link® N/A

HD Radio Technology® S N/A

Heated Front Seats S N/A

City/Highway/Comb. (EPA-est. mpg) 25/35/28 26/34/29

MSRP (MSRP + Destination) $25,185 $26,050

S = standard O = available option N/A = not available Updated Competitive Comparisons can be found at www.HyundaiSalesTraining.com

Page 34: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

32 SONATA & SANTA FE SPORT

Trading Card Collection

A regular on the roster, the Toyota Camry is the best-selling vehicle in its

class…and with good reason. The Camry’s aggressive design and strong

hood lines command attention and its comfortable interior is certain to

keep it in the starting lineup for years to come.

2017 Toyota Camry SE 2.5L Stats & Facts:

Base MSRP: $24,755 (w/ moonroof)

178 hp @ 6,000 rpm

Top-selling vehicle in its class

6-speed Automatic Transmission w/Sequential Shift Mode

Power tilt/slide moonroof

Page 35: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

33PARTICIPANT PLAYBOOK

Trading Card Collection

Feature2017 Hyundai Sonata

Sport 2.4L + Value Edition Package

2017 Toyota Camry SE 2.5L

+ Moonroof

Engine Type (liters) 2.4 GDI D-CVVT DOHC I-4 2.5 SFI D-VVTi DOHC I-4

Horsepower (hp @ rpm) 185 @ 6,000 178 @ 6,000

Transmission 6-Speed SHIFTRONIC® Automatic Transmission

6-Speed Auto. w/ Sequential Shift Mode

Drive Mode Select S – Eco, Normal, Sport N/A

LED Daytime Running Lights S N/A

Hands-free Smart Trunk S N/A

Proximity Key Entry with Push-button Start

S N/A

Android AutoTM and Apple CarPlay® S N/A

Telematics S – Blue Link® N/A

Heated Front Seats S N/A

Cargo Volume (cu. ft.) 16.3 15.4

Limited Powertrain Warranty 10-year/100,000-mile 5-year/60,00-mile

City/Highway/Comb. (EPA-est. mpg) 25/35/28 24/33/27

MSRP (MSRP + Destination) $25,185 $25,620

S = standard O = available option N/A = not available Updated Competitive Comparisons can be found at www.HyundaiSalesTraining.com

Page 36: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

34 SONATA & SANTA FE SPORT

Trading Card Collection

A locker room leader, the Malibu brings an unexpected sense of drama

to everyday driving. With dynamic body lines, an agile stance and a

comfortable interior, this midsize is no small performer. Malibu offers

the perfect blend of form and function.

2016 Chevrolet Malibu 1LT 1.5L Stats & Facts:

Base MSRP: $25,020

163 hp @ 5,700 rpm

6-speed Automatic with manual shift

Chevrolet MyLink® Radio with 8-inch color touchscreen

Equipped with 4G LTE Wi-Fi hotspot

Page 37: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

35PARTICIPANT PLAYBOOK

Trading Card Collection

Feature2017 Hyundai Sonata

Sport 2.4L + Value Edition Package

2016 Chevrolet Malibu 1LT 1.5L Turbo

+ Convenience & Technology Pkg. + Sunroof

Engine Type (liters) 2.4 GDI D-CVVT DOHC I-4 2.0 DI Turbo VVT DOHC I-4

Horsepower (hp @ rpm) 185 @ 6,000 163 @ 5,700

Transmission 6-Speed SHIFTRONIC® Automatic Transmission

6-Speed Auto. w/ manual shift

Drive Mode Select S – Eco, Normal, Sport N/A

Turning Diameter (curb to curb, ft.) 35.8 37.0

Hands-free Smart Trunk S N/A

Heated Front Seats S O

Leather Bolster with Cloth Insert Seating Surfaces

S N/A

Cargo Volume (cu. ft.) 16.3 15.8

Headroom (in.) (front/rear) 40.4/38.0 39.1/37.5

New Vehicle Limited Basic Warranty 5-year/60,000-mile 3-year/36,000-mile

Limited Powertrain Warranty 10-year/100,000-mile 5-year/60,000-mile

City/Highway/Comb. (EPA-est. mpg‡) 25/35/28 27/37/31

MSRP (MSRP + Destination) $25,185 $27,940

S = standard O = available option N/A = not available Updated Competitive Comparisons can be found at www.HyundaiSalesTraining.com

Page 38: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

36 SONATA & SANTA FE SPORT

Trading Card Collection

The Ford Edge is a veteran performer who combines credible power with

impressive styling. The partnership of performance and utility makes it

purposefully designed to appeal to the true crossover customer.

2016 Ford Edge SE 2.0L w/EcoBoost Stats & Facts:

Base MSRP: $28,700 (FWD)

245 hp @ 5,500 rpm*

6-speed SelectShift® Automatic Transmission

Intelligent Access with Push-button Start

* With 93-octane fuel

Page 39: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

37PARTICIPANT PLAYBOOK

Trading Card Collection

Feature2017 Hyundai Santa Fe Sport

2.4L FWD w/ Popular Equipment Package

2016 Ford Edge SE 2.0L

EcoBoost FWD

I-4 Engine Type (liters) 2.4 DOHC GDI I-4 2.0 Turbo DOHC GDI I-4

Horsepower (hp @ rpm) 185 @ 6,000 245 @ 5,500*

Standard Transmission6-Speed SHIFTRONIC® Automatic Transmission

6-Speed SelectShift® Automatic Transmission

Drive Mode Select S – Eco, Normal, Sport N/A

Blue Link® Connected Car System S (Blue Link) S (SYNC®)

Rearview Camera S S

Front Fog Lights S N/A

Dual Automatic Temperature Control w/ CleanAir Ionizer

S N/A

Driver’s Knee Airbag S S

Android AutoTM S N/A

Power Driver’s Seat S N/A

Automatic Transmission — FWDCity/Highway/Combined (EPA-estimated mpg‡)

21/27/24 21/30/24

MSRP w/ Automatic Transmission (MSRP + Freight)

$27,745 $29,595

* With 93-octane fuel

S = standard O = available option N/A = not available Updated Competitive Comparisons can be found at www.HyundaiSalesTraining.com

Page 40: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

38 SONATA & SANTA FE SPORT

Trading Card Collection

A reliable utility player, the Honda CR-V delivers adequate performance

and comfort without breaking the budget. Comfortable seating for 5 and

ample, flexible cargo space make the CR-V the perfect workhorse for the

urban warrior or family on the go.

2016 Honda CR-V EX 2.4L Stats & Facts:

Base MSRP: $26,095 (FWD)

185 hp @ 6,400 rpm

CVT Transmission

7-inch display audio touchscreen

Page 41: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

39PARTICIPANT PLAYBOOK

Trading Card Collection

Feature2017 Hyundai Santa Fe Sport

2.4L FWD w/ Popular Equipment Package

2016 Honda CR-V EX 2.4L FWD

Engine Type (liters) 2.4 DOHC GDI I-4 2.4 DOHC GD I-4I

Horsepower (hp @ rpm) 185 @ 6,000 185 @ 6,400

Standard Transmission6-Speed SHIFTRONIC® Automatic Transmission

Continuously Variable

Drive Mode Select S – Eco, Normal, Sport S – Eco/Normal

Blue Link® Connected Car System S – (Blue Link) S – (HondaLink®)

Rearview Camera S S

Front Fog Lights S S

Dual Automatic Temperature Control w/ CleanAir Ionizer

S N/A

Driver’s Knee Airbag S N/A

Android AutoTM S N/A

Power Driver’s Seat S S

Automatic Transmission — FWDCity/Highway/Combined (EPA-estimated mpg‡)

21/27/24 26/33/29

MSRP w/ Automatic Transmission (MSRP + Freight)

$27,745 $26,995

S = standard O = available option N/A = not available Updated Competitive Comparisons can be found at www.HyundaiSalesTraining.com

Page 42: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

40 SONATA & SANTA FE SPORT

Trading Card Collection

With its right-sized power and versatility, the Jeep Cherokee Latitude is a

two-way player that can adapt to whatever the situation calls for. Distinct

styling and reliable fuel economy add to its appeal.

2016 Jeep Cherokee Latitude 2.4L Stats & Facts:

Base MSRP: $25,295 (FWD)

184 hp @ 6,400 rpm

9-Speed Automatic Transmission

5-inch touchscreen display

Page 43: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

41PARTICIPANT PLAYBOOK

Trading Card Collection

Feature2017 Hyundai Santa Fe Sport

2.4L FWD w/ Popular Equipment Package

2016 Jeep Cherokee Latitude2.4L FWD

Engine Type (liters) 2.4 DOHC GDI I-4 2.4 SOHC MPI I-4

Horsepower (hp @ rpm) 185 @ 6,000 184 @ 6,400

Standard Transmission6-Speed SHIFTRONIC® Automatic Transmission

9-speed Automatic

Drive Mode Select S – Eco, Normal, Sport N/A

Blue Link® Connected Car System O – (Blue Link) N/A

Rearview Camera S S

Front Fog Lights S S

Dual Automatic Temperature Control w/ CleanAir Ionizer

O O – (Ionizer – N/A)

Driver’s Knee Airbag S S

Android AutoTM S N/A

Power Driver’s Seat S O

Automatic Transmission — FWDCity/Highway/Combined (EPA-estimated mpg‡)

21/27/24 22/31/25

MSRP w/ Automatic Transmission (MSRP + Freight)

$27,745 $26,290

S = standard O = available option N/A = not available Updated Competitive Comparisons can be found at www.HyundaiSalesTraining.com

Page 44: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

42 SONATA & SANTA FE SPORT

Calling the Audible

No matter how much time you spend working on your game, there may still be

times when you come up short of the goal line. When that happens, you need to

“call an audible” and present counter arguments that support why your player is

actually the better choice for the customer.

In a moment you’ll be role playing some of those scenarios with the facilitator.

Use the space below to map out some counter selling strategies you can use in

those situations.

COMPETITOR ADVANTAGE:

COUNTER-SELLING STRATEGY:

COMPETITOR ADVANTAGE:

COUNTER-SELLING STRATEGY:

Page 45: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

43PARTICIPANT PLAYBOOK

Calling the Audible

COMPETITOR ADVANTAGE:

COUNTER-SELLING STRATEGY:

COMPETITOR ADVANTAGE:

COUNTER-SELLING STRATEGY:

Page 46: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

44 SONATA & SANTA FE SPORT

Touchdown Drive

Now it’s time to put your game plan into action. Using the information you’ve

collected today, you’re going to work together to determine the features,

advantages or counter selling stories that best position today’s featured Hyundai

vehicle(s) as the “winning” choice in our Head2Head match-up.

› At each walkaround position, write down your choices on a Post It note and

place it on the vehicle, at the site of the feature you’re highlighting.

› You’ll present the selected feature(s) to the facilitator, who will be playing the

role of the customer.

› The team who’s most effective at making their case will get to place their Post

It note on the board.

› First team across the goal line is the winner

Use the space below to make note of the features, advantages and counter

selling stories you plan to use:

HYUNDAI VEHICLE(S)

list today’s featured Hyundai vehicle(s) above

VS.

COMPETITIVE VEHICLE(S)

list today’s featured Hyundai vehicle(s) above

HOOD:

DRIVER SIDE:

CARGO AREA/TRUNK:

REAR SEAT:

PASSENGER AREA:

Page 47: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

45PARTICIPANT PLAYBOOK

Touchdown Drive

Use the space below to make note of the features, advantages and counter selling

stories you plan to use:

HYUNDAI VEHICLE(S)

list today’s featured Hyundai vehicle(s) above

VS.

COMPETITIVE VEHICLE(S)

list today’s featured Hyundai vehicle(s) above

HOOD:

DRIVER SIDE:

CARGO AREA/TRUNK:

REAR SEAT:

PASSENGER AREA:

Page 48: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

46 SONATA & SANTA FE SPORT

Post Game Interview

Use the space below to capture your overall impressions about today’s

Head2Head action:

Page 49: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

47PARTICIPANT PLAYBOOK

Notes

Page 50: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

48 SONATA & SANTA FE SPORT

Notes

Page 51: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature

A Few Reminders...

› Don’t forget to check out our Hyundai Sales Edge Publication for more

great information about Hyundai vehicles, selling strategies and

promotional programs.

› Updated competitive comparisons for all vehicles featured in today’s training

can be found online at www.hyundaisalestraining.com, in the product guides

under the resources tab.

› Be sure to log on to the Hyundai Learning Portal

(www.hyundailearningportal.com) to take the post-test and participant

survey for today’s training. YOU MUST COMPLETE THESE ITEMS TO

RECEIVE CREDIT FOR TODAY’S TRAINING.

Page 52: HST PAXguide v9d16ilv7dv4hl47.cloudfront.net/Other/Misc./HST_PAXguide...TOYOTA CAMRY SE 10 7 6 5 4 2 89 3 1 ACROSS 1 Confi guration of Camry’s fold down rear seats 2 Comfort feature