HSM in Mexico Slides - We First
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Transcript of HSM in Mexico Slides - We First
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Branding in a
Digital, Mobile
& Social World
Presented By Simon Mainwaring
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New Customers:
@SimonMainwaring
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Source: Edelman 2012 GoodPurpose Study
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Source: Edelman 2012 GoodPurpose Study
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Source: Edelman 2012 GoodPurpose Study
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Goal: Build Social and Brand Value
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Source: 2012 IBM Global CMO Study
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Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North
America
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Story Strategies:
@SimonMainwaring
• Story transcends technology.
• You must tell a story worth telling to be a brand worth
sharing.
• How well you tell your story determines how well your
customers tell your story.
• Most brands rush past the Story to the Telling
• Your story must be authentic and establish a
competitive advantage.
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celebrant
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Purposeful Leadership
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@SimonMainwaring
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Celebrate Customers
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Co-creative Marketing
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Sharable Storytelling
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Self-sustaining profits + impact
STORY
TIME
MISSION
Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
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Your Brand
@SimonMainwaring
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Source: 2013 Edelman GoodPurpose Report
ROI: Sales, Premium, Investment
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Source: Marketo, 4th Annual Social Media Marketing Industry Report
B2B ROI
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Source: TBWA 2012 The Future of Social Activism Report (Millennials)
B2C ROI
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Thank you, HSM.
To instantly get these slides, email:
For information on the We First Training Seminar,
visit:
WeFirst13.com