Digital Strategy for HSBCPeter Lynch A46998899

Target Market

• Between 23-37• Get millennials banking with HSBC• Digital fresh spin on banking

“Make Banking Simple Again”

• Informational videos that will teach individuals how to…1. Bank properly2. Save money when possible3. Invest safely4. Help predict market trends

“Make Banking Simple Again”

• Promotional Sweepstakes1. Individuals who have opened a checking or savings

account in the last 4 months are automatically entering into the drawing.

2. The prize is a fully paid for vacation to the Bahamas for the account holder and one guest.

Social Media Marketing

• Promote this campaign on…1. Facebook2. Twitter3. LinkedIn4. HSBC’s website

Mobile Web Design Improvements

• Improve mobile website’s…1. Formatting 2. Capabilities3. Clutter on page4. Fit to screenHSBC should make their mobile website look exactly like their mobile app.

Mobile Website Mobile App

Search Engine Optimization Improvement

1. On Page SEO• Content- is useful and published frequently• Formatting- all pages have proper headings and spacing.2. Off Page SEO• Coding- make it easy on the search engines and have a great Meta

description3. Overall goals • Drive traffic• Keep bounce rate low

Implementation

Your Text Here

Metrics

• To determine success we will use…1. Google Analytics2. Sign up rates

Financial Analysis

Good or Service Price

Creation of 6 months worth of informational banking videos (Big Idea)

$6000

Sweepstakes Prize (Bahamas) $3000

Money allocated to SEO and mobile web design efforts

$4000

Total Digital Strategy Expenses $13,000

Promotion Total Cost