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Executive Summary

Having cost leadership from producing both vegetable and fish on pond that is by saving land the firm is expected to come into operation from year 2010.The basic production procedure of the firm is cultivating vegetables on raft and growing fish in the same pond simultaneously. Principle office will be located in comilla sadar, which will control and disseminate organic fish tilapia, tomato and lettuce produced under firm’s innovative production method.

Presently our market is full of these products but all of them are costly, formalin used, chemically reaped and clinically equivalent to toxic. Our product will serve to those who want organic product having quality, differentiated test and with speed but at reasonable or somehow lower price.

Firm is willing to develop an organic brand which will be cheap and available at a time. But initially firm target customers are tomato sauce producers, supper shops and other restaurant. After having economics of scale at a short period, firm will go for expansion.

No mention, as it is food market, it is large and will grow. Both traditional and organic producers are in the market, but firm’s innovative production procedure will make the firm different when cost is considered.

Innovative production procedure innovative labor management system, diversified marketing plan& development of organic brand will make us different from our competitors, substitutes and adjacent competitors. In contrast to all this, food processing firms and super shops will work as complementation and capability partners respectively. With complementary partner firm, we will go for future contract.

Among total Tk. 6050000 we seek Tk. 4050000 from debt sources which will allow us to take lease of 15 acres of pond area for 3 years uninterruptedly. Firm is considering redemption of debt after 3 years and then it will be an unlevered firm. But after 5 years firm will require debt to support its growth.

Firm’s current debt to equity ratio will be .67:.33. The firm is not going to pay any dividend until 4th year, to strength interest coverage ratio and also to build a strong equity base. In normal circumstances firm will have an NPV of Tk 4546485. Even in worst case firm has a positive NPV. The firm ensures payback of fund of within 2.5-3 years. Even threats are available from different sources this production procedure and products ensures a growing market.

Business Idea

1.1 Environmental analysis:

Agricultural sector and import by public & private sector are the only medium for our food supply & security. In Bangladesh, most of the farmers produce for their self-sustenance & market only the surplus production. Moreover population growth rate & declining rate of cultivable land is much higher than agricultural production growth rate.

The above situation leads us to initiate an agro-industry, which will ensure quality production for market in large scale & certainly ensure business. It is only recent, Bangladesh is experiencing it. Things are changing rapidly in Bangladesh. People are more concerned about the quality of the product, use of chemical in the product (especially formalin), color & toxic preservatives. People wish to have same product differently with speed, easiness & care.

Scarcity & costs of land has induced us to start a business that will produce organic fish & organic vegetable on same pond which is available in Bangladesh. We will ensure differentiated organic food which people can have with easiness & speed. Currently such demand is fulfilled only by the foreign suppliers which are imported mainly by various super shops. National organic producer are small in number. Cost leadership will help us to capture a large market share of the segment & also help us to grow.

1.2 Products & Services:We are offering products to the market associated with different services. Like-

i. Organic bone-free processed Tilapia fish available on per kg box.ii. Organic tomato

iii. Lettuce

1.3 Business Goals and ObjectivesShort term goals

Land savings by cultivating in water. To increase food supply Providing organic food Providing processed food Year long supply of off-season food. Initiating ease & speed to the customer

Long term Goals To create and develop agro branding Entering into Canned food industry. Franchising

Market potential

2.1 Customer Demographics:

Price risk is the main risk regarding our products. So we are very much willing to enter into future contract with our target customers. We are very much concerned that we do not have an established future market. But we may help to give it a formal shape.

Number Products Target Customer1 Fish / Telapiah: Super shops2 Tomato: Tomato sauce producer3 Lettuce: Fast food & super shops

The upper & upper middle class of the large town are going to be our final customer through some kind of intermediary who are our actual customer. The product which will be more/surplus considering the target demand will be available in the traditional local market. Traditional market is full of products where chemical is extensively used. So being organic product we are going to have easy & large market share.

2.2 Competition & Competitive advantage:

To the consumer level, in general, organic food are more costly than available food. But we are going to provide less or equal priced organic product depending on market demand because we have cost leadership for using an innovative method.

Our direct competitors are the producers of the same goods. The main benefit of the competitors is that the current market is totally under their control even though they are supplying chemical used costly product. As our customers are directly responsive to their customer’s demand that is they will demand our product only if their customer demand it. As we are providing less costly organic food, both direct & indirect customers are going to change their buying behavior. Organic food producers are also our competitor but not directly on the items, which we are going to produce.

Competitor’s Strength:

Current large market share Strong capital background Modern technology Diversified product Complaint handling Long time experience in the market

2.3 Pricing Strategy

As already mentioned, tomatoes will be produced under contractual based financing /future contract basis. Future price will be selected in advance. For fish it will be cost based pricing, on the other hand it will be value based pricing for lettuce.

2.4 Advertising & Promotional Strategy:

Current tomato sale does not need any advertisement. But for growth it is must. As the buyers are industrial, we will go for online services for providing sufficient information about us.To ensure price insurance, marketing flexibility and also to set up barrier to new entry we are very much interested to enter into a future contract with the participants of our target customers. Future price will be set in advance considering the future market demand. Future contract will ensure high downward price protection, balanced profit opportunity and market flexibility.

2.5 SWOT Analysis:

Strength1. Organic Food2. Low price3. Irrigation cost saving.4. Less threat of overall loss5. Smaller loss in case of malice6. One pond providing an

employment to one family

Weakness1. Less production2. Offering only three items of a large

food market3. Less capital4. Unskilled labor5. Higher transportation cost & time

consuming6. Weak monitoring

Opportunity1. High Demand2. Quick growth3. Exploit several local market4. Agro branding

Threat1. People’s attitude toward foreign

food2. Inability to fulfill future contract.3. Environmental vulnerability

Resource Requirement

The main resource required for this business is pond. We will take lease of several ponds that constitutes 15 acres (total). It is not single one rather at least 45 ponds which are scattered over an area. Our concentration will be comilla, as business field, as we have found at least one pond is available with a house.

Initially we will take lease of those ponds for 3 years making rental payment at a time, it will ensure uninterrupted access to those ponds.

We are not willing to use any labor from outside market, rather we will create an opportunity to any of the co-owner of the pond who is willing to work.

Actually we are making a family employment opportunity as the pond is near home any member of the employed persons family can work. It can be his wife, son or he himself. It will help to create women employment in turn. Women are always welcome to work. Moreover rather than wages they will be allowed a lump sum salary.

After pond preparation, approximately 600 raft, which are made of banana tree having a lair of soil, cow dung and water hyacinth will be placed on water covering 70% of the total pond area. 30% will be kept free to have easy access of sunlight in water. As we are covering 70% of the total pond area, we will cultivate tilapia fish in water, which is characterized by ability to survive in harsh condition, less sensitivity to sunlight and rapid growth. On the raft tomato will be produced which has a broader market over the year. Tomato requires 3 months to be marketable, whereas fish require 4 months . In the gap period we will produce lettuce on the raft and will have at least two production in a year;

All maintenance liability goes to the employed family who will be trained and monitor by a group of supervisor, supervisor will be skilled one and getting authority and responsibility for a given area.

We will offer bone free sliced fish to our targets for this we will manage a building having both storage and premises facility. Freezer, furniture, computer and delivery van are the primary fixed asset required.

4.0 Implementation Plan

The firm will start as an Pvt Ltd. Company, which reflects firms financial strengths and will also ensures tax exemption for five years. Registration from register of joint stock company will also allow firm different benefit allowed under act. Although target market is solely Dhaka based the full production process will be conducted in comilla due to its geographically and economical condition.

To reduce product loss risk firm ensures insurance of yearly payment of Tk 30000. Utility cost include security, power, water etc. Quality control will always be an issue as our total market solely depends on quality product.

Advantages Disease may not be so widespread as area is scattered We can capture the market very quickly. Agro branding Focused production

Raft preparation

Vegetables will be produced on raft of which compost is an essential component.The compost is made up of azola, a good nitrogen-fixing plant & other readily available organic matter. It can also be made by decomposing water hyacinth, oil cake, treacle, husk & straw together. Organic compost like this can be made within 6-7 days. The advantage of using organic compost is neither does it make the water toxic nor does it harm the fish farming.

Seeds can then be sown. The technique used to improve the seed’s early development is to create round balls of compost comprising of decomposed water hyacinth and an organic fertilizer known locally as Tema. A couple of seeds are planted into each ball and kept in a shaded area while germination takes place. Once the seedlings have begun to grow they can be planted out onto the raft.

To protect the raft ducks, rats and other animals fencing can be set up around the perimeter of the raft using broken fishing nets or sticks as effective barriers.Although rafts will not last indefinitely they can be reused and hauled to a shadier or sunnier spot.

4.2 Vegetable cultivationLeafy or juicy vegetables can easily be cultivated on rafts throughout the year. The cool climate on the pond ensures off-seasonal production & it is appropriate for production of tomatoes. In our dual production, we are opting for cultivating tomatoes and lettuce on the raft on 70% area of the pond.

Seedlings can be sown directly onto the raft or else it can be planted into round balls of Tema and put in a shaded area. Afterwards they can be planted onto the raft. The tomatoes can be wrapped up with small poly bags when it grows to prevent it from pest attacks.

There is no extra hassle of irrigation as little water is needed in case of raft plantation. The banana rafts keep the soil moist. In circumstances (in summer or in hot weather) water can be spread manually with porous water pot. The raft can be accessed on foot. In case of deep

water it can be reached by using a raft or a boat. No vegetable production will take place in heavy rain period.

We can get the first production of 24 tons of tomato from one hectare within 75-90 days after plantation. We will not use any harmful pesticides as it can be harmful for fish farming. Instead of pesticides we will use natural biological terms to prevent plants from insects (light bulbs or weeding).

4.3 Hatchery

After pond preparation, young Tilapias can be freed into the pond. The appropriate proportion will be to free 3000 fish fries in an acre. Fish food can be provided once every day. Handmade fish-food can also be made with husk, oil-cake, bran & treacle together. It needs to be assured that the fish are always free from disease or insects. Bamboo shoots or bamboo sticks (1 inch wide) can be dug down 1 feet to the water ground. This will help to keep the fish free from insects naturally when it moves under water. We can get the first production after 4 months. But for better growth of the fish we can collect about 450 fishes after 2 months. Cross seasonal nursing can be executed in case of fish farming.

4.4 Process

4.4.1 Fish food

Usually bran, husk, oil-cake, cow-dung, treacle are used as organic fish food. Fertilizers are spread in the pond for preparation as it creates a layer on the soil which is a good food for fish. Cow-dung & other organic composts can also be used for the vegetables as cow-dung which is a very favorite food for fish. Food can be provided by spreading or pierced packs set by the sides of the pond.

4.4.2 Fertilizers

Water-hyacinth, treacle, husk, hay (cut into pieces) can be used as organic fertilizers. The contents can be mixed all together & put under earth for (6-7) days. Afterwards it can be retrieved from underneath.

4.4.3 Irrigation

If the prodcution is done on the raft which floats on a surface of water then there is no need for additional water irrigation. Because the raft uses banana tree which is such a media that is itself moist & also water-absorbing. So it will itself absorb water from the pond's upper surface. If additional water is needed then it can be provided manually. Porous water pots can also be used if necessary.

4.4.4Care & maintenance

Bamboo shoots or bamboo sticks can be used as a natural way to protect fish from insect attacks. 1 inch of the stick can be put underground & 1 inch should be kept above the surface (6 ft stick needed for a 4 ft water surface).Insects on the fish body automatically fall off while the fish moves under water.

5.0 Risk Assessment

In our country agricultural product suffer from two sources of risk. One is product destruction and another is price detoriation in value from1)Quality detoriation

2)Price variation due to changing consumer preferences, supply condition and general business condition.

3)Demand risk:Demand for organic food may not be as high as we expected.

4)Economical risk: The project are based on the current market trends. Change in economic pattern may include substantial change in the projects.

5)Implementation Risk: The implementation of plan consists of the combined production of both fish and vegetables. In this situation high care must be taken, if it is not taken properly the firm may not prform at optimal lavel.

Risk Risk Management1 Theft Providing the maintenance

to the families who are the owner of the ponds.

2 High maintenance cost Covered by high production

3 Transportation Serving diversified market4 Production hamper in rains Allocating the time for pond

preparation5 Prodcut distruction Arranging future contracts6 Price fall Arranging future contracts

1.12 Financial Plan

We consider our debt to equity ratio as .67:.33. We will collect taka 4050000 from banking and non banking financial institutions. Where our initial cash requirement is 6050000. The rest will be supplied by the director of the firm in an equal proportion. Directors will be entitled equal dividend considering their share.

Taka 4050000 will be paid to the pond owner’s at a time at the beginning of the year. This method will help us to have an uninterrupted access on the property for 3 years. The equity fund will be used to purchase some computers, furniture, freezer, and a temperature controlled delivery van. The working capital constitute rest of the fund. A house with premises will also be taken as real estate lease by using equity financing.

The firm will use it’s retained earning to carry on it’s operation after the lease agreement is matured. Even though after several years the firm has a strong equity back up. The management is unwilling to pay dividend till the end of year4.

As it is a private limited company an also an agro based firm government tax exemption policy will facilated the operation of the firm at the starting year. More over government continued attention and care will help the firm to have debt from different sources at minimum rate which is now 10%-12% depending on sources of fund. We have considered rb=11% which is available from nationalized commercial bank. Repayment of debt after 3 years will make the firm an all equity firm, which indicates in case of growth we can manage fund easily from different lending sources.

Stress Testing Results

Case NPV IRR PB(Years) DPB(Years)Base 4546485 31% 3.4 3.75Best 8743893 48% 2.48 2.81Worst 186579 15.50% 3.76 4.85

APPENDICES

Pro Forma Financial Statements(Summarized)

Pro Forma Balance Sheet

2010 2011 2012 2013 2014

ASSET

Delivery Van 900000 800000 700000 600000 500000

Furniture 67500 60000 52500 45000 37500

Freezer 180000 160000 140000 120000 100000

Computer 90000 80000 70000 60000 50000

A/C Receivable 2255200 5208000 6966000 5043150 5114550

Prepaid Rent 2700000 1350000 0 0 0

Cash 3237200 5201187 7826109 9477653 10349841

Total Asset 9429900 12859187 15754609 15345803 16151891

Equity & Liability

Equity 2000000 2000000 2000000 2000000 2000000

Debt 4050000 4050000 4050000 0 0

Net Income 882587 2591297 2510891 5333864 5313900

Retained Earning   882587 3473884 4484775 5318639

A/C Payable 840000 1080000 1080000 1440000 1440000

Interest Payable 445500 312200 164238 0 0

Loan Payable 1211813 1345112 1493074 0 0

Tax Payable 0 597991 982522.4 2087164 2079352

Total L & E 9429900 12859187 15754609.4 15345803 16151891

Pro Forma Income Statement

2010 2011 2012 2013 2014ParticularsSales 7767400 10313600 10620200 13654300 13695100COGS 2835000 3105000 3105000 3652600 3702658Gross Profit 4932400 7208600 7515200 10001700 9992442

         Salary 720000 720000 720000 756000 793800Utility 30000 30000 30000 30000 30000Insurance 30000 30000 30000 30000 30000Training expenses 15000 15000 15000 15000 15000Fuel 45000 49500 51975 57172 62890Legal 20000 0 0 25000 0Mobile 15000 0 0 0 0

ExpensesAdvertisement 30000 30000 30000 30000 30000Depriciation 137500 137500 137500 137500 137500Rental Payment 1350000 1350000 1350000 1500000 1500000Loan Repayment 1211813 1345112 1493074   0Operating Expenses 3604313 3707112 3857549 2580672 2599190EBIT 1328087 3501488 3657651 7421028 7393252

         Interest 445500 312200 164238 0 0EBT 882587 3189288 3493413 7421028 7393252

Tax 0 597991.5 982522.406 2087164.132079352.125

Net Income 8825872591296.5

2510890.594

5333863.875

5313899.875

Pro Forma Statement Of Cash Flow

2010 2011 2012 2013 2014

Net Income 882587 2591297 2510891 5333864 5313900Depriciation 137500 137500 137500 137500 137500

1020087 2728797 2648391 5471364 5451400NWC 2457887 764810 23468.6 -1730180 79212CFO -1437800 1963987 2624922.4 7201544 5372188

         Investing Activities 1375000 0 0 0 0Free Cash Flow(FCF) -2812800 1963987 2624922.4 7201544 5372188

         Financing Activities 6050000 0 0 5550000 4500000Net Cash Position 3237200 1963987 2624922.4 1651544 872188

         Beginig Cash flow 0 3237200 5201187 7826109.4 9477653.4

Closing Cash 3237200 5201187 7826109.4 9477653.410349841.4

Stress Testing & Results

Base CaseYear 2009 2010 2011 2012 2013 2014Cash Flow -4675000 -2812800 1963987 2624922 7201544 5372188PVCF -2552843 1617743 1962333 4886155 3308097

NPV= 4546485

Worst Case  2010 2011 2012 2013 2014Sales 7767400 10313600 10829280 11370744 11939281COGS 2835000 3105000 3568297 4032176 4556358GP 4932400 7208600 7260983 7338568 7382923OE 3604313 3707112 3929538.72 4165311.04 4415230EBIT 1328087 3501488 3331444.28 3173256.96 2967693Interest 445500 312200 164238 0 0EBIT 882587 3189288 3167206.28 3173256.96 2967693Tax 0 597991.5 891568.568 893271.833 835405.7Net Income 882587 2591296.5 2275637.71 2279985.12 2132288Depriciation 137500 137500 137500 137500 137500CNWC 2457887 764810 23468.6 -1730180 79212OCF -1437800 1963986.5 2389669.11 4147665.12 2190576Io -1375000 0 0 0 0FCF -2812800 1963986.5 2389669.11 4147665.12 2190576PV -2536453 1597035 1752273 2742558 1306166

NPV= 186579

Best Case2009 2010 2011 2012 2013 2014Sales 10004192 11204695 12549258.4 14055169.5 15741790COGS 2794500 2990115 3199423.05 3423382.66 3663019GP 7209692 8214580 9349835.39 10631786.8 12078770OE 3326414 3492734.7 3667371.44 3850740.01 4043277EBIT 3883278 4721845.3 5682463.96 6781046.79 8035493Interest 445500 312200 164238 0 0EBIT 3437778 4409645.3 5518225.96 6781046.79 8035493Tax 0 826808.5 1552001.05 1907169.41 2259983Net Income 3437778 3582836.8 3966224.91 4873877.38 5775511Depriciation 137500 137500 137500 137500 137500CNWC 2457887 764810 23468.6 -1730180 79212OCF 1117391 2955526.8 4080256.31 6741557.38 5833799Io 1375000 0 0 0 0FCF -257609 2955526.8 4080256.31 6741557.38 5833799PV -232299 2434477 3050307 4574060 3592348

NPV= 8743893Pay Back Period

Base CasePay Back PeriodYear 2009 2010 2011 2012 2013 2014Investment -4675000 -4675000 -7487800 -5523813 -2898891

FCF 0 -2812800 1963987 2624922 7201544 5372188

PB= 3+.403.40 Years

Discounted Pay BackYear 2009 2010 2011 2012 2013 2014Investment -4675000 -4675000 -7227843 -5610100 -3647767DFCF 0 -2552843 1617743 1962333 4886155 3308097

DPB= 3+.753.75 Years

Worst CasePay Back PeriodYear 2009 2010 2011 2012 2013 2014Investment -4675000 -4675000 -7487800 -5523813 -3134144FCF 0 -2812800 1963987 2389669 4147665 2190576

PB= 3+.763.76 Years

Discounted Pay BackYear 2009 2010 2011 2012 2013 2014Investment -4675000 -4675000 -7211453 -5614418 -3862145 -1119587DFCF 0 -2536453 1597035 1752273 2742558 1306166

DPB= 4+.854.85 Years

Best CasePay Back PeriodYear 2009 2010 2011 2012 2013 2014Investment -4675000 -4675000 -4932609 -1977082FCF 0 -257609 2955527 4080256 6141557 5833799

PB= 2+.482.48 Years

Discounted Pay BackYear 2009 2010 2011 2012 2013 2014Investment -4675000 -4675000 -4907299 -2472822DFCF 0 -232299 2434477 3050307 4574060 3592348

DPB= 2+.812.81 Years

Internal Rate Of Return

BASE CASEHere

HR=40%LR=12%LPV=2822991HPV=8547653

So IRR=31%

WORST CASEHere

HR=30%LR=12%LPV=2128325HPV=5279795

So IRR=15.5%

BEST CASEHere

HR=60%LR=45%LPV=3574688HPV=5001662

So IRR=48%

Ratio Analysis

Ratio 2010 2011 2012 2013 2014Current Ratio 3.28 3.52 3.97 4.11 4.39 Cash Ratio 1.29 1.56 2.1 2.68 2.94

 Total Asset Turnover 0.82 0.8 0.67 0.89 0.85 Fixed Asset Turnover 6.27 9.4 11 16.55 19.22 Gross Profit Margin 0.64 0.69 0.71 0.73 0.73 Net Profit Margin 0.11 0.25 0.24 0.39 0.39 Interest Coverage 2.98 11.2 22.27 N/A N/A

Loan Amortization Procedure

Loan Amortization schedule

  Beginning Lease Interest Reduction of Ending Year Balance Payment Payment Lease liability Balance2010 4050000 1657313 445500 1211813 28381872011 2838187 1657313 312200 1345112 14930742012 1493074 1657313 164238 1493074 0

Tax rate(exemption)for agro based Pvt Ltd

  Non Publicly   ActualYear Traded Company Exemption Tax Liability1 37.50% 100% 02 37.50% 50% 18.75%3 37.50% 25% 28.13%4 37.50% 25% 28.13%5 37.50% 25% 28.13%

Stress Testing Assumption

  Sales COGS OE interest Change in InflationTopics Growth Growth Growth Expenses NWC RateWorst 3% 13% 6% Actual Actual 1.7%

Best 12% 7% 5% Actual ActualCurrent Rate

Tax & depreciation rate is kept as original

Future Contracts schedule

For fish1st quarter 2nd quarter 3rd quarter20% 30% 30%40% 50% 50%50% 60% 70%70% 70% 70%

For Tomato

1st quarter 2nd quarter 3rd quarter20% 30% 30%40% 50% 50%60% 60% 70%70% 70% 70%70% 70% 80%

In the above table we show that at what rate we can enter into the future contract.

Tomato Fish

1st quarter 2nd quarter 3rd quarter 1st quarter2nd quarter

3rd quarter

F-13600 F-20400 F-30600 F-6000 F-9000 F-13500G-54400 G-47600 G-71400 G-24000 G-21000 G-31500

F-40800 F-51000 F-51000 F-18000 F-22500 F-22501G-61200 G-51000 G-51000 G-27000 G-22500 G-22501

F-51000 F-61200 F-71400 F-27000 F-27000 F-31500G-51000 G-40800 G-30600 G-18000 G-18000 G-13500

F-71400 F-71401 F-71402 F-31500 F-31501 F-31502G-30600 G-30601 G-30602 G-13500 G-13501 G-13502

F-71402 F-71403 F-81600 F-31500 F-31501 F-31502G-30602 G-30603 G-20400 G-13500 G-13501 G-13502In the above table F means the quantity will sell to the future contract andG means the quantity will sell to the general market.

Projected Cost Of Goods Sold

Particulars 2010 2011 2012 2013 2014Direct Material: 1215000 1485000 1485000 1984000 1984000Direct Labor 1620000 1620000 1620000 1668600 1718658COGS 2835000 3105000 3105000 3652600 3702658

Assumptions: We will produce fish in 15 acre pond which will be divided into 45 ponds.

In first 8 months we will produce only 10 acere pond and in last 4 months we will go for the whole production.

From 15 july-1 september we can’t cultivate any vegetables due to heavy rainfall. Lettuce will be markatable at the age of 1 month. We are not considering the child fish. We are not using any chemical fertilizer it is expected that our production will be 80%

of usual production. Raft life span is 1 year and it can be recycled as compost. Lettuce price will be 45 taka. Debt to equity ratio will .67:.33 From the 4th year we will sell 50% of our future contract selling amount on credit. It is assumed that the feed of the fish will be bought on credit. From 4th year salary will increase by 5% wage by 3% and fuel by 10%.

Market information Tomato

Production : 24 tons every hectreMarketable age : (2.5-3) months after plantationMarket price : Tk. 22 per kg

Lettuce

Production : 250 kg per hectreMarketable age : 1 month after plantationMarket price : Tk. 88 per kg

Fisheries

Blank space to keep : 30% of the pond Appropriate fish : Telapiah, koi, cat-fish

Young fish freeing rate : Telapiah- (3000) pieces per acre Cat fish - (900-1200) pieces per acre Ruhit/Katla - 120 pieces per acre

Production : 3 crop a yearMarketable age : Telapiah - usually 4 months Mortality rate : 10%Food : 100000 gm per acre Food providance : (1-2) times per dayFood proportion : (3/4)% of the fish body

Cost : Young fish = Tk. 1 per piece Food = Tk. 20 per kg

Carriage : Icing carriage (Telapiah)

Source: Sher - e- Bangla Agricultural University

Market price

Fish : i. Cat fish (local) = Tk. (400-500)(hybrid) = Tk. (150-200)

ii. Koi (local) = Tk. (350) (hybrid) = Tk. (250-300)iii. Telapiah = Tk. (150-200)

1 year Land lease rentals: Tk. (35,000-40,000) per acre1 year Pond lease rentals: Tk. (90,000) per acre

Soil : Tk. 4000 for 5 tons

Organizationa Structure

Table of Contents

Number Topics Page Number1. Executive Summary 12. Business Idea 2

3. Market Potential 34. Resource Requirement 5

PresidentCFO

Director Marketing

DirectorProduction

Supervisor Supervisor Supervisor

Labor

Labor

Labor

Labor

Labor

Labor

Employee

EmployeeJonior

5. Implementation Plan 66. Risk Assessment 97. Financial Plan 108. Appendices 11

Financial Variable Used Debt = .67Equity = .33Tax rate = .375T bill rate = .0793Inflation = 1.7%

r wacc = .67 × .11 × (1-.375) + .33 × .1689= 10.183%

Acknowledgement

www.nbr-bd.org

www.Bangladesh-Bank.org

Ministry of agriculture.

Bangladesh Bureau of statistics

Fisheries Department, Dhaka University

Share Bangla Agriculture University

Md. Nasim, Lecturer Md. Shahabuddin, Lecturer