Hsbc Breakfast 2011

20
STRATEGY John Baguley CEO International Fundraising Consultancy

description

The basics of fundraising strategy

Transcript of Hsbc Breakfast 2011

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STRATEGY

John BaguleyCEO

International Fundraising Consultancy

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Strategy is about recognising the

challenges and adapting to meet them.

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CHALLENGES

• Government.• Grant-making

organisations.• Companies.• Individuals.• Trading – fees.• Events.• Internet.• Recruiting fundraisers…

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AGE COHORTS

Age Cohort Media

SENIORS 1901 - 1924 Letter

SILENTS 1925 - 1945 Letter

BOOMERS 1946 - 1964 Letter. Phone. Email

GEN X 1965 - 1980 Email. Internet. Phone.

GEN Y 1981 - 2000 Mobile. Internet. Email.

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Many people have become very very rich indeed…

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A strategy based on incremental improvement is not going to meet ambitious plans.

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Research is far more important than we realise.

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If no one has heard of you no one is going to give to you…

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“BE DISTINCT OR EXTINCT”

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Trust in Allah but tether your camel…

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BEST PRACTICE

Research: benchmarks, techniques, prospects, supporters, internet.

Invest Major donors.Legacies.Social media.Special events.Design.

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The Fundraising Pyramid

Legacies

Major GiftsCommitted Giving

AppealsRecruitment

Special events Marketing:StoriesVideoRelationships

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Strategy is about planning where you will be in 3 or 5 or 10 years time – not next week or next year.

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Strategic investment

ResearchBusiness plan

Best techniques

Invest in fundraising &

communications

Monitor and evaluate to

meet targets

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“I saw the angel in the marble and carved until I set him free.”

MICHELANGELO

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QUESTIONS?

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John Baguley

www.ifc.tc

THANK YOU!