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Murk Pinjani

Zehra Hasan

Murtazain Shoaib

Tayyab Ahmed Chughtai

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Developed economies

have gained their leading

edge through investing in

information technologies

Skill, information and

potential for innovation

are now intangible assets

Responsibility of the HR to

provide these

Key reasons for giving

companies a competitiveedge and the success of

economy

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is an active transformation from something in itself, to

something useful, useable and used

Many people think that it will change the work environment

completely

However, companies have always been driven by improving

technology and innovation through attaining knowledge.

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"The basic economic

resource - the means of

production - is no longer

capital, nor naturalresources, nor labor. It is

and will be knowledge."

-Peter Drucker

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Knowledge economy

technology, diversity,

globalization

Major shift in HR practices

Focus facilitating

knowledge, building

relationships,

intermediating human

capital and specializing in

deployment. Fourfold involvement

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Domains focused:

Strategy

Recruitment and

Selection Policies

Training and

Development

Performance

Management

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Microsoft evaluates the

performance of each employee

through there applicant

process

Also offered stock options

Goals that are ought to be

achieved by the employees are

measurable throughperformance objectives, which

are:

S = Specific

M = Measurable

A = Attainable

R = Result based

T = Time bound

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A training system LEAP isin place at Microsoft fortraining employees which

stands for leap engineeracceleration program

Number of trainingprograms includes:

Computer/softwaretraining

Linguistic training

Product training

Program for developingLeadership

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Microsoft prefers intelligence

over experience

Recruiting people from the topeducational institutions

Selection process

Interview(by 3 to 10

managers)

Interview by senior

manager

Interview by someone

who is not the member of

the hiring group

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Performance Culture

Model``

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knowledge workers are more

suitable in designing activities

to motivate the employees

Knowledge is gaining more

worth comparative to other

tangible assets

According to Lehnick, HRM

cannot afford to operate in the

traditional manner

Focusing on developing an

employee instead of merely

filling in vacancies.

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Focusing on developing an employee instead of merely filling in

vacancies.

Microsoft is more drawn towards the power of its people rather thanits manufactured products.

Fresh graduates from leading educational institutes an obtain themost energetic and intelligent crowd to work for them.

Employees are their most valuable assets they offer them substantial

bonuses and incentives to keep them highly motivated

Maximize the value of their employees and improve theirperformance.