HRM group 4

8/8/2019 HRM group 4

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CASECASE

PRESENTATIONPRESENTATION

R.KARTHIKA (10AB16)

LAKSHMI SREEDHARAN

(10AB17)

M.MAHENDRA PRABHU

(10AB18)

ANUSHA (10AB19 )


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BLUE CHIPS COMPUTERSBLUE CHIPS COMPUTERS--THE CASE INTHE CASE IN

A NUT SHELLA NUT SHELL

y Manjula Srivastav

y Head of Marketing since 4 years at Blue Chips.y She is skilled ,has proved herself and is good with

the companys dealers.

y Has to fight male prejudices and prove herselfregularly to keep up.

y Has to battle odds with subordinates and peers dueto the above and expresses her displeasure.

y 6 months ago, the company is taken over by anindustrial group with diverse business interests.

y Core management team remains the same whereasthe new MD is Anand Prakash.


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CONTD..CONTD..

y Exports being the MDs main concern, he brings in HarishNaik as executive assistant with special responsibility forexports.

y Naik is promoted as the VP(exports) only after 2 monthsbeing second to Srivastav and recieves better compensation

and perks than her own.y Srivastav protests.

y On restructuring, Srivastav is given the post of GM(publicaffairs) rather than what she deserves VP(home marketing)being given to Naik.

y Srivastav argues on how unfair this is to her and indicatesgender bias in her argument.

y Prakash assures importance in the firm.

y Srivastav has second thoughts.


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ProblemsProblems

yMale prejudices-growing displeasure

yTake over of the company

yChanging concern of the company

towards exports.

yPerson seconded by srivastav, nowabove her


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yNewly appointed Harish Naik promoted as VP for exports

(within two months).yHigher compensation andperks than Srivastav.

yInternal recruitment.yBiased decisions from the MD.


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y Feeling of lack of recognition even after

increase in turnover of the company

during difficult times

y Srivastav disappointed as she was

expecting to be promoted as vice

president (home marketing) may result in

demotivation even if new position is givento her


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Competency mappingy Once the employee has entered the

organization, it is natural for the employee towant to ascend the corporate ladder.

As the skills and qualities required for eachposition in the hierarchy is clearly defined,employees who seek growth are aware of

what is expected of them.But in this case, ambiguity about the

newly created job is another issue


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Job description:Job description:

public affairs manager:public affairs manager:y Internal communicationy External communication

y Investor relations

y Events coordination

Marketing head:y Determine the demand for products and services.

y Identify potential customers.

y Develop pricing strategies with the goal of maximizing

the firm's.y Oversee product development or monitor trends

that indicate the need for new products and services.


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What shall be done?What shall be done?


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Retain Srivastav company should not

lose an efficient employee.

Give her proper justification about the

new job of pubic affairs that she will be

the most apt person since the job

demands a person with marketing

expertise and good knowledge about the

company


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y Increase the compensation and perksin par to Naik.

y Make Srivastav feel her importance inthe company by giving her properrecognition and powers as well asappreciation for her efforts.

y Superior should be unbiased whilemaking HR decisions and appointpeople based on experience and skills.


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HRM group 4

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