HPUS cover FA 2010.pdf · The sample size was determined as 2,401 units (α = 0.05 and d =0.02)....

Table ofContents

Introduction

Main Findings

Tables

Glossary

09

35

03

26

Introduction

2HAND PHONE USERS SURVEY 2010


INTRODUCTION

The Hand phone Users Survey, 2010 (HPUS 2010) is the 7th in the series of purpose-built surveys on hand phone users conducted by the Malaysian Communications and Multimedia Commission (SKMM).

The main objective of this survey is to estimate proportions of the hand phone users which fall into the various classes of categorisation schemes of key variables.

These proportions and the population estimates at reference date provided by the Department of Statistics, Malaysia may be used to estimate common ‘ per 100 inhabitants ’ ratios.

The survey probed demographics and socioeconomics of the hand phone users such as:

• gender;• nationality; • ethnicity; • age;• usual state of residence; and • monthly income.

Also included are hand phone usage trends pertaining to:

• multiple hand phone subscriptions;• value added functions; • smartphone; • stolen/lost hand phone;• social networking websites; and• Mobile Number Portability (MNP).

Additionally, the survey also checked on public awareness of:

• Suruhanjaya Komunikasi dan Multimedia Malaysia;• Communications and Multimedia Act 1998;• Consumer Forum Malaysia.


TARGET POPULATION

The target population includes all main users of hand phones on all digital platforms in the states and territories making up Malaysia. These are the main users of the 012, 013, 014, 016, 017, 018 and 019 networks.

Both postpaid and prepaid users were covered.

As at reference date, there were 33,250,177 hand phone subscriptions to a population of 28,326,500.

REFERENCE DATE

The reference date of the survey was 30 September 2010.

METHODOLOGY

The sample size was determined as 2,401 units (α = 0.05 and d =0.02).

There was only one stage of sample selection as the survey adopted a simple random sample (SRS) approach. Meaningful stratification was not possible because a suitable variable for stratification was not available. Sampling was done across networks with probability proportional to size of the networks in term of subscriptions.

METHOD OF ADMINISTERING THE INSTRUMENT

The survey was canvassed using a Computer Assisted Telephone Interview (CATI) system operating out of SKMM CATI Centre in Kuala Lumpur. Trained interviewers call up main users of selected hand phone numbers to seek their co-operation. Answers given to pre-coded questions were clicked in, while open ended answers were typed in.

Calls were made from 10.00 am to 5.00 pm daily including public holidays.

PERSONAL DATA CONFIDENTIALITY SAFEGUARDS

The question on location of usual state of residence required only street name and/or housing estate; no house or lot number was required.

All interviewers had to sign a confidentiality statement before they started work.

Main Findings


DEMOGRAPHICS AND SOCIOECONOMICS

Gender

The survey found that 58.6% of the respondents are males while 41.4% are females. The ratio of males against females is at approximately 1.4 to 1.

0.0

10.0

20.0

30.0

40.0

50.0

60.0

2005 2006 2007 2008 2009 2010

57.4

42.6

58.3

41.7

56.4

43.6

56.3

43.7

55.7

44.3

58.6

41.4

MaleFemale

Nationality

87.9% of those interviewed are Malaysian while the remaining 12.1% are non-Malaysian. The non-Malaysian share of the subscriber base has shown a steady increase from 6.3% in 2005 to the present 12.1%

0

20

40

60

80

100 93.7

Malaysia Non-Malaysia

92.5

7.5

90.3

9.7

89.6

10.4

88.5

11.5

87.9

12.16.3

Per

cent

age

2005 2006 2007 2008 2009 2010


Among Malaysians, Malays form the largest group of users with a percentage of 60.8 followed by the Chinese, Bumiputra Sabah/Sarawak, Orang Asli and Indian communities with 23.0, 8.2, 0.2 and 6.3 percent respectively. Other ethnicities took up the remaining 1.6%.

Malay60.8%

Malaysian87.9

Non-Malaysian12.1%

Chinese23.0%

Indian6.3%

Others1.6%

Bumiputera Sabah / Sarawak and Orang

Asli8.3%

EthnicityPercentage of hand phone users

2005 2006 2007 2008 2009 2010

Malay 53.9 57.3 61.1 60.6 63.1 60.8

Bumiputra (Sabah/ Sarawak)6.5 6.7 5.8 8.1 9.2

8.2

Orang Asli 0.2

Chinese 32.4 28.9 25.8 23.7 20.9 23.0

Indian 6.3 6.2 6.6 6.4 6.1 6.3

Others 0.9 0.9 0.7 1.1 0.5 1.6

Comparison of data collected in 2005-2010

Ethnicity


Survey findings confirm that the mainstay of the subscriber base are young adults in the 20 – 24 years old age group. This group accounts for 17.3% of respondents. Second are those in the 25 – 29 years old age group which accounts for 15.9%. The percentages taper gradually from 13.5 in the next age group to 6.5% in the 45 – 49 years old age group as shown in the accompanying chart. Respondents above 50 years of age continue to hold their own at 13.3%.

At the other end of the age spectrum 3.4% of respondents were observed in the ‘Below 15’ age group while 10.9% were observed in the 15 – 19 years old age group.

0

2.0

8.0

6.0

4.0

12.0

10.0

18.0

16.0

14.0

3.4

Below15

15-19 20-24 25-29 30-34 35-39 40-44 45-49 Above50

10.9

17.315.9

10.19.2

13.5

6.5

13.3

AgePercentage of Hand phone users

2005 2006 2007 2008 2009 2010

Below 15 1.6 2.5 2.4 2.8 2.3 3.4

15-19 11.5 12.4 12.1 12.3 12.4 10.9

20-24 20.9 20.1 19.9 18.8 20.0 17.3

25-29 16.2 15.2 17.1 15.8 15.9 15.9

30-34 15.0 13.8 14.4 13.3 14.2 13.5

35-39 10.1 10.6 9.1 9.4 9.3 10.1

40-44 9.7 9.7 8.7 9.9 8.1 9.2

45-49 6.3 6.6 5.7 6.3 5.9 6.5

Above 50 8.7 9.1 10.5 11.3 11.8 13.3

Figures may not add up to 100 because of rounding.

Age


The usual state of residence of respondents has been tracked since inception of the survey. The usual state of residence is defined as the state in which the respondent has stayed in the past six months or expects to stay for at least six months from reference date.

As in past years, Selangor tops the list as the state with the with most hand phone users followed by Johor and Kuala Lumpur with double digit percentages of 21.3, 11.2 and 10.8 respectively. Next in place is Sabah with 9.2% followed by Perak 8% while Kedah, Pulau Pinang and Sarawak range in descending order from 7.0% to 5.6%. The remaining states achieved percentages below 5% each. The table below gives the complete distribution by state.

State

Percentage of Hand phone users

Average (2005-2009)

2010

Johor 13.3 11.3

Kedah 6.4 7.0

Kelantan 4.4 4.2

Melaka 3.3 3.0

Negeri Sembilan 4.1 4.6

Pahang 4.9 4.7

Pulau Pinang 6.6 6.1

Perak 8.0 8.0

Perlis 0.9 0.7

Selangor1 21.9 21.4

Terengganu 3.3 3.4

Sabah2 7.4 9.2

Sarawak 6.4 5.6

W.P. Kuala Lumpur 8.9 10.9

Notes:1. Includes W.P. Putrajaya; 2. Includes W.P. Labuan.

Figures may not add up to 100 because of rounding.

Usual state of residence


Perhaps, in a reflection of who used and who paid, the survey indicated that 30.3% of respondents have no regular income. This group includes users who are full time students, the unemployed including housewives and retirees. 24.8% of users earned monthly income below RM1,000 while 35.2% earned between RM1,000 to RM3,000. 6.1% earned between RM3,000 to RM5,000 and a small 3.6% has income in excess of RM 5,000.

30.3%

24.8%

3.6%6.1%

35.2%

RM1,000-RM3,000No Income

RM3,000-RM5,000

<RM1,000

>RM5,000

The distribution of hand phone users by state has always showed a consistent pattern over the years as illustrated in the chart below.

W.P

. Kua

la L

ump

ur

0

5

10

15

20

25

Joho

r

Perce

ntag

e

Ked

ah

Kel

anta

n

Mel

aka

NS

Pah

ang

Pul

au P

inan

g

Per

ak

Per

lis

Sel

ango

r*

Sab

ah

Tere

ngga

nu

Sar

awak

Average (2005-2009) 2010

Monthly income


Monthly incomePercentage

2007 2008 2009 2010

No Income 31.0 35.361.7

30.3

Below RM 1000 29.9 26.2 24.8

RM 1000 - RM 3000 30.8 30.3 31.4 35.2

RM 3000 - RM 5000 5.3 5.5 4.5 6.1

More than RM 5000 3.0 2.7 2.4 3.6

All amounts include upper boundary


While the majority of hand phone users are content with just one hand phone (71.5%), there are users who hold two (23.9%) or even more than two hand phones (4.6%). A likely reason is the need to separate personal from official/business calls. For the purpose of the survey, a hand phone is synonymous to a SIM card.

Number of hand phone

2004 2007 2008 2009 2010

1 87.1 81.7 77.0 76.2 71.5

2 11.6 15.9 18.7 20.6 23.9

3

1.2

1.7 2.7 2.5 3.0

4 0.5 0.9 0.5 0.9

5 0.2 0.3 0.1 0.7

more than 5 - 0.4 0.1 -

This topic was not probed in HPUS 2005 and 2006.

TRENDSAND

EXPERIENCES

The second part of the survey probed the current disposition of users towards hand phone usage.

Multiple hand phone subscriptions


Number of handphone

Year1 2 3 and above

1.2%4.6%

11.6%

23.9%

87.1%

71.5%2004

2010

Figures may not add up to 100 because of rounding

Over seven years from 2004, the percentage of users with multiple hand phones has doubled from 12.8% to 28.5%.

The hand phone has evolved. Time was when all it could do for you is to help put your calls and messages through. Today’s hand phone come with myriad functions and users are not complaining. All users undoubtedly call or text but 74.6% has used the calendar function while 70.9%, made use of the calculator. The use of built in alarm clock that come with the hand phone is popular among 67.6% users while the built in camera appeals to some 64.4% and the media player 55.1%. 52.1% play games while 44.3% keep note/memo in their gadgets. Internet and GPS features were used by 28.2% and 21.3% respectively. 54.4% took advantage of Bluetooth while 11.8% used other features.

70.9%

74.6%Calendar

Calculator

Alarm Clock

Camera

Media Player

Bluetooth

Games

Note/Memo

Internet

GPS

Others 11.8%

21.3%

28.2%

44.3%

52.1%

54.4%

55.1%

64.4%

67.6%

Which of these functions of your handphone do you use?

Value added functions


Social networking using hand phones have a following of 17.6% of all respondents.

No82.4%

Have you ever accessed any social networking website using your hand phone?

Yes17.6%

Among the 17.6%, almost all (96.9%) of them use their hand phones to visit Facebook. Other social networking websites visited are Twitter (12.8%), Myspace (9.7%), Friendster (7.8%) and others (6.9%).

0

10.0

20.0

40.0

30.0

60.0

50.0

80.0

70.0

100.0

90.0

Facebook Twitter Friendster Myspace Others

96.9%

12.8%7.8% 9.7%

6.9%

No82.4%

Yes17.6%

Which social networking website you have visited using your hand phone?

Multiple selections based on respondents who use the hand phone to access social networking websites.

Social Networking on Hand Phones


Mobile Commerce

The survey also canvassed users’ knowledge and experience on mobile commerce (m-commerce). Only 39.9% of respondents are aware of mobile commerce.

No91.2%

Yes8.8%

Not aware ofm-commerce

60.1%

Aware39.9%

Have you purchased /made payments through your handphone?

Of this 39.9% the vast majority (91.2%) have never purchased or made payments via hand phones while a small number of them (8.8%) have purchased or made payments or done both. These are mainly for following activities charted below:

54.8%

45.2%

26.2%

17.9%

9.5%

4.8%8.3%

Top up

prepaid

Pay bill

Pay bank

Purchases

Pay friend

Send M

oney

Overseas

Others

And these purchases and payments are for...

No91.2%

Yes8.8%


Smartphone

The industry expects that smartphones are not only here to stay but will increase its market share in the short term future. The survey found that 14% of those interviewed are already on smartphones while 86% are not. Inclusion of the same question in consecutive editions of the survey will see if this expectation will indeed materialize. The smartphone is defi ned as a phone powered by an operating system.

Are you using smartphone now?

No 86%

Yes14%

Stolen/Lost Hand phone

28% of respondents reported having their hand phones lost or stolen at least once.

Yes28%

No72%

Has your handphone ever been stolen or lost?


Mobile Number Portability

Awareness of MNP was first asked in the 2007 edition of the SKMM Hand Phone User Survey. This was re-visited in the 2010 survey. Results show that over this three year period, awareness grew from 12.6% in 2007 to 18.2% in the present round.

Administrative records reveal that in the year 2010 there were 978,700 applications to port with 696,900 successes.

No82%

Yes18%

Are you aware of MNP

The Public and SKMM

40.4% of respondents have heard about SKMM. Of this 40.4%, 63.7% are aware of SKMM’s role as the regulator of the communications and multimedia industry while on the flip side 36.3% are ignorant of SKMM’s role despite having heard of it.

Are you aware of SKMM’s function as the regulatory of the communicationsand multimediaindustry?

Have not heard of SKMM59.6%

Have heard of SKMM40.4%

Yes63.7%

No36.3%


The Public and CMA 1998

Awareness of the Communications and Multimedia Act 1998 is still low. Only 29.2% of those interviewed heard about the Act. However, knowledge of the scope and application of the CMA among these 29.2% is laudable. In relation to broadcasting and the Internet, 81.4% actually know that broadcasting content, over TV and radio, that is indecent, false, menacing or offensive is punishable under the CMA while 82.4% know that posting such contents on the Internet is also punishable under the CMA.

Do you know thatbroadcastingcontent over TVand radio that is indecent, false,menacing oroffensive is punishableunder the CMA1998?

No18.6%

Yes81.4%

Aware29.2%

Not aware ofCMA70.8%

No17.6%

Yes82.4%

Aware29.2%

Not aware ofCMA70.8%

Do you know thatposting or providing content that is indecent, false, menacing or offensive on the Internet is punishable under the CMA 1998?


The Public and the CFM

At survey date, only 16.5% of users have heard of the CFM while among them, only 32.7% knows the functions of the organisation.

Do you knowthe functionsof CFM?

No67.3%

Yes32.7%

Aware16.5%

Not aware ofCFM83.5%

This points to the need to heighten public awareness of the CFM in the interest of consumer protection goals as stipulated in the CMA 1998.

Tables


Tables

Caution is required in the use of the estimates tabulated below.While SKMM takes every care to minimize non- sampling errors, which cannot be quantified, the estimates presented are also subjected to sampling error, which is a measure of the chance variation that occurs because a sample, and not the entire population is canvassed. The sampling error of an estimate is usually expressed as a percentage of that estimate to give the relative sampling error (RSE) of that estimate.

In general, estimates that are small are subjected to high RSEs. As a guide, only estimates with RSEs of 25 percent or less are considered reliable for general use. Estimates with RSEs greater than 25 percent but less than or equal to 50 percent are denoted with an asterisk in these table and should be used with caution while those with RSEs greater than 50 percent are denoted by two asterisks and are considered too unreliable for general use. However these estimates may be aggregated with others until an RSE of less than 25 percent is obtained.

Confidence intervals for very small estimates should be based on the binomial distribution rather than the normal approximation to the binomial. As an alternative, the method of Korn and Graubard, 1998 may also be used.

Percentages may not add up to 100.0 percent because of rounding.

Table 1 : Gender Percent RSE

Male 58.6 1.7

Female 41.4 2.4

Table 2 : Nationality Percent RSE

Malaysian 87.9 0.8

Non-Malaysian 12.1 5.5

Table 3 : Ethnicity Percent RSE

Malay 60.8 1.7

Bumiputra (Sabah/Sarawak) 8.2 7.2

Orang Asli 0.2* 50.0

Chinese 23.0 4.0

Indian 6.3 8.4

Others 1.6 17.3


Table 4 : Age Percent RSE

Below 15 3.4 10.9

15-19 10.9 5.9

20-24 17.3 4.5

25-29 15.9 4.7

30-34 13.5 5.2

35-39 10.1 6.1

40-44 9.2 6.5

45-49 6.5 7.8

Above 50 13.3 5.2

Table 5 : Usual state of residence Percent RSE

Johor 11.3 5.7

Kedah 7.0 7.5

Kelantan 4.2 9.7

Melaka 3.0 11.6

Negeri Sembilan 4.6 9.4

Pahang 4.7 9.2

Pulau Pinang 6.1 8.0

Perak 8.0 6.9

Perlis 0.7 24.9

Selangor 21.1 3.9

Terengganu 3.4 10.9

Sabah 9.0 6.5

Sarawak 5.6 8.4

W.P. Kuala Lumpur 10.9 5.9

W.P. Labuan 0.2* 44.7

W.P Putrajaya 0.3* 40.8


Table 6 : Monthly income category Percent RSE

No Income 30.3 3.1

<RM1000 24.8 3.6

RM1000-RM3000 35.2 2.8

RM3000-RM5000 6.1 8.1

>RM5000 3.6 10.6

Table 7 : Multiple hand phone ownership Percent RSE

1 71.5 1.3

1/2 23.9 3.6

1/3 3.0 11.6

1/4 0.9 21.7

1/5 0.7 24.9

Table 8 : Purpose of using hand phone beside receiving call/sms/mms Percent RSE

Alarm Clock 67.6 1.4

Calculator 70.9 1.3

Calendar 74.6 1.2

Note/Memo 44.3 2.3

Media Player 55.1 1.8

Games 52.1 2.0

Camera 64.4 1.5

Bluetooth 54.4 1.9

GPS 21.3 3.9

Internet 28.2 3.3

Others 11.8 5.6Multiple response

Table 9 : Access social website via hand phone Percent RSE

Yes 17.6 4.4

No 82.4 0.9


Table 10 : Social networking Percent RSE

Facebook 96.9 0.9

Twitter 12.8 12.7

Friendster 7.8 16.7

Myspace 9.7 14.8

Others 6.9 17.9Multiple response

Table 11 : Awareness of m-commerce Percent RSE

Yes 39.9 2.5

No 60.1 1.7

Table 12 : Used to purchase/make payment through hand phone Percent RSE

Yes 8.8 10.4

No 91.2 1.0

Table 13 : Types of purchase/payment Percent RSE

Pay Bill 45.2 12.0

Pay Bank 26.2 18.3

Purchases 17.9 23.4

Top Up Prepaid 54.8 9.9

Pay Friend 9.5* 33.6

Send Money Overseas 4.8* 48.8

Others 8.3* 36.2Multiple response

Table 14 : Type of hand phone Percent RSE

Feature Phone 86.0 0.8

Smartphone 14.0 5.1


Table 15 : Stolen / Lost hand phone Percent RSE

Yes 28.0 3.3

No 72.0 1.3

Table 16 : Awareness of MNP Percent RSE

Yes 18.2 4.3

No 81.8 1.0

Table 17 : Awareness of SKMM Percent RSE

Yes 40.4 2.5

No 59.6 1.7

Table 18 : Awareness of SKMM as the regulator of the C&M industry Percent RSE

Yes 63.7 2.4

No 36.3 4.3

Table 19 : Awareness of CMA Percent RSE

Yes 29.2 3.2

No 70.8 1.3

Table 20 : Awareness of offence under CMA 1998 (TV and Radio) Percent RSE

Yes 81.4 1.8

No 18.6 7.9

Table 21: Awareness of offence under CMA 1998 (Internet) Percent RSE

Yes 82.4 1.7

No 17.6 8.2


Table 22 : Awareness of Consumer Forum Malaysia Percent RSE

Yes 16.5 4.6

No 83.5 0.9

Table 23 : Awareness of function of CFM Percent RSE

Yes 32.7 7.2

No 67.3 3.5

Glossary


TERM DESCRIPTIONS

The hand phone

The hand phone is seen as a personal, rather than a household equipment. This is because hand phones are normally carried by their main users when they leave the house or offi ce. When the hand phone rings at home, more often than not the person who answers it is the main user as calls received by that device are expected to be for him.

(see also main user below)

The main userThe main user may or may not be the legal owner of the device. He may also not be the one who pays for the bills incurred as in the case of supplementary subscriptions and company subscriptions.

EthnicityThe ethnicity of a child of mixed parentage is Malay if either parent is Malay, or recorded as reported, or takes the ethnicity of the father if undecided.

Age Age referred to age as at last birthday.

Usual state of residence

Usual state of residence refers to the state where the respondent has a home and stayed continuously there for the past 6 months. If he has stayed for less than 6 months but knows beyond reasonable doubt that he will be there at least 6 months continuously, then he should be counted in that state. This is especially so in cases where the respondent has just been transferred in, prior to the interview taking place. If a respondent knows that he will be moving to another state shortly but has not done so yet at the time of the interview then he is not considered as a resident of the state where he is moving to. This is especially so in cases where the respondent has a notice of transfer but has not moved yet.

Usual state of residence does not refer to the state where ancestral homes or kampungs are located.


FOR MORE STATISTICS …WEBSITE The MCMC website contains extracts of statistics pertaining to the communications &

multimedia and postal & courier industry. This is updated every quarter/half year.

The MCMC website is at www.skmm.gov.my

STATISTICAL BULLETIN

The MCMC publishes the following publications :

1. Communications & Multimedia: Pocket Book of Statistics (ISSN:2180-4656), a quarterly bulletin of the communications & multimedia industry.2. Postal & Courier Services: Pocket Book of Statistics (ISSN: 2231-9913) a half yearly bulletin of the postal & courier industry.

Please contact the MCMC for more details or email [email protected]

STATISTICAL BRIEF

The Statistical Briefs series (ISSN:1823-2523) is issued by the MCMC to disseminates survey findings and statistical updates. These briefs are aimed at the general to intermediate user audience.

Titles in this series so far:Statistical Brief Number One - Hand Phone Users Survey 2004Statistical Brief Number Two - Household Use of the Internet Survey 2005Statistical Brief Number Three - Hand Phone Users Survey 2005Statistical Brief Number Four - Hand Phone Users Survey 2006Statistical Brief Number Five - Household Use Of Internet Survey 2006Statistical Brief Number Six - Hand Phone Users Survey 2007Statistical Brief Number Seven - Household Use of Internet Survey 2008Statistical Brief Number Eight - Hand Phone Users Survey 2008 Statistical Brief Number Nine - Hand Phone Users Survey 2009Statistical Brief Number Ten - Household Use of Internet Survey 2009Statistical Brief Number Eleven - Hand Phone Users Survey 2010 (this issue)

SURVEY TEAM

ACTING SENIOR DIRECTOR

Koay Hock Eng

LEAD STATISTICIAN

Siti Shadiah Zainol Abidin

TO CONTACT …

Please contact the Statistics Department of MCMC if you have any queries regarding the statistics published in this report through the email address:

[email protected]

HPUS cover FA 2010.pdf · The sample size was determined as 2,401 units (α = 0.05 and d =0.02)....

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Transcript of HPUS cover FA 2010.pdf · The sample size was determined as 2,401 units (α = 0.05 and d =0.02)....