HPI D-School short engl. 080903 - Statsbiblioteket...HPI School of Design Thinking | Prof. Uli...
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W e l c o m e@
D - S c h o o l
Prof. ULI Weinberg
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HPI School of Design Thinking | Prof. Uli Weinberg
Prof. Ulrich Weinberg
■ Art and design diploma■ Specialized in 3D computer animation since 1986
□ Mental Images, Art & Com, etc.□ Projects for ARD, BMW, Daimler, Telekom, ZDF, etc.
■ Founder of TERRATOOLS and CYPARADE: □ 3D interaction, visualization, simulation, computer games
■ Professor for computer animation since 1994 at HFF Film & Television University, Babelsberg
■ Dean of Animation Department (1994-2005)■ Vice President of HFF (1996–98 & 2005-06)■ Director of DMI Digital Media Institute at HFF■ Programme Director of INSIGHT OUT on Digital Cinema and HDTV■ Director of Chinese-German Summer Academy on short film production■ Visiting Professor at CUC Communication University of China, Beijing■ Director of HPI School of Design Thinking since June 2007
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HPI School of Design Thinking | Prof. Uli Weinberg
HPI Hasso Plattner Institute
■ Private University■ Cooperation with Potsdam University■ Founded in 1998■ Focus: Software Syst. Engineering■ ~500 students
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HPI School of Design Thinking | Prof. Uli Weinberg
Hasso Plattner Institute of DesignStanford - d.school
■ Founded 2005 at Stanford University, California■ Driven by Mechanical Engineering-,
Computer Science-, Industrial Design- and Business-Department
■ One year course■ Innovation driven■ Open to all disciplines
Stanford, Entrance d.school, Sweet Hall
Prof. David Kelley (Industrial Design) Prof. Terry Winograd (Computer Science)Prof. Larry Leifer (Mechanical Engineering)
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HPI School of Design Thinking | Prof. Uli Weinberg
Prof. Dr. Hasso Plattner
■ Co-Founder of SAP■ Former Chairman of the Board■ Honorary Doctorship■ Honorary Professorship■ Donation HPI Potsdam 1998■ Donation Hasso-Plattner-Institute of Design, Stanford 2005■ Founder of Hasso-Plattner Ventures in 2005■ Founder of HPI School of Design Thinking in 2007■ Founder of Design Thinking Research Program in 2008
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HPI School of Design Thinking | Prof. Uli Weinberg
SAP DST Design Services Team
Drive company-wide adoption of design-led innovation in all products and services
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HPI School of Design Thinking | Prof. Uli Weinberg
HPI School of Design Thinking
■ Founded May 2007 at HPI, Potsdam■ Two semester course■ Innovation driven■ Open to all disciplines■ No student fees
School of Design Thinking, Potsdam
Prof. Hasso Plattner Prof. Christoph Meinel Prof. Ulrich Weinberg
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HPI School of Design Thinking | Prof. Uli Weinberg
Departments at HPI
Ente
rpris
e Pla
tfor
ms
Inter
net-
Tec
hnolo
gies
Comp
uter
Gra
phics
Oper
ating
Sys
tems
Busin
ess
Proc
esse
s
Comm
unica
tion
Syst
ems
Sof
twar
e-Ar
chite
ctur
es
Infor
matio
n Sy
stem
s
Depa
rtme
nts
of ot
her
Univ.
User
Inte
rfac
esHPI - School of Design Thinking
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HPI School of Design Thinking | Prof. Uli Weinberg
■ 40 Students from 30 disciplines■ 6 Professors und 6 Assistents from Berliner / Brandenburg Universities
The first year
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HPI School of Design Thinking | Prof. Uli Weinberg
■ Multidisciplinary Design-Thinking-Classes:American studiesArchitectureArt HistoryAudio EngineeringAV Media SciencesBiology / ChemistryBusiness InnovationComputer ScienceCultural SciencesEconomics
Environmental DesignEuropean Media SciencesFine ArtsGender StudiesIndian PhilologyIndustrial DesignIT-Systems EngineeringJournalismLegal StudiesMedical Studies
Modern historyPhilosophyPhysicsPolitical SciencesSocial SciencesProduction DesignMicro EconomicsMacro Economics
The first year
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HPI School of Design Thinking | Prof. Uli Weinberg
Three Core Elements
Multidisciplinary Teams
Variable SpaceDesign Thinking Process
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HPI School of Design Thinking | Prof. Uli Weinberg
Designing Innovation
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HPI School of Design Thinking | Prof. Uli Weinberg
DESIGN THINKING – The Process
■ Through iteration to innovation
DEFINE
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HPI School of Design Thinking | Prof. Uli Weinberg
The Principles■ Stay Focused on Topic■ One Conversation at a Time■ Encourage Wild Ideas■ Defer Judgment■ Be Visual■ Go for Quantity■ Build on the Ideas of Others■ Fail early and often■ Think User Centric■ Work Multi Disciplinary■ Teach Teams with Teams■ Look for Feasability – Viability - Desirability
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HPI School of Design Thinking | Prof. Uli Weinberg
Open to all Disciplines
DESIGN
ENGINEERING
FILM / TV
EDUCATION
MEDICINE/ BIOLOGY
INDUSTRY
BUSINESS
SOCIALSCIENCE
Diploma / MA / PhD+ D-School Certificate
Diploma / MA / PhD+ D-School Certificate
Diploma / MA / PhD+ D-School Certificate
Diploma / MA / PhD+ D-School Certificate
Diploma / MA / PhD+ D-School Certificate
Diploma / MA / PhD+ D-School Certificate
Diploma / MA / PhD+ D-School Certificate
Diploma / MA / PhD+ D-School Certificate
HPI - School of Design Thinking
Potsdam
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HPI School of Design Thinking | Prof. Uli Weinberg
Cooperating Institutions
HFFHochschule für Film
und FernsehenPotsdam
HPIHasso Plattner Institut
Potsdam
Uni PUniversitätPotsdam
TUTechnische Universität
Berlin
UdKUniversität der Künste
Berlin
HUHumboldt Universität
Berlin
FUFreie Universität
Berlin
d.schoolStanford
BiD / i-school
Berkeley
Instituteof Design
Chicago
ESMTEurop. School forManagement and
TechnologyBerlin
HPI - School of Design Thinking
Potsdam
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HPI School of Design Thinking | Prof. Uli Weinberg
T-Shaped People
AN
ALYTIC
AL TH
INK
ING
DESIGN THINKING
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AN
ALYTIC
AL TH
INK
ING
DESIGN THINKING
HPI School of Design Thinking | Prof. Uli Weinberg
T-Shaped People
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HPI School of Design Thinking | Prof. Uli Weinberg
Prof.
Teams teach Teams
Class ATEAM 2
TEAM 1
TEAM 3
Prof.
Ass.
Class BTEAM 2
TEAM 1
TEAM 3
Prof.
Ass.
Class CTEAM 2
TEAM 1
TEAM 3
Prof.
Ass.
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HPI School of Design Thinking | Prof. Uli Weinberg
Team D-School
■ Core team:□ Director□ Secretary□ 2 Assistants□ Fellows
■ Teaching Team:□ 8 Professors (HPI and other Universities)□ 6 Assistants
□ Guest Teachers / Experts
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HPI School of Design Thinking | Prof. Uli Weinberg
Teaching Team 2007/08
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HPI School of Design Thinking | Prof. Uli Weinberg
FinalPresentation
Workshop onDesign Thinking
Timetable 2008-2009
D-campClass A (Part 2)
Class B (Part 2)
Class C (Part 2)
Class A (Part 1)
Class B (Part 1)
Class C (Part 1)
Train the Trainers
today
Winter Semester Summer Semester
DST-Workshop
2008Sep Okt Nov Dez Jan Feb Mär Apr Mai Jun Jul
2009
SemesterPresentation
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HPI School of Design Thinking | Prof. Uli Weinberg
Team work
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HPI School of Design Thinking | Prof. Uli Weinberg
Summer Classes 2008
■ ENABLE ! ■ TRANSFORM ! ■ RECONSIDER !
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HPI School of Design Thinking | Prof. Uli Weinberg
Class ENABLE !
E1 How might we provide a higher level of autonomy to mentally disabled people within areas of public life?
E2 How might we enhance personal supply chains for retail customers regarding convenience, cost effectiveness and sustainability?
E3 How might we help people to turn their social empathy into individual action ?
Special Olympics Germany, Lernmobil
METRO Group
betterplace.org
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HPI School of Design Thinking | Prof. Uli Weinberg
Class TRANSFORM !
T1 How might we enable spontaneous & secure interactions between people who don’t know each other ?
T2 How might we, regarding the scarcity of global resources, enable consumers to make use of the many energy saving solutions in their private households ?
T3 How might a congress look like, which motivates decision makers to act sustainably in their organization ?
Bundesdruckerei/D-Trust / T-Mobile
Siemens / Vattenfall
B.A.U.M. e.V.
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HPI School of Design Thinking | Prof. Uli Weinberg
Class RECONSIDER !
R1 How might we generate new revenues with alternative usage models of existings fairgrounds ?
R2 How might we enable individuals to find things that matter like a unique living space or an appropriate apprenticeship in their respective social context?
R3 How might we enhance the authoring process for TV-series?
Deutsche Messe AG
Bundesagentur für Arbeit / Immobilienscout24
Grundy UFA
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HPI School of Design Thinking | Prof. Uli Weinberg
Grundy/UFA Project
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HPI School of Design Thinking | Prof. Uli Weinberg
Student Workspace
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HPI School of Design Thinking | Prof. Uli Weinberg
Time Timer
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Hasso-Plattner-Institut School of Design ThinkingCampus Griebnitzsee, PO-Box 90046014440 Potsdam, GermanyPhone: +49-331-97992-530 Fax: [email protected]: www.hpi.uni-potsdam.de
Don´t Wait.I n n o v a t e .
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HPI School of Design Thinking | Prof. Uli Weinberg
Classes 2007/08
■ Bridging Generations■ Innovating for the base of the social pyramid ■ Media reconsidered
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HPI School of Design Thinking | Prof. Uli Weinberg
Bridging Generations
■ Family Chair
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HPI School of Design Thinking | Prof. Uli Weinberg
T-Shaped People
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HPI School of Design Thinking | Prof. Uli Weinberg
FinalPresentation(11. July)
Workshop onDesign Thinking
SemesterPresentation
Timetable 2007-2008
Boot-camp
Class A (Part 2)
Class B (Part 2)
Class C (Part 2)
Class A (Part 1)
Class B (Part 1)
Class C (Part 1)
Train the Trainers
today
Winter Semester Summer Semester
DST-Workshop
2008Sep Okt Nov Dez Jan Feb Mär Apr Mai Jun Jul
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HPI School of Design Thinking | Prof. Uli Weinberg
Research Presentation
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HPI School of Design Thinking | Prof. Uli Weinberg
Research Presentation