Hp Laptops
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HP Laptops Submitted by: Manisha Sec. Q1801 Reg. No. 10804931
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Transcript of Hp Laptops
HP Laptops
Submitted by:Manisha
Sec. Q1801Reg. No. 10804931
Corporate Objectives:
oCustomer Loyaltyo Profito Market Leadershipo Growtho Employee Commitmento Leadership Capabilityo Global Citizenship
Situation Analysis:
oIndustry AnalysisoPEST AnalysisoCompetitive AnalysisoSWOT Analysis
Competitive Analysis:
Marketing Strategy:
oTarget Marketso Product Life Cycleo Positioningo Core Competency
Marketing Mix:
• Product Strategy• Pricing Strategy• Distribution Strategy• Promotion Strategy
Thank you