1 ESSN Marketing November 2010 All Employee Meeting HP Confidential1

HP Converged Infrastructure and ProLiant Tech TourPictures

1.10 & 1.11 2011

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HP Converged Infrastructure and ProLiant Tech TourBackground– On January 10 -11, 2011, HP invited industry bloggers to Dallas and

Houston, Texas.

– The event kicked off with a tour of the Dallas Cowboys data center. We met with Bill Haggard, the Cowboy’s IT manager to find out why they chose HP and how Converged Infrastructure optimizes the efficiency for the stadium and the 38 businesses his team manages with 13 staff members.

– The HP Houston campus hosted us on day two where we were given a deep dive into the innovative technology from the Industry Standards Servers ProLiant experts.

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Our first day kicked off at the Dallas Cowboy’s stadium in Arlington, TX with two HP thought leaders, ProLiant’s Alyson Griffin and the CI team’s Duncan Campbell.

Both discussed innovations fromHP Converged Infrastructure bringing efficiency to the Dallas Cowboys technology.

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The tour of the Dallas Cowboy’s stadium is highly impressive. We were provided an in-depth look by Bill Haggard.

“HP expertise and technology have helped our IT staff switchits focus from 30% on innovation and 70% on operationsto 80% on innovation and 20% on operations. That helpedmake this new stadium and its increased revenue possible.”Bill Haggard, Director of Enterprise Infrastructure,Dallas CowboysHP customer

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Digital display command central:All 3100+ monitors managed here

Turf TalkMartin MacLeod inspects

The competitive energy of the Cowboys Stadium takes over Jake Ludington and Jeffrey Powers

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Dallas Cowboys data center information:

– Supports 38-plus other business in more than 90 locations—all centralized

– Run by a staff of 13 people

– With a 100-terabyte SANs at the stadium and a remote location, it’s designed to support growth for the next15 to 20 years.

– 60-yard long, 70-foot tall high definition video screens running along the sidelines—they are the largest HD monitors in the world!

– 3100 monitors though out the stadium

For more details, see the customer case study (pdf)And watch the Dallas Cowboys video

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After driving from Dallas to Houston, Ivy Worldwide hosted a fantastic dinner for HP & the industry bloggers.

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Day two at the Houston campus: a number of lab tours, PODworks facility, discussions with HP experts

Gary Thome and the bloggers discuss five things:- Cloud- Convergence- Cultural & Process changes- Environmental efficiencies- Taking out complexities

Blades team members James Singer and Dan Bowers talk with the

industry experts

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Ray Nix and Mike Witkowski lead the conversation around Networking & Virtual Connect.

Dan Bowers leads a comparison of AMD and Intel processor best use and benchmark testing with Jake Ludington, Calvin Zito and Derek Shauland.

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The Factory Express tour and the PODworks facility

Here are the stations where the PODs are loaded with hardware & software

Here’s the entrance to the PODworks building facility. Think “Henry Ford” for data centers. Massive production capabilities.

An example of a POD

HP ProLiant ships a server every 11 seconds

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HP’s Mike Kendal on the Data Center Smart Grid and Intelligent Power Discovery

HP Storage thought leader Lee Johns (check him out at @StorageOlogist) on how Storage technologies are built on ProLiant technologies, made to work in concert for a fully efficient, easy to manage Converged Infrastructure

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HP Converged Infrastructure and ProLiant Tech TourMany thanksTo the industry bloggers who took time out of their busy schedules to spend

time with HP:– Klint Finley: www.readwriteweb.com/enterprise, Twitter ID @klintron

– Kevin Houston: www.bladesmadesimple.com, Twitter ID @Kevin_Houston

– Jake Ludington: www.jakeludington.com, Twitter ID @jakeludington

– Martin MacLeod: www.bladewatch.com, Twitter ID @martinmacleod

– Jeffrey Powers: www.geekazine.com, Twitter ID @geekazine

– Hector Russo: www.geeksroom.com, Twitter ID @GeeksRoom

– Derek Schauland: http://techhelp.cybercreations.net/,  Twitter ID @webjunkie

– Darryl K. Taft: www.eweek.com, Twitter ID @darrylktaft

And to the HP Social Media team who joined in the conversation:– Dan Bowers, Twitter ID @DanielAtHP

– Quinn Fisher, Twitter ID @ProLiant

– Steph Grubich, Twitter ID @BladeNews

– Ken Henault, Twitter ID @BladeGuy

– Kristie Popp, Twitter ID @HPConverge, PoppAtHP

– Rebecca Taylor, Enterprise Business Social Media, Twitter ID @BeccaTaylor

– Calvin Zito, Twitter ID @HPStorageGuy

And the Dallas Cowboys IT team, the HP experts and executives who led the conversations!