HP Carly Fiorina Speech_ Technology, Business and Our Way of Life_ What's Next
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17/10/2015 HPCarlyFiorinaSpeech:Technology,BusinessandourWayofLife:What'sNext
http://www.hp.com/hpinfo/execteam/speeches/fiorina/minnesota01.html 1/4
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CARLYFIORINAMINNEAPOLIS,MINNESOTASEPTEMBER26,2001"TECHNOLOGY,BUSINESSANDOURWAYOFLIFE:WHAT'SNEXT"
Copyright2001HewlettPackardDevelopmentCompany,L.PAllrightsreserved.DonotusewithoutwrittenpermissionfromHP.
Thankyou.Goodevening,everyone.
Imhonoredtobeherewithyou.SomuchhaschangedsinceIacceptedyourinvitationtospeak.
Sincethen,wevebecomecitizensofanationinmourning.Anationwhosebasicfreedoms,includingourfreedomofmovement,arebeingweighedagainstothervalueslikesafetyandsecurity.Insomanyways,weareanationmoreunitedthanwewerejustafortnightagobutwerealsoanationinsearchofnewmeaningandcontext.
OnthemorningofSeptember11,IawoketothenewsthattheWorldTradeCenterhadbeenstruck.Likemanyofyou,Istoodtransfixed,staringattheimagesontelevision,horrifiedbytheeventsunfoldingbeforeoureyes.AndlikemanyAmericans,IfeltadeepandextraordinaryconnectiontothepeopleintheWorldTradeCenterandthePentagonandonthoseairplanes,tothecompaniesdecimated,tothefamiliesforeveraltered,totheparents,andfathers,andmothers,andchildrenwhoarestillhopingbeyondhopethattheirfamilymemberswillreturn.
Andasabusinessleader,Iexperiencedawholeothersetofemotionsfirstandforemostconcernforthesafetyofouremployeesandtheirfamilies.ConcernforthesecurityofouremployeeswhoareofMiddleEasterndescentorwhopracticetheMuslimreligionhereintheUSandabroad.Concernforemployeeswhoaretraveling,andhowtogetthemhometotheirfamiliesasfastaspossible.AndthenaconcernforthesafetyofcustomersandpartnerslocatedintheWorldTradeCentercomplex,inthePentagon,andintheairlineindustry.ConcernaboutthepotentialthreatofcyberattacksagainstITinfrastructure.Concernforthesecurityacrossourinternationaloperations.
ThesearenoteverydayconcernsforaCEOandforthatreasontheyaresobering.Theyaregrounding.Timesliketheseforceyoutothinkdeeplyabouttheroleofleadership.
IftheeventsofSeptember11hadneverhappened,Iwouldhavecoveredmanytopicswithyoutonight.
Iwouldhavemadethecasethatthenexteconomicupturnwillbeenabledbyawholenewgenerationofinformationtechnology.
Iwouldhavetalkedabouthowthatnewwaveoftechnologywillempowercustomerstransforminghowwedobusiness,transforminghowwecreatevalue,andtransformingentireindustries.
AndIwouldhavespenttimetalkingabouttheresponsibilityofleadersinguidingaworldinwhichtechnologyanditsbenefitsareaccessiblebyall.
Iwouldhavetalkedaboutthefactthatifwedonottakeresponsibilityforclosingthegapbetweenthehavesandhavenots,betweenthetechnologyenabledandthetechnologydeprivedthatwecannot,infact,callourselvesleaders.
Increasingly,oursuccessasleadersisdefinedbyourabilitytoseehowourorganizationsfitintoamuchlargerecosystemofcausesandeffectshowthepushandtugofanactionononesideoftheglobecanpositively(ornegatively)affectfamilies,companies,nations,andentirepeoplesontheotherside.
AllofthesetopicsarestillworthyofafulleveningofdiscussionandwhileIstillholdallofthesethingstobetrue,Ithinkfortonight,weshouldfocusontheroleofleadership,particularlyinbusiness.Insomeways,September11marksthestartofaneweraofleadershiponeinwhichcorporationswillhavetotakeanevengreaterresponsibilityonaworldstage.
Businessleadersinthiscountryhaveadauntingtaskahead.ItgoesfarbeyondthephysicalrebuildingofNewYorkandWashington,D.C.Itgoesbeyondresurrectingthetowersthatsymbolizeeconomicstrengthandprosperity.Itgoesbeyondrefocusingourcompaniesandourteamsonforgingaheadwithbusiness,anditgoesbeyondreturningAmericatosomekindofnormalcy,inthefaceofactionsdesignedtocorruptanddestroyourwayoflife.
Butitsquitesimple:Asleaders,nowmorethaneverbefore,wehavearesponsibilitytoredefinetheroleofthecorporationonaworldstageandtoleverageourabilitytoimpactindividuals,companies,communities,nationsforthebetter.
Wemustremakeourbusinessestobefarmoreactivecorporatecitizenscreatorsnotonlyofshareownervalue,butalsoofsocialvalue,inwaysthataresystemic,andsustainable.
Itbecomesourjobtouseaprofitenginetoraisethecapabilities,extendthehopes,andextinguishdespairacrosstheglobe.
Wehaveachanceandanimperativetoimprovethechoices,andeconomiccondition,andsphereofopportunityforbillionsmorepeoplehereathomeandaroundtheglobe.Itsagreatermandateonethatourcustomersincreasinglydemandofus,onethatisdeservedbyeverycountryinwhichwedobusinessandone,Idarguemustbeundertakenbecauseitcanbeundertaken.
ThisisamandatethatstartedasaquietwhispermorethanadecadeagoandmorerecentlycouldbeheardmoreloudlyinSeattleandPragueandGenoa,inthevoicesofprotestorswhodeclarethatglobal
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companieshavenotliveduptotheirresponsibilities.
Whatisimportanthereisnottotakesidesintheglobalizationdebate,buttolookattheproblem,andworktowardarealsolution.
TheMandate
Astheworldmovestowardaknowledgeeconomythemandateforleadershipchanges.
Unlikeaworlddominatedsolelybymanufacturingprowessordistributionreach,oneinwhichsuccessisoftenaboutwringingcostoutofthesystemormaximizingasupplychainweveenteredadifferentworld.
Inaknowledgeeconomy,aneconomydrivenbyintellectualandhumancapitalinadditiontofinancialandphysicalcapital,thetransferofknowledge,andinformation,andknowhowtheexchangeofserviceswillbecomeanincreasinglyimportantdriver.Insuchaneconomy,partnershipandtrustandreliabilityandrespectbecomeimportant.Whichiswhy,inaneconomywhereintellectualcapitaliscurrency,corporatebehaviorbecomesascorecardbywhichyouarejudgedbyyourcustomers,youremployees,yourshareowners.
Thatscorecardwillofcourseincludeyourabilitytobeacostcompetitiveplayer,butequallyimportantonthescorecardwillbe:
YourintegrityandyourcharacterYourabilitytotransfervalueandknowhowintolocaleconomiesinwhichyoudobusinessYourtrackrecordasasociallyresponsiblecorporatecitizenYourabilitytosustainandnurturetruepartnershipsandecosystems,inwhichallpartiesgainbothsocialgoodandeconomicgain.
Thewinningcompaniesofthiscenturywillbethosewhoprovewiththeiractionsthattheycanbeprofitableandincreasesocialvaluescompaniesthatbothdowellanddogood.Somuchsoinfact,thatbusinessleaderswillnolongerviewdoingwellanddoinggoodasseparatepursuits,butasoneunifiedpursuit.
And,increasingly,shareownersandcustomersandpartnersandemployeesaregoingtovotewiththeirfeetrewardingthosecompaniesthatachievesocialchangethroughbusiness.Thecompaniesthatwillbeworthyoftheirinvestment,money,timeandenergywillbethosewithsimilarvaluesandthosethatcanmeetamuchhigherstandardofperformance.
Ishouldnotethishasnothingtodowithpoliticsorsubscribingtoaparticularideologyoreconomictheory.Thisissimplythenewrealityofbusinessonethatweshouldandmustembrace.
Thequestion,ofcourse,is,how?
Andsoletmespendamomenttomovethisdiscussionfromthetheoreticaltothepractical.Whetheryourbusiness,likeHPs,spanstheentireglobe,orjusttheeightblocksaroundthisbuilding,thesameprinciplesapply.
Therearefourkeyleadershipimperativesthatareatwork,andmustbemastered,forallofusasleaderstooperateandsucceedgoingforward.
Imperativenumberoneistheprincipleofleadershipandthemandatetobuildawinningculture.
Thisfirstleadershipimperativestartswithinthewallsofyourcompanyinthevisionyouset,andinthecultureyoubuild.
Evenasrecentlyastwoweeksago,inthebusinessworldwetalkedaboutcultureasaleverforchangeandameansofmotivatingemployeesand,certainly,thatsstilltrue.ButparticularlysinceSeptember11,culturehasalsocometomeansomethingelse:AccordingtoarecentWallStreetJournalarticleontheredefinitionoftheworkplaceinlightofrecentevents,"Thetragedybroughttheneedforsafety,security,belonging,andaffiliationintosharprelief."
Clearly,itsleadershipsresponsibilitytogiveemployeesspaceandsupporttorethinktheirprioritiesinthewakeofrecentevents.Butthearticlegoesontosaythatif"managedcorrectly,recenteventspresentanopportunitytostrengthenemployeessenseofaffiliationthroughacommonvision,acommonmission,acommonsenseofpurpose."
Inthiscontext,asleaders,wemustanswerthequestionforouremployees:inaworldwhereknowhowandinsightandintelligenceandinventivespiritarethekeystosuccess,whatrolewillourcompanyplayinfosteringitandwhatrolewillweplayinharnessingit?
Onceweanswerthis,wethenhavetofosteraculturethatcandeliveronthatvision.
Itsimportanttorememberthattopleaderscansetavision,setastrategy,setasystemofrewardsandmetricsthatencouragepeople,rewardpeople,trainpeoplebuttherestisultimatelyuptotheindividualsandteamsinourcompanies.Itisverymuchactsofindividuals,theeverydayactsofmany,thatmakethebiggestdifferenceintheoverallperformanceofacompany.
IthinkthatssomethingthatBillHewlettandDavePackardunderstoodwhentheystartedHPsixtytwoyearsago.BillandDavedidntcreateHPin1939tobuildanempireorafortune.ThesetwoyoungStanfordguyswith$538betweenthemsimplywantedtoinventwhattheycalledtheusefulandthesignificantusefulinpeopleslives,andcontributingtotheworldinasignificantway.
Andtheywantedtocreateameritocracywherepersonal,everydayactsofleadershipcounted.
Whichiswhytheyweredevoutlyegalitarianandprogressiveinthewaytheydesignedemployeeprogramssuchasemployeestockownershipallemployeeswouldbecomeleaders,inasense.Theyrewardedpeoplebasedonperformanceandcontribution,ratherthanonrankortitleorsizeoforganizationortimeinjob.
Today,youcanseethefoundationsofthatculturemagnifiedininitiativeslikeHPsWorldEInclusioneffort,designedtospreadthebenefitsofthedigitalworldintoareasthathavebeenexcludeduntilnowtonationsacrosstheglobe,totownsandvillagesandbusinesseseverywhere,intothelivesofbillionswhohaveuptonownothadthetoolstosharetheirinventionwiththerestoftheworld,andwhohaveeveryrighttoparticipateinaknowledgeeconomy.ItsnotaboutrecyclingPCsorimposingWesterntechnologyondevelopingnations.Itsinherentlyaboutcreating,fromthegroundup,locallysustainablesolutionsthatareculturallyrelevant.Itsaboutrethinkinghowtechnologycanempowerandsustainandliberate,ratherthanexcludeanderodeandrestrain.
Itsultimatelyabouttechnologyasmeans,notenditself.
Sothatsimperativenumberone.
Imperativenumbertwoisaboutleadershipandtheneedforsustainability.
Inthesechallengingeconomictimes,wearealltryingtoignitethegrowthenginesinsideourcompaniesandtohelpreignitetheeconomyasawhole.Mostofushavetakenthenecessarystepsto
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boostefficiency,eliminateredundancyandreducecosts.Butitsnotpossibletocostcutourwaytogrowth.Growthisdependentonnewrevenues.Andsothenextleadershipimperativeisfocusedoncreatingsustainabilitythroughthesimultaneouspursuitofgrowthopportunitiesinexistingbusinessesaswellasinwhollynewmarkets.Pursuinggrowthinexistingbusinessesmeansavoidingcomplacencyandpostponingshorttermgainsformediumtermrewards.
Butletmeunderscoretheimportanceofemergingmarketsandthedistinctivelydifferentapproachthatmustbetakenindiscoveringthem,nurturingthem,andgrowingthem.
Obviously,mostofthesemarketsarelocatedinthedevelopingworld.Thepotentialforgrowthintheemergingmarketeconomieshasneverbeengreater.Asanexample,recentOECDstatisticsshowthatspendingoninformationtechnologiesintheseeconomiesisgrowingattwicetherateoftheindustrializedworld,althoughoffalowerbase.Itillustratestheimportanceofthinkingaboutdevelopingmarketsasacentralpartofacompanysgrowthstrategy.
Andinthesedevelopingmarkets,sustainablesystemsaretheonlywayyoucanderivelongtermgrowth.
"Sustainable"inthatthesolutionsareeconomicallyviable,andcanremainsoforyearswithoutoutsideinterference."Sustainable"inthatthesolutionsdonotdegradethelocalenvironment."Sustainable"inthatthesolutionsrespectsocialandculturalmoresinfact,theyoptimize,celebrate,andrewardthem.
Inthesemarkets,itsespeciallytruethatitsnotjustwhatyoudobutalsothecharacterwithwhichyoudoit.
Wewilllosecustomers,shareowners,andultimatelyemployeesifwedonotdemonstrateleadershipanddevelopnewmetricsforgaugingourperformanceonaworldstage:
Arewemakingusefulandsignificantcontributionsthatareeconomicallyandculturallysustainable?Arewedoingeverythingwecantounlockthedoorstotheinformationeconomyinawaythat,again,isnotWesternimposed,UScentric,orhomogenous?
Thefactisweareinasingleglobalecosystem,wired,connected,overlappingbenefitingfromeachotherssuccesses,andsufferingfromeachotherslosses.September11thmadethisallthemorevividmorethan60countrieslostcitizensonthatday.
ThecollectivemomentofsilencehonoredaroundtheworldhereinAmerica,inMexico,inCanada,inEngland,inJapan,acrossthecontinentofAfrica.inthedeepestpartsofsmalltowns,onthestreetsofourbiggestcities.Thisgesturemadevisibletome,atleast,howdeeplyconnectedweare.
Complexitytheorytellsusthatimbalanceandasymmetryresolvesitselfintime,eitherthroughnegativeresolutionslikewar,ordisease,oreconomicbreakdown,orthroughpositiveresolutionsliketheremovalofbarriers,theopeningupofsystems,orthemovementofwealthandknowledgeandpersonalopportunityandfulfillmenttoamorebalancedgeographicdistribution.
Leadershipbothatthehighestlevelandatthepersonalleveliswhatcausesthependulumtoswinginonedirectionortheother.Thesystemneedstofindbalance.Humankindisthecatalystthatforcesthebalancetoswingonewayortheother.
Whichleadsustoimperativenumberthree.Thisimperativeisaboutleadershipanddiversity.
Ifwearetrulygoingtocontinuetoleadourcompaniesthroughperiodsofgrowth,andbroadenourroleasstewardsofanewglobaleconomythatnurtures(ratherthandestroys)everycultureinitspath,weneedtotakeanapproachthatembracesideasandapproacheswehavenomodelfor.Tobesuccessful,wemustharnessdiversityofthought.Yes,diversityofpeople,diversityofbackground,diversityofexperience,diversityofskills.Butmostimportant,diversityofideas.Diversityofinventiveness.
Ifwearedoingourjobascorporateleaders,wemustthinkmorethanaquarteroutbeyondthecurrentstockprice.Wherewillnewideascomefrom?Wherewillnewbusinessmodelscomefrom?Wherewilltalentcomefrom?Wherewillourcustomerscomefrom?
Werelivinginanerathat'sdefinedbythepowerofideas,thepowerofconnectionstoknowledge,toinformation.Smartpeopleresideeverywhereintheworldallkindsofpeopleandsmartpeoplebrimmingwithideasthathaveyettobeheard.
Thisisaboutanewdefinitionofdiversitythathastodowithmorethannationaloriginorraceorcreedithastodowithkeepingthemarketinmotionbyfeedingitnewmodels,newideas,newapproaches.
WeseethepowerofdiversityinthewakeoftheeventsofSeptember11ththediversityofthosewhowaitedhourstogiveblood,thediversityofthosewhohelped,thediversityreflectedintheculturesandreligionsthattookpartinthememorialserviceatYankeeStadium.Diversityinthosewhohavedonatedtheirtimetocourageouslylookforsurvivors.Thediversityofoutpouringfromvirtuallyeverynationonthisplanet.Ibringallofthisupnottobedramatic,buttosayifthisisthestrengthwecandrawintimeofcollectivecrisiswhatisthepowerwecouldharnessinaneffortofcollectiveaspirationandhope?
Whichbringsmetothefourthandfinalimperative:leadershipandcourage.
Inrecentyears,themarkethasplacedmoreemphasisonshorttermresultsorthepromiseofshorttermresultsmorethanthecreationofenduringvalue.
Aleadersjobcantfocussolelyonshorttermresults.Aleadermustfocusonthelongtermhealthofthefranchiseandthecreationofbusinessvalueforshareowners,customersandemployeesoveryearstocome.
Thismeans,asleaders,wemustbeboldinouractionsaheadofthemarket,usingthecourageofourconvictionsandourjudgment,experienceandinstinctsasourguide.
SinceweannouncedourmergerwithCompaqthreeweeksago,muchhasbeenwrittenaboutthecombination,muchofitfocusedonPCmarketconsolidationorcreatingscaletocutcosts.Butthosestories,frankly,missthemuchbiggerpoint.
StepsliketheoneMichaelCapellasandItooktwoweeksagoarebasedonasharedcommitmenttoleadinganddrivingtheindustrythroughitsnextinflectionpointtheacceleratingshifttowardmarketunifyingarchitecturesandapproaches.Ashiftthatservescustomersbetter,ashiftthatwillunleashtheinventiveenergiesofthisindustryonanewgenerationofproducts,applicationsandsolutions,intheenterprise,inthesmallandmediumbusiness,inthehome.
Andwhileperhapssomecriticsdonotyetseethefullbenefitofthemerger,theroleofleadershipissometimestotakeboldactionsthatdefyconventionalwisdom.
Idontmeantopainttopleadersassolelycharteredtomakesuchmoves.ButIdobelievethatcourageisrequiredofleaders.
Ithinkinthelasttwoweeks,wehavewitnessedactsofcourageonagrandscaleandataveryhumanscale.As46yearoldNewYorkerJimPesomensaid,"Thetoughestpartwaswatchingfiremenandthe
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courageousgobackintothatbuildingasitwascomingdown.Thoseindividuals,Itellyou,havecourageknowingwhattheyknow."
Anditwasactsofcouragewesawoverandoveragaininthenamedheroes,likeMarkBinghamandTomBurnettonflight93,butalsothosewhowereheroeslikeawomanwhoguidedEduardoRiveradown70flightsofstairs.Omarsblind,andwillneverseethewomanwhosavedhislife,butwillbeforeverthankful.
Asbusinessleaders,aswearefacedwithquestionsoflifeanddeathratherthanhowmuchourstockisworth,thesignificanceofourbusinesscontributiontotheworldmaybeincreased.Andthatisagoodthing.
Illendbytellingastory.
Therewasonceacivilizationthatwasthegreatestintheworld.
Itwasabletocreateacontinentalsuperstatethatstretchedfromoceantoocean,andfromnorthernclimestotropicsanddeserts.Withinitsdominionlivedhundredsofmillionsofpeople,ofdifferentcreedsandethnicorigins.
Oneofitslanguagesbecametheuniversallanguageofmuchoftheworld,thebridgebetweenthepeoplesofahundredlands.Itsarmiesweremadeupofpeopleofmanynationalities,anditsmilitaryprotectionallowedadegreeofpeaceandprosperitythathadneverbeenknown.ThereachofthiscivilizationscommerceextendedfromLatinAmericatoChina,andeverywhereinbetween.
Andthiscivilizationwasdrivenmorethananything,byinvention.Itsarchitectsdesignedbuildingsthatdefiedgravity.Itsmathematicianscreatedthealgebraandalgorithmsthatwouldenablethebuildingofcomputers,andthecreationofencryption.Itsdoctorsexaminedthehumanbody,andfoundnewcuresfordisease.Itsastronomerslookedintotheheavens,namedthestars,andpavedthewayforspacetravelandexploration.
Itswriterscreatedthousandsofstories.Storiesofcourage,romanceandmagic.Itspoetswroteoflove,whenothersbeforethemweretoosteepedinfeartothinkofsuchthings.
Whenothernationswereafraidofideas,thiscivilizationthrivedonthem,andkeptthemalive.Whencensorsthreatenedtowipeoutknowledgefrompastcivilizations,thiscivilizationkepttheknowledgealive,andpasseditontoothers.
WhilemodernWesterncivilizationsharesmanyofthesetraits,thecivilizationImtalkingaboutwastheIslamicworldfromtheyear800to1600,whichincludedtheOttomanEmpireandthecourtsofBaghdad,DamascusandCairo,andenlightenedrulerslikeSuleimantheMagnificent.
Althoughweareoftenunawareofourindebtednesstothisothercivilization,itsgiftsareverymuchapartofourheritage.ThetechnologyindustrywouldnotexistwithoutthecontributionsofArabmathematicians.SufipoetphilosopherslikeRumichallengedournotionsofselfandtruth.LeaderslikeSuleimancontributedtoournotionsoftoleranceandcivicleadership.
Andperhapswecanlearnalessonfromhisexample:Itwasleadershipbasedonmeritocracy,notinheritance.ItwasleadershipthatharnessedthefullcapabilitiesofaverydiversepopulationthatincludedChristianity,Islamic,andJewishtraditions.
Thiskindofenlightenedleadershipleadershipthatnurturedculture,sustainability,diversityandcourageledto800yearsofinventionandprosperity.
Indarkandserioustimeslikethis,wemustaffirmourcommitmenttobuildingsocietiesandinstitutionsthataspiretothiskindofgreatness.Morethanever,wemustfocusontheimportanceofleadershipboldactsofleadershipanddecidedlypersonalactsofleadership.
Withthat,Idliketoopenuptheconversationandseewhatwe,collectively,believeabouttheroleofleadership.
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