HP Brazilian Sustainability Programme, Speaker, Brazil
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Transcript of HP Brazilian Sustainability Programme, Speaker, Brazil
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. Confidentiality label goes here
Cassio Lopes| Mar 07 2012 Operations Mgr Take Back & Recycling
HP Brazil Environmental Sustainability Program
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. 2 © Copyright 2010 Hewlett-Packard Development Company, L.P.
Agenda
• HP Brazil Environmental Sustainability
• TB&R Brazil Ops & Infrastructure
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice.
HP Brazil Environmental Sustainability Program
Objectives:
Enable Market Access
Comply with increasing customers Green IT requirements
Meet Government regulations (Brazil e-waste law)
Develop clear & integrated environmental positioning for Brazil
Capture Value by playing a lead role in our segment
Customer Requirements
Regulations & Compliance
Branding & Differentiation
HP Value Creation
Be THE most environmentally responsible IT company in Brazil creating differentiation, preference & advantage for HP, while making it easy for our customers to „go green‟
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice.
HP Brazil Environmental Sustainability
Program Structure
• IT Infraestructure HP Community
• HP Brazil
• Institutes
• Suppliers
• Customers
• Government
Sta
kehold
ers
Contr
ibution
Sup
port
• Products returns
• DfE programs: recicled materials, plastics and paper as raw material for new products.
Green Base Brazil
TB&R
Design for Environment
• Communication:
• Internal Intranet, Ambassadors, Volunteers External Press, Social Midias, Internet
Communication Strategy
Volunteers
Environmental Sustainability Steering Committee
Ambassadors
Strategy
Green Team Support Brazil Coverage
Initiatives Execution
22
98
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice.
HP products
and services
Low carbon
economy
Policy and collaboration
HP owned
operations
Strategy Framework
Reduce HP-owned operations footprint
Reduce the impact of our products on the climate
Advocate for effective public policy to enable the transformation of the economy to low-carbon
Develop products and
services that will reduce
the footprint of the rest of
the economy
HP Brazil Environmental Sustainability
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice.
HP Brazil Cradle-to-Cradle Ecosystem
Raw Material
Value Capture
R &
D
R&
D Initia
tive
s alig
ned w
ith
supply
chain
inte
gra
tion
Recycling Suppliers Product
Completion Direct
Shipment “Dynamic
replenishment” Support
Reverse Logistics
Environmental Sustainability
Manufacturing
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice.
HP Brazil Program Initiatives
1
Education & Engagement
• Cross BU Sustainability
Governance & Compliance
• Integrated Environmental
Sustainability program with 132
volunteers with country coverage
• HP Eco Solutions training
developed and open to all
employees
Environmental Attitude
• Over 4.5 millions EPS cushions replaced with environmental friendly molded pulp, locally developed
• Local development of the 1st WW pulp cushions for low end lasers
• HP Deskjet D1660 and Deskjet F4480 made with up to 50% recycled material, developed and sourced from the local market
• E2E product life cycle mgmt. Raw material back from our end of life recycling process reintegrated to the local production cycle
• HP Supply Chain SER Program
• Legislation Compliance & influencing norms and laws
Take Back & Recycling
Ecosystem
• Country wide Reverse Logistics and product disposition
• +50 HP Stores as Drop-off Points
• 1st LA Supplies Recycling Center with 1.2 million/year capacity
• 1Mi pens recycled to date
• 2,500+ tons of HW recycled since 2007
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice.
Brazil TB&R Ops.
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice.
Take Back & Recycling Ecosystem
Network
Supplies Hardware Batteries
HP Suppliers
Market/Customers
HP new Products
Other Industries
Recycling Solution Center
About 55 in Brasil
www.hp.com.br/reciclar
HP Stores Internet
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice.
Pens Recycling Center
Take Back & Recycling Ecosystem
Pens Recycling Operation Recycled Resin
Factory Scrap Customers After Life
Printer Parts
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice.
HP’s Products and Services
Workstation: HP‟s entire personal workstation line has become the first to achieve a “Gold” listing in the Electronic Products Environmental Assessment Tool (EPEAT™)
Business PCs: Long lifecycle desktops achieved the first gold EPEAT rating, incl 80% efficient power supply as standard
Virtualization: Thin clients & Blade PC solutions offer a 20%+ operating costs reduction compared to traditional desktops
Displays: HP exclusive Light Saver utility helps increase monitor life and save energy
Power Management: HP‟s power management features on desktop PCs save up to 481 KWh or 241 kgs of CO2 per year.
Commercial Notebooks Energy efficient design with Smart AC adapters and LED back light.
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice.
Freepackaging
Storage and sourcing of products
6x HP Brazil
(Manufacturing)
Provider
(Embalagens
Jaguaré)
Value captured: • Closed loop process • Logistics optimization • Cost Reduction
Objetive: Develop a logistics system for parts storage and sourcing at printers manufacturing operation through reusable and recycled card boxes.
Each box is used 6 times and then is recycled closing the loop
Awards: 2,006 - Eco Amcham Award 2,006 - FIESP Award 2,002 – Embanews Magazine Award
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice.
Paper Recycling & Pulp Cushions
Value Captured • Closed Loop model • Engagement • Contribution • Cost Reduction
Objetives Enable paper recycling from HP offices and printers‟ tests at manufacturing in packaging for new products – pulp cushions replacing EPS (Isopor) or stuffing of the card boxes.
Card box Pulp Cushion + = HP Packaging for Printers
Recycling
Recycling
Offices
Manufacturing (paper)
Printer Tests
Card
Boxes
Pulp Cushion
Pulp Cushion Provider
Card boxes
Provider
© Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. Confidentiality label goes here
Thank you!