Howzit MSN launch
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this is a presentation i gave at the howzit MSN launch that looks at the MSN audience base and some interesting stats
Transcript of Howzit MSN launch
Why howzit?MSN is about “whats going on today”
We want to simplify a complicated world in an entertaining way.
So we ran a poll…how do you say
“hello” in
South African?
4500+ respondents
From 4500+ respondent
46% say “howzit!”
Followed by Heita (18%) &
Sawubona (11%)
Who visits msn?
MSN
Market Aggregate
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Gender
Male Female Unknown
MSN
Market Aggregate
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Age
Under 20 20 - 49 50 + Unknown
MSN
Market Aggregate
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Geographical Location (International)
%age local %age international
19%
18%
13%20%
22%
8%
Which type of car do you drive? 2420 respondents
take public transport have an old second-hand carhave a new, entry-level cardrive a midrange vehicledrive luxury carshave top of the range ve-hicles
13%
59%
24%
4%
How often do you eat fast food?
1560 respondents
they never eat fast foodthey eat it once a weekthey eat it 2-3 times a week they eat it daily
4%8%
14%
59%
8%
7%
How do you get your new music?Respondents 1179
I pay for online downloads I'm a torrent pirate I copy music from friends I buy CDs in stores I use mobile downloads I trawl bargain bin sales
What interests our audience?
Local stuff…
News
Nov 2009
Jan 2010
Mar
2010
May
2010
Jul 2
0100
100,000
200,000
300,000
400,000
500,000
600,000
700,000
Unique VisitorsVisits
Business
Nov 2009
Dec 2009
Jan 2010
Feb 2010
Mar
2010
Apr 2010
May
2010
Jun 2010
Jul 2
010
Aug 2010
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
Uniques and visits
VisitsUnique Visitors
zalebs
Nov 2009
Dec 2009
Jan 2010
Feb 2010
Mar
2010
Apr 2010
May
2010
Jun 2010
Jul 2
010
Aug 2010
020,00040,00060,00080,000
100,000120,000140,000160,000180,000200,000
Unique VisitorsVisits
FRESH!
New channels
More users
local
One last bit
of research…
Hotmail login page
Female
Male
46.9%
53.1%
Gender
Hotmail Inbox Pages
Female
Male
50.8%49.2%
Gender
Hotmail sent email
FemaleMale
55.6%
44.4%
Gender
Thank You
