How$Wellness$Has$Changed$Travel$ Airports| Airlines$| Lodging$ · Title: How Wellness has changed...
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How Wellness Has Changed Travel Airports | Airlines | Lodging Boos$ng Customer Loyalty & Brand Equity Presented by: Camille Hoheb Wellness Tourism Worldwide Wellness Travel Journal Copyright 2015
Transcript of How$Wellness$Has$Changed$Travel$ Airports| Airlines$| Lodging$ · Title: How Wellness has changed...
How Wellness Has Changed Travel Airports | Airlines | Lodging
Boos$ng Customer Loyalty & Brand Equity
Presented by: Camille Hoheb
Wellness Tourism Worldwide Wellness Travel Journal
Copyright 2015
Consumer demand
Changes made by top
brands
Wellness Travel Trends & Themes
Examples during the travel cycle
Wellness as a brand
boosCng, loyalty building, revenue increaser
Copyright 2015
Wellness is Everywhere in Travel
Airplanes
Airports
Cruise Lines
Lodging
Food
DesCnaCons
Leisure
Business
Travel Agents
Tour Operators
Copyright 2015
Travel Professional Insights
Copyright 2015
Consumer Travel Demands
ConnecCvity
Time well spent
Choices & Control
Healthy Lifestyle on the Road
Sense of Place
Copyright 2015
Branding Lifestyle Travel
• Engagement • Loyalty
• Design
• Food • Local Cultural
• AspiraConal • InspiraConal • Valued
Lifestyle Messaging
Brand Building
Products Across Sectors
Customer
• Social Media • Influencers • Content MarkeCng • Events
Copyright 2015
WTW’s 2013-‐14 Forecast Top Wellness Travel Trends
Wellness Takes Flight Health Focused Hotels Sleep at the Forefront Breaking Bread with Wellness Travel Mind MaYers ReconnecCng through Nature La Loca Vita Digital Detox + 11 Others (info available at www.wellnesstourismworldwide.com)
Copyright 2015
Wellness: An Approach to Living
Passenger Comfort / Guest
Experience
Food
Movement
Sleep
Environment
Mind/Body
Culture
ConnecCon
Copyright 2015
Key Word: “Wellness” in U.S. MarkeCng
Where Wellness is Built In • Even Hotels
Opening A World of Well-‐Being • WesCn
Relax. Refresh. Rejuvenate • StayWell at the MGM Grand
Live Well • Trump Wellness at Trump Hotels
Copyright 2015
Dreamscape MarkeCng
Copyright 2015
Airlines: MarkeCng Cues from Hospitality
Copyright 2015
Design, Art & Culture In Travel
Airports
Architecture
Landscaping & Waterfalls
Local ArCsts
Cultural Experiences
Copyright 2015
Wellness in Airports: Food Airport Food
Healthy Choices
DIY
Red Guide
Community
M-‐apps, & RaCngs
Copyright 2015
Wellness in Airlines: Food Airline Food
86
Sky Chef
Red Guide
Theater
Galley
Copyright 2015
Wellness in Hotels: Food Lodging
Local & Organic
DIY
Medicine
Guilt free
Healthy Mini
EducaCon
Copyright 2015
Wellness in Airports: Mind/Body Airports
Yoga
W. Paths
Paws
Gardens
Art/ Architecture
Spas
Copyright 2015
Wellness in Airlines: Mind/Body
Airlines
Info
Entertainment
Technology
Signature
Copyright 2015
Wellness in Lodging: Mind/Body Lodging
Mindful
Fitness Your Way
Social
Nature
ProducCve
Balanced
Copyright 2015
Wellness in Airports: Sleep
Airports
Private
Public
Hotels
Copyright 2015
Wellness in Hotels: Sleep Lodging
MaYress, Linens & Pillow
Menu
LighCng & Black Outs
Sound
Aromatherapy & Bath
AnC-‐Jet Lag & Spa
Health PromoCon
Copyright 2015
Wellness in Airlines: Sleep
Airlines Beds,
Bedding & Butlers
Blues & Sun
Food
Wearable Tech
Breathing
Copyright 2015
Monitoring Well-‐Being in Real Time
Copyright 2015
WELLNESS TOURISM WORLDWIDE Facebook.com/WellnessTourismWorldwide @WTWTweets
www.wellnesstourismworldwide.com
Danke/Thank You
Special Thanks
Airports: LAX, ORD, FRA, SEA, and many
others
Airlines: Delta, BA, TK, JAL, ANA, VIR, QTR and many others
Photography used with permission
Copyright 2015
