howtouselinkedinpublishingplatformtogenerateleads-151207041124-lva1-app6892 (1)
37
How to Use LinkedIn's Publishing Platform to Generate Leads
-
Upload
david-cheetham -
Category
Documents
-
view
114 -
download
1
Transcript of howtouselinkedinpublishingplatformtogenerateleads-151207041124-lva1-app6892 (1)
How to UseLinkedIn's
Publishing Platform
to Generate Leads
Page 2
1,000,000 publisherson LinkedIn with over
130,000 posts per week published
Page 3
THE OPPORTUNITY
Publishers represent only .25% of total LinkedIn membership
More than 1/2 of best performing posts written by everyday people
45% of readers are in upper ranks of their industries (Managers, CEO’s, Owners)
Page 4
“ LinkedIn can provide a network effect to your best thinking. ”
- Dan Roth,Executive Editor at LinkedIn
Page 5
Why Publish on the LPP?
5 Compelling Reasons!
Page 6
1. Be viewed as a thought leader and credible expert in your industry, market or niche
2. Reinforce your existing client/customer relationships
3. Generate new leads or prospects4. Grow your network of connections and
followers 5. Increase reach and visibility (even beyond
LinkedIn)
Page 7
What to WriteAbout on the LPP
- 7 Tips
Page 8
The LinkedIn Audience
The Working
World =
Page 9
The LPP Golden Rule
Help your target audience…Learn Think Feel
Achieve
Page 10
Cover universal themes
1TIP
professional development business marketing career self-improvement leadership
Page 11
The CEO of a benefits company writes about
what every entrepreneur needs to know about
Obamacare.
Page 12
Specific topics or trendsrelated to your industry/market /niche
2TIP
Page 13
A technology start-up advisor writes about Tesla,
oil companies, and the future of mobility.
Page 14
Personal insights andlessons learned
3TIP
“What I learned from…”
Page 15
News affecting your industry, market or niche (Your POV)
4TIP
Page 16
Review what LinkedIn Influencers are writing about
5TIP
Bonus! Look for the trending ‘monthly’ LinkedIn Influencer hashtags #HowIHire
Page 17
Feature influencers and experts – share their stories
6TIP
Page 18
Get ideas from posts featured on LinkedIn Pulse channels
7TIP
OWN A CHANNEL!
Page 19
Where to find LinkedIn Pulse Channels:https://www.linkedin.com/pulse/discover
Page 20
Best Practices for Standing Out
on the LPP
Page 21
Add a Primary ImageUse an image that is relevant and unique.
Page 22
Make it Scan-able
Break your posts up with subheads and spaces.
Page 23
Tag Your PostsBonus: Choose relevant tags that correspond with LinkedIn Pulse channels.
Page 24
Insert a Call-to-Action
At the end of your post, include a call-to-action!(can include a hyperlinked image)
Page 25
Experiment with WordCount and Frequency
500 – 2000 wordsweekly, bi-monthly, monthly,
quarterly
Page 26
Republish, Don’t Replace (Your Blog)
Republish the entire post and include mention of where published.
Page 27
Craft a Compelling Headline
Major media outlets, popular blogs, tools Free Tool: CoSchedule Headline Analyzer
http://coschedule.com/headline-analyzer
Page 28
Killer PromotionalStrategies
for Your LPP Posts
Page 29
Equity=Engagement
Page 30
Share Your LPP Posts
multiple times (on LinkedIn) on other social media channels with your email list with specific people
Page 31
Share your LPP Posts Page Visit your profile Scroll down to your posts Click “See More” Grab your LPP Posts page URL Share on social networks, website, email signature
Page 32
Proactively grow your network
1st degree connections automatically follow your posts
Page 33
Revise Old Posts
Do you have an image and call-to-action? Do you have 3 tags? Can the post be improved upon?
Page 34
Give LinkedIn Pulse a Heads Up (Sparingly)
Tweet the following:Tip @LinkedInPulse
Page 35
Want to learnhow to getMOREBUSINESSOPPORTUNITIESon
?
Page 36
DOWNLOAD your FREE TIP SHEET:
9 Quick Tips to Boost
Your LinkedIn Influence
Page 37
Click to access!
DOWNLOAD your FREE TIP SHEET:
9 Quick Tips to Boost
Your LinkedIn Influence
