How$effec(ve$is$the$combinaon$of$ your$main$productand ...€¦ ·...

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How effec(ve is the combina(on of your main product and ancillary texts? By Huma Ahmed

Transcript of How$effec(ve$is$the$combinaon$of$ your$main$productand ...€¦ ·...

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How  effec(ve  is  the  combina(on  of  your  main  product  and  ancillary  

texts?  By  Huma  Ahmed  

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Synergy  across  my  3  products  

My  documentary,  TV  advert  poster  and  newspaper  double  page  spread  are  all  linked  together  stylis(cally;  including  the  same/similar  images  and  font  and  colour  scheme  in  each  task,  which  portrays  it  as  a  clear  ‘package’.    For  example,  in  my  double  page  spread  I  have  made  an  image  by  taking  a  screenshot  of  a  clip  from  the  documentary.  By  inser(ng  this  image  into  the  double  page  spread  I  have  achieved  synergy,  which  is  a  very  effec(ve  technique  to  use  when  crea(ng  media  texts  as  it  creates  a  sort  of  press  kit.    

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Producing  images  for  my  double  page  spread  from  the  footage  of  my  documentary    

I  then  placed  the  image  in  the  border  of  my  double  page  spread.    

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These  two  images  are  taken  from  the  same  photo  shoot  and  I  have  used  these  both  in  my  ancillary  tasks.  Synergy  is  about  one  text  reinforcing  another,  they  link  together  to  adver(se  a  text.  By  using  two  pictures  of  my  mother  wearing  the  same  clothes  and  a  similar  shot  she  is  easily  recognized  by  the  poten(al  audience.  For  example,  if  someone  sees  the  advert  on  a  billboard  and  then  read  the  ar(cle  they  will  automa(cally  recognize  Anjum.  

My  ancillary  tasks  are  also  effec(ve  in  construc(ng  the  representa(on  of  Anjum.  For  example,  I  have  represented  her  in  a  home  environment  which  connotes  Anjum  as  a  warm  and  loving  person.  The  colours  in  the  image  also  reflect  this,  for  example  orange  and  yellow  signify  warmth,  happiness  and  enthusiasm.  The  picture  of  Anjum  in  the  garden  also  connotes  a  well  groomed  and  stylish  women,  as  her  hair  is  neat  and  her  clothes  are  fashionable,  thereby  exposes  another  facet  of  her  life.  This  shows  a  dual  nature  of  her  character,  a  hard  working  women  and  a  full  (me  mother.  

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The  combina(on  of  my  newspaper  advert  and  my  documentary    

•  They  are  very  effec(ve  as  the  newspaper  advert  demonstrates  that  the  documentary  is  only  about  one  individual  because  the  image  used  is  my  mother’s  face  (simple  white  background  ensuring  our  focus  is  on  her).  Also,  including  the  series  name  on  the  TV  advert  immediately  links  it  to  the  documentary  voiceover  which  I  produced  for  the  opening  of  my  documentary,  where  I  men(on  my  mother  being  both  ‘ordinary  and  extraordinary’.    

 

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The  representa(on  of  Anjum  in  the  image  where  she  is  in  the  garden  links  to  one  of  Richard  Dyer’s  

Typography’s  ‘Re-­‐presen(ng’    •  As  I  explained  in  the  previous  slide  that  the  image  that  I  included  in  

the  newspaper  double  page  spread  is  represen(ng  Anjum.  It  could  be  linked  to  one  of  Dyer’s  typography’s  re-­‐presen(ng  which  argues  that  media  language  in  a  media  text  conveys  a  representa(on  through  conven(ons  of  camera  work,  mise  en  scene,  ligh(ng  and  edi(ng.  For  example,  the  colouring  of  the  image  is  part  of  the  ligh(ng,  and  the  garden  is  part  of  the  mise  en  scene  (which  each  have  a  meaning  e.g  conveying  warmth  and  a  homely  feel  and  revealing  Anjum’s  character).  Thereby  the  image  of  my  mother  for  my  newspaper  double  page  spread  is  massively  supported  by  one  of  Dyer’s  typography  ‘re-­‐presenta(on’  as  the  textual  analysis  helps  the  audience  understand  how  the  representa(on  in  a  text  conveys  meaning.