HOWARD SHULTZ

By: Alanah Reinhart

Background Information… He was born July 19th, 1953. Schultz went to Canarsie High School. He went to Northern Michigan University by

earning an athletic scholarship. Grew up in Brooklyn, New York In 1975 he earned his bachelor's degree in

Communications His dad was Fred Schultz, he was a US Army

Trooper then, became a truck driver and his mom was Elaine. He also had two siblings a brother and sister. They were a Jewish family but they grew up in Brooklyn.

What did he do before becoming an entrepreneur?

First he worked for Xerox corporation as a salesperson.

Then, he worked for Hammarplast (Swedish drip coffee maker manufacturer) as a general manager.

After that, he started his own coffee shop called Il Giornale.

What service did they start, when and where?

Starbucks!

The first Starbucks opened on March 30th, 1971 in Seattle, Washington.

In 1987 the original owners sold the Starbucks chain to Howard Schultz who was a former employee.

There was 6 stores in Seattle by 1986.

Why was it so successful?There are three main reasons why Starbucks was and still is so successful.

1. It’s a environment friendly to everyone. Starbucks has high quality coffee and even for the kids they have plenty of caffeine free beverages.

2. The surroundings are great. Customers should already know what they’re walking into. The environment should be “comfortable.” There’s a warm, green color scheme with calm alternative music, basic/natural artwork, and employees with matching green uniforms.

3. It’s always appropriate and useful. They want to satisfy you and your taste buds. Also, the employees are brisk and keep the lines moving with quality work.

Characteristics that helped them to become successful…

One thing he took in consideration is doing something he liked. Before even being officially a part of Starbucks he had his own coffee shop, so obviously he had an interest in coffee.

He was also “strong-willed.” He was willing to work hard. He just didn’t ever take no for an answer.

He never gave up, even after his first coffee shop, he continued to start with a whole new beginning.

Citations

http://en.wikipedia.org/wiki/Howard_Schultz

http://en.wikipedia.org/wiki/Starbucks http://

www.spiegel.de/international/business/interview-with-starbucks-ceo-howard-schultz-we-re-going-to-build-a-multibillion-dollar-grocery-business-a-785996.html