Howard Lake's #Top10Tips for sharings stories on social media to boost fundraising
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Howard Lake Fundraising UK Ltd www.fundraising.co.uk 20 October 2014 10 social media tips to boost fundraising
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Howard Lake, publisher of the world's first web resource for professional charity fundraisers joined Superhighways first digital conference, Impact Aloud 2014, to talk to small charities and community organisations about using their stories to boost fundraising.
Transcript of Howard Lake's #Top10Tips for sharings stories on social media to boost fundraising
Howard Lake Fundraising UK Ltd
www.fundraising.co.uk 20 October 2014
10 social media tips to boost fundraising
1. Show: use images
blog.kissmetrics.com/more-likes-on-facebook/?wide=1
2. Show impact to different audiences
3. Charts and graphs, not lots of numbers
4. Before and after
5. Stuck?
recitethis.com
6. Use a beneficiary’s quote
7. Video tells stories best
8. Try a different approach
9. Thank a donor in public
10. Tell* supporters about your impact
*via email
How? Some tools
Now… measure the impact of sharing your impact
impact 2
