How Zoopla use an orbit strategy to create a customer gravity generator
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GAMIFICATION WORLD CONGRESS 2014 Orbit strategy How Zoopla uses gamification for pull marketing
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Zoopla use an orbit strategy to get their customers to check in with their brand every week - around a leaderboard for social media marketing. This is a technique any brand large or small can use to bring customers into orbit using Leaderboarded technology as the engagement platform.
Transcript of How Zoopla use an orbit strategy to create a customer gravity generator
GAMIFICATION WORLD CONGRESS 2014
Orbit strategy How Zoopla uses gamification for pull marketing
GAMIFICATION WORLD CONGRESS 2014
Top brands pull their customers into orbit
GAMIFICATION WORLD CONGRESS 2014
Orbit strategy is a gravitational field that attracts customers into orbit around their brand.
GAMIFICATION WORLD CONGRESS 2014
Keeping customers in orbit makes it easy for them to purchase
GAMIFICATION WORLD CONGRESS 2014
For an orbit strategy you need an engagement platform to:
“engage customers outside the purchase process and deliver value beyond the products being sold.” Mark Bonchek
GAMIFICATION WORLD CONGRESS 2014
Zoopla Property Power 100
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Weekly repeat engagement
GAMIFICATION WORLD CONGRESS 2014
Individual performance tracking
GAMIFICATION WORLD CONGRESS 2014
Q&A
For more details read and subscribe to the Leaderboarded Blog – http://www.leaderboarded.com/
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Thanks – @tobyberesford
![Orbit type: Sun Synchronous Orbit ] Orbit height: …...Orbit type: Sun Synchronous Orbit ] PSLV - C37 Orbit height: 505km Orbit inclination: 97.46 degree Orbit period: 94.72 min ISL](https://static.fdocuments.in/doc/165x107/5f781053e671b364921403bc/orbit-type-sun-synchronous-orbit-orbit-height-orbit-type-sun-synchronous.jpg)
