How younger students use How younger students use social media for non-leisure social media for non-leisure

purposespurposes

Terese BirdTerese BirdLearning Technologist, Assistant Keeper of the Media Learning Technologist, Assistant Keeper of the Media

Zoo, and SCORE FellowZoo, and SCORE FellowUniversity of LeicesterUniversity of Leicester

16 June, 201116 June, 2011

Let’s get socialLet’s get social

• UK University student useUK University student use• UK younger student useUK younger student use• US University US University • US HS use of social mediaUS HS use of social media• ConclusionsConclusions

UK UniversitiesUK Universities

• FacebookFacebook– Recruiting – subtle does itRecruiting – subtle does it– Clubs or groups – eventsClubs or groups – events– Services – groupsServices – groups– Informal use for learningInformal use for learning

UK UniversitiesUK Universities

• TwitterTwitter– Social media marketing & officersSocial media marketing & officers– Individual programs and individualsIndividual programs and individuals– Some teachingSome teaching

• UCAS page - socialUCAS page - social

Student blogsStudent blogs

• Museum studiesMuseum studies

• New History labNew History lab

• Math blogMath blog

PhD Chat on TwitterPhD Chat on Twitter

LinkedInLinkedIn

• ProfessionalProfessional

• BusinessBusiness

• References in futureReferences in future

Digital Profile AwarenessDigital Profile Awareness

• 45% of employers used social network 45% of employers used social network sites to check prospective employeessites to check prospective employees

• 35% of employers decided not to hire 35% of employers decided not to hire based on social media profilebased on social media profile

• Socioclean.com – profile-cleaning Socioclean.com – profile-cleaning serviceservice

2009 Harris Interactive poll2009 Harris Interactive poll

Younger students & Younger students & FacebookFacebook• Schools blockSchools block• Some schools have social media substituteSome schools have social media substitute

– Radiowaves – Stephen HeppelRadiowaves – Stephen Heppel– MoodleMoodle

• Students would appreciate schools’ Students would appreciate schools’ administrative use of Facebook, not be friendsadministrative use of Facebook, not be friends

• Informal learning on FacebookInformal learning on Facebook– DiscussionsDiscussions– Managing their own learning – arranging study Managing their own learning – arranging study

meetsmeets– Groups and organisatisGroups and organisatis

• FB – the younger, the sillierFB – the younger, the sillier

• Examples from case studyExamples from case study– Art students arranging photo shootsArt students arranging photo shoots– Assignment discussionsAssignment discussions– Discuss topics of interestDiscuss topics of interest

• Might appreciate school Might appreciate school administrative use of FB, don’t want administrative use of FB, don’t want to be friendsto be friends

Oxford’s iTunes U podcastsOxford’s iTunes U podcasts

• Used by schoolsUsed by schools

• National curriculum subjectsNational curriculum subjects

““I hope you’ll be pleased to hear that your I hope you’ll be pleased to hear that your podcasts on approaches to Shakespeare podcasts on approaches to Shakespeare are very much appreciated. As head of are very much appreciated. As head of More Able and Talented at a large state More Able and Talented at a large state school, I am always looking for resources school, I am always looking for resources to improve our teaching and your podcasts to improve our teaching and your podcasts are giving us just that opportunity.”are giving us just that opportunity.”

US University studentsUS University students

• iTunes UiTunes U– Supplementary studySupplementary study– Their own uni publishes stuffTheir own uni publishes stuff– Student-created materialStudent-created material

• YouTubeYouTube

US High School use of social US High School use of social mediamedia

• Social Media ConsultantsSocial Media Consultants

• By school district – by stateBy school district – by state– TwitterTwitter– Facebook Facebook

•Reach out to communityReach out to community

•Supplement to website and newslettersSupplement to website and newsletters

– TextsTexts– Others – audioboo and suchOthers – audioboo and such

US schools use of iTunes UUS schools use of iTunes U

• By stateBy state

• Community – give and takeCommunity – give and take

• Some serve academic and Some serve academic and professional training purposesprofessional training purposes

Associated Press-Viacom Associated Press-Viacom Survey of Youth on EducationSurvey of Youth on Education

• Completed March 2011Completed March 2011

• Telephone interviewTelephone interview

• 1104 18-24-year-olds1104 18-24-year-olds

Survey dataSurvey data

ConclusionsConclusions

• Despite not using social media Despite not using social media officially for learning, younger officially for learning, younger studentsstudents– Appreciate how to use social media to Appreciate how to use social media to

get information they want, to networkget information they want, to network– Need guidance, appreciate guidanceNeed guidance, appreciate guidance

• Educators – be bolder & more Educators – be bolder & more creativecreative